Your LinkedIn profile is greater than only a digital resume – it’s your skilled model’s frontline. However are you leveraging it to its full potential? Right now, we’re unlocking the ability of AI to revolutionize your LinkedIn presence.
Prepare to find how cutting-edge AI instruments can remodel your profile from neglected to in-demand. We’re speaking about methods that may elevate your skilled model, appeal to your superb connections, and place you as a frontrunner in your discipline – all with the assistance of synthetic intelligence.
Our visitor, Viveka von Rosen, is a LinkedIn advertising and marketing powerhouse who’s been pioneering the mixing of AI into LinkedIn methods. Because the co-founder and Chief Visibility Officer at Vengreso, Viveka’s acquired the within scoop on maximizing your LinkedIn affect by means of AI.
Whether or not you’re a seasoned skilled or simply beginning out, this episode is full of actionable insights to supercharge your LinkedIn profile. Let’s dive in and begin harnessing the ability of AI on your skilled branding!
AI in Advertising and marketing: Unpacked host Mike Allton requested Viveka von Rosen about:
✨ AI-Enhanced Authenticity: Leveraging AI instruments can amplify your distinctive skilled voice, not substitute it.
✨ Strategic Implementation: Profitable AI integration in LinkedIn profiles requires a considerate method, balancing automated optimization with private branding.
✨ Steady Optimization: AI allows ongoing profile refinement, serving to professionals keep related in a quickly evolving job market.
Be taught extra about Viveka von Rosen
Sources & Manufacturers talked about on this episode
Full Transcript
(frivolously edited)
LinkedIn Profile Makeover – Harnessing AI for Skilled Branding with Viveka von Rosen
[00:00:00] Viveka von Rosen: Too many individuals up to now have let sleeping canines lie. They’ve let their previous profiles. Simply lie as a result of I identical to the considered truly redoing all the things. I simply can’t. So I’m simply going to let this LinkedIn profile misrepresent me as a result of I don’t have the vitality to shift it into what I’m doing now.
No, it’s a few prompts and instantly the entire profile has modified and you are able to do that, like I stated, in actually seconds or minutes and, and me, I imply, as a lot as I’m. Fairly clear on who I assist and the way I assist them. You realize, there’s like, Oh, however now I need to concentrate on this. So I can actually go in, take my about part or my headline or no matter and say, you recognize, I’m actually within the liminal zone proper now.
Can you’re employed that in? I’m actually serious about speaking about is imposter syndrome an actual factor? Like no matter I’m engaged on, I can in a matter of seconds shift the voice or a minimum of the main focus of my LinkedIn profile. And that’s extremely highly effective.
[00:00:59] Mike Allton: Welcome to AI in Advertising and marketing: Unpacked, the place we simplify AI for impactful advertising and marketing. I’m your host, Mike Allton right here to information you thru the world of synthetic intelligence and its transformative affect on advertising and marketing methods. Every episode will break down AI ideas into manageable insights and discover sensible purposes that may supercharge your advertising and marketing efforts.
Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the data and instruments you might want to succeed. So tune in and let’s unlock the ability of AI collectively.
Greetings program. Welcome again to AI in Advertising and marketing: Unpacked, the place I selfishly use this time to select the brains of specialists at maintaining with and integrating or layering synthetic intelligence into social media, content material, promoting, search, and different areas of digital advertising and marketing. And also you get to study to subscribe to be proven find out how to put together your self and your model for this AI revolution and are available out forward.
Now your LinkedIn profile, that’s greater than only a digital resume. It’s your skilled manufacturers frontline, however are you leveraging it to its full potential? Right now we’re unlocking the ability of AI to revolutionize your LinkedIn presence. Now prepare to find how innovative AI instruments can remodel your profile from neglected to in demand.
We’re speaking about methods that may elevate your skilled model, appeal to your superb connections and place you as a frontrunner in your discipline, all with the assistance of synthetic intelligence. Our visitor Viveka von Rosen is a LinkedIn advertising and marketing powerhouse who’s been pioneering the mixing of AI into LinkedIn methods with over 18 years as The LinkedIn Skilled and now founding father of past the dream board, Viveka has acquired the within scoop on maximizing your LinkedIn affect by means of AI. Whether or not you’re a seasoned skilled or simply beginning out, this episode goes to be full of so many actionable insights to supercharge your LinkedIn profile. Hey, Viveka, welcome to the present.
[00:02:50] Viveka von Rosen: Howdy. It’s so good to be again right here.
I’m like, I’m going to rent you to do the voiceover and do my intros for all the things on a regular basis to any extent further.
[00:03:00] Mike Allton: Thanks for that. I respect it. I’ve to say all I’m bringing is the vitality. You probably did the arduous work to be the LinkedIn professional for 18 years. And I, and I’ve usually stated, simply to be clear, Claude writes these intros.
I inform it what to say, and it writes these unbelievable intros for me to learn. So we’re at all times utilizing AI, proper? And. Like I discussed, you’re the LinkedIn professional. You’ve been that approach for years. I’ve had you converse on Agorapulse exhibits and summits and that kind of factor for a very long time. I’ve at all times appreciated your insights.
Inform me how the introduction of AI instruments has modified issues particularly for LinkedIn profiles.
[00:03:38] Viveka von Rosen: It’s So big. I used to be, I imply, I used to be nonetheless in my previous firm after I was launched to AI. And in reality, the previous firm, it’s so humorous. I’m like, you may take Vengroso out of the intro and now I’m going to speak about it.
We transitioned into, we transitioned right into a software program firm utilizing AI. earlier than I even left. So it’s I imply, I really like a I a lot when after I was doing linked in profiles as linked into enterprise. After which, as I used to be doing them with the corporate once we had been doing digital gross sales transformation, I imply, it could take A minimum of two to 4 weeks to do a very good LinkedIn profile, we must enter, you recognize, we, we had been hiring writers.
The writers must interview, we’d need to transcribe the interviews. We take these transcribed interviews after which we’d like use our technique and our SOPs and our blah, blah, blah, blahs, which we must train the writers forward of time in order that they had been writing our LinkedIn profiles in our type.
Now I am going into, you recognize, Gen AI instrument of alternative. I occur to make use of chat GPT. I season the season, the pan, you recognize, in keeping with our pal, Jordesh Johnson. I really like that. I really like that metaphor seasoning the pan. I seasoned the pan with as a lot info as I can get from them. And I actually have a couple of prompts that I pop in there.
And unexpectedly we’ve got, you recognize, headlines about sections, expertise sections. Requests for, for suggestions, like all of the issues that used to take weeks, scripts for the audio parts, like issues that used to take weeks and weeks and weeks and weeks and weeks to do. I can actually pound out in a matter of lower than an hour with my shoppers.
And you recognize, clearly there’s nonetheless some tweaking that’s wanted, however we LinkedIn profile performed very quickly in any respect. It’s, I imply, it’s loopy how a lot it’s modified issues for us.
[00:05:47] Mike Allton: That’s superior. And I can, I can personally attest to that. I began utilizing chat GPT to work on my LinkedIn profile. The primary time was like 10 months in the past when, after I was doing a pivot after which the second time was simply a few months later when that pivot didn’t work out in any respect.
And I spotted, you recognize what? I actually simply must concentrate on AI and assist myself and assist entrepreneurs degree up with AI. And I used to be truly considering only a month in the past, I want to return as a result of February twentieth, 24, my utilization and data and the fashions themselves had been far much less succesful than they’re. As of as we speak, we’re recording this on September 18th, 2024.
Stroll us by means of in the event you would. And people, we’re going to get into a few of these particular sections in only a minute, however I need to keep excessive degree for, for a second, stroll us by means of among the key AI instruments, such as you talked about chat GPT that you simply suggest for LinkedIn profile enhancement and the way they profit customers.
I don’t know if that’s the one instrument you utilize, perhaps there’s others.
[00:06:48] Viveka von Rosen: Yeah, primarily I take advantage of chat GPT. I do use Magai as effectively. As a result of I really like that I can simply save my prompts in there and I’m graphically impaired, so anytime I must do a graphic, not a lot for the profile itself, however you recognize, for. For weblog posts, et cetera.
I am going into Magai and I’ve Magai make all my photos, which I’m then put into, uh, Canva. And since Canva has all its AI ness now it will probably, you recognize, it, it will probably tweak that actually simply too. So it’s, I imply, it’s simply unimaginable. After which engagement itself, you recognize, I take advantage of our previous instrument from Vengresso what’s it referred to as?
FlyEngage. What’s it referred to as once more? FlyEngage for partaking inside LinkedIn. So I, you recognize, there’s numerous instruments on the market, however I’d say these are those that I take advantage of most frequently is chat GPT, Magai FlyEngage, and Canva.
[00:07:43] Mike Allton: Yeah. Yeah, I’m just about the identical approach. We talked about Magai on a regular basis on the present.
Yeah I, I’m the identical approach with graphics. I’ve for my weblog posts, I’ve this recurring theme the place it’s, it’s a bear in a star Wars setting. And, and I had the identical immediate and I simply tweak it just a little bit for each weblog publish. It’s at all times the identical. A bear in human garments sporting a fedora in a Star Wars setting, instructing AI or interested by knowledge personalization or working with small enterprise house owners or no matter, you recognize, and DALL-E 3 comes up with actually nice photos.
I reroll them each from time to time, however that’s it. After which I pull these into Canva, such as you stated, match them into my templates and I’m performed.
[00:08:23] Viveka von Rosen: And
[00:08:24] Mike Allton: that’s the important thing.
[00:08:25] Viveka von Rosen: Yeah. That’s the important thing. Straightforward is the important thing. It’s actually humorous trigger I used to be writing out my prompts after which I’m like, Oh wait, there’s the prompts part in Magai.
So then I used to be like, Oh duh. So I took my prompts and I put it within the immediate part of Magai. However then I spotted I’m not at all times in Magai and numerous occasions I’m in chat GPT. I’m like, Oh yeah, wait, I’ve this factor referred to as fly message, my previous firm. Proper. So I put my prompts in fly message. And now it’s simply, you recognize, sprint Magai immediate, sprint this immediate, sprint that immediate.
And like, performed. I imply, it’s, it’s, it’s unimaginable. I might, there isn’t any approach that I’d be the place I’m at in my enterprise in lower than a yr if I hadn’t had AI. There’s no approach
[00:09:09] Mike Allton: it’s such an expediter. And for individuals who haven’t used it but the explanation we are able to, I are speaking a lot about Magai is as a result of it’s a wrapper for all the big language fashions.
So that you, you give it prompts identical to you’ll chat GPT, however you may choose and select. Do you need to use chat GPT? Do you need to use Claude? Do you need to use Genesis? Which mannequin? Perhaps you need to use GPT 4. 0, or perhaps you need to attempt the 1. 0 preview, or perhaps you need to use Claude 3. 5. A whole lot of it’d rely upon.
Your expertise with these fashions and the output that you simply’re making an attempt to get. However it doesn’t matter what mannequin you’re utilizing, you may have a customized persona, which is their model of a customized GPT that’s saved that can be utilized on any massive language mannequin. So like they don’t all help that customized GPT that saved immediate type of format.
So we’re utilizing the big language fashions to create. Copy primarily for our linkedin profiles, however I do know numerous people are worrying about the truth that they could be dropping their distinctive voice or their type after they’re utilizing a I on this approach. How do you suggest them that they use AI they usually hold that genuine voice and notably for linkedin profiles?
[00:10:21] Viveka von Rosen: Properly, you recognize, the extra you utilize it, the higher it’s. And I, I, that was a legit concern, definitely at first of AI. I imply, among the, among the stuff that chat GPT got here up with and, and even Magai got here up with in the beginning was like me h the seasoning the pan factor that that, that Jordache Johnson talks about, which is solely the extra details about your self and your voice you could get into a specific chat stream, the, the extra genuine your voice will sound and
so by seasoning it sufficient, the content material that comes out sounds just like the particular person or appears like me after I’m doing it for myself. And it simply takes just a little bit now of enhancing. And there’s no spelling and grammatical errors, which is profitable. So I, it’s, you recognize, it’s just a little bit scary, however the extra you utilize it, the extra authentically your voice will come out and you may, you recognize, By no means use the phrase dwelve once more, you recognize, you may inform, and never that it listens, you recognize, and may you please cite this, like, let’s do away with the hallucinations, like all of that.
Proper. However are you able to please cite any details as a result of, you recognize, chat GPT and, and, and the opposite ones wish to make stuff up. However the, the, the extra you utilize it, the, the extra genuine the voice sounds and When you’re actually anxious about it, then, then by all means, go in and add your individual tales, add issues that chat GPT couldn’t presumably find out about you.
Add these private tales. It, it truly is the differentiator when you find yourself writing. Trigger in any other case we’d simply be creating all of our content material by means of chat, GPT, posting it mechanically to our content material, you recognize, to our streams and going out, we’re performed. However, however by including that private story as our pal, Chad would say, you recognize, Story catching and getting that info into our content material, the extra genuine it, it continues to be.
And it’ll stand out from the, the, the clearly AI created content material on the market. Yeah,
[00:12:27] Mike Allton: you’re completely proper. You can provide the AI Samples of your writing. Go, go discover the weblog posts or letters or something, emails that you’re most happy with. Yeah. Earlier than AI, each phrase on their typos and grammar and all curse phrases and all, no matter it’s, discover that and provides that to the AI and prepare it such as you would an intern.
That is how I write. Such as you would prepare a ghostwriter. And to your level, in the event you’re, in the event you nonetheless aren’t snug doing that, effectively then let AI, Assist you construct a framework for what it’s that you have to be placing into these, these numerous fields. And like I stated, we’re going to get into a few of these particular LinkedIn sections in a minute.
However the one different factor that I need to ask you about is that. You’ve been doing this for years. You’ve labored with so many purchasers. You’ve seen so many individuals do the mistaken issues and make errors on LinkedIn. I need you to consider among the most widespread errors you’ve seen folks make on LinkedIn, but additionally sofa it from the attitude of how AI may also help us as we speak.
Now. a few of these errors.
[00:13:32] Viveka von Rosen: Yeah, effectively spelling errors and grammatical errors, that’s primary. And I’m, I’m completely responsible of that. All the pieces I write, I simply go, hold the content material precisely as it’s, however please repair my spelling and grammatical errors, then I’m performed. As a result of I’m a horrible, horrible, horrible, Like I simply, that was the one class I ever flunked at school.
You realize, folks nonetheless see LinkedIn as a resume on steroids. I’m like, how do you continue to, you recognize, 20 years later, see it as a resume? It’s a advertising and marketing instrument. It’s a, it’s a enterprise instrument. It’s a gross sales instrument. However anyway so that they, you recognize, they don’t use. all of the options and even the options they’re utilizing, they use it like a resume.
So as a substitute of the 220 character headline telling individuals who you assist and the way you assist them, type of your little mini elevator speech, it’s CEO of such and such firm. And CEO spelled incorrectly. Like no lie, CEO.
I don’t know. I it’s loopy. So, you recognize, you might want to absolutely make the most of the entire options allowed you on LinkedIn as a result of every part. makes you extra findable in on-line, but it surely additionally lends to your individual credibility. So issues like headlines utilizing the complete 220 characters, however once more, specializing in who you assist and the way you assist them.
After which who you’re creating from that, you may create just a little script for the audio part, which can or might not even be round by the point this airs. You realize, increasing on that for the about part refining that for the expertise part, like all of those belongings you need to get your individual info into, clearly, however you don’t need it to be a resume.
Once I labored at that different firm, you recognize, we’d at all times say you want your LinkedIn profile to be a useful resource, not a resume. And so in the event you had been your LinkedIn profile, What would you, what would you need to learn? What, you recognize, how would you need someone else’s profile that will help you in the event you had been studying your individual profile?
Are you, would you purchase from your self, you recognize, or, or would you be like, yeah, that particular person clearly doesn’t care about me. They’re extra serious about being within the, you recognize, president’s membership for 25 years, no matter. So you might want to learn your individual profile from the attention of your viewers and see if When you would your self interact with you, in the event you had been her or him, I don’t know.
I’m saying, you recognize what I’m saying? Your, your profile must be a useful resource. That’s all I’m saying.
[00:16:11] Mike Allton: That’s proper. You want to converse to your viewers and never nearly your self. I used to design web sites and I needed to at all times push again on shoppers who, I imply, they wished to place probably the most. God, terrible atrocious issues on their web site.
Trigger it is a very long time in the past. I used to be working with small companies. They’d need to put presents and memes and issues on, on their web site. It’s like, no, it’s not about what you want. It’s by no means. You, you would possibly hate these colours, however. In case your viewers loves these colours, in case your viewers loves this messaging, we need to hold it in in any case.
[00:16:42] Viveka von Rosen: I’m my viewers now. I’m not an previous white man anymore. I imply, I by no means was an previous white man, however like I’m my very own viewers. So my branding is like in good alignment with my viewers, which is basically me.
[00:16:56] Mike Allton: That’s that’s vastly vital. In truth, I ought to point out I’ve had a guidelines for linkedin profiles for all of you listening.
I’ll put that within the present notes. That’ll be a fast cease information so that you can work by means of. These are the various things I want to consider. As a result of it isn’t simply headline and about like many individuals cease there. However I do need to choose your mind for only a second as a result of as I stated, I’m about to do it.
Refresh my LinkedIn profile and considered one of my struggles is with the headline as a result of I work full time for Agorapulse And I even have The Social Media Hat on this podcast. Yeah, and They’re undoubtedly totally different audiences. So I’ve struggled to provide you with A phrase and I’ve virtually felt prefer it’s not acceptable for me to make use of a phrase of, you recognize, who I assist and why I assist them or something alongside these strains.
And so as a substitute I am going again to, you recognize, that is what I do at Agorapulse, that is what I do on the aspect. Do you’ve a distinct tackle that?
[00:17:54] Viveka von Rosen: Properly, you recognize, you, I, I’d do precisely, I believe what you’re, you’re hinting at, which is solely. Go, that is what I do for Agorapulse and we, and Agorapulse helps these folks do that factor.
That is what I do in my podcast and it helps these folks do this stuff. That is what I’m actually serious about and I assist these folks do this stuff. What are the commonalities and can you create a 220 character professional headline from that? After which simply let, you recognize, after which it’ll offer you one and then you definitely’re like, are you able to give me 5 extra?
After which you may say, I like this and this and this, as a result of that’s what normally finally ends up occurring with my shoppers will, I’ll have it give me, give me 5 choices, tends to many I discovered. So I’ve it give me 5 choices and we choose and select the phrases we like. And generally we are able to simply piece them collectively ourselves.
Or generally we simply go, we’d like this, this and this. Flip it right into a headline. However that, you recognize, and, and in the event you don’t get something you want, that’s additionally info and you may say, okay, I don’t like several of that. Are you able to do that as a substitute? The, the extra you’re employed, it’s simply, you recognize, chat GPT is rather like working with, with anybody else.
The extra info you give it, the higher the outcomes are till it goes into the hallucinations. After which it begins supplying you with whole crap. By which case you say, cease hallucinating. Let’s get again to That’s what I get again to after I requested for it first. However anyway, that’s what I’d do. I’ve these pursuits.
What are the commonalities? Are you able to create a profile, a headline from that?
[00:19:24] Mike Allton: Love that recommendation. And also you’re completely proper in regards to the variety of decisions. You get greater than 5 or 6 decisions. Now you’re getting right into a paradox of alternative scenario the place it’s too many to select from so you can’t make a alternative.
One of many issues that I really like in regards to the latest model of chat GPT, we don’t usually discuss information and that kind of factor on this present trigger it turns into dated so quick. However once more, we’re recording this on September 18th. And as of this week, open AI has launched their newest model of chat GPT one sprint preview, which is a horrible title, but it surely’s a very fascinating mannequin as a result of it causes it intentionally takes the time to consider what you’re asking it to do.
And the explanation I deliver it up is as a result of With, with Chet GT 3.5 and 4.0. mm-Hmm. . You inform, I want a headline that’s two 80 characters or much less. It would fail each time. It’ll offer you 4 each time. It 305. It doesn’t care. It’s like no matter. You work it out. You do the maths. Human . Precisely. The newer fashions shall be higher.
There’s so significantly better at that. You, you inform the character, rely it, it’s, it is probably not good each time, but it surely’s nonetheless gonna be a lot nearer. You’re solely off the day. You’re solely on two
[00:20:33] Viveka von Rosen: characters. Proper? So you may take off your interval and also you’re good. Yeah, I can change an
[00:20:37] Mike Allton: and to an ampersand. And yeah, there’s there’s methods that we all know we
[00:20:40] Viveka von Rosen: can get away with.
Precisely. And ultimately it’ll be capable to do phrases on photos too.
[00:20:48] Mike Allton: Yeah. Yeah. The picture modality is coming and it’s going to get so significantly better. People, we’re speaking with Viveka von Rosen in regards to the methods you could leverage AI to enhance your LinkedIn presence. And in a second, we’re We’re going to dive into tailoring your profile for particular objectives and extra.
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[00:22:19] Viveka von Rosen: I like severely must take half to a full day every week and identical to, take heed to your podcast and go into Magai.
And do like all of its classes and stuff, as a result of I do know in addition to I’m utilizing AI, I’m, I’m simply listening to you speak in that advert. I’m identical to, Oh, you are able to do that?
[00:22:40] Mike Allton: Yeah, yeah. And that time I made earlier about having the ability to change the language mannequin. When you begin utilizing AI extensively, you’ll discover that totally different language, massive, totally different massive language fashions will work so significantly better for various use circumstances.
Like in the event you’re writing copy, Claude is definitely significantly better. You realize, it’s one thing the place, you recognize, we’re speaking about. Segments of our profiles which have massive bits of textual content. You would possibly need to attempt utilizing Claude for these. And it’s really easy in Magai simply to flip forwards and backwards, even in the identical chat. So you may immediate it utilizing chat GPT after which say the identical immediate once more with Claude and examine the outcomes.
[00:23:17] Viveka von Rosen: Is preview in, in Magai but?
[00:23:21] Mike Allton: Yeah.
[00:23:21] Viveka von Rosen: It’s.
[00:23:23] Mike Allton: I don’t assume it’s. No, I don’t assume it’s.
[00:23:26] Viveka von Rosen: I did. I, I’m positive
[00:23:27] Mike Allton: that’s coming.
[00:23:27] Viveka von Rosen: I haven’t performed sufficient with both with, with it anyway. So, however that’s so cool. Yeah, that’s, I imply, I really like after I’m creating my photos as a result of to your level, like, I received’t use Dolly anymore as a result of, however however among the different photos that it’s creating and it retains including new picture makers on a regular basis.
And it’s, I imply, among the photos are blowing, Like you may see within the development of my weblog posts, like after I was utilizing Dolly on the very starting, which, which was thoughts blowing to me then. And, and in comparison with the photographs that we’re getting now, it’s like, wow, so cool, so cool.
[00:24:05] Mike Allton: Yeah. Yeah. So let’s, let’s, let’s discuss LinkedIn some extra.
And I’m wondering in the event you might share an instance of a shopper or somebody you’ve labored with who mainly remodeled their LinkedIn profile utilizing AI, And the way you utilized a few of these AI powered profile methods.
[00:24:23] Viveka von Rosen: Yeah, yeah. Properly, so each shopper however you recognize, it’s humorous trigger considered one of my shoppers employed truly three of my shoppers employed me to do, they thought they had been hiring me to assist them with their LinkedIn.
And so, which is nice. Like I’ll, I’ll, I’ll nonetheless try this, but it surely was actually fascinating as a result of these three shoppers all employed me to assist them with their LinkedIn to seek out JOBs. And So we, we spent, you recognize, our, our first one or two classes getting the entire info collectively and beginning to construct out their LinkedIn profiles.
So again within the day, primary, that may have been nearer to a 4 or 5, 000 funding for them. It could have taken me, like I stated, weeks and weeks and weeks and weeks and weeks. However now it’s a 1, 500 funding. We don’t simply do profiles. We do profiles and messaging and content material technique and all of these issues as a result of we are able to get that a lot in.
So for, for all three of those girls like. One ish classes in, all of them determined they wished to start out their very own companies. They’re like, you recognize what? We truly don’t need to J a job. Nice. And so earlier than that may have been, effectively, you recognize, throw that 5, 000 away, however since we already. Had constructed out their, their voice and since they had been seeing type of in the identical area, however they had been simply eager to create their very own factor somewhat than work for someone else.
We might, in a matter actually of seconds, Rework their total profiles. So as a substitute of one other two weeks and one other 5, 000, like we had been capable of utterly rework their profiles to their satisfaction in, in like simply no time flat. So that’s extremely highly effective. And to your level, proper? You thought you had this rebrand again in February, issues didn’t work out.
Too many individuals up to now have let sleeping canines lie. They’ve let their previous profiles. Simply lie as a result of I identical to the considered truly redoing all the things. I simply can’t, I simply can’t. So I’m simply going to let this LinkedIn profile misrepresent me trigger I don’t have the vitality to shift it into what I’m doing now.
Now it’s a few prompts and instantly the entire profile has modified and you are able to do that, like I stated, in actually seconds or minutes. And, and me, I imply, as a lot as I’m, fairly clear on who I assist and the way I assist them. You realize, there’s like, Oh, however now I need to concentrate on this. So I can actually go in, take my about part or my headline or no matter and say, you recognize, I’m actually within the liminal zone proper now.
Can you’re employed that in? I’m actually serious about, in, in speaking about, you recognize, is, is imposter syndrome, you recognize, an actual factor, like no matter I’m engaged on, I can, in a matter of seconds, Shift the voice or a minimum of the main focus of my LinkedIn profile. And that, that’s extremely highly effective. We used to try this in posts, not in our precise profile itself, which is extra like an internet site and was far more what far more stagnant up to now.
[00:27:34] Mike Allton: That’s so highly effective. I really like these examples. Thanks for sharing that and we’re gonna come again to that and for only a second, however let’s speak in regards to the totally different linked in sections as a result of there are so much, proper? We talked, we talked about, we talked about headlines. We’ve talked about about and also you talked about expertise and the descriptions in there.
So I may also help with all these.
[00:27:56] Viveka von Rosen: Oh yeah. 100% they usually type of develop, construct on one another too, which is what’s so cool, proper? As a result of upon getting your headline, you go, you recognize, are you able to develop on, I, I may even pull out my precise immediate or I can share my prompts, you recognize, within the present notes later. However like, I like quantity two.
Are you able to develop upon that? Properly, you recognize, as a substitute of me simply gasping. Positive. No. Let me simply truly learn the immediate. So right here’s okay. So we’ll
[00:28:22] Mike Allton: simply workshop my, my LinkedIn profile within the recording.
[00:28:25] Viveka von Rosen: Excellent. Excellent. So, so my LinkedIn headline immediate, very, you recognize, it’s not that you’re a social media and copywriting professional.
I would love you to assist me with LinkedIn. I’d first such as you to write down a 200 and that is earlier than LinkedIn might, or AI might rely. So now I can return to the 220 character headline, no emojis. centered on my superb shopper, their level of ache and the way I assist them depart room for my title and firm on the finish of this skilled headline.
So it’s not rocket science, science there, however you recognize, that’s, that’s simply it. You’re a social media and copywriting professional. I’d such as you to assist me with LinkedIn. Right here’s the character rely. No emojis, concentrate on my ICP. I’ll, it’s going to have already identified my ICP clearly by this level. Oh, however by the way in which, you recognize, we are able to use LinkedIn to assist us get all of these, not LinkedIn, however we are able to use, um, AI to assist us get all of these foundational items in place, as a result of numerous my ladies, like I discussed, are coming from company into entrepreneurship and perhaps they’re in the identical, you recognize, Business or they’ve the identical viewers or perhaps they don’t, you recognize, like me, proper?
And so I truly used AI to assist me discover my viewers, assist me discover the kind of language that my viewers would align with. And it’s simple for me trigger my, I’m my viewers, however you recognize, for folks whose viewers is totally different from who they’re. A I may also help you with that. They may also help you discover your superb buyer profiles.
They may also help you discover your purchaser personas. They will, it will probably inform you what I stated. I’m like, they like their folks. It may possibly inform you, you recognize, what colours are fascinating to them. It may possibly inform you what sort of, what tone of voice and you are taking all of this then after which construct your chat, construct your GPTs out of it.
I imply, it’s, it’s so extremely highly effective. Anyway. I went on a diatribe. In order that’s the, that’s the LinkedIn headline immediate. After which from that, I simply, okay, so we select our part. That’s, that is the literal immediate. I’m studying it off my display proper now. That’s nice. At all times be well mannered to the AI trigger at all times, at all times, at all times pleasing.
Thanks. Pleases and Your mama raised you that approach. That’s nice. I like quantity three above. Please develop on this within the about part, which is as much as 260 characters. And now I might be trustworthy in regards to the character rely. Please be certain the about part is concentrated on the customer, their wants and the way I may also help them.
Please write this within the first particular person particular person and begin with a a name to learn. as a result of generally it remembers what a CTR is, generally it doesn’t, which is an fascinating and verified, so cease making stuff up, chat GPT, a fascinating and verified quote or statistic that can seize the eye of my purchaser.
Add a number of white house to the content material. Use lists, numbers, or bullets the place related. Right here’s my present about part. Please combine, copy, paste your about part that you’ve got. In order for you, you may simply copy and paste that straight in. After which from that, it will probably say, I can go into, and I don’t achieve this a lot as many expertise sections trigger they are typically extra conventional.
Like, however you recognize, now take my about part, concentrate on my purchaser and usher in among the services that I provide copy and paste hyperlink to my web site and, and you’ve got 2000 characters to try this. Okay. So, like, all of that, once more, particularly since I’ve already acquired the prompts written, seconds. Takes seconds.
It’s loopy.
[00:32:04] Mike Allton: It’s loopy. And to your level, if, These of you listening, you haven’t taken the time already to establish your goal personas and your ICPs, your model voice, and that sound, that’s type of stuff that’s absolute pre work you can begin with. And that can nonetheless take time, but it surely received’t take, you recognize, 30, 60, 90 days.
Prefer it would possibly with a PwC marketing consultant. That is one thing you could simply have a dialog.
[00:32:27] Viveka von Rosen: Sure.
[00:32:29] Mike Allton: Yeah. You’ve Magai’s advertising and marketing professional persona, proper? And also you say, look, I need to develop my target market. Ask me questions. And it’ll begin asking you questions on, you recognize, who you’re serving, what your merchandise, what your small business, it’ll ask you all this stuff.
And it’ll assist you develop that briefly order.
[00:32:49] Viveka von Rosen: Yeah, it’s, it’s unimaginable. In truth, I blow my shoppers minds as a result of numerous them aren’t as AI savvy. Not that I’m tremendous AI savvy, however numerous them are down the ladder from me. And I’ll, you recognize, I’ll get into Magai and, and use both the model, model voice, GPT, or, or the advertising and marketing GPT, or one of many many different GPTs they’ve.
And I’ll be like, You realize, I’ll be asking my shopper the query badly typing within the reply, but it surely doesn’t matter in the event you can’t spell or kind as a result of, you recognize, it understands. And, after which, after which we began, you recognize, it’s simply, after which I’ll ask them extra questions that I’m being fed they usually’re identical to, so blown away by my deep degree of information of name, model voice, et cetera.
I’m like, I’ve to inform the reality in some unspecified time in the future. I’m like, Okay. I’m simply utilizing a instrument. It’s, it’s actually cool. Examine this out.
[00:33:35] Mike Allton: And there’s nothing mistaken with that. I say that on this podcast on a regular basis. I’ve six podcasts and the one approach that I’m capable of do six podcasts is I’ve customized GPTs personas which can be serving to me develop the run a present for every considered one of these.
So these questions largely, Claude wrote them. I imply, clearly I had enter into how this works and the way this runs. Proper. However I’ve to invent these on a regular basis. So that you’re working with shoppers and let’s say they’re going after a job or they’ve very, very particular profession objectives. How would you utilize AI instruments to assist someone in that scenario?
[00:34:12] Viveka von Rosen: Yeah, and I imply, that is what we did. We went proper into the job part of LinkedIn. We checked out jobs that they wished. And that is the place you don’t even need to plagiarize anymore. We went into the job descriptions after which there’s a, one other part in jobs on LinkedIn the place it truly tells you the necessities that it wants and actually copy and paste, copy and paste into chat GPT and say, you recognize, Proper, Mia, no matter, you recognize, combine this into my about part in order that we’ve got these phrases or phrases in my about part.
Proper. Introduction. So I can discover somebody mutual that I’ve in widespread with, with the one that posted that job on LinkedIn utilizing these phrases or phrases or no matter, you recognize, write a canopy letter for me with these phrases or phrase such as you simply, You pull within the info and then you definitely let, you let GPT do the, do the, boring stuff.
Let it do the boring work and, and, and put that right into a voice for you. However yeah, now you may have. You may have a separate resume relying on which job you’re making use of for. You may have a distinct cowl letter relying on what job you’re in search of, you may change up your LinkedIn profile.
Like this week, I’m going to be making use of for this job. So my about part goes to learn this, however subsequent week I’m making use of for that job on this totally different business. So now my headline and my about part are going to learn in another way. Like you may change it up that shortly if you might want to. However don’t name me to do job looking out as a result of I actually don’t know.
[00:35:47] Mike Allton: However that’s big and highly effective recommendation. The primary level was that, and lots of people don’t assume to do that, looking out what’s already on LinkedIn exterior of your profile for the precise language to make use of. I imply, in advertising and marketing, we’re used to doing this by researching and surveying prospects and speaking to them, having discovery calls and study from them the language that they’re utilizing to explain their issues.
Properly, it’s the identical factor. Simply now, you recognize, the issue is that this firm has a job opening. They should fill it. You’re the product. You’re the resolution proper there. Yeah. So I really like, I really like that tip. And, and your, to your level, If as a substitute of spending time laboring over and about that, I’m simply going to write down myself, I as a substitute spend the time laboring over a customized GPT or an AI that understands who I’m and may also help me craft these items.
You’re proper now. I can rip them out regularly. Issues that may have been a blocker for me up to now, as a result of I don’t have time to write down. 3, 4, 20 totally different cowl letters. I don’t have time to vary my about each single week. No, I can in seconds. That’s superior.
[00:36:55] Viveka von Rosen: Seconds. Copy, paste, growth, performed.
You need it in one other language? No drawback. I imply, there’s actually cool, like for these of us, we had been speaking, we had been chatting earlier than the present about, you recognize, being digital native and the place would you reside in the event you might, and. So what if, in the event you wanna go transfer to Ecuador or France, nice. Right here’s my profile. Are you able to write this in French, please?
Are you able to write this in Spanish please? Proper. The issue with that’s folks begin responding to you and asking you questions in French or Spanish, and also you’re like, no,
no.
[00:37:30] Mike Allton: That’s the place AI may also help too. And fairly quickly you’re gonna have chat GT in your cellphone the place you may have that verbal dialog and, oh, I already do a couple of, the interpretation. Yeah. Oh
[00:37:39] Viveka von Rosen: my God. The AI options on a few of these yeah. Translation instruments. Loopy.
[00:37:46] Mike Allton: We’ll all have common translators. I do need to ask about pitfalls.
Are there any pitfalls? Any moral issues on the subject of utilizing AI for the sorts of issues we’ve been speaking about?
[00:38:00] Viveka von Rosen: No, no, simply use it. No,
[00:38:03] Mike Allton: nope, by no means.
[00:38:04] Viveka von Rosen: There’s no moral issues. Simply do it. You realize, what’s fascinating is numerous the like after I publish my books or after I write for like quick firm or no matter, it’s important to say, if any of the content material is AI generated, so, you recognize, ethically, in case you are utilizing AI, inform folks you’re utilizing AI, like I’ll put after I keep in mind AI generated picture, you recognize, So it’s, it’s good to let folks know what’s, what’s AI and what’s not.
Plus in the event you use the phrase dwell, they’ll know you’re utilizing AI. So there’s that clearly, you recognize, and you should utilize AI to do that, however, however examine to be sure you’re not. Immediately plagiarizing someone else. Trigger that’s not going to be an excuse for lengthy. Like I didn’t know chat GPT wrote it for me. I didn’t know I used to be plagiarizing Brené Brown.
Don’t go into your AI like with the intent of really plagiarizing somebody with out plagiarizing. Like, are you able to write me an article that sounds precisely like Brené Brown, however don’t use her actual, you recognize, like, don’t, don’t, don’t, don’t. Manipulate AI that approach in an effort to sound smarter than you’re.
AI goes to make you sound smarter than you’re anyway. Such as you don’t must go the additional step. And do take the time to learn by means of the solutions and reality examine, et cetera, et cetera. There’s all types of, I imply, there’s simply. There’s going to be all types of compliance points, particularly relying on what, what business you’re in that we haven’t even like touched upon but that everybody’s going to have to concentrate on in time.
You realize, clearly there’s deep fakes that hopefully none of us are concerned in, however you recognize, all of that is, is there, there’s an entire business being born round all of this proper now. I believe simply attempt to be as authentically you as you might be. Deal with AI like. An worker that you’ve got that’s serving to you create advertising and marketing, gross sales, no matter content material, and, and direct it in one of the best ways you may, identical to you’ll direct an worker.
[00:40:08] Mike Allton: Yeah. And in reality, I cherished your level about not directing the AI to make use of someone else’s voice, numerous the early AI instruments would have like dropdowns for voice and they might encourage you to make use of voice. To select a identified superstar, you recognize, create a social publish and the voice and elegance of Gary Vee. Properly, that’s, that’s not me.
I’m clearly not Gary Vee, Gary is Gary. Why would I need to create social content material? That’s presupposed to sound like him. That by no means made sense to me. And I like that. We’ve just about gotten away from that. You realize, you may, you clearly have the liberty to kind that in if that’s what you need to do, however you’re not inspired to.
[00:40:45] Viveka von Rosen: And then you definitely’re not authentically you.
After which.
[00:40:48] Mike Allton: Yeah.
[00:40:49] Viveka von Rosen: After which, yeah, like I simply, you, you might want to be as authentically you. Yeah. One of many different instruments I take advantage of that I really like was Content material At Scale. Now it’s Brandwell, proper. And Julia, she’s simply unbelievable. Love her go woman. However yeah, that they had that, like, would you like it? And just like the closest I might come to eager to sound like was Julia, however I don’t sound like Julia and Julia doesn’t sound like me.
So, you recognize yeah, that the entire drop down sound factor. I’m glad that that was a passing part.
[00:41:17] Mike Allton: Yeah, yeah, I’ve acquired only one extra query for you. It’ll be a fast one. Out of all of the issues that we’ve talked about thus far, we’ve talked about, you recognize, abouts and headlines and and growing personas.
Subsequent factor, if I solely had time to do one factor, what out of all the things we’ve talked about, or perhaps one thing we didn’t point out already, can be the one factor that you simply’d suggest having probably the most highly effective affect from this AI powered perspective?
[00:41:40] Viveka von Rosen: However that’s the factor! You may have, you don’t have time for only one factor.
You are able to do all of it in seconds. I believe the headline within the about part are going to be your most vital. And we didn’t even like soar into creating content material, which is really easy to do, to creating messaging, which is really easy to do. Like. I’m clearly going to have to return again. In order I invite myself again in your present however yeah, I believe simply nailing your, your, your, your headline after which nailing your about part, these two issues I believe are in all probability the, the, the quickest shift you can also make to your LinkedIn profile that can have an effect.
[00:42:16] Mike Allton: Properly, and I believe it’s, it’s vital to notice that we’ve got performed a whole present nearly your profile as a result of it’s that vital. That is one thing folks ought to spend a major period of time on. They need to give it some thought regularly. I imply, I used to suggest folks take into consideration their, you recognize, take a look at their profile each 36 days and ensure, you recognize, has something modified?
Can I add something? Did I get a certification? So try this. However for people who do need to join with you, study extra, Discover out what you’ve acquired happening. The place can they go to attach with you?
[00:42:49] Viveka von Rosen: Most likely LinkedIn. You realize, it was simpler. I’m, I used to say like Google LinkedIn professional, you’ll discover me good.
Now it’s important to learn to spell my title, which is Viveka, V I V E Okay A, von Rosen, V O N R O S E N. Or you may truly simply see it on the display there. Simply Google me, you’ll discover me. Let’s join, you recognize, simply inform me that you simply heard me on this present and I’m more than pleased to attach and reply any questions you’ve.
[00:43:15] Mike Allton: Properly, the excellent news is we could have all the things linked within the present. Sure. You don’t have to recollect find out how to spell something trigger we’ve acquired AI now and also you’ve additionally acquired present notes beneath, however thanks, Viveka. Thanks everyone for listening. That’s on a regular basis we’ve acquired for as we speak, mates, however keep in mind in the event you’re simply getting began in AI and need a fast rundown of the way it’s impacting advertising and marketing total, obtain the AI advertising and marketing primer.
Linked within the present notes beneath. And also you’ll be part of my group of over 45, 000 profitable entrepreneurs world wide. Welcome to the grid. Thanks for becoming a member of us on AI in Advertising and marketing: Unpacked. I hope as we speak’s episode has impressed you and given you actionable insights to combine AI into your advertising and marketing methods.
When you loved the present, please subscribe in your favourite podcast platform and take into account leaving a overview. We’d love to listen to your ideas and reply any questions you might need. Don’t overlook to affix us subsequent time as we proceed to simplify AI and assist you make an actual affect in your advertising and marketing efforts till then hold innovating and see simply how far AI can take your advertising and marketing.
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