Igensia Training Group is a significant participant in schooling {and professional} coaching in France. As a federation of non-profit associations, the group brings collectively 10 faculties throughout 4 cities, providing a variety of educational packages in fields like enterprise, administration, and human assets.
Their mission on social media? Join with a variety of audiences—college students, mother and father, company companions, and schooling advisors—whereas showcasing the worth of their packages and galvanizing future learners and collaborators to hitch their journey.
We sat down with Rémi Menochet, Social Media Crew Supervisor at Igensia Training Group, to listen to how Agorapulse helped his staff increase engagement, keep organized, and put up tailor-made content material throughout their social profiles.
Problem: Creating Content material for A number of Audiences Throughout 123 Profiles
With 80,000 alumni, 10,000 company companions, and 16,000 graduates every year, Igensia Training Group has a large attain. They function throughout Paris, Nanterre, Lyon, and Toulouse, and every of their 10 faculties has their very own distinctive identification and priorities.
On social media, this interprets to 123 social media profiles throughout LinkedIn, Instagram, Fb, TikTok, Threads, X, and YouTube.
Every platform serves a novel function and targets a particular viewers. Two of their largest platforms are:
- LinkedIn (27,500 followers) the place they join with company companions, plus mother and father, and schooling professionals. It’s a key platform for engagement and visibility.
- Instagram (9,000 followers) the place they join with potential college students. Video content material is essential right here: brief, enjoyable, informative clips that translate complicated subjects into participating tales that speaks to college students.
“We now have packages starting from post-baccalaureate to persevering with schooling, and even devoted lessons co-created with associate corporations,” defined Rémi. “We goal baccalaureate holders, mother and father, associate and non-partner corporations, present learners, alumni…You must take into consideration all these communities if you create content material.”
“Relying on the social community, we’ll take into consideration what’s most acceptable. Generally the identical content material can be utilized for various audiences, only one, or is restricted to a selected location, within the case of selling an on-campus occasion, for instance.”
Put up from Igensia Training Group’s LinkedIn exhibiting campus-specific content material
However, success on social for Igensia Training Group isn’t about being in every single place, it’s about utilizing every channel strategically. To do that, Igensia has two groups that target social at completely different ranges:
- A neighborhood staff creates content material tailor-made to every college’s campus and viewers.
- A nationwide staff (led by Rémi) ensures group-wide consistency and amplifies tales that matter throughout their total community.
Nonetheless, with 123 social profiles, they have been going through actual social media administration challenges.
Tailor-made Content material and Streamlined Collaboration With Agorapulse
Igensia Training Group began utilizing Agorapulse again in 2017 to assist them handle their excessive variety of social profiles and create tailor-made content material for all of their audiences extra effectively.
With Agorapulse, the Igensia staff can plan, schedule, and publish content material throughout accounts from a single dashboard. However greater than that, they will simply adapt content material for every platform utilizing built-in options—no extra copying and pasting throughout networks.
“Agorapulse lets us tailor every put up by platform,” stated Rémi. “We are able to schedule prematurely, which makes each day life loads simpler, and we will select the place every put up is printed based mostly on the subject and viewers…The concept is to have a wide range of content material to succeed in our completely different audiences.”
Maintaining 70 Contributors Organized and In Sync
With 70 folks managing 123 social profiles, group issues at Igensia.
Agorapulse helps them:
- Collaborate effectively inside a shared device
- Get a transparent view of what’s printed and what’s deliberate
- Repurpose content material throughout groups
- Observe outcomes with built-in reporting
- Simplify neighborhood administration with a centralized inbox
“With Agorapulse, we’ve optimized duties and gained visibility,” stated Rémi. “It may be simple to overlook messages on social networks or skip a notification that we’ve clicked on, however haven’t responded to. A device like Agorapulse saves us from these sorts of errors!”
Outcomes: +32% LinkedIn Engagement, 2M+ TikTok Views
One of many largest wins for Igensia Training Group? Utilizing Agorapulse’s reporting instruments to trace their efficiency and switch insights into motion.
Earlier than Agorapulse, reporting was a handbook and time-consuming course of. Now, with built-in reporting, Rémi’s staff can:
- Observe what’s working (and what’s not)
- Establish rising tendencies
- Make smarter, data-driven content material selections
- Preserve their technique contemporary—particularly on fast-paced channels like TikTok
“Each two weeks, we assessment the tendencies we see arising most on the platform and ask ourselves how we will use them in our personal content material to assist our content material carry out higher,” stated Rémi.
The outcomes converse for themselves: ICD Enterprise College (one in all Igensia’s faculties) racked up over 2 million views on TikTok and noticed a 32% common enhance in engagement on LinkedIn.
Put up from ICD Enterprise College’s LinkedIn account with over 18,000 followers
On high of that, with Agorapulse’s competitor reporting, the staff can even see what different faculties are doing on social. This helps them fine-tune their technique much more.
“We additionally use the competitor reporting device in Agorapulse, which may be very helpful for getting an concept of what’s being finished elsewhere. Monitoring this on Agorapulse permits us to substantiate strategic selections and provides us extra concepts for content material and helps us alter our messages,” stated Rémi.
With Agorapulse, Igensia Training Group has reworked the way it connects with its communities. The result’s higher engagement, higher staff alignment, and improved concentrating on, so the fitting viewers finds the fitting content material.
Wish to see how Agorapulse may also help you simplify your social media administration? Request a demo immediately.
