How To Get Extra Views on TikTok

Determining the best way to get extra views on TikTok after posting is a vital progress technique for content material creators.

Why? As a result of the extra instances folks see your content material, the higher your probabilities of rising your attain and engagement, resulting in potential incomes alternatives.

Constructing a TikTok advertising technique means experimenting with new methods to extend your visibility primarily based in your model and viewers. If you happen to’ve been struggling to achieve extra folks, pay attention to our hacks beneath for the best way to get extra eyes in your TikTok account and movies—for sooner progress and model discovery.

What is taken into account a view on TikTok?

A video view on TikTok measures the variety of instances your video begins to play. Even when the viewer scrolls away instantly after a video begins rolling, it’s nonetheless counted as a view.

Nevertheless, these conditions aren’t all the time black and white. Listed below are a number of particular instances when a view could or could not rely:

• Autoplays: Autoplays are counted as views. TikTok customers don’t want to have interaction with a video for it to be counted.
• Loops: Looped movies will not be counted as particular person views in the event that they happen throughout the identical impression. For instance, if a video loops 5 instances when you’re typing a remark, it nonetheless solely counts as one view.

For creators monetizing their movies by way of the TikTok Creator Fund, views should be “certified” to rely. This implies they have to:

• Be distinctive video views from the For You feed
• Be watched for 5 seconds or longer
• Not be paid, synthetic or promoted in a roundabout way

Why views matter on TikTok

Views are an important TikTok metric. They spotlight what number of instances folks have seen your movies, which indicators curiosity in your content material. The extra views you get, the extra your movies get proven and urged by the TikTok algorithm to achieve a wider viewers.

Extra TikTok views additionally interprets to extra probabilities to obtain different kinds of engagement. This consists of feedback, follows and shares, that are pivotal to the way you develop on TikTok. These metrics matter with regards to highlighting the dimensions of your TikTok account for potential monetization or partnership alternatives.

Easy methods to get extra views on TikTok: 12 methods for progress (even with no followers)

Whether or not you’ve been posting movies for some time or simply began a brand new account, you don’t want a big following to get extra views in your TikTok content material. Listed below are some sensible tricks to strive at this time to develop your present viewers.

Optimize your video for discovery

If you wish to attain new folks, you should make it simpler for them to search out you. Use these 5 hacks to make your TikTok account extra discoverable.

1. Add hashtags to your content material

Hashtags exist on practically each social media platform as a technique to categorize, tag and seek for content material, and TikTok isn’t any totally different. TikTok hashtags are used equally, however they can be used for developments and challenges.

Utilizing hashtags in TikTok captions can assist much more customers uncover your content material and enhance your view rely. Nevertheless, you should be strategic about your hashtag use. Be sure to’re utilizing hashtags which are each well-liked and related to your content material.

Listed below are a number of key methods to search out the most effective hashtags for extra TikTok views:

• Take note of the hashtags your rivals are utilizing
• Use a third-party device like TikTok Hashtags to search out well-liked tags
• Benefit from TikTok’s autocomplete options to search out hashtags
• Flick through the For You web page (FYP) to find trending hashtags
• Search TikTok’s Artistic Heart to search out product-related tags in your business

Right here’s an instance of the best way to incorporate hashtags into your caption to assist enhance your movies:

Supply: TikTok

Including three to 5 hashtags appears to be the candy spot for gaining a constructive quantity of attain. Experiment with totally different tags and attempt to maintain them per comparable matters. It will assist the TikTok algorithm perceive what you’re posting about and get your content material in entrance of the suitable viewers.

2. Embody well-liked music and trending audio

When doubtful, use well-liked music and sound clips inside your video content material. If somebody likes the music clip, they will click on on the spinning album within the backside proper nook to view extra movies that use it, doubtlessly main them to find your content material.

TikTok now makes it straightforward to seek for trending audio in your movies, together with royalty-free songs and audio that’s cleared for business use. This implies you’re free to apply it to your online business account.

Do not forget that you don’t need to do a TikTok dance or something controversial to create well-liked movies. A little bit of creativity can assist you incorporate trending sound bytes into your movies to get extra TikTok views.

Leveraging trending music and audio is a simple method for manufacturers to spice up their attain and doubtlessly get picked up on the TikTok For You web page. The secret’s utilizing music that is smart in your content material.

3. Comply with viral TikTok developments

Talking of developments, TikTok is all about following viral developments, and so they’re an effective way to get extra attain. Fortunately, there are a lot of several types of developments to select from. This consists of dances, challenges, memes and extra.

There are additionally actually natural occasions just like the “Demure” pattern that took over TikTok final 12 months. Manufacturers, influencers and on a regular basis content material creators alike bought in on it and noticed huge attain in consequence. This instance highlights once more how you should use trending TikTok audio to get extra views.

Top-of-the-line methods to achieve an understanding of viral developments on TikTok is to spend time consuming content material on the platform. Check out rivals and different model accounts, however scroll for a bit every week as effectively to be sure to keep updated on new TikTok content material concepts. Additionally, pay shut consideration to the For You web page and what’s trending amongst your target market.

Content material and developments transfer extraordinarily shortly on TikTok. If you wish to combine these kinds of classy concepts into your content material calendar to get extra views, you should act on them shortly. Suppose days, not weeks or months.

4. Perceive TikTok website positioning

TikTok SEO (website positioning) includes optimizing your content material and account to enhance their visibility on the community. website positioning makes use of ways to make it simpler for TikTok customers to stumble throughout you whereas trying to find related content material.

A number of gadgets to strive embody:

• Key phrases: Use related key phrases in your video descriptions, captions, hashtags and account data to assist folks discover your content material when looking. Maintain this in thoughts when selecting a username as effectively.
• Trending hashtags: Use hashtags associated to your area of interest to achieve extra customers.
• Engagement: Encourage engagement by asking TikTok followers to love and remark in your movies. Their engagement—and your interactions with them—can enhance visibility, since interplay performs a key position in TikTok’s algorithm.
• Location focusing on: If you happen to’re focusing on native audiences, optimize your content material for native searches by together with location-specific hashtags or key phrases.

If you happen to’re undecided the best way to discover related key phrases, strive TikTok’s built-in instruments like keyphrase autocomplete. This characteristic provides you a ton of concepts associated to your business and buyer ache factors to create content material that not solely will get views but in addition ranks in search outcomes.

Supply: TikTok

5. Discover the most effective instances to publish on TikTok

Timing your posts proper will increase the possibilities your viewers will see them. In response to our information, the finest instances to publish on TikTok embody:

• Tuesdays at 5 p.m.
• Wednesdays from 2 to five p.m.
• Thursdays from 3 to five p.m.

Nevertheless, these instances range by business, model and placement. There are additionally different components that influence TikTok views and whether or not the algorithm picks up your content material.

Consequently, it’s finest to experiment with totally different publishing frequencies and schedules somewhat than sticking to one-size-fits-all recommendation.

To search out your individual finest instances to publish, take note of your TikTok analytics instruments and when your viewers is more than likely to be on-line. Then, schedule your TikTok posts accordingly.

Maximize video efficiency and engagement

As soon as your content material is discoverable, it’s time to concentrate on creating high-quality movies. Listed below are a number of methods to ensure your movies shine.

6. Create an excellent hook

Individuals usually determine whether or not to look at a video inside the first few seconds, which implies your hook must be compelling sufficient to persuade them to stay round.

A great hook could be a thought-provoking query, a daring assertion, a nail-biter story or the rest you assume will seize your viewers’s consideration.

A number of kinds of hooks to strive embody:

• An instantaneous promise: Clearly state what the video will reveal or remedy in a single brief assertion.
• A worry of lacking out: Tease what customers will miss in the event that they skip the video.
• Cultural relevance: Relate to a scenario the viewer could be going by way of proper now.

7. Create movies from TikTok feedback

If somebody leaves a query within the feedback, reply with a textual content remark or with a brand new TikTok video. Selecting the video response creates a visual hyperlink between the brand new video and the unique.

This tactic drives further views to the unique publish. Curious viewers usually click on again on the unique video to see the complete context.

On this model instance, their social group used this tactic to highlight a product. They turned a viewer remark into a possibility to showcase the product’s aesthetics—incomes sturdy views whereas protecting their content material entertaining and on-brand.

Supply: TikTok

Attempt coupling this technique with different ways to get extra views on TikTok. For instance, you may make a full-blown sequence the place you reply to prospects or reply questions recurrently.

The bonus of utilizing feedback as content material is that it naturally drives dialogue, resulting in extra engagement, interactions and, in the end, views.

8. Take part in TikTok challenges

There are numerous kinds of TikTok challenges, however the primary two are branded challenges and group challenges. Branded challenges are challenges that relate again to your services or products to have interaction your viewers. Group challenges are began by creators and TikTok customers.

Attempt beginning a novel branded problem in your viewers to take part in to see how a lot attain you’ll be able to generate. Maintain a watch out for group challenges that make sense in your model or product to hitch to assist increase your attain.

9. Create a variety of content material

A typical rule of thumb is to publish one to 4 instances per day. If you wish to sustain the momentum and develop your account, it’s a good suggestion to share as a lot content material as usually as you’ll be able to. Nevertheless, you additionally need to stay constant, so make sure that the content material schedule you select is sustainable.

Take into account batch-creating content material so that you’ve got rather a lot to share for every week or two earlier than you should create extra. Submit day by day at a minimal to extend the variety of views in your TikTok account.

Making a social media content material calendar can assist you propose various TikTok content material upfront.

Whereas some movies needs to be deliberate fastidiously, not all of them should be.

By incorporating creators and prospects into your technique and posting off-the-cuff content material, you’ll be able to publish extra movies with out as a lot enhancing. Lots of the finest manufacturers on TikTok have quite a lot of content material on their feeds.

Use information to refine your technique

The extra content material you publish, the extra information you gather. Listed below are some methods this information will information your future content material and total digital advertising technique.

10. Monitor which movies drive essentially the most engagement

Your TikTok analytics are a treasure trove of insights that can assist you perceive what movies get essentially the most engagement permitting you to do extra of what works.

They might make it easier to establish a kind of content material that will get you essentially the most views, the matters your viewers engages with most and patterns during which movies are watched throughout.

Take your content material planning a step additional by additionally utilizing Sprout Social’s TikTok analytics. Along with fundamental metrics, Sprout makes use of your TikTok information to tell the most effective posting instances for engagement primarily based in your distinctive viewers.

11. Use viewers retention information to enhance watch time

Getting somebody to rely as a view in your video is nice, however you additionally need them to truly watch your video. For this to occur, you should enhance your viewers retention charge.

Sprout Social additionally affords retention insights that can assist you perceive how viewers are participating along with your content material to establish areas for enchancment. For instance, see the place in your movies viewers drop off to find out whether or not your movies are too lengthy or if folks lose curiosity at particular factors.

These insights inform your future content material to assist maintain viewers engaged for longer.

12. Spot developments utilizing listening and analytics instruments

It’s difficult to remain on prime of TikTok developments, particularly when you’re a busy enterprise proprietor with different duties. Fortunately, there are instruments that monitor for these within the background when you’ll be able to’t be on-line.

For instance, Sprout’s Social Media Listening device routinely type by way of billions of knowledge factors to establish developments in seconds. It tracks client habits associated to particular matters so that you all the time have one ear to the bottom for developments inside your business.

These instruments are an enormous time-saver and assist be sure to by no means miss a possibility to get extra views. Need to see it for your self? Begin a free trial with Sprout Social.

Easy methods to get extra likes on TikTok

Ah, the age-old query: “How do you get likes on TikTok?” TikTok likes and views go hand in hand. The extra you get of 1, the extra you get of the opposite.

Getting likes is much less about growing your visibility and extra about participating along with your on-line group. Beneath are some suggestions that can assist you earn extra engagement.

Create content material that resonates and engages

To get extra TikTok likes, you should create high quality content material your target market will take pleasure in seeing. Listed below are 5 methods to up your content material sport.

1. Create a multi-part sequence

If you happen to’ve created a video that has carried out effectively, use that to your benefit. Make it a multi-part sequence by developing with extra content material of an analogous nature.

For instance, the Morning Brew group created a single video translating on a regular basis phrases into advertising buzzwords. Their viewers beloved it, in order that they began creating extra movies with the identical theme and format.

TikTok permits customers to create playlists which are good for placing collectively a video sequence. Add all the movies in a sequence to a listing and make it straightforward for customers to view comparable movies inside a single feed.

Supply: TikTok

A number of concepts for various playlists and content material themes embody:

• Buyer showcases and testimonials
• Product demos, tutorials and how-tos
• Response movies
• Reply movies
• Q&A movies that includes your viewers
• “Tip of the week” movies

The entire above present alternatives to each educate and have interaction along with your viewers. Given how a lot TikTok leans into the idea of “edutainment,” this technique might be an efficient technique to get extra TikTok likes.

If you happen to discover {that a} sequence will get traction, it is smart to proceed your momentum and make comparable content material.

2. Know your target market

If you happen to’re questioning why your engagement is low on TikTok, it’s time to consider why your content material isn’t hitting.

Pop quiz: who’s your target market? Figuring out your prospects and who you’re attempting to achieve on TikTok lets you create content material they need to see.

While you create content material that your target market truly enjoys, they’re going to be extra more likely to prefer it, share it with their buddies and observe your account.

Begin by creating buyer personas. Put collectively profiles of precisely who you’re attempting to achieve. This provides you an understanding of which kinds of content material every persona would need to eat.

For instance, are your prospects evaluations? Are they trying up solutions to questions or particular ache factors? That is the place doing analysis associated to TikTok key phrases could be a enormous assist, particularly because the platform leans extra into its search options.

Subsequent, analyze your rivals. What are they posting? Higher but, which of their posts will get essentially the most likes and feedback? How are you going to incorporate comparable methods along with your audiences?

Use this data to cater your movies to your particular viewers, and alter your content material technique primarily based on their reception.

3. Cross-promote your movies

If you happen to’re struggling on TikTok however have nice engagement on one other social community, a little bit of cross-promotion goes a good distance.

Share your TikTok movies on different platforms to unfold the phrase and get your followers to cross over. Simply share your TikTok movies in your Instagram Tales, or repurpose TikTok movies as Instagram Reels or YouTube Shorts. Take into account additionally sharing hyperlinks to your TikTok movies on X (previously often known as Twitter) to forged a wider web.

Past that, don’t be shy about selling your TikTok presence throughout further advertising channels, akin to your advertising emails and even product pages. It merely gives one other touchpoint so that you can have interaction along with your prospects.

4. Duet and sew well-liked movies

One other technique to create participating content material is by dueting or stitching an current TikTok video. A sew performs a part of an current video earlier than you’re taking over with your individual recorded video. It’s an effective way so as to add further context or commentary to another person’s content material.

A duet locations your video alongside an current video. That is good for reacting to a different video, like OREO did by reacting to a creator’s video that includes their cookies.

Supply: TikTok

Incorporating duet and sew movies into your technique might be an effective way to generate extra likes—particularly when you use movies from well-known creators. Like different ways, it’s vital to be sure to’re replying to related movies and never simply attempting to piggyback on developments for the sake of it.

5. Experiment with new video codecs and types

Experimenting is essential on TikTok, particularly because the algorithm and what ranks within the For You web page adjustments quickly. You may’t publish the very same kinds of content material repeatedly and anticipate extra likes.

There are many particulars large and small to mess around with for any given video, together with:

• Video lengths (sub-15 second vs. 30+ seconds vs. 1+ minute movies)
• Voiceovers vs. no voiceovers
• Music vs. trending audio
• Content material that includes prospects vs. brand-generated movies

One other large element to experiment with is less-polished content material. Many manufacturers make the error of going overboard with enhancing and making their content material really feel too produced. Discover that a lot of the viral TikTok content material is uncooked and off-the-cuff, like this instance.

That’s no coincidence. This element is much more vital for branded accounts that usually get much less attain.

Additionally strive creating TikTok advertisements out of your best-performing movies to spice up your publicity and engagement.

Chances are you’ll be shocked by what works and what doesn’t. You’ll by no means know till you create it.

Strengthen group engagement

As soon as your content material is in verify, concentrate on connecting along with your viewers utilizing these methods.

6. Work with influencers and UGC creators

Partnering with well-known content material creators as a part of your influencer advertising technique might be an effective way to increase your group on TikTok.

If customers see a well-recognized face, akin to a TikTok influencer, athlete or superstar, they’re more likely to stick round and watch, like and observe your content material. Equally, when you’ve got influencers create content material that includes your model on their very own channels, their viewers could faucet over to your profile and begin watching a few of your movies.

If you happen to already incorporate influencer or user-generated content material (UGC) into your TikTok technique, you’re heading in the right direction.

Professional-tip: Drive engagement and views additional by tagging creators in your content material like in the publish beneath. This goes hand-in-hand with allowing creators to advertise their movies but in addition will increase the possibilities for creators to cross-promote your content material to their very own audiences. It’s a win-win!

Supply: TikTok

Content material that exhibits actual folks will get extra engagement on TikTok. Because of this many manufacturers incorporate in-house staff or UGC creators to supply content material for his or her enterprise accounts.

7. Keep engaged with feedback and reside streams

TikTok has leaned closely into its live-streaming options, which supply a possibility to attach with shoppers in actual time.

Take a look at how Stratia Pores and skin does a TikTok LIVE to advertise merchandise and have interaction prospects in sync.

Supply: TikTok

Filming a TikTok Reside isn’t any small feat and requires a variety of legwork and prep to do successfully. That stated, it’s a primary technique to make connections along with your viewers and get extra engagement in your movies. Exhibiting prospects that you just care builds loyalty and long-term viewership.

8. Collaborate with different accounts to achieve new audiences

Collaborating with different creators might be an effective way to achieve a wider viewers, offering a larger alternative for engagement. This might embody folks in your business, different manufacturers or anybody else who could be an excellent match.

For instance, when you’re attending an occasion or doing a cross-promotion, it is smart to get essentially the most out of that partnership.

Take a look at this superstar crossover with Airbnb’s TikTok account for inspiration.

Supply: TikTok

Profitable collaborations require planning. Take into consideration your partnerships, occasions, product launches and different alternatives. Then, determine the best way to align them along with your TikTok content material technique.

Watch your TikTok progress skyrocket

Getting extra views and likes on TikTok takes endurance, effort and technique, however the progress you expertise in consequence is usually well worth the work. By making your movies extra discoverable, creating content material that resonates and maximizing your group engagement, you expertise these rewards earlier than later.

Spout’s social media administration platform helps you create higher content material primarily based on viewers information and improve views by posting on the proper instances. It additionally connects you with the most effective manufacturers and influencers for collaborations to increase your attain and establish related developments inside seconds.

Velocity your time to progress. Check out Sprout Social with a 30-day free trial.

Easy methods to get views on TikTok FAQs