With a person base of over 1 billion individuals (in response to LinkedIn’s firm web page), LinkedIn represents one of many world’s largest social platforms and the most important community constructed round work and employment. LinkedIn advertising is usually a extremely efficient technique for B2B gross sales, rising your model’s attain and constructing your repute.
To realize all of these outcomes, your LinkedIn efforts should be seen by the correct individuals. One dependable technique is utilizing the correct LinkedIn hashtags. Hashtags on LinkedIn are all the time evolving, so it’s essential to maintain tempo with what’s new and the way they’re getting used. We’ll stroll you thru the right way to use hashtags on each a part of LinkedIn, together with feedback, posts, articles and your online business profile.
We’ve additionally listed 30+ of the very best LinkedIn hashtags to make use of on the platform at this time, so you may be part of the correct conversations to jumpstart your LinkedIn advertising technique.
What are LinkedIn hashtags?
LinkedIn hashtags are key phrases or phrases that categorize content material. This makes it simpler for customers to search out and have interaction with matters they’re considering. You may add hashtags to posts, feedback, articles, profiles and even pages on the platform.
Hashtags assist your content material turn out to be half of a bigger, dynamic dialog occurring on LinkedIn. They’re highly effective instruments for rising the visibility of your posts, reaching individuals with comparable pursuits or in the identical trade, and tapping into trending matters.
How you can use hashtags on LinkedIn
There are a number of methods you may incorporate LinkedIn hashtags to extend your visibility. Let’s take a look at examples of how and the place to make use of them on the platform appropriately:
How you can add hashtags to your LinkedIn enterprise web page
Creating and managing an efficient LinkedIn enterprise web page is step one in the direction of profitable LinkedIn advertising. When optimizing your web page, be sure to’re including related hashtags so it’s simpler for individuals to search out you.
LinkedIn enterprise web page hashtags had been modified to “Specialisms” in late 2024. To search out this, navigate to your LinkedIn enterprise web page, choose Edit web page after which Particulars from the About part on the sidebar.
Scroll all the way down to the underside of this web page to search out Specialisms. You may add as much as 20 totally different phrases right here. Although they don’t have a #, they work the identical approach and assist your organization web page seem when customers make related searches.
Use this part so as to add key phrases related to your trade. For instance, should you work in advertising, add specialisms like “social media advertising”, “model design” or “social media content material”.
It’s also possible to add hashtags to non-public account pages, the place they’re referred to as “Abilities”. To vary these, click on the Add profile part button in your private profile, then choose Add expertise.
H3 How you can add hashtags to your LinkedIn posts
LinkedIn’s put up creation interface makes it simple so as to add related hashtags to your posts.
To start out writing a put up, click on the Begin a put up button on the prime of your homepage. Once you need to add hashtags, merely press the # key and write your chosen hashtag.
By utilizing a LinkedIn put up scheduler, you may weave the hashtags naturally inside your put up content material or place all of them collectively on the finish should you really feel they’re diluting your put up’s affect.
How you can add hashtags to your LinkedIn articles
To write down an article, push the write article button on the prime of your homepage. Much like posts, simply use the # key so as to add hashtags.
Including related hashtags will increase your article’s publicity. You may incorporate hashtags throughout the physique of your articles or add all of them on the finish so that they don’t interrupt the circulation of your content material.
It’s also possible to add hashtags to your posts if you share your articles. Right here’s an instance of what that would appear like:
How you can add hashtags to your LinkedIn feedback
Lastly, you may embody hashtags immediately in your feedback when interacting with different individuals on the platform. Right here’s an instance:
Attempt to all the time use hashtags naturally inside your feedback to keep away from trying like a spam bot. Additionally, use them sparingly or in no way in the event that they’re not extremely related to the subject.
How you can discover new hashtags on LinkedIn
There are plenty of hashtags to select from, so it’s essential to know the right way to discover the correct ones. Listed below are just a few methods for locating related LinkedIn hashtags.
Use the LinkedIn search bar
You may nonetheless seek for hashtags utilizing LinkedIn’s search bar, although this function has modified up to now few months. LinkedIn received’t suggest hashtags throughout the dropdown of their search bar anymore, however related content material will nonetheless seem should you seek for them.
Right here’s an instance beneath of a latest seek for #SocialMedia:
Manually trying to find hashtags isn’t as efficient because it was, so you need to use extra superior instruments to enhance your hashtag technique.
Utilizing social listening to determine tendencies
One such superior instrument is social listening. Monitor conversations and posts in your trade, particularly involving thought leaders and influencers, to identify trending matters. Be aware the hashtags these persons are incessantly utilizing of their discussions.
For instance, when listening you would possibly see top-performing posts in your trade mentioning “worker advocacy”. On this case, you may begin experimenting with hashtags like #EmployeeAdvocacy to capitalize on this development together with your related content material.
Use a social listening answer like Sprout Social to keep watch over particular matters and key phrases.
Sprout aggregates knowledge on the mentions of your LinkedIn accounts linked to the platform. It’s also possible to acquire listening knowledge on feedback throughout linked accounts. By utilizing Dialog, you may uncover key phrases and hashtags which can be getting used all through these feedback.
Sprout’s Dialog additionally helps you determine what your followers are speaking about, and from this knowledge, you may refine an inventory of key phrases and hashtags in your account. Extra particulars on Sprout’s LinkedIn listening capabilities could be discovered on our assist web page.
Tricks to optimize your hashtags on LinkedIn
As LinkedIn continues to evolve, you will need to optimize your use of hashtags and key phrases throughout profiles and posts to stay related, and enhance affect and attain.
Listed below are some ideas for the right way to optimize your LinkedIn hashtags:
Mix hashtags with an efficient key phrase technique
Whereas hashtags are nonetheless essential on LinkedIn, modifications made in late 2024 have pushed the platform extra towards typical search engine optimization. These modifications embody eradicating options like following hashtags, itemizing them on profiles and not displaying them within the dropdown search bar.
Hashtags must be mixed with a key phrase technique and social search greatest practices. This consists of optimizing every part on your online business web page with key phrases associated to your trade.
Some profile sections, like your Featured web page, are given the next precedence in searches. Be sure that to pay specific consideration to opitmizing these sections. With a content material technique centered on high quality, and utilizing hashtags and key phrases, you may construct extra attain and engagement together with your LinkedIn posts.
Use LinkedIn analytics to refine your hashtag technique
One of many some ways hashtags are nonetheless helpful on LinkedIn is as an analytics instrument. Enhance your technique over time by understanding how the hashtags you’re at present utilizing contribute to your model’s visibility and engagement on the platform.
Use LinkedIn hashtag analytics to trace the efficiency of posts with particular hashtags. Entry the platform’s built-in analytics instrument or use third-party software program like Sprout for in-depth knowledge exploration and a visible perspective.
Based mostly on hashtag analytics, tweak your hashtag decisions for future content material. For instance, you would possibly discover #DigitalMarketingTips is extra standard together with your target market than #MarketingTips. Or, you would possibly discover sure hashtags improve your attain however others get you larger engagement.
Use hashtags sparingly and strategically
Hashtags can simply be overused and find yourself being counterproductive. Spamming your posts with hashtags could make individuals assume you’re a bot. Use a mixture of area of interest and standard hashtags to steadiness attain and focused engagement.
As a common rule, intention to make use of round 1–5 hashtags in your LinkedIn content material.
Right here’s an instance of a latest put up by Sprout. This solely makes use of a single hashtag, #CreatorEconomyLive, which hyperlinks on to the occasion the put up is selling. By solely utilizing this one hashtag, the put up stays related and centered on the occasion. It additionally means we’ll have the ability to analyze how this and different posts associated to the occasion are performing by way of hashtag analytics.
Do not forget that this rule doesn’t apply to extra keyword-focused sections in your profile, like Specialisms. For these, you need to add as many key phrases as are related to your trade.
Write your hashtags for accessibility
Take into consideration accessibility if you use hashtags. In case your hashtag has a number of phrases, be certain to capitalize every of them, equivalent to #SocialMediaMarketing or #LinkedInMarketing.
This makes your hashtags simpler to learn particularly for individuals utilizing display screen readers. Mix this with different social media accessibility methods so that everybody can have interaction together with your content material.
Experiment together with your hashtags
Rising on LinkedIn means it’s essential to constantly check and enhance your methods, particularly if LinkedIn lead era is a main objective. This consists of experimenting together with your hashtag technique.
Let’s say you’re within the monetary sector and often use #Finance. Add extra depth, relevance and attain by introducing area of interest hashtags like #FintechInnovation or #WealthManagementTips to posts and articles that align with these content material themes.
The advantage of testing totally different hashtags is you usually come across key phrases that resonate extremely with particular goal audiences. You’re additionally capable of rule out hashtags which may not be working in addition to others—saving area for higher ones.
Monitor your competitors
Regulate your opponents to see which hashtags they’re utilizing and which of them appear to be working for them. Aggressive monitoring provides you a window into trending matters and helps you discover and incorporate related hashtags into your personal content material.
As an example, should you discover {that a} competitor is getting plenty of engagement with #DigitalMarketing, think about how you should use this hashtag in your personal posts.
Does the hashtag align with an article you’re planning? Keep in mind, the objective isn’t to repeat however to search out inspiration and determine tendencies which you could adapt to your personal technique.
Additionally take a look at how they combine their hashtags, whether or not they use standard and area of interest combos, and whether or not they create branded hashtags for particular occasions or speaking factors. Understanding and making use of comparable combos can enhance the attain of your content material.
30+ of essentially the most helpful LinkedIn hashtags in 2025
There are a lot of examples of LinkedIn hashtags generally used throughout a number of industries. Utilizing these standard hashtags may also help enhance the attain of your content material, and get it in entrance of trade leaders in your subject.
It’s now more durable to guage how standard hashtags are as a result of LinkedIn has eliminated hashtag following. We’ve created this listing primarily based on earlier following metrics and our social media experience that will help you create your personal financial institution of helpful hashtags:
- #Hiring: helpful for recruitment, or for locating work
- #DigitalMarketing: helpful for all entrepreneurs, having over 27 million followers at one level
- #Innovation: has beforehand been the No. 1 {followed} hashtag
- #StartUps: helpful when speaking to founders or the start-up group
- #Sustainability: when speaking about inexperienced initiatives
- #Administration: when concentrating on c-suite
- #Know-how: this was reliably one of many most-followed LinkedIn hashtags
- #SocialMedia: helpful when speaking about socials
- #Creativity: helpful when selling an fascinating model launch
- #Investing: useful when concentrating on traders
- #Training: efficient within the trade or when posting instructional content material
- #Future: when speaking about new concepts
- #Careers: when selling tradition or recruitment
- #Branding: when sharing model modifications
- #Motivation: accompanying motivational posts
- #JobInterviews: sharing your private recruitment journey, or selling job openings
- #Regulation: when advertising to legislation companies
- #B2B: when discussing B2B gross sales
- #SaaS: should you work in software program
- #Economic system: when discussing cash
- #PersonalDevelopment: when sharing content material round particular person development
- #Management: when concentrating on c-suite
- #Technique: when sharing skilled and enterprise recommendation
- #RemoteWork: when sharing distant working content material
- #HomeOffice: when working from house
- #Design: when sharing visuals or should you work in design
- #Cloud: should you work in cloud options
- #Tradition: should you’re selling work tradition
- #SocialNetworking: should you’re making an attempt to construct your community
- #Journey: should you’re sharing journey content material
- #DigitalNomad: should you’re working as a nomad
- #Crowdfunding: to announce a crowdfunding marketing campaign
Do not forget that trending hashtags on LinkedIn are all the time altering, so while these are an awesome start line in your LinkedIn technique, you need to be certain to observe hashtags in your trade.
Elevate your LinkedIn hashtags technique
Hashtags can drive engagement to your LinkedIn posts and put it in entrance of the correct audiences. Begin by discovering the correct hashtags and place them strategically in your posts and articles to affix related conversations occurring in your trade.
Use Sprout Social’s LinkedIn administration instruments to take your advertising technique to the subsequent degree. Hearken to your feedback, plan your content material calendar and analyze hashtags to continue to grow your attain throughout LinkedIn.
