Operating out of concepts for what to submit subsequent? It occurs. Even the perfect social groups get caught.
The reality is, UK audiences anticipate greater than an compulsory replace. They need an actual connection. Native relevance. Clear worth. There’s no room for filler.
From memes to milestones, your content material ought to mirror your tone and assist what you are promoting targets—attain the correct individuals and switch lurkers into patrons.
However with so many forms of posts on the market, it’s not simple to know what you need to fill your content material calendar with. Generally you simply want some recent concepts.
25 social media submit concepts to interact UK followers
79% of the UK inhabitants is on social media. And with 56.2 million customers spending practically 2 hours a day throughout greater than six platforms, it’s powerful to cease the scroll.
Listed below are 25 social media submit concepts to assist refresh your feed and seize the eye you’re searching for.
Behind-the-scenes social media submit concepts
Give your viewers a peek behind the scenes to humanize your model and construct belief.
Listed below are six BTS-style posts to maintain your social media presence relatable and remind followers there’s an actual workforce behind the display.
1. Exhibit your prospects
At this time’s UK patrons need credibility, not fluff.
Present that actual individuals get pleasure from your model by sharing user-generated content material (UGC) and actual testimonials. Repost buyer photographs, tag them and clarify their story in your caption.
Lucy & Yak do that weekly with #YakMirrorSelfieMonday, the place actual prospects mannequin their garments in on a regular basis settings.
Supply: Instagram
This exhibits off their high-quality merchandise in actual life, provides social proof and makes their model really feel human.
2. Take your viewers behind the scenes
Folks join with individuals. Behind-the-scenes posts assist your viewers really feel nearer to your workforce, bringing them nearer to your model.
Share workplace life, packaging processes and workforce rituals.
For instance, Riverford’s founder selecting veg and explaining what to prepare dinner brings followers straight to the fields and into the story of their meals.
Supply: Instagram
It’s genuine, instructional and builds lasting belief round Riverford’s processes—a key promoting level for the model.
3. Share unique offers
In accordance with The Sprout Social Index™, greater than a 3rd of social customers make spontaneous purchases primarily based on social media content material on a month-to-month foundation.
So, make followers really feel like insiders whereas additionally giving them a cause to purchase. Offers that really feel “only for followers” increase clicks and urgency. Share Instagram-only presents, TikTok-first launches and time-sensitive codes.
4. Hype up a brand new product launch
Product launches are a treasure trove of content material concepts. You possibly can tease your viewers with what’s coming utilizing countdowns, reels or “first look” posts that construct anticipation.
Use carousel posts or movies to inform the story and schedule them utilizing AI-powered Optimum Ship Occasions to submit whenever you get essentially the most engagement.
This builds early momentum earlier than the product is even dwell.
5. Give your followers shoutouts
Recognition makes individuals really feel seen and turns passive followers into energetic supporters. Use shoutouts to thank prime prospects, companions and workforce members.
Create a weekly format, tag the particular person and clarify what they did.
6. Invite your viewers to have a good time a milestone with you
Milestones matter and so they make your followers really feel included in your achievements. Whether or not it’s 10k followers, 5 years in enterprise or a profitable charity drive, share it along with your group and present gratitude.
Use a carousel to spotlight key moments, tag those that made it attainable and invite followers to share their reminiscences with a devoted hashtag.
Social media submit concepts celebrating UK tradition and occasions
UK audiences love manufacturers that “get” them and the life they dwell—holidays, humour and all.
These concepts enable you faucet into cultural moments that matter, to point out you’re current, related and paying consideration.
7. Rejoice a social media or native vacation
Whether or not it’s Yorkshire Day, Wimbledon or Black Historical past Month, tapping into UK-specific holidays exhibits that you simply’re culturally conscious.
Plan upcoming vacation content material with Sprout’s AI Help. It presents well timed, localised content material concepts that present your model is tuned into what issues to your viewers.
8. Use humour
UK social media customers love dry, topical or self-deprecating humour. However timing issues.
For those who get it proper, humour builds connection, encourages interplay and lets you increase engagement.
Aldi UK is an effective instance of humour finished proper. Its “Kevin the Carrot” marketing campaign makes use of its mascot in-store and on-line to submit cheeky, related content material whereas inviting followers to hitch within the enjoyable.
Supply: X
This long-standing Twitter/X marketing campaign grabs consideration, encourages replies and turns Aldi’s model voice into one thing followers wish to play together with.
9. Go dwell
UK audiences worth authenticity and dwell video helps your model present up in a extra human manner. Plus, dwell video content material provides spontaneity, character and real-time interplay to your social media technique. It really works nice for product demos, viewers Q&As or behind-the-scenes excursions.
Strive it on Instagram, TikTok or LinkedIn, and use Social Listening to discover trending subjects and questions and align your session to enrich these.
The very best bit? Reside periods construct belief and encourage immediate engagement with out the necessity for post-production work.
Social media content material concepts that spotlight UK manufacturers
Strive these concepts to amplify your individual model content material, with out all the time reinventing the wheel. Suppose repurposing, partnerships and platform-specific performs.
10. Share content material from others
Once you repost content material from companions, influencers and followers, you prolong your attain and construct credibility. Not solely does it faucet into a brand new viewers, however shared publicity additionally acts like an endorsement to your model.
Floor this content material with Sprout’s Good Inbox. You possibly can monitor model mentions and discover content material that’s ripe for reposting.
11. Repurpose your content material
It’s not simple to maintain up with the demand for recent content material. So use what you have already got to create one thing new. Repurposing content material on this manner helps you fill your content material calendar with agency favourites, and it saves you manufacturing time.
However don’t simply choose any content material. Repurpose the content material that works. Use Sprout’s analytics to establish high-performing posts and repurpose these to your audiences on totally different networks.
12. Submit short-form movies
As Sprout’s 2024 Social Media Content material Technique finds, TikTok and Instagram customers need short-form movies.
UK audiences specifically crave fast, entertaining content material with relatable humour, UK-based slang and culturally related ideas.
Strive brief movies like:
- “What I ordered vs. what I obtained”
- Day within the lifetime of your founder
- Earlier than-and-after product demos
- Fast ideas your viewers can use in the present day
These fast movies increase visibility, add character and get your model into the scroll zone.
13. Hop on trending subjects and memes
UK audiences love manufacturers that keep in contact with the tradition. That’s why 54% flip to Instagram to maintain up with developments, whereas 45% head to Fb and 38% use TikTok.
Leaping on memes or developments retains you within the loop and exhibits you’re aligned along with your viewers. However bear in mind, velocity issues. Whereas 40% of social customers get pleasure from manufacturers becoming a member of in with developments, 28% anticipate it inside 48 hours.
Use Sprout’s Listening instrument to floor UK-specific developments as they occur so you may get concerned earlier than they peter out.
Greggs is nice at this.
Supply: Instagram
The bakery makes use of standard UK meme codecs so as to add humor to its promotions. This retains their content material well timed, cheeky and immediately shareable.
14. Characteristic long-form content material in a carousel
Flip instructional content material into snappy, social-friendly posts that ship worth in bite-sized items.
Pick invaluable info and ideas from blogs and reviews and create 5-6 clear carousel slides that inform the story visually.
Don’t neglect to hyperlink to the total model in your caption to drive site visitors to your web site.
15. Create and share related infographics
Infographics are the best social submit to simplify complicated concepts and convey information to life. They’re simple to scan, extremely shareable and so they place your model as an professional.
Use infographics to:
- Clarify business developments
- Summarise a how-to
- Break down product options in a transparent, visible manner
- Examine choices or packages aspect by aspect to assist decision-making
16. Ask questions and share quizzes or polls
Interactive content material, like quizzes and polls, encourages your followers to get entangled. It additionally provides you the chance to study extra about your viewers whereas holding issues gentle and culturally related.
Supply: X
These submit sorts work notably nicely in Instagram Tales, LinkedIn posts or Twitter/X. They spur interplay, create new developments and present you what potential prospects need with out a lot of a heavy carry in your finish.
17. Share success tales
Displaying actual constructive outcomes makes your model extra credible and demonstrates your worth.
Whether or not it’s a glowing assessment, a buyer win or a enterprise milestone, successful story helps potential patrons see why your product is price it.
Share quote graphics, mini case research, before-and-after photographs and brief movies that target a change.
18. Accomplice with native influencers
Influencer advertising and marketing isn’t only a pattern anymore. Now it’s how individuals store. In actual fact, half of customers make a month-to-month buy primarily based on an influencer’s advice.
Once you workforce up with the correct UK-based creators, you join with communities that align along with your values and targets. Influencers amplify your message to new audiences whereas serving to them join along with your model in an genuine manner. All with out you needing to create any content material.
To seek out the correct influencers and preserve your relationships on monitor, use Sprout’s influencer administration platform. You possibly can handle campaigns, nurture relationships and monitor efficiency multi function place.
19. Spotlight workforce members
Placing faces to your model is without doubt one of the best methods to humanise it.
Share partaking content material of your workforce in motion—whether or not it’s a “Meet the workforce” submit, a birthday shoutout or a brief day-in-the-life video.
Audiences love seeing who’s behind the work and it’s an effective way to showcase your tradition.
20. Share business information or commentary
Your model doesn’t want to interrupt the information. However you may undoubtedly add to it.
Commenting on related updates in your business exhibits you’re plugged into what’s affecting your UK viewers and that you simply’re a assured professional in your discipline.
Supply: Instagram
You would possibly submit a quote card, a fast reel or a easy carousel explaining your stance on a subject and the way you are feeling it impacts your viewers’s world.
21. Promote weblog content material with templates
Positive, your weblog sits in your web site. However you should use your social accounts to advertise these blogs.
Pull key ideas or stats into branded social media templates to increase the life of every submit and attain totally different audiences.
Not solely does a social submit make your weblog insights simpler to eat on the go, nevertheless it additionally drives site visitors to your web site.
22. Submit tutorials or how-tos
Train your viewers one thing helpful, step-by-step.
Relying in your product, you would possibly submit a skincare routine, backyard prep guidelines or B2B setup tutorial. This type of sensible content material positions you as useful as an alternative of salesy.
Ensure that the language is easy, the visuals are clear and the format fits the tip.
Gousto does this nicely.
Supply: Instagram
The recipe field firm typically posts brief ASMR movies and accompanies them with a full how-to recipe within the caption.
23. Run giveaways with native enchantment
Nothing drives engagement like a great giveaway.
Select prizes that enchantment to your UK audiences, particularly in case you’re a neighborhood firm with one thing to supply in your geographical space.
Hold the entry mechanics easy (e.g., like, observe, tag a good friend) and tie the marketing campaign to a seasonal second or vacation. In spite of everything, the perfect giveaways really feel related to the second and accessible to everybody.
24. Introduce a weekly sequence
Recurring content material helps you present up constantly and provides your followers one thing to stay up for.
Strive codecs like “Monday Mythbusters,” “Friday Finds” or “Tuesday Ideas.”
Not solely does it create consistency, nevertheless it additionally means that you can plan and schedule content material to publish upfront to avoid wasting your workforce time in the course of the week to deal with developments that pop up.
25. Share values or group work
Folks need manufacturers that stand for one thing. In actual fact, “shared values” is the highest trait customers search for when deciding who to observe on-line.
Whether or not it’s your sustainability efforts, charity partnerships or workforce volunteering days, share the aspect of what you are promoting that exhibits what you stand for and the way you contribute to society.
Stand out on socials, constantly
You’ve obtained the concepts—now let Sprout do the heavy lifting.
With instruments like AI Help, Listening Studies and a UK-localised content material calendar, Sprout Social helps you keep organised, on-trend and forward of the sport.
You possibly can publish on the optimum time, monitor efficiency with Premium Analytics and handle all of your social media networks from one place.
Able to put your concepts into motion? Begin your free trial of Sprout Social and unlock recent social media submit concepts tailor-made to your UK viewers.
