Discovering the suitable magnificence influencers in Australia isn’t nearly follower counts.
For social media managers working with native manufacturers—or world manufacturers eyeing the Aussie market—it’s about discovering creators genuinely influencing buy choices, not simply racking up views.
Aussie customers worth authenticity over perfection, however with 1 in 4 Australians figuring out as influencers, understanding who drives outcomes (and work with them) issues greater than ever.
On-line purchases are anticipated to drive almost 40% of magnificence trade income this 12 months, and 52% of Aussies aged 18-29 usually tend to strive influencer-recommended merchandise.
Under are 25 favorite Australian magnificence influencers value working with in 2025.
10 must-know Aussie magnificence influencers in 2025 (fast picks)
Earlier than diving into the entire listing, take a look at these 10 standouts you’ll want to know.
1. Tatenda Luna (@tatendaluna), 2.2M TikTok followers
Supply: Instagram
Tatenda Luna is understood for her high-glam magnificence transformations and sharp humorousness. Her content material blends daring make-up seems to be with personality-driven storytelling that retains her TikTok viewers hooked.
2. Chloe Morello (@chloemorello), 2.6M YouTube subscribers
Supply: Instagram
Initially from Batemans Bay, New South Wales, Chloe Morello is one in all Australia’s OG magnificence YouTubers. Her channel is full of luxe make-up tutorials, product critiques and life-style content material with a signature dose of allure and honesty.
3. Tanielle Jai (@taniellejaimua), 351K Instagram followers
Supply: Instagram
Tanielle Jai is a go-to professional for editorial glam. As a celeb make-up artist based mostly in Brisbane, Queensland, her feed showcases jaw-dropping artistry and high-impact magnificence seems to be, making her an in-demand title within the trade.
4. Nikkia Pleasure (@nikkiajoy), 1.1M TikTok followers
Supply: TikTok
Nikkia Pleasure, founding father of Nikkia Pleasure Cosmetics, constructed her following on real-talk critiques and flawless glam. She’s identified for retaining it brutally trustworthy in relation to make-up that truly performs.
5. Lauren Curtis (@lozcurtis), 3.3M YouTube subscribers
Supply: YouTube
Lauren Curtis is likely one of the earliest pioneers in Australia’s magnificence creator scene. With over a decade on YouTube, she’s identified for all issues magnificence, together with easy-to-follow tutorials and real-life chats.
6. Dr. Michelle Wong (@labmuffinbeautyscience), 623.8K Instagram followers
Supply: Instagram
Dr. Michelle Wong is a Sydney-based magnificence science communicator who breaks down skincare myths with evidence-based insights. Her web page, Lab Muffin Magnificence Science, is a trusted supply for straight-talking training.
7. Brandon Scott (@itsbybrandon), 1.1M TikTok followers
Supply: TikTok
Brandon Scott brings fierce power to the sweetness house with next-level eye seems to be and glam tutorials. His content material is all about daring color, confidence and celebrating self-expression.
8. Flex Mami (@flex.mami), 179.1K Instagram followers
Supply: Instagram
Flex Mami (Lillian Ahenkan) is greater than a magnificence creator—she’s an Aussie cultural icon. Recognized for her eclectic fashion and thought-provoking takes, she fuses magnificence with identification, self-reflection and social commentary.
9. Davey Rooney (@skincaredavey), 216.6K Instagram followers
Supply: Instagram
Davey is Australia’s skincare-savvy bestie. His content material mixes expert-level information with approachable product critiques, making skincare training enjoyable, inclusive and scroll-stopping. He additionally based the skincare firm Boring With out You.
10. Madeleine Edwards (@madeleineedwards), 50.8K Instagram followers
Supply: Instagram
Madeleine Edwards serves elevated smooth glam with a contemporary edge. Her content material spotlights wearable seems to be, glowy pores and skin and easy magnificence that resonates with each execs and informal make-up lovers.
The Australian magnificence influencer panorama
Australia’s magnificence influencer scene is formed by an easy perspective and a powerful sense of individuality.
Down underneath, you’ll discover fewer polished accounts and extra creators constructing belief by means of transparency, sharing unfiltered pores and skin journeys, product fails or jaw-dropping drag seems to be of their toilet gentle.
Uncooked, private content material resonates, particularly on platforms like TikTok and Instagram, the place Aussie influencers favour lo-fi over polished codecs. Australian social media statistics can present you the place Australian customers have interaction on-line and pinpoint the place your viewers is most lively to refine your influencer technique.
For magnificence manufacturers, there’s a novel alternative to companion with creators who don’t simply promote seems to be, however promote belief. That is useful when your viewers values honesty over hype.
And it doesn’t simply cease at content material alternatives: Aussie magnificence influencers have developed alongside social media, embracing short-form video, stay buying and immersive model activations. Wish to keep forward of what’s trending? See the place the long run is headed with these social media traits for 2025.
And in case you’re eager to make use of influencer advertising however don’t know the place to begin? Take a look at these must-know instruments.
The right way to discover the suitable magnificence influencers with out losing your funds
It’s simple to throw cash at huge names and get little in return. The important thing? Look previous the self-importance metrics and dig into how creators are literally influencing purchaser behaviour. Utilizing Sprout Social’s Influencer Advertising software, you may see past follower counts and measure engagement, viewers dimension, consistency in posting and extra.
Verify how they discuss unsponsored merchandise
Among the finest indicators of affect is how a creator critiques and recommends merchandise they weren’t paid to put up about. Are they particular? Instructional? Do their followers reply with belief? Are the feedback brimming with pleasure?
Keep in mind, if a creator is already guiding buy choices organically, they’re way more more likely to convert to your model.
Research feedback, not simply content material
Engagement isn’t nearly likes—it’s about dialog.
Does the creator reply to individuals who ask for shade suggestions? Do they share their pores and skin’s historical past in response to a remark? Are they responding to on a regular basis followers in addition to mutual accounts?
These are indicators that an influencer isn’t simply speaking at their viewers however creating an area that feels private, useful and constant. That’s large to your model.
Check the waters earlier than going all in
Gifting is underrated, and first impressions are moderately useful. Ship creators a no-strings-attached product drop and watch what they do with it. Do they use it naturally of their routine? Do they observe up with suggestions? Was it genuine?
This helps you notice creators who genuinely join along with your model earlier than committing to a much bigger spend.
Determine their magnificence area of interest
Magnificence influencers don’t at all times fall underneath one-size-fits-all titles.
Whereas some creators do a mixture of every thing, many specialise: suppose acne-prone pores and skin routines, full-beat glam or holistic approaches. So when selecting a creator, make certain their specialty aligns along with your product class—you may’t count on a glam make-up guru to promote your minimal skincare line.
Faucet into stay moments
Among the best campaigns are occurring stay, from product try-ons to interactive tutorials and social buying occasions. To be forward of your rivals, leverage influencer partnerships with stay content material and social buying.
High 25 magnificence influencers in Australia
Listed here are the remaining prime magnificence influencers throughout Australia, throughout various niches.
Feminine Australian magnificence and make-up influencers
11. Shani Grimmond (@shanigrimmond)
- Instagram: 1.2M
- YouTube: 1.4M
- TikTok: 460.1K
Supply: Instagram
From Brisbane, Shani Grimmond began her YouTube channel on the age of 16 and has turned her content material right into a full-blown magnificence empire. Now with tens of millions of followers throughout platforms, she shares bronzed glam, vogue inspo and day-in-the-life content material that retains followers locked in.
12. Madison Woolley (@madisonwoolley)
- Instagram: 696.5K
- TikTok: 153K
- YouTube: 150K
Supply: Instagram
Gold Coast-based Madison Woolley presents ultra-polished magnificence with a way of life twist. Her content material merges smooth glam with journey, vogue and her signature girly aesthetic—making her a go-to for the “clear lady” vibe.
13. Skye Wheatley (@skye.wheatley)
- Instagram: 652.1K
- TikTok: 386.7K
- YouTube: 245K
Supply: Instagram
From actuality TV to influencer stardom, Skye Wheatley brings drama, glam and massive persona. Her magnificence content material leans sultry and bronzed, however her unfiltered takes hold followers coming again.
14. Rowi Singh (@rowisingh)
- Instagram: 453.8K
- TikTok: 275.2K
- YouTube: 13K
Supply: Instagram
Rowi Singh fuses artwork and ancestry in each look. A proud South Asian-Australian creator, she makes use of make-up to discover identification, spirituality and maximalist self-expression. She’s labored with manufacturers like Fenty Magnificence and MECCA, bringing her daring, otherworldly fashion into the mainstream.
15. Brookelle McKenzie (@bybrookelle)
- Instagram: 956K
- YouTube: 1.1K
- TikTok: 41.3K
Supply: Instagram
Brookelle was one of many unique Tumblr-era magnificence icons, and she or he’s nonetheless serving flawless seems to be. Her make-up fashion is moody, dramatic and dripping in 2010s nostalgia, reinvented for at present.
Male Australian magnificence and make-up influencers
16. Max Might (@maxmade)
Supply: Instagram
Max Might is a celeb make-up artist turned content material creator who brings many years of trade expertise to the digital house. Recognized for his luminous, skin-focused seems to be and easy glam, Max shares tutorials, professional suggestions and BTS vlogs from main shoots.
17. Shannon JJ Williams (@shannonjjwilliams)
- Instagram: 66.3K
- TikTok: 59.3K
Supply: Instagram
Shannon mixes glam artistry with a enjoyable, down-to-earth perspective. Anticipate daring eyes, glowing pores and skin and personality-packed reels that make his content material really feel like hanging out along with your funniest buddy.
18. Michael Finch (@michaelfinch)
- Instagram: 725K
- TikTok: 2.6M
- YouTube: 869K
Supply: Instagram
Michael Finch is an Australian magnificence creator turned meals sensation. Recognized for his razor-sharp wit and make-up expertise (and now for his epic meals creations), Michael gained TikTok’s Meals Creator of the Yr 2024 award. His mix of humour and expertise retains followers hooked.
19. Marcus Petaccia (@beatbymarcus)
- Instagram: 20.4K
- TikTok: 8.9K
Supply: Instagram
Marcus is a rising star within the magnificence world with a concentrate on glass pores and skin, shiny lips and clear glam. His feed feels luxe however approachable—good for followers of fresh-faced magnificence with a twist.
20. Michael Brown (@mbrown_beauty)
- Instagram: 35.6K
- Fb: 2.8K
Supply: Instagram
A veteran within the trade, Michael Brown has painted a few of Australia’s most well-known faces. His content material leans professional with a concentrate on crimson carpet-ready seems to be and skilled magnificence breakdowns.
21. Davis Atkin (@davis.atkin)
- Instagram: 12.8K
- TikTok: 1K
Supply: Instagram
Davis Atkin is an Australian hockey participant and make-up fanatic, identified for his daring, expressive seems to be and candid storytelling. As the primary brazenly homosexual man to play for the Kookaburras, Australia’s nationwide males’s subject hockey staff, Davis has grow to be a task mannequin for inclusivity in sports activities.
Australian skincare influencers
22. Zoë Foster Blake (@zotheysay)
Supply: Instagram
The founding father of Go-To Skincare, Zoë Foster Blake is skincare royalty. Mom, enterprise proprietor and life-style influencer, she brings a magnificence editor’s mind and a cheeky tone to every thing she shares.
23. Gemma Dimond (@gemdimond)
- Instagram: 51.2K
- TikTok: 61.4K
Supply: Instagram
Gemma Dimond is greater than only a skincare fanatic—she’s a magnificence author, podcast host and the founding father of Glow Journal. Plus, she’s finished collabs with high-end manufacturers like La Mer and Chanel, bringing luxurious skincare into on a regular basis dialog.
24. Hannah Collingwood English (@hannahcollingwoodenglish)
- Instagram: 73.4K
- TikTok: 16.7K
Supply: Instagram
A pharmacist and expert communicator, Hannah breaks down skincare jargon into digestible recommendation. Her reels stability training and persona, with a no-gatekeeping strategy that skincare lovers admire.
25. Dr. Davin Lim (@drdavinlim)
- Instagram: 303K
- YouTube: 664K
- TikTok: 7.6K
Supply: Instagram
Dr. Davin Lim is a Brisbane-based beauty dermatologist identified for his straight-shooting skincare recommendation. He shares insights on pimples, pigmentation and in-office remedies, all backed by years of medical expertise.
Develop your model with assist from Aussie magnificence influencers
In search of an thrilling house to attach with devoted and engaged audiences? The Australian magnificence influencer panorama is wealthy with expertise.
However it’s value noting that the influencers spotlighted right here characterize solely a small a part of a various neighborhood.
To seek out one of the best match to your marketing campaign, manufacturers have to dive deeper into the influencer scene.
Look past the follower rely and concentrate on creators who resonate along with your model’s values, join authentically with their followers, and communicate to your goal market.
For streamlined collaboration and environment friendly marketing campaign administration, think about using an influencer advertising platform. These instruments provide help to determine the proper companions, monitor efficiency and guarantee your campaigns make an enduring influence.
And keep in mind, collabs don’t have to remain on display. See how interactive, stay experiences are taking on the market and fascinating followers in real-time.
