Think about remodeling your content material creation course of, scaling your on-line presence, and competing with massive manufacturers – all whereas sustaining your distinctive voice. Immediately, we’re diving into the world of AI-powered content material creation for solopreneurs and SMBs, and the potential is mind-blowing.
You’re about to find how AI instruments can supercharge your productiveness, improve your creativity, and make it easier to join along with your viewers like by no means earlier than. We’re speaking about game-changing methods that may flip hours of labor into minutes, and make it easier to punch method above your weight within the digital enviornment.
Our visitor, Nicky Saunders, is a content material technique wizard who’s used these precise strategies to develop social media accounts from hundreds to tens of millions. Because the founding father of Deeper Than The Model and a associate at Social Media Examiner, Nicky’s acquired the within scoop on leveraging AI for optimum impression.
AI in Advertising: Unpacked host Mike Allton requested Nicky Saunders about:
✨ AI-Powered Effectivity: Leveraging AI instruments can dramatically scale back content material creation time, permitting solopreneurs to compete with bigger manufacturers.
✨ Genuine Automation: AI can improve, not change, your distinctive voice, serving to keep authenticity whereas scaling content material manufacturing.
✨ Strategic Implementation: Profitable AI integration requires a considerate method, balancing automated processes with human creativity and oversight.
Study extra about Nicky Saunders
Sources & Manufacturers talked about on this episode
Full Transcript
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AI Content material Creation: Supercharging Your On-line Presence for Solopreneurs and SMBs with Nicky Saunders
[00:00:00] Nicky Saunders: However nonetheless we reside in a creator world, proper? And character continues to be very a lot wanted. What AI does, it provides you the data, but it surely doesn’t provide the character and the character. It nonetheless wants you to try this. So if you get a video script, an article, an e-mail, it nonetheless wants you so as to add your, your sauce to it.
Although like, like even for you, the place you stated like, yo, I put it in Claude. It has my voice. It has my, it has the whole lot that I might usually say, however there’s nonetheless in all probability issues that you’d say a bit of bit otherwise. There’s nonetheless some tweaks you in all probability made. After which in addition to if you say it, it, it’s the vitality, it’s the vibe that, that individuals are like, yo, I like this content material.
[00:00:51] Mike Allton: Welcome to AI in Advertising: Unpacked, the place we simplify AI for impactful advertising and marketing. I’m your host, Mike Allton right here to information you thru the world of synthetic intelligence and its transformative impression on advertising and marketing methods. Every episode will break down AI ideas into manageable insights and discover sensible purposes that may supercharge your advertising and marketing efforts.
Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the data and instruments it’s essential succeed. So tune in and let’s unlock the facility of AI collectively.
Greetings program. Welcome again to AI in Advertising: Unpacked, the place I selfishly use this time to choose the brains of consultants that maintaining with and integrating or layering synthetic intelligence into social media, content material, promoting, search, and different areas of digital advertising and marketing, and also you get to study to subscribe to be proven the right way to put together your self and your model for this AI revolution and are available out forward.
Think about remodeling your content material creation course of, scaling your on-line presence in competing with massive manufacturers, all whereas sustaining your distinctive voice. Immediately, we’re diving into the world of AI powered content material creation for solopreneurs and SMBs and the potential. You’re about to find how AI instruments can supercharge your productiveness, improve your creativity, and make it easier to join along with your viewers like by no means earlier than.
We’re speaking about sport altering methods that may flip hours of labor into minutes and make it easier to punch your method above your weight and Within the digital enviornment. Our visitor Nicky Saunders is a content material technique wizard. Who’s used these precise strategies to develop social media accounts from hundreds to tens of millions because the founding father of deeper than the model and a associate, social media examiner.
Nicky’s acquired the within scoop on leveraging AI for optimum impression. Hey, Nicky, welcome to the present.
[00:02:40] Nicky Saunders: Let’s pop in. I want this. I want this intro and the whole lot that I do. That was wonderful. Wow. Whats up. Hear, any person must pay you a whole lot and hundreds and thousand {dollars} for them to do intros. That was sheesh.
Wow. Whats up.
[00:03:00] Mike Allton: I can be your hype man anyplace you’re sitting on main, main phases. I’ll convey it for you.
[00:03:06] Nicky Saunders: I’m loving this. I’m loving this. How are you?
[00:03:09] Mike Allton: I’m doing nice. And I can’t wait to dive into this and actually decide your mind. I like doing that with sensible people such as you who’re doing the work on the bottom.
And talking of that, I do know you’ve achieved some actually unbelievable outcomes in your shoppers. How did you first uncover the potential for AI in content material creation? And what made you notice its energy for solopreneurs, SMBs, the sorts of parents that you simply’re working with? a lot.
[00:03:34] Nicky Saunders: Hear I, I began like how all of us began.
We heard chat GPT and we had been like, what’s that? Proper. For me I’ve been massive within the, within the content material sport. Like I I’m, I’m a content material strategist. I acquired. Care for totally different influencers, social media accounts from a content material aspect. And as soon as I noticed that AI was beginning to make some noise, I used to be like, okay, how can this assist us from, you recognize, a content material subject?
I’m not very keen on it from, The entire world scenario. How’s it going to interchange our jobs? How’s it gonna, I’m not, I’m not . What I noticed was you sort one thing, it comes out with phrases. I stated, okay, you recognize what? When you sort one thing, might it give me a caption? Might it give me a video script? Might, as a result of these are phrases that we’d like with regards to creating content material. So I began digging into. Chat GPT. Then I began digging into all these different instruments as a result of as we all know, there’s so many alternative instruments that was constructed off of chat GPT. So which one may also help us with voiceovers, which one may also help us with cloning ourselves.
If that’s even a factor, which one may also help us make faceless content material. So I, I simply began by making an attempt. You recognize, however with very area of interest form of thought strategy of what’s going to assist us be an assistant to creating content material. As a result of I don’t imagine that AI can change us on this second. I do imagine that it will possibly assist us help being constant regularly.
So the place. Most would wrestle with, I don’t know what to create. There’s no excuse for that no extra. We acquired AI for it. I don’t know the right way to make this. Okay. There’s AI for this. I’m simply drawing a clean. There’s AI for it to help us. After which we take it, we simply tweak it. In order that’s, that’s simply how I began.
Simply purely simply making an attempt it as soon as it began turning into.
[00:05:42] Mike Allton: Love that very long time listeners on the present will know that that’s just about precisely how I acquired began notably with with podcasting. I’m now utilizing AI as a showrunner for all my podcasts as a result of I’ve six. I’ve acquired this podcast and I acquired 5 extra with Agorapulse.
And I used to spend a pair hours making ready for every episode. After which the CEO got here to me. It’s like, I would like you so as to add three extra reveals to your plate. I’m like, effectively, all proper, I’m going to have to determine the right way to spend much less time researching and making ready for each present. In order that intro that you simply love a lot, Claude wrote that based mostly on that I gave Claude, you recognize, doing an important job utilizing my voice, my fashion.
[00:06:23] Nicky Saunders: Yeah,
[00:06:23] Mike Allton: completely. Can do it. So are you able to stroll us by means of a number of the key AI instruments that, that you simply advocate for content material creation and particularly how they’ll profit, you recognize, small companies, content material creators who in all probability have a restricted funds.
[00:06:37] Nicky Saunders: Yeah. So we acquired to go from the 1st step with what’s the concept, proper?
And so. I’m going to all the time say, and I like the way you’ve stated Claude as a result of Claude is, has change into certainly one of my favourite ones proper now. However in fact we acquired the, the OG one, which is ChatGPT. So choice, you would go ChatGPT, you would go Claude, however no matter concept that you’ve, it may be an incomplete concept. Go to certainly one of your favourite AI language fashions, ChatGPT, Claude is the 2 that I take advantage of, and I might go.
Okay, I’ve this concept, no matter your model is, give it as a lot info of, of your model. That is my viewers, proper? And I must create this, proper? Have a dialog with it. That is the place it’s not simply, let me sort in a single sentence, a immediate or no matter. After which it provides me the outcome, have a dialog of how one can break down this concept, as a result of when you begin having a dialog and having, Hey, ask me any questions to higher the output, then you possibly can see issues in a distinct perspective.
Oh, okay. This may, this could do good. As a picture, this could do good as a video script. This may do good as a quote, proper? However that is the place it’s a must to have the conversations with ChatGPT or Claude. As soon as you work these issues out, otherwise you’re asking AI ChatGPT or Claude on some, Hey, what can be good for a video?
I might go, okay, give me give me a video script. We’ve got the thought. We broke it down. Give me the video script, however give me the, the framework of, of a story model framework, proper? Which is a extremely popular content material framework. Writers realize it as effectively. Or I might ask, Hey, what are some well-known. Content material frameworks that I might use to create a video script, proper?
So it’ll generate that I might take that script and let’s say, I wish to do a voiceover. I’ve some footage or some movies, and I wish to do a voiceover based mostly off that script. I’m going to enter 11 labs. Proper. They’ve over a whole lot of AI voices I might use, or I might clone my very own voice and use that proper.
Growth. There we go. Or if like, I get the video script and I don’t have any sort of content material, I can go into like in video and put that script in, in video, then it creates the video for me, proper? All that is the place faceless content material is available in. So I’m taking. Issues from like an concept to then a video script to then voiceover to a video.
And let’s say if I needed to. do an image, proper? I acquired an concept for a graphic. If I’m in chat GPT, the paid model. Okay. I can use Dolly three, which is the artwork generator in there. And I stated, Hey, are you able to make this on this explicit concept that we broke down? How would you flip that into a picture? Now that is like, I don’t know something about prompting form of fashion.
Like I’ve a dialog and it will possibly create totally different variations. If I wish to go fancy with it, I get, Hey, I’m going to make use of mid journey, which is among the finest artwork turbines proper now. I don’t, I haven’t seen anyone actually beat that. Proper. Okay. Let give me a immediate that’s going to work wonderful in mid journey.
Take that immediate, put it into mid journey. It’s going to create a tremendous graphic. Cool. I like that graphic. How can I put it a bit of bit extra animated? We’re we’re in a video world. So like, how can I make that extra animated? I might take that and put it into runway. And switch the picture into video. So it’s, it’s a step-by-step course of that you simply acquired to consider.
I’ve my concept. What do I, what’s the finish outcome? I wish to, I desire a picture. Cool. Let me simply speak to ChatGPT or Claude in regards to the concept. Get all the main points, then make it. Make a picture from it. If I wish to make it extra animated, I can use runway ML runway ML. If I wish to, like I stated, create a video script, I create a video script, use the content material frameworks, go into 11 labs, go into in video.
However these, these are like a few of my favourite ones now. Considered one of, certainly one of my favourite, favourite, favourite ones might be Opus Clip as a result of truly, like, for you who has six reveals, you recognize what I imply? Like, the content material is, is It’s not onerous to make proper. Lengthy type movies just isn’t onerous to make. What’s onerous to make is to be constant on social media with all these totally different clips and the whole lot.
So you’re taking your lengthy type movies and you set it into Opus clip and it creates social media prepared publish. And you may schedule it on the market. You may do AI B roll. You are able to do voiceovers on it. That what Opus Clip can do is wonderful if you have already got content material, proper? In order that’s why I needed to go first with right here is should you don’t have content material, that is what you do.
If you have already got content material, use Opus Clip as a result of Opus Clip is wonderful. Wonderful. Like I take advantage of that factor each single day. I like, right here you go. Let’s, let’s create some clips right here. Let’s create there this, and I don’t solely use it for like face worth. So like, okay. It creates a clip. I’m taking that clip. I’m posting it.
Like I’ll flip that right into a carousel for Instagram, proper. Or I’ll take a clip and I’ll put it into my YouTube video. A part of reference of like, okay, right here, verify this clip out, you recognize? So there’s. There’s nonetheless ways in which I take a look at from, from AI the place I can add my two cents to it, have the dialog to create the entire thing, however then additionally with AI to nonetheless have my very own with OpusClip to nonetheless have my very own fashion and form of cater it to all these totally different platforms.
I stated rather a lot, I geeked out. However yeah,
[00:13:13] Mike Allton: no, that’s nice. Actually, I like that you simply began with not solely the step-by-step course of, should you don’t essentially have lengthy type content material, proper, however you additionally began with video and that’s such an important level since you stated it your self, we’re in a video world and that’s in itself a problem for a lot of.
entrepreneurs, how will we create nice video? I imply, the entire cause I’m doing this podcast, whereas a lot of it’s possible you’ll be listening to it, it’s additionally obtainable as a video on Spotify and YouTube. And I’m taking the clips and sharing them as reels and tech talks and YouTube shorts and Pinterest movies and LinkedIn movies and in all places else.
[00:13:44] Nicky Saunders: Come on,
[00:13:44] Mike Allton: as a result of video is so vital. And I began with this lengthy type video first to your level. However I additionally know that What else was so nice in regards to the factor that you simply simply outlined was that if I went and purchased all of the instruments that you simply simply talked about, we’re nonetheless be a few hundred bucks a month, which is tremendous, tremendous reasonably priced.
You have to pay for each chat, GPT and clog. Decide one and we will get into that. However you recognize, you add runway, you add Opus clip, you recognize, certainly one of these different instruments, you recognize, they’re all about 20, 30 bucks a month on the degree. Most individuals want them. So it’s tremendous, tremendous reasonably priced, however let’s return to. You recognize, we’re utilizing chat GPT or we’re utilizing Claude to develop these concepts to develop scripts and that form of factor.
And I do know people are anxious about dropping their distinctive voice after they’re utilizing instruments on this method. How do you assume that they’ll keep authenticity whereas they’re leveraging these instruments?
[00:14:39] Nicky Saunders: Yeah, it’s not a replica and paste standpoint, proper? We, in fact we, we might love a software that does all of it for us.
Wonderful. And so when AI got here out or when it acquired actually common, individuals had been like, sure, I don’t should do something anymore. That’s, that’s cool. However nonetheless we reside in a creator world, proper? And character continues to be very a lot wanted. What AI does, it provides you the data, but it surely doesn’t provide the character and the character.
It nonetheless wants you to try this. So if you get a video script, an article, an e-mail, it nonetheless wants you so as to add your, your sauce to it. Although, like. Like even for you, the place you stated like, yo, I put it in Claude. It has my voice. It has my, it has the whole lot that I might usually say, however there’s nonetheless in all probability issues that you’d say a bit of bit otherwise.
There’s nonetheless some tweaks you in all probability made. After which in addition to if you say it, it’s the vitality, it’s the vibe that, that individuals are like, yo, I like this content material. Proper. So although, sure. AI is wonderful and it takes us method additional than what we might have carried out on our personal and it makes us tremendous resourceful as a result of it’s not about being sensible, it’s about being resourceful.
We take a look at it now and be like, Thanks for giving me the inspiration. Thanks for giving, giving the whole lot I may have, however now let me add my very own sauce to it. Let me add my very own vibe to it. So individuals might actually join with it, but in addition that. It provides that human really feel that’s nonetheless required in content material in the present day.
[00:16:33] Mike Allton: You’re completely proper. Too many occasions people are merely taking the, the output that they’re given and copying and pasting it to wherever they wish to ship it they usually’re probably not modifying it one other difficulty. I see or mistake that I see actually because individuals deal with the AI like one other human generally, which is good.
However which means we’re afraid to push the A. I like should you and I had been working collectively and I created one thing for you and also you requested me 4 or 5 occasions to revise it. I’m gonna get drained and I’m gonna be like, no, we’re carried out. You bought three revisions and we’re carried out. You’ll be able to return to the A. I 20 occasions and say, Nope.
Give me that once more. Nope. Give me that once more. Nope. Give me and it’ll by no means get offended for you. Each single time. It’s going to say Completely, Nicky. You’re proper. I ought to have carried out it otherwise
[00:17:21] Nicky Saunders: Particularly when you might have the voice assume that that tone doesn’t get pissed off in any respect I’ve tried it tried it like ten occasions and it’s like no no drawback Nicky.
I’m like, oh my god you sound I’m simply gonna speak to you. This is the reason individuals like taking a look at their workforce totally different. Like she by no means tells me. No, what’s flawed with y’all?
[00:17:45] Mike Allton: So what are another errors that you simply’ve seen a number of the shoppers or the companies in the way in which that they’re utilizing a very after they’re speaking about utilizing it for for content material creation?
[00:17:57] Nicky Saunders: I must say How do I, how do I wish to put this? Trigger I wish to, I wish to be thoughtful of individuals’s emotions.
Proper. Not each new software is an effective software. Okay. So one mistake that I actually see is that they’ll catch on to a brand new software. And so they’ll run with it now with, as we all know, with AI instruments, particularly the brand new ones and startups and the whole lot, they’re not all the way in which of all, all there. Proper. As a lot as we like to be okay.
The primary one to seek out it. And that is going to do the whole lot. Shout out to these individuals. I see numerous it from like a gross sales aspect. That is going to care for all my gross sales, proper? That is going to care for all my, my emails. And the emails are trash, proper? The there’s no high quality verify. I imagine that there needs to be a system of some kind.
While you get a brand new AI software that there’s nonetheless some high quality management. In your workforce, proper? As a result of if it’s you as a workforce of 1, or you have already got a workforce, there needs to be any person who’s pushing the button of those new instruments, of those new AI conditions, after which they’re checking it earlier than it goes out to individuals, as a result of that is your model voice.
Proper. That is your messaging. That is what represents you. And what you possibly can’t do is like, ah, that was AI. You recognize what I imply? Like I’m, that was my unhealthy. I don’t, I don’t know what to let you know. Proper. Until you’re a model that’s recognized for testing AI. So for instance, I might get away with this. I lately turned on the AI chat bot for Instagram.
Proper. Proper. It permits you to, provides you a clone of your self based mostly off. the content material that you simply’ve placed on Instagram and threads and that entire 9, proper? So for essentially the most half, it sounds nice, however there’s different elements that it’s tremendous wild. I don’t know what’s taking place. I’ll come again and be like, ah, that’s my AI.
I’ll do a voice observe too. Ah, that’s my AI. We’re testing this out they usually’re like, Oh, we figured it’s okay. However should you’re not recognized for that and also you don’t have any person checking, it could possibly be loopy. It, you possibly can lose clients, followers, audiences, as a result of now you permitting AI to run all of it. And it’s very disconnecting.
Proper. Which fits into one other mistake. Not all chatbots are nice. Okay. Don’t run to each single one that would probably care for your feedback, care for your DMS, you recognize, go and DM different individuals for you. Like too. Okay. I do know we wish to eliminate the duty. We’re not the best at, so we will think about the issues we’re nice at.
Nevertheless, we’re nonetheless like, we nonetheless acquired a methods to go. We nonetheless acquired methods to go. So high quality management, proper? Don’t bounce on each AI software after which positively don’t, don’t bounce on each chat bot simply because it has AI. Proper. I believe the. The instruments that I’m actually leaning on increasingly more just isn’t essentially those that begin off as AI instruments is the instruments that I already belief that activate AI options, proper?
One, one software that I actually like proper now’s vidIQ. VidIQ turned on this like AI coach scenario, proper? That’s solely devoted to YouTube stuff. So I like that as a result of sure. Can I’m going to Claude and chat GPT and ask about. Some YouTube devoted stuff, in fact, however they’ve already configured it that I don’t should be this immediate engineer and have it already all these directions.
They have already got that and it really works out very effectively. So I, I, I might warning individuals generally To not all the time go straight for the AI software, the brand new AI software, go take a look at the, the instruments that you have already got, as a result of let’s, let’s maintain it a buck. Them subscriptions are costly. After some time, okay, it provides up 20 each single day since you discover a new AI software and also you subscribe to it provides up after some time.
Okay. Like 4 of them is already 100. Okay. And that’s 100 a month. I simply wish to make this very clear. Don’t get it. Don’t get it twisted with the 20. So that is low-cost. No, it’s, it’s reoccurring. I don’t, I’m simply letting you However take a look at the instruments that you have already got. That you just’re already paying the 20 to 30.
See if they’ve some AI instruments as a result of it’s configured to what you’re already accustomed to and what you obtain it for. Robotically. Yeah.
[00:23:34] Mike Allton: Couldn’t agree extra notably your level about sticking away from from testing all the most recent instruments. I talked to Scott Brinker from HubSpot and Chief Martek, proper?
And he talked about how the advertising and marketing expertise panorama has exploded this yr. As a consequence of AI startups. And you recognize, these are corporations that they could have been round for 30 days or much less, and also you’re already forking over cash to them. You don’t know if there are any form of high quality management there. That’s an actual problem.
And people as a enterprise proprietor, that’s not the place it’s essential be investing your time and your vitality. And as a tester, I imply, you recognize, Nicky was testing that. I examined a software referred to as a render web which render. web, which was actually cool for creating AI generated images and video and that form of stuff based mostly on a single picture.
It was. Actually, actually cool. Not enterprise prepared, actually per se. I imply, the photographs it created of me had been, you recognize, individuals laughed at them as a result of they had been form of humorous trying and that was superb. You as a enterprise proprietor, don’t must be testing these people. We’re speaking with Nicky Saunders about strategies and instruments that content material creators like yourselves can flip to for assist.
And in a second, we’re going to share some tales and a few examples to assist in giving you context. However first, let me share with you the software that I’m utilizing day-after-day to assist me create this podcast. All the opposite content material I’m placing out, it’s simply 20 a month as a result of it consists of ChatGPT and Claude and DALLE-3 and all these issues.
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along with your viewers. Don’t simply market market smarter with Magai. Faucet the hyperlink within the present notes. So Nicky, you’ve been a content material creator for some time, like pre AI. How would you say AI has modified your, your content material creation course of? And are there any like new or hidden advantages that form of shocked you otherwise you found alongside the way in which?
[00:26:19] Nicky Saunders: So I provide you with an actual case situation, proper? Earlier than, earlier than we began recording, we had been speaking about how I’m not that a lot of a author. I used to say I’m not a author. I’m beginning to be a bit of bit higher, proper? I discovered this software referred to as Serviette AI. Have you ever heard of it but?
[00:26:39] Mike Allton: No.
[00:26:40] Nicky Saunders: Okay. So this, this software is so enjoyable.
Okay. So I’m, I’m, I’m getting energetic on, on threads. I’m on threads each single day and Serviette AI. Turns your written content material into actually infographics, however you understand how a few of these AI instruments is like returning to infographics and it’s tremendous costly they usually’re trash, proper? This one actually is hearth.
They provide you a number of totally different types. So like, let’s say if I’ve a. Checklist that’s like, okay prime options iOS 18 has for content material creators, and I listed out, I might spotlight it. It creates totally different infographics like a pillared one, a funnel, one, a triangle one, it’s so nice. That makes it. It makes you wish to, to put in writing extra as a result of now it makes it visible.
And the loopy half about it, it, and I sound like a salesman on this one, as a result of I’m so enthusiastic about this, but it surely’s free. It’s in beta. So yeah, no, it’s completely free. The one drawback is that you could’t apply it to cell, however on desktop it’s limitless. You may create as many napkins as what they name it.
And let’s say you don’t have something to put in writing. You may draft it up with ai, they’ve AI constructed into it, proper? That may you give it a subject? You give it a fast immediate. I wanna discuss iOS options for content material creators, and it’ll give you the stuff and give you the infographics. The wonderful thing about it’s that you could obtain it as a p and g, A-P-D-F-C-C-V-G, something that you really want.
So now I’m excited. I can put it on threads. Now I acquired all motivated. I might probably put it on LinkedIn. I put it on my e-newsletter. Proper. Folks cherished it. So these are like actual case eventualities of the place one thing that I wasn’t essentially so assured in, which, which was writing me discovering the appropriate AI software acquired me excited and constant.
on, on social media and, and my e-newsletter now making it extra visible as a result of anyone who writes a e-newsletter is aware of it’s like, okay, what, how am I going to make this attention-grabbing? Like, all you’re going to do is learn phrases. That is loopy. So now I’m capable of put my e-newsletter in there and it creates totally different visuals which might be.
They’re not corny. Like they’re not, we’ve seen these AI instruments that make these infographics which might be simply not efficient. This one is basically, actually dope. Like I stated, I sound like a information promotion form of factor. They’re not paying me that like in any respect, however I actually like this software. In order that’s, that’s only a actual case situation of like how these AI instruments assist me with my content material creation and.
Like get me excited to be constant on it.
[00:29:49] Mike Allton: I’m laughing trigger you’re speaking to the man that writes 2, 500 phrases in his e-newsletter each single weekend. Trigger that’s what I like to do. And my viewers, in the event that they’re nonetheless subscribed, they have to like it. I imply, I inform them within the welcome e-mail, I’m like, look, you’re going to get lengthy emails from me.
Yeah. I’m providing you with historic analogies and that form of factor. However that’s, that’s what works for me. After which I become weblog posts and stuff. Afterwards, however I like your instance as a result of I actually resonated with that as a result of I’m I’m not a video particular person I used to be by no means robust with video. So I my tiktok presence my youtube shorts My instagram reels had been simply rubbish till I began the podcast and I get ai to assist me Establish the most effective most attention-grabbing clips and that form of factor and now i’ve acquired a whole lot of individuals watching my tiktoks and a whole lot of individuals watching my youtube shorts, proper?
And for a distinct segment podcast like this, you get 100 or extra individuals watching or listening. That’s it. That’s all you want is these, you recognize, it’s like having 100 individuals in a room listening to you give a presentation. So let’s discuss small enterprise homeowners and a number of the shoppers that you simply’ve labored with.
[00:30:57] Nicky Saunders: Yeah, I
[00:30:57] Mike Allton: assume you would share successful story and all of us perceive NDAs right here, so that you don’t essentially identify names, however should you might discuss somebody that you simply’ve labored with, who’s had form of a reworked on-line presence utilizing a few of your AI powered content material methods.
[00:31:12] Nicky Saunders: Yeah. So I can, I can let you know one proper now.
I work with a motivational speaker, Dr. Eric Thomas, proper. And so he has totally different avenues of, from chatting with books to communities, the whole lot like that. Proper. And so what my man is sweet at. Is creating content material, AKA give me a digicam. I’m going to go all in on it, however he’s not essentially the best with phrases.
Proper. So far as writing. He’s not the best so far as chopping up the whole lot. And so what we’re, what we’re doing now’s, is taking him because the speaker. He has a a tremendous workforce to care for the whole lot from, together with his enterprise. However now it’s like, okay he desires to get energetic on LinkedIn. So.
We’ve created in Claude a undertaking that’s all inside his voice solely for his viewers of speaking to academics and superintendents for LinkedIn, proper? So particular viewers, his voice, growth. So anytime we’d like something with LinkedIn, we go proper there. Now his. His e-mail listing, proper. Was tremendous inactive.
Now we flip his movies. There’s two issues that we do. One we’ll, we’ll take, we’ll transcribe it. I like fireflies, a AI, proper. The place. It’s primarily used for like zooms and Google meets and all that nice stuff. However I actually use it for video content material, get it transcribed. It factors out the timestamps, however in addition to I’ll take that transcript and I’ll put it into Claude and say, Hey, create a e-mail from a standpoint of.
Give me a step-by-step information based mostly off this, this video. So now he has a PDF, or if I wish to go quite simple, I might go to gamma and it creates like a, a deck based mostly off the script, proper. Based mostly off the transcript. So now we’re taking what he’s usually good at. Which is I might create the video. Now we’re we’ve created the LinkedIn presence.
We’ve gotten the e-mail pop in something with phrases, he’s good. We’re creating totally different carousels on Instagram based mostly off a, all of the AI clips that it picks up. So he’s allowed to. Do his nonprofit not aspect now with the faculties. He begin, he, he can nonetheless kill it as his, the speaker joint his books and all that he’s allowed to do what he must do as a result of he is aware of.
With AI, it’s nice. And even he’s put chat GPT on, on his cellphone. And he’s like, Nicky chat, GPT stated this, reward God. Take a look at that. We’re we’re nice. You don’t know, however like discovering for, for small companies, proper. Discovering your expertise, your, the principle focus of the enterprise. Proper. After which permitting AI to showcase that in several.
Content material codecs, proper? That’s the most important method that I take a look at, at AI and small enterprise. Like what’s, what’s your factor that’s, is wonderful. Nice. Keep there. I don’t need you to get into e-mail. I don’t need you to get into writing. I don’t need you to get into video creation. I don’t simply keep, keep proper there.
Let’s enable, let’s, let’s determine who your audience is. What’s your predominant mission of making content material? After which let’s enable AI to work on the remainder of the issues, no matter you’re not constant on, no matter is inactive, no matter you’re not that strongest on the AI, care for that and have an individual to, you recognize, Management all that also as a result of like we talked about within the errors, the standard management continues to be vital.
[00:35:39] Mike Allton: That could be a terrific philosophy. It’s attention-grabbing as a result of we’ve talked about it earlier than on this present with different visitors and the way in which that it’s been approached. It’s just a bit bit totally different previously. What we’ve stated is consider the belongings you don’t love to do the repetitive issues and see should you can farm these out to AI, which is true.
The best way you’re saying it although, is a bit of bit totally different. And I like your method much more as a result of what we’re specializing in in your perspective is what are you actually, actually good at? What’s your superpower as a enterprise proprietor, as a communicator as a marketer. And let’s concentrate on that.
And to your level, enable AI to highlight that and shine the sunshine on that and assist, you recognize, convey that to all these different channels and mediums. That’s unbelievable for our listeners. In the event that they had been to implement only one AI powered. Content material technique in the present day. What would you advocate for the most important impression on their on-line presence?
[00:36:37] Nicky Saunders: If there’s one factor I might say, get simply the best factor, begin having conversations. The explanation why is as a result of I’ll, I’ll, I’ll let you know the true situation of what I do, and hopefully you this, this helps you. So I’ll ask it. I’ll give an concept. And I say, look, I’m going to place it on threads. Proper. So right here’s the thought.
Don’t change my tone, proper? Maintain the identical mannerisms. Simply give me a fast spell verify. You recognize, grammar verify after which format it to what works on threads. Trigger you clearly know, based mostly off your, your net shopping conditions. Cool. It’s going to try this. I’ll then give a few concepts, put it out on threads.
The one which works essentially the most. Proper. The one which will get essentially the most engagement, I’m going to then take that and switch it right into a video. So I’ll take that very same one. I’ll be like, Hey, let’s flip this right into a video script, proper? This one labored. It clearly has information. Let’s flip this right into a video script. Now I’m going to show that right into a video.
I’m additionally going to take that very same half. Hey, let’s put that in my e-newsletter. Proper. So now I’m going to wish some information that goes with it. If there’s anyplace. in on the net that may help this. Any surveys, any information? Let’s take that. Let’s flip it right into a step-by-step information so I might put it into my e-newsletter.
Cool. Then based mostly off what the video does, the brief type video does. Cool. I’m going to show that right into a YouTube video. So now I’m going to ask it, Hey, create an extended video for an extended video script for YouTube. So the thought That we’ve talked about possibly at first of the week. And I put out on Monday and Tuesday and all that nice by Wednesday, I’ve what I’m going to placed on my e-newsletter and a brief type piece of content material.
After which by the next week, based mostly off the info from the brief type, I’ve a YouTube video or a YouTube reside. A subject that’s, that’s wonderful. So because of this I say from a quite simple standpoint, simply begin having conversations as a result of it makes the most important sense so far as what is going to occur afterwards along with your content material.
However in order for you the total blown technique, there you go.
[00:39:11] Mike Allton: All proper. So to provide some people some context, we’re beginning with a Threads publish, that’s a pair hundred characters or much less. There’s not numerous content material until we do a number of threads and do it longer that method
[00:39:23] Nicky Saunders: or Twitter or X, no matter your most well-liked platform is.
I imply, and even LinkedIn, no matter you’re going to be
[00:39:30] Mike Allton: bizarre and use X. That’s superb.
[00:39:33] Nicky Saunders: I’ll say no matter written platform is your good. Trigger it might even be on LinkedIn too. Some individuals’s predominant joint is, is LinkedIn from a written standpoint. So no matter your. Your written aspect is that you could acquire information.
[00:39:46] Mike Allton: Yeah, however like, like, such as you informed me within the inexperienced room, it’s 2024 We’re on threads in the present day people. Yeah. Yeah.
[00:39:50] Nicky Saunders: Yeah, this can be a truth. This can be a truth
[00:39:52] Mike Allton: So, okay, so we acquired a brief type textual content publish and you then’re taking that and turning it into a brief type Vertical video what like 90 seconds or much less?
[00:40:00] Nicky Saunders: Yeah, completely.
Okay.
[00:40:02] Mike Allton: Okay, and you then’re turning that into Doubtlessly if it if it performs effectively a a youtube video and what what sort of size are you considering for that?
[00:40:12] Nicky Saunders: So it could possibly be 5, 10 minutes, 18. How, how talkative are you? You recognize, as a result of proper now with YouTube, lengthy type movies are doing wonderful. So should you might speak lengthy, reward God, should you solely acquired three to 5 minutes with you, that’s, that’s okay too.
However the truth that you possibly can take one thing that’s already works. That now you possibly can push it to totally different platforms. It simply, it provides that confidence for enterprise homeowners and solo creators of like, okay, this has an opportunity as a substitute of like randomly developing with concepts and like, oh my God, I hope this works. All of the algorithms after which like, and you then’re discovering all of the totally different the explanation why it didn’t work.
A minimum of, you recognize, information clever, this has labored throughout class price platforms. So. If it really works right here too, reward God. If it doesn’t, ah, yeah, I imply, we tried it. A minimum of it labored over right here. So possibly we simply acquired to formulate it another way, inform it to create it a greater hook for it. Nevertheless we go about it.
However yeah, that’s, that’s form of like a, a workflow technique that that has been working very effectively. For me proper now.
[00:41:29] Mike Allton: Yeah. Trigger you’re one hundred percent proper. You should use that very same preliminary publish on threads on X on Fb, even LinkedIn. You recognize, we see associates of the model, like, like, like Austin who’re simply killing it on Fb.
In order that’s, that’s completely attainable. However Nicky, we’re out of time and that’s a disgrace as a result of you might have been wonderful, however I do know people wish to know extra trigger there’s no method we might have lined the whole lot that they wish to study. The place can they go to attach with you and ask?
[00:41:58] Nicky Saunders: So YouTube has been my, my predominant platform these days.
Okay. I don’t know if you’re watching this. You may be watching this this yr, subsequent yr, nonetheless it goes. So, YouTube, Nicky Saunders, or that is Nicky’s. When you wanna contact me, in all probability Instagram is the most effective, proper? So that is Nicky’s, N-I-C-Ok-Y, with a S, proper? In fact, I’m on threads. After which if you wish to be a part of the group deeper than the model.com, we speak all about ai.
I promise you that’s certainly one of my. Favourite matters. Clearly I might, we might go on. This could possibly be a 5 hour podcast if we didn’t have time restraints. You’re feeling me?
[00:42:40] Mike Allton: That’s superior. Thanks, Nicky. Thanks all of you for listening. I’ll have all of Nicky’s hyperlinks, all of the instruments that we talked about in the present day within the present notes beneath.
neglect should you’re comparatively new to AI and also you wish to actually degree up your expertise as a marketer, obtain the AI advertising and marketing primer that I’ve acquired, however linked beneath that may make it easier to out. I’ll provide you with all of the instruments it’s essential get began on this thrilling business till subsequent time. Welcome to the grid.
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