The GA4 integration with Occasions Supervisor requires mapping Meta occasions to GA4 occasions.
However there’s a fundamental downside with this, past the advantages being fully unclear…
Low Connection High quality
Not too long ago, I seen that my connection high quality had up to date to “Low.”
The reason Meta gave for the “low” designation was that at the very least considered one of my occasion sorts was not mapped. However there was a really apparent purpose that might not be averted.
The Meta occasion that wasn’t mapped to a GA4 even was an offline occasion from my CRM. As an offline occasion, there was no purpose to arrange a GA4 occasion. These actions weren’t occurring on my web site.
Does Any of This Matter?
So… Does it matter that my Connection High quality is low? I don’t know as a result of it’s completely unclear why this integration is useful.
Does it assist attribution in Adverts Supervisor? Optimization? Does it assist reporting in GA4?
I don’t know as a result of Meta doesn’t explicitly say. It additionally doesn’t assist that there are not any charts and graphs to indicate the affect, not like with the API.
What I can say is that I’ve seen no apparent affect since I set this up two months in the past. I’m neither glad nor regretful of getting this integration. It’s simply… there.
That mentioned, I’ve seen reviews of the combination hurting outcomes. I’m not satisfied, and a extra seemingly clarification is a correlation vs. causation type of factor.
