Enhance Your TikTok Engagement Fee & Calculate It

A part of rising your TikTok profile is rising the quantity of engagement you obtain. TikTok engagement refers to actions that your viewers take in your posts, together with likes, feedback and shares.

Attain and follower counts will be thought of vital metrics, however social media engagement exhibits how a lot your content material truly resonates along with your meant viewers. In case your movies are getting individuals to go away feedback or share them with their viewers, that’s a great signal they’re discovering your content material related and interesting.

All through this text, you’ll be taught extra about what precisely TikTok engagement entails, how one can calculate your TikTok engagement charge and how one can enhance your TikTok engagement.

What’s TikTok engagement?

TikTok engagement is outlined as any motion {that a} viewer takes in your TikTok video. These embody:

Even a video view can rely as engagement, although the beforehand talked about actions point out a deeper degree of engagement from the viewer.

What’s a TikTok engagement charge?

Your TikTok engagement charge is a social media metric that lets you perceive what proportion of your video viewers work together extra along with your video. This metric supplies useful perception into how successfully your content material engages your viewers.

You probably have a low engagement charge, you might must discover completely different content material concepts to see how one can higher resonate along with your viewers and entice them to go away feedback or share your movies. It’s vital to trace metrics like this, particularly when operating TikTok campaigns or influencer partnerships.

Having a transparent understanding of how persons are partaking with a selected influencer lets you already know whether or not you desire a partnership with a TikTok influencer or not. Furthermore, your engagement charge metric in your personal model will doubtless be an enormous a part of your social media reporting for example that your social media crew is producing high quality content material that resonates along with your model’s viewers.

Methods to calculate your TikTok engagement charge

Whilst you can entry knowledge surrounding particular TikTok engagements inside your TikTok analytics—or different analytics device of alternative—you’ll need to calculate your engagement charge your self.

The components for TikTok engagement charge is:

TikTok Engagement Fee = [(Total Likes + Comments + Shares)/Total Number of Views] x 100

You possibly can calculate your engagement charge per video or for all movies printed over a specified time vary.

Let’s go over an instance.

Should you use TikTok’s built-in analytics, the Overview part supplies you with an in depth look into your engagements over a specified time interval (both 7 days, 28 days, 60 days or a customized timeframe you’ll be able to choose):

Head over to the Attain tab, to search out your whole video views for a selected time interval as effectively.

You can even use a device like Sprout Social’s analytics to simply calculate your engagement charge. Log into your account and head to your TikTok Profiles dashboard to get a transparent take a look at your report.

Sprout Social’s knowledge makes calculating engagement charge simple, because it already combines your whole engagements. Fairly than having so as to add these up as a part of the components, you’ll be able to merely plug within the engagements and video views numbers.

Utilizing the info from Sprout Espresso Co., if we enter these numbers into our TikTok engagement charge components, we get these outcomes:

[190,024/1,112,731] x 100 = 17.1%

Multiplying your engagement proper by 100 on the finish helps the ultimate outcome come out in proportion type, a typical format in your social media experiences. Give it a strive by signing up with Sprout Social for a free trial.

Methods to monitor your TikTok engagement

Monitoring your TikTok engagement is one solution to know in case your content material technique on the app is working. By monitoring your metrics, you’ll be able to establish tendencies, perceive your viewers on a deeper degree and make data-driven selections to gas your model account development.

Whereas TikTok affords native analytics, utilizing a complete social media administration device like Spout Social supplies extra perception into your content material efficiency within the context of your total social technique.

Methods to monitor your TikTok engagements with Sprout Social

Connecting your TikTok profile to Sprout Social consolidates your analytics and engagement knowledge right into a single, highly effective platform. Join all of your social accounts to Sprout and evaluate your efficiency knowledge throughout networks.

Step 1. Should you’re not but a buyer, you may get began with a free 30-day trial utilizing your corporation e mail. This offers you full entry to reporting knowledge.

Step 2. Navigate to Settings after which click on Teams & Social Profiles.

Step 3. Click on Add a Social Profile and choose TikTok from the menu.

Step 4. Authorize the connection by logging into your TikTok account. As soon as related, Sprout will start pulling in your profile knowledge and put up efficiency.

Step 5. As soon as your profile is related, Sprout backfills 60 days of TikTok metrics. Sprout’s TikTok Profiles Report supplies a complete view of the metrics that matter most, together with:

• Video Views
• Viewers Development
• Engagement Charges (Likes, Feedback, Shares)
• Prime Performing Posts

Sprout Social centralizes your TikTok efficiency knowledge with insights from all of your different social networks. This unified reporting affords a single supply of reality, eliminating the necessity to soar between native networks and analyze knowledge. For social media entrepreneurs, this implies you’ll be able to simply evaluate cross-channel efficiency and current the total influence of your social methods to stakeholders.

Able to quantify your social media presence with Sprout? Join a free trial as we speak.

10 precious methods to spice up your TikTok engagement charge

Whereas 17.1% from our above instance is a reasonably implausible engagement charge, that might not be the case for your corporation. And that’s okay!

However you’re in all probability in search of just a few tricks to enhance these numbers. Implement a few of these ideas into your TikTok technique to assist increase your engagement.

1. High quality content material beats amount

Above all else, high quality content material is the best way to go. Whereas you could have seen stats about how TikTok recommends posting 1-4 movies per day, but when these movies aren’t prime quality, nobody goes to wish to watch them.

As a substitute, purpose for a consistency that’s real looking in your crew however doesn’t sacrifice high quality. Plus, RivalIQ’s TikTok benchmark report discovered that almost all manufacturers are posting round 1.75 movies per week—a quite sustainable frequency versus a number of movies per day.

Take sustainable candle store, Mala the Model, for example. The model posts one video per enterprise day, so as much as 5 days per week (or fewer if there’s a nationwide vacation).

The model’s technique is straightforward however strong. The social media supervisor creates plenty of posts sharing behind-the-scenes content material, new scent updates, ideas, enterprise info and solutions to buyer questions. It’s good content material that doesn’t really feel rushed simply to push content material out.

Preserve this in thoughts as you construct out your personal TikTok content material technique.

2. Put up on the proper occasions

Even in case you’re persistently sharing high quality content material, posting on the improper occasions means your viewers may not also have a probability to see and work together with it.

However you might want to know extra than simply the finest occasions to put up on TikTok. You want to know the perfect occasions to put up in your particular viewers. A TikTok scheduling device like Sprout Social may also help.

Once you get able to publish or schedule your TikTok movies by Sprout Social, you’ll be able to entry our Optimum Ship Instances function, powered by our patented ViralPost(r) know-how. This AI-powered know-how analyzes your viewers’s engagement patterns to recommend the perfect occasions to put up. Take away the guesswork from publishing and maximize your TikTok video attain.

3. Inviting viewers to share what they assume within the feedback

Invite engagement in your video by asking viewers to go away TikTok feedback. This can be a smart way to have the ability to maintain conversations along with your viewers by studying and responding to their feedback.

However greater than that, TikTok permits customers to answer a remark with a video, serving to you to additional interact along with your viewers. Let’s check out this instance from Gushers. The model posted a video with plenty of random meals mixtures, and somebody replied with a remark that claims, “Pretzel gushers.”

In response, Gushers created a video response attempting out the brand new meals combo:

This video generated nearly 1,000 views and plenty of new feedback. Attempt to interact your viewers by asking for feedback and responding to them once you obtain them. This may aid you enhance your natural views on TikTok.

4. Put up persistently

Sure, high quality over amount. However, consistency can be key.

Once you’re making a TikTok content material technique, you might want to have a plan for how one can commonly pump movies out. High quality is likely to be an important consider your movies, however having a constant schedule so your movies are commonly exhibiting up in feeds is a detailed second.

Contemplate batch-recording your video content material to make it simpler to put up extra persistently. This manner, you’ll be able to create per week or so value of movies at one time, quite than having to drag out your recording tools each single day.

5. Outline your area of interest and persist with it

Discover your area of interest. Positive, you may promote candles. Or cookies. Or burrito bowls. However what particularly will dictate the kind of content material you share?

As a candle firm, you may give attention to behind-the-scenes content material that showcases the way you make every of your merchandise. As a cookie bakery, you may give attention to exhibiting off your completely different finest promoting cookies. And in case you promote burrito bowls, you may, like Chipotle, make memes an enormous a part of your technique.

The underside line is that this—you wish to select a selected area of interest and focus in your content material. This manner, your viewers involves know what to anticipate out of your model and so they can get pleasure from every video or put up you place out.

Let’s check out Gymshark, a health attire retailer. This model’s TikTok technique doesn’t even focus on video content material. Each single certainly one of Gymshark’s posts is a picture carousel with motivational textual content overlaying every picture.

This easy and constant technique garners the model a whole bunch of hundreds if not tens of millions of views on every video. Discover your personal area of interest and use it to develop your viewers.

Should you’re unsure the place to start out, contemplate shopping the For You web page to see what different manufacturers and creators are doing. This may be a good way to collect inspiration in your personal TikTok advertising and marketing campaigns.

6. Benefit from user-generated content material

Consumer-generated content material is one other nice technique for rising engagement. Customers belief user-generated content material, with 86% saying they belief UGC over influencer content material and usually tend to purchase from a model sharing UGC.

UGC is a kind of content material—on this case, a TikTok video—that somebody has created that mentions your model or showcases your services or products someway. You possibly can then reshare this content material by yourself feed as a type of social proof, letting your viewers know that you’ve got blissful prospects and that they could possibly be one, too.

Right here’s an ideal instance from Dunkin’. Certainly one of Dunkin’s prospects shared a video of them having fun with a Valentine’s Day-themed donut. Dunkin’s crew discovered it and commented asking if they might repost it on their very own feed—the right step to take earlier than sharing UGC along with your viewers:

Monitor your model throughout completely different social media platforms to see if anybody is posting movies mentioning you or your product. Should you’re not discovering any natural UGC, contemplate placing out an ask in your prospects to share picture or video content material you need to use. Or, you may even look into hiring a UGC creator that can assist you compile some nice content material.

7. TikTok advertisements can enhance engagement

Working TikTok advertisements can be a good way to succeed in a wider viewers, develop your viewers and subsequently enhance your total engagement. There are a selection of several types of advertisements, starting from model takeovers to sponsored hashtags. However the most effective sorts of advertisements to extend engagement is the in-feed advert.

This is rather like a TikTok video that you simply pay to advertise. Viewers can head to your profile, depart likes, add a remark and extra.

Check out this in-feed advert run by integration software program Zapier. It attracts individuals in by showcasing one thing helpful that may be completed with its device. It consists of the entire parts of a daily put up—video, caption and hashtags.

Individuals may even swipe over to view the profile. A web site will pop up first because the CTA for viewers to be taught extra. They will take motion in your web site, however then they’ll additionally head to your profile afterwards, probably watching extra of your movies or following your account.

Put collectively your personal TikTok advertisements technique so you’ll be able to attain a wider viewers and enhance your engagement.

8. Hook the viewer

It’s extremely simple for viewers to proceed scrolling by their feed in case your video doesn’t instantly curiosity them, hook them or draw them in. There are lots of alternative ways to do that, and we’re going to stroll you thru just a few completely different examples to present you a greater thought of how one can create your personal attention-grabbing video content material.

First, reap the benefits of fashionable TikTok sounds in your content material. When completely different sounds are used usually—particularly in a means that’s recognizable and pleasurable—it makes individuals cease scrolling to see the sound utilized in a enjoyable new means.

Check out Capri Solar utilizing the favored TikTok sound from The Kardashians of Kris Jenner exhibiting off her china assortment to a pal. Many manufacturers and creators use this sound when showcasing one thing cool—and Capri Solar did simply that when exhibiting off its new straws.

One other solution to seize consideration is to hook the viewer with an ideal story. Dive proper in with a robust story hook so as to get them to cease scrolling—or use a textual content overlay to clarify extra about your story so individuals wish to hear the total factor.

Whereas not a model, you might additionally take a web page out of creator Alana Fineman’s guide. She shares completely different restaurant skits and begins each video with the identical line—”Time for an additional restaurant story.” And it pulls in her viewers and will get them prepared for story time each time.

Additionally, preserve a watch out for numerous TikTok tendencies that your model can soar on. These usually tend to pop up within the For You web page in the event that they’re well timed sufficient and so they’re additionally extra more likely to catch a viewer’s eye.

Lastly, contemplate hopping on a TikTok problem so long as it’s nonetheless related to your corporation. Or, create your personal problem and problem your viewers to present it a strive.

Right here’s an instance of a video that isn’t a problem, however simply could possibly be was one. Essie created a enjoyable and nostalgic ’90s nail artwork TikTok put up. The crew simply may’ve turned this right into a problem by asking followers and nail influencers to create their very own ’90s seems to be.

Whereas there doesn’t essentially need to be an incentive, one nice solution to enhance engagement and participation is by providing a prize to the perfect (a extra subjective alternative) or the video that will get probably the most likes (a extra simple possibility).

9. TikTok web optimization will enhance your visibility

web optimization stands for search engine marketing, and TikTok is a search engine. The truth is, 40% of People are utilizing TikTok as a search engine—so you might want to take note of TikTok web optimization as part of your advertising and marketing technique.

Some ideas embody:

• Utilizing TikTok’s predictive search that can assist you provide you with video concepts primarily based on what persons are in search of
• Incorporating your video’s focus key phrase(s) naturally into your video caption
• Including hashtags that use your video’s focus key phrase(s)
• Having a great understanding of the TikTok algorithm and key rating components

Be sure to’re together with web optimization inside your content material technique to extend probabilities of your video reaching your viewers and rising engagement.

10. Hashtag campaigns

Lastly, contemplate operating a hashtag marketing campaign to assist unfold the phrase about your corporation and its services or products much more. A hashtag marketing campaign creates a branded hashtag, then asks viewers to make use of that hashtag in their very own video content material to unfold the phrase.

Right here’s an ideal instance that’s fairly fashionable—#CanvaTok. This can be a hashtag that graphic design device Canva makes use of inside its personal TikTok captions. However many different designers and small companies on the app additionally use it to point out off their completely different creations.

Making a hashtag marketing campaign can take a while to construct up. You want to use it sufficient inside your personal movies for it to begin to catch on, whereas additionally utilizing CTAs to get your viewers to make use of that TikTok hashtag inside their video captions as effectively.

Enhance your TikTok engagement charge

Prepared to spice up your TikTok engagement charge? Begin implementing these 10 engagement methods and learn to preserve monitor of your total engagement charge.

To be taught much more about TikTok advertising and marketing, head over to take a look at our final information to making a TikTok advertising and marketing technique that can work for your corporation.

TikTok engagement FAQ