Instagram Statistics Entrepreneurs Ought to Know in 2025 [Updated]

Questioning what developments are taking on on Instagram? Or what sort of competitors you’re up in opposition to? These are important particulars that may form the remainder of your method on the platform. And maintaining with the most recent Instagram stats will let you know precisely what you should know.

Staying on high of the most recent social media stats will assist you to anticipate adjustments and fine-tune your technique accordingly. That is notably true for a platform like Instagram, which evolves quickly with new options.

So let’s check out among the high Instagram stats that may inform your technique for 2025.

Instagram person statistics

Understanding how individuals understand and use the platform will assist you to perceive one of the simplest ways to attach with them. It will assist you to develop Instagram greatest practices to implement in your technique. These Instagram person statistics may give you a greater look:

1. Customers love to search out buy inspiration on Instagram

From viral Reels to influencer sponsorships, there’s an abundance of content material on Instagram to drive product discovery. Our 2024 Social Media Content material Technique Report helps this, with 61% of social customers turning to Instagram to search out their subsequent buy. It beats each different platform on the subject of driving product discovery.

2. Instagram customers search connection and leisure

Regardless of the algorithm serving customers with content material from creators, Instagram hasn’t misplaced its “social” aspect. The beforehand cited report discovered that customers primarily scroll Instagram to attach with family and friends. Whether or not they’re posting Tales or sharing Reels with mates, Instagram helps customers keep related.

One other frequent motive for utilizing Instagram is to alleviate boredom. So customers hunt down entertaining content material to maintain themselves occupied.

Manufacturers ought to get forward by creating Instagram content material that may entertain their viewers.

3. Individuals are open to partaking with manufacturers on Instagram

Connection and leisure often is the main causes for utilizing Instagram. However that doesn’t rule out customers partaking with manufacturers on the platform. The truth is, 69% of social customers in our 2024 Social Media Content material Technique Report see essentially the most partaking model content material on Instagram. Moreover, 44% even want that manufacturers used Instagram extra usually (larger than every other community).

In different phrases, Instagram is a primary community for manufacturers to interact their viewers.

4. Nearly each Instagram person makes use of the app alongside different platforms

In keeping with knowledge from Kepios, solely 0.2% of Instagram customers are distinctive to the platform. A lot of customers use it alongside different social media platforms comparable to Fb (80.3%), YouTube (76.9%) and TikTok (54.3%). Which means having a stable cross-platform advertising and marketing technique is essential in your model to succeed.

Instagram utilization statistics

How fashionable is Instagram by way of utilization? Let’s check out these Instagram utilization statistics to search out out:

5. There are 2 billion month-to-month lively customers on Instagram

Newest reviews present that Instagram has 2 billion month-to-month lively customers. Whereas not on the Fb degree (over 3 billion), that is nonetheless enormous for manufacturers on Instagram. With the precise methods to get extra Instagram followers, these customers may flip into loyal followers of your model.

6. 50% of customers work together with manufacturers on Instagram

Having entry to an enormous person base alone is sweet information for manufacturers. What’s extra is that the platform’s customers are actively partaking with manufacturers. In keeping with our 2024 Social Media Content material Technique Report, half of Instagram customers work together with manufacturers a minimum of as soon as a day.

So your model presence on the platform gained’t go to waste. It creates a possibility in your viewers to work together with you. This fosters a real connection and strengthens your relationship with them.

7. 84% of social customers have an Instagram profile

Though Instagram has fewer month-to-month lively customers than Fb, it beats each different platform on the subject of customers with a profile. The 2024 Social Media Content material Technique Report discovered that 84% of social customers have an Instagram profile (essentially the most of all networks within the report).

This means a deep dedication to make use of the platform with customers being invested sufficient to create a profile.

Instagram viewers and demographics statistics

Understanding Instagram’s demographics knowledge offers you an concept of the kinds of people that use the platform. This helps you assess whether or not the platform is related to your audience. Right here’s a fast breakdown of Instagram statistics associated to its viewers and demographics.

8.  The gender distribution of customers is night up

For some time, Instagram had barely extra male customers than feminine customers. As of January 2024, nonetheless, this gender distribution is beginning to even up. There are actually 50.6% male customers and 49.4% feminine customers. Because of this the platform isn’t inherently higher at reaching one demographic viewers over one other.

9.  Gen Z audiences love Instagram, however they’re not the one one

Instagram sees the best utilization amongst Gen Z and Millennials. Latest reviews present that over 60% of the platforms customers are aged between 18 and 34. The truth is, it’s the go-to social community for Gen Z, with a whopping 91% of them having a profile on the platform.

Regardless of its recognition with Gen Z and Millennials, Instagram has a broad enchantment throughout all age teams. There’s a good portion (over 32%) of customers aged 35 and older on the platform.

10. India and the USA have the best variety of customers

Very like different platforms, India leads the best way even on the subject of Instagram. The nation has 362.9 million Instagram customers. The USA comes subsequent with 169.65 million customers.

Instagram promoting and advertising and marketing statistics

Are you getting essentially the most out of your Instagram promoting efforts? Is it even price it to market your model on Instagram? Listed here are a number of Instagram stats to provide the solutions you want.

11. In-feed advertisements make up a lot of the platform’s advert income

In-feed advertisements proceed to dominate on the subject of producing income. Emarketer discovered that Feed represents 53.7% of the platform’s whole advert income. Tales come subsequent, representing 24.6% of whole advert income in 2024.

Nonetheless, it additionally notes that these shares might be dropping step by step as Reels income grows. The agency predicts that the mixed income share from Feed and Tales will drop to 73.8% in 2025.

12. The common cost-per-click (CPC) of Instagram advertisements is $0.00 – $0.25

Advert prices on Instagram are corresponding to different main platforms like Fb.

In keeping with a WebFX survey, the CPC for Instagram advertisements is between $0.00 and $0.25. Impressions price barely extra, with 46% of firms paying between $0.00 and $4.00 CPM (cost-per-impression) per 1,000 impressions. In the meantime, you’ll be able to anticipate to spend round $0.03 to $0.08 in CPE (cost-per-engagement).

13. Manufacturers see a median conversion charge of 1-2%

Conversion charge for Instagram advertisements range based mostly on what you want to obtain. DriftLead reviews an total common conversion charge of 1-2% throughout all goals. Prime-performing campaigns might even have the ability to hit 3% or larger.

Right here’s a extra detailed breakdown of the typical conversion charge by goal:

• Model consciousness: 5% – 1.0%
• Attain: 3% – 0.8%
• Site visitors: 0% – 2.0%
• Engagement:0 % – 3.0%
• App installs: 8% – 1.5%
• Video views:5% – 1.2%
• Lead era:5% – 3.0%
• Conversions: 0% – 3.0%
• Catalog gross sales:5% – 3.5%
• Retailer site visitors:5% – 1.5%

Instagram Tales and Reels statistics

Instagram affords a variety of content material sorts to select from, with Tales and Reels being fashionable choices. Take a look at these Tales and Reels statistics to see how these codecs are performing:

14. Story attain charge is rising for smaller manufacturers

Smaller accounts on Instagram are seeing elevated visibility in type for Story viewers. An Aura Company research famous a 35% enhance in Story attain charge for manufacturers with below 10k followers.

Mid-size manufacturers (50k-200k followers) aren’t doing so unhealthy both, with a steady attain charge of 1.6%.

15. Smaller manufacturers get the best Reels view charge

Even on the subject of Reels efficiency, smaller manufacturers have the higher hand. A Socialinsider research discovered that manufacturers with 1k-5k followers have the best Reels view charge at 20%. Accounts with 5k-10k followers come subsequent with a view charge of 10.20%.

Even bigger accounts with over 100k followers nonetheless see an honest view charge of 4%.

16. Customers are most probably to interact with short-form movies amongst model content material

When you’re questioning what content material your viewers desires to see from you, the reply lies in video. And the shorter the higher, in accordance with Sprout Social’s 2024 Social Media Content material Technique Report. Brief movies (

17. Reels and Tales are essentially the most most popular video format

Talking of video content material, individuals are most probably to interact together with your movies are Reels and Tales. These are the video codecs that folks have been partaking with essentially the most and can proceed to interact with within the close to future.

So when you want extra Instagram Story concepts, take into account turning to candid quick movies to interact your viewers.

18. Reels utilization is rising for manufacturers

Owing to the smashing efficiency of Reels, manufacturers are additionally ramping up their utilization. Socialinsider famous a 12% enhance in Reels utilization amongst manufacturers between 2023 and 2024.

Take a look at our Instagram Reel concepts information to create fascinating Reels and sustain with the competitors.

Instagram for enterprise statistics

Up to now, the advantages of Instagram for advertising and marketing your corporation are clear. Let’s additional dive into these Instagram for enterprise stats to actually perceive its worth:

19. Instagram is likely one of the high social platforms for making purchases

Instagram doesn’t simply encourage shopping for selections; it helps buy actions. Customers shortly go from discovering merchandise to purchasing them, all throughout the similar platform. The 2025 Sprout Social Index™ discovered that 29% of customers make purchases on Instagram. This makes it the third-most-used social platform for making a purchase order.

With Instagram Buying options making it simpler than ever to purchase immediately on the platform, we will anticipate these numbers to develop.

20. Gen Z customers flip to Instagram for buyer care

Instagram utilization amongst customers goes past discovering and shopping for merchandise. Individuals are additionally turning to the platform for his or her buyer assist wants. Based mostly on The 2024 Social Media Content material Technique Report, 72% of Gen Z are most probably to make use of Instagram for buyer care over every other channel.

This highlights the necessity to ramp up your social media buyer care efforts with Instagram as a key channel.

Instagram influencer statistics

Instagram’s place within the influencer advertising and marketing panorama continues to solidify. Because of this many manufacturers are turning to the platform to execute their influencer advertising and marketing campaigns. Right here’s a fast have a look at some main influencer advertising and marketing stats for Instagram:

21. Instagram is a number one platform for influencer advertising and marketing

TikTok has surpassed Instagram as essentially the most used platform for influencer advertising and marketing. Nonetheless, Instagram’s recognition isn’t dying down any time quickly. The most recent stats reveal that 46.7% of entrepreneurs use it for influencer advertising and marketing.

Our 2024 Influencer Advertising Report additional affirms the platform’s effectiveness. Instagram ranks as one of many high platforms customers use to interact with influencers. Particularly, Gen X and Millennials are nearly two occasions extra seemingly than Boomers to interact with influencers on Instagram.

22. Instagram influencers’ viewers tends to be youthful, majority falling between 18-34 years previous

Understanding viewers demographics helps manufacturers align influencer partnerships with their goal prospects. In keeping with our Sprout Social Influencer Advertising knowledge:

• 43.74% of Instagram influencers’ audiences are between the ages of 25 and 34, making this the most important phase.
• 28.67% fall into the 18-24 age bracket, displaying Instagram influencers’ recognition amongst youthful customers.
• Solely 6.86% of Instagram influencers’ audiences are 45+. This exhibits that the platform is usually much less efficient at focusing on older demographics for influencer advertising and marketing.

23. Reels drive the best engagement of Instagram influencer posts

Engagement charge is a vital metric when assessing an influencer’s influence, because it displays viewers interplay and authenticity. In keeping with our knowledge from Sprout Social Influencer Advertising:

• The common engagement charge per publish from an Instagram influencer in 2024 was 1.8%.
• Reels from Instagram influencers noticed the best engagement charge at 2.08%, indicating sturdy viewers choice for short-form video content material.
• Carousel posts had an engagement charge of 1.7%, whereas photograph posts adopted at 1.17%.
• Conventional video posts from influencers on the platform had the bottom engagement charge at 0.42%.

To get the additional mileage out of your Instagram influencer campaigns, maximize engagement by prioritizing Reels and carousel posts in your creator partnerships.

24. Most Instagram influencers are nano-influencers

In keeping with Statista, nano-influencers having 1,000-10,000 followers make up 76.86% of Instagram influencer accounts. Micro-influencers are the second hottest group, making up 18.23% of influencer accounts.

That is nice information for manufacturers, particularly with the recognition of nano-influencer advertising and marketing. It means manufacturers have an abundance of choices on the platform to search out the right influencers with the precise area of interest and engaged audiences.

25. Nano- and micro-influencers present cost-effective Instagram collaboration alternatives

Budgeting for influencer collaborations requires understanding the price constructions for various influencer tiers. In keeping with our Sprout Social Influencer Advertising’s platform knowledge, right here’s what manufacturers can anticipate to pay per Reel on common to Instagram influencers:

• Nano-influencers (1K-10K followers): $55
• Micro-influencers (10K-100K followers): $300
• Mid-tier influencers (100K-500K followers): $2,750
• Macro-influencers (500K-1M followers): $7,500
• Mega-influencers (1M+ followers): $75,000
• Celebrities: $150,000

Collaborating with nano- and micro-influencers is a no brainer. Doing so has ‌a number of advantages. Not solely are they rather more frequent to search out and work with, however they’re additionally extra inexpensive and have a tendency to yield ‌larger engagement as they aim extra area of interest audiences.

26. The U.S., Brazil‌ and India lead in Instagram influencer engagement

Instagram influencers’ engagement varies by area, with some international locations standing out in influencer interactions. In keeping with our Sprout Social Influencer Advertising knowledge, these have been the top-performing international locations by whole Instagram influencer engagements in 2024:

• United States: 189 billion engagements
• Brazil: 116 billion engagements
• India: 95.4 billion engagements
• Indonesia: 23.5 billion engagements
• United Kingdom: 22.1 billion engagements

After the USA, Brazil and India are the following hottest audiences amongst influencers on Instagram. Manufacturers with objectives round reaching these international locations ought to take into account Instagram influencers to achieve goal audiences which are native to those areas. The influence of ‌not simply assembly a purchaser’s curiosity but in addition regarding their native tradition performs a key function in constructing model belief and loyalty.

What do these Instagram stats imply to you?

Out of your content material to your promotion efforts—these very important Instagram stats can inform your technique. You’ll be able to work out what forms of content material to prioritize and the right way to interact your model neighborhood on the platform. Take a look at our Instagram advertising and marketing technique information to see the right way to take advantage of these stats.

Instagram stats FAQs