There’s no scarcity of excellent causes to submit on LinkedIn.
Whether or not you are attempting to develop an viewers, aiming to domesticate a private model, making an attempt to attract extra consideration to your work tasks, or trying to develop your community for extra job alternatives, posting to LinkedIn can help all of these targets.
And when you’re aiming to develop an viewers, consistency is likely one of the greatest components you’ll be able to management. We even ran a examine the place we noticed how consistency will increase engagement.
Nonetheless, it’s simple to really feel caught, particularly if posting on LinkedIn feels unnatural or new.
That’s why I need to share a brilliant easy system I take advantage of (and have shared with colleagues) to make content material creation for LinkedIn far more doable. It really works whether or not you are simply beginning out or trying to submit extra commonly.
Right here’s the system:
- Select your 3 content material pillars
- Brainstorm questions for every one
- Save your concepts in a single place
- Batch-create, schedule, repeat
Let’s get into the system in additional element.
1. Write down your three content material pillars
Consider content material pillars as your go-to classes — the themes you’ll return to time and again.
The very best content material pillars line up along with your targets for LinkedIn. Are you making an attempt to set up a private model targeted on particular experience? Or land model partnership offers in a sure area of interest? Your content material pillars ought to straight help the explanation you’re posting on LinkedIn — your “why.”
One other method to think about content material pillars is — what could be the subject of a present you be excited to look on as an professional visitor? Or one thing you would speak about endlessly? These matters are seemingly a content material pillar for you.
To get into a selected instance, my purpose on LinkedIn is to develop an viewers excited about my writing (particularly the techniques I take advantage of in work and life) in order that sooner or later, I’ve a bunch of people that could be excited to learn a e-book I write.
With that in thoughts, my content material pillars primarily help partaking with folks excited about my work and profession, in addition to how I take into consideration techniques to assist me stage up. They’re:
- My profession and work at Buffer
- The techniques I take advantage of in work and life
- Model advertising and marketing ideas
📝 Over to you: Write down your motivation for rising on LinkedIn after which the content material pillars that will help that purpose. Purpose for 3 content material pillars. There’s your content material basis.
➡️ If you would like extra studying on content material pillars, take a look at: How To Create Content material Pillars For Social Media (Utilizing My Content material Pillar Ideation Template)This is a crucial a part of conserving your LinkedIn content material creation system working. If you’re all the time ranging from scratch, or it’s not simple to entry your LinkedIn submit concepts, then this method received’t work.
2. Brainstorm questions, prompts, or hooks for every pillar
Defining content material pillars was one of many greater steps; this second half may be very simple. Now you are taking every content material pillar and work to show them into the start of concepts that you may construct off of later.
You might:
- Write down questions folks ask you about that matter
- Provide you with robust hooks (“One factor I want I knew earlier in my profession…”)
- Or use AI to assist generate prompts for you
Right here’s a fast instance for my “Model Advertising” pillar:
- Query: What’s an underrated model advertising and marketing technique I swear by?
- Hook: The very best advertising and marketing recommendation I ever adopted…
- Immediate: Write a few model advertising and marketing marketing campaign that shocked you and what you realized from it.
No matter format works finest for you, go along with that.
📝 Over to you: Set a 10-minute timer and brainstorm 5-10 concepts per pillar. Or fireplace up an AI software like ChatGPT and let it generate an inventory for you.
3. Save these concepts someplace organized (like Buffer’s Create Area)
Now that you simply’ve received a mini content material goldmine, you need to preserve it in a single place. This is a crucial a part of conserving your LinkedIn content material creation system working. If you’re all the time ranging from scratch, or it’s not simple to entry your LinkedIn submit concepts, then this method received’t work.
I take advantage of Buffer’s Create Area to retailer all my submit concepts. I additionally tag every one by content material pillar, which makes it simple to maintain issues balanced and keep away from posting the identical sort of content material again and again.
📝 Over to you: Drop your brainstormed concepts into Create Area (or one other software) and tag them by pillar.
4. Batch create content material. Schedule. Repeat.
That is the half that takes a bit extra effort — however the excellent news is you’re by no means ranging from scratch. I wish to batch-write a number of posts at a time and get them scheduled in Buffer so I don’t have to consider it for some time.
📝 Over to you: Block off half-hour to write down and schedule as many posts as you’ll be able to. Don’t fear about what number of you get by way of, simply deal with turning this observe right into a behavior.
🎧 Need some firm whilst you write? I’ve misplaced rely of what number of occasions I’ve watched this batch content material creation video.
It options stress-free piano music from our gifted teammate Brandon Inexperienced (aka Kidlightbulbs) and our personal Senior Content material Author, Kirsti Lang, who’s creating content material alongside you.
If that’s not your vibe, discover no matter helps you focus and get creating.
That’s it!
It is a actually easy system nevertheless it works due to that simplicity and since when you do all of this, you’ll by no means be ranging from zero whenever you need to submit one thing on LinkedIn.
Let me know when you give it a attempt within the feedback!
