The AI Secret to Advertising and marketing Success for Entrepreneurs

Think about waking as much as discover that whilst you slept, your complete advertising technique for the following month has been deliberate, your social media content material calendar is crammed, and a dozen completely crafted electronic mail campaigns are able to go. Sound like a dream? Effectively, it’s time to pinch your self as a result of that is the brand new actuality for savvy solo entrepreneurs harnessing the facility of AI.

In as we speak’s episode, we’re diving right into a world the place your limitations as a one-person present turn out to be a factor of the previous. A world the place scaling your advertising efforts doesn’t imply sacrificing your work-life stability or burning by your financial savings on new hires. As an alternative, it means embracing a secret weapon that’s remodeling the panorama for solo entrepreneurs in all places: AI as your digital advertising crew.

However let’s be actual for a second. As thrilling as this sounds, you could be considering, “AI? Isn’t that difficult? Don’t I have to be a tech wizard to make this work?” That is the place our extraordinary visitor is available in to blow these considerations out of the water.

That is the place our visitor as we speak is available in with a game-changing resolution. I’m thrilled to introduce Niki Dunagin, a inventive entrepreneur and the mastermind behind The CEO of Chatbots. Niki has revolutionized the best way solo entrepreneurs strategy their companies by harnessing the facility of AI. She’s helped numerous inventive professionals construct customized AI assistants that deal with the whole lot from copywriting to model route, all whereas holding the method enjoyable and low-effort.

Niki isn’t simply speaking about utilizing a couple of AI instruments right here and there. She’s pioneered a strategy that transforms AI right into a digital crew, able to supporting solo entrepreneurs in methods beforehand thought unimaginable with out hiring. Her strategies have enabled inventive professionals to scale their advertising efforts, fill ability gaps, and obtain outcomes that rival these of a lot bigger firms.

AI in Advertising and marketing: Unpacked host Mike Allton requested Niki Dunagin about:

✨ AI as Workforce Members: Perceive the best way to view AI instruments as digital crew members relatively than simply software program.

✨ Scalable Advertising and marketing Options: Be taught methods for scaling advertising efforts with out the necessity for conventional hiring.

✨ Customized AI Integration: Uncover strategies for customizing AI to align together with your distinctive enterprise voice and desires.

Be taught extra about Niki Dunagin

Sources & Manufacturers talked about on this episode

Full Transcript

(evenly edited)

Scaling With out Hiring – The AI Secret to Advertising and marketing Success for Entrepreneurs with Niki Dunagin

[00:00:00] Niki Dunagin: I discuss certainly one of my college students always, trigger I’m obsessed along with her. However she’s like, I do know AI is the long run. I need to be on this course. And I’m like, excellent. Took the course. I met along with her about two months later and we’re speaking about her crew of chatbots that she loves. She’s constructed like 10 of them and he or she’s like, there’s so a lot of them.

I can’t handle all of them. And I jokingly stated, you want an operations supervisor. Such as you want a bot to handle your bots. She took that and stated, yeah, I do. Constructed a chatbot to handle her chatbots and like that, past what even I’ve executed, I preserve my crew small. I like a small crew, however some folks actually do construct their groups out to really feel like they actually have grown their enterprise to love accommodate all these workers, however with out the overhead, with out the drama of hiring onboarding, which is like future firing off boarding, which is terrible.

I’ve been there, executed that. It actually is actually cool to see how inventive folks take their very own groups.

[00:00:58] Mike Allton: Welcome to AI in Advertising and marketing: Unpacked, the place we simplify AI for impactful advertising. I’m your host, Mike Allton right here to information you thru the world of synthetic intelligence and its transformative affect on advertising methods. Every episode will break down AI ideas into manageable insights and discover sensible functions that may supercharge your advertising efforts.

Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the data and instruments you’ll want to succeed. So tune in and let’s unlock the facility of AI collectively.

Greetings program. Welcome again to AI in Advertising and marketing: Unpacked the place I selfishly use this time to select the brains of specialists at maintaining with and integrating or layering synthetic intelligence into social media, content material, promoting, search, and different areas of digital advertising. And also you get to study to subscribe to be proven the best way to put together your self and your model for this AI revolution and are available out forward.

Now, think about waking as much as discover that whilst you slept, your complete advertising technique for the following month had been deliberate, your social media content material calendar crammed, and a dozen completely crafted electronic mail campaigns are able to go. It’s not like a dream. Effectively, it’s time to pinch your self as a result of that is the brand new actuality for savvy social entrepreneurs, harnessing the facility In as we speak’s episode, we’re diving right into a world the place your limitations as a one individual present turn out to be a factor of the previous, a world the place scaling your advertising efforts doesn’t imply sacrificing your work life stability.

A few of you most likely received triggered at that or burning by your financial savings on new hires. As an alternative, it means embracing a secret weapon that reworking the panorama for photo voltaic operators in all places, AI as your digital advertising crew. Let’s be actual for a second. As thrilling as this sounds, you could be considering, Hey, I, isn’t that difficult?

Don’t I have to be a tech wizard to make this work? That is the place our extraordinary visitor is available in to blow these considerations out of the water. I’m simply thrilled to introduce Niki Dunagin, a inventive entrepreneur and the mastermind behind the inventive co pilot. Niki has revolutionized the best way solo entrepreneurs strategy their companies by harnessing the facility of AI.

She’s helped. Numerous inventive professionals construct customized AI assistants that deal with the whole lot from copywriting to model route, all whereas holding the method enjoyable and low effort. And Niki, isn’t simply speaking about utilizing a couple of AI instruments right here and there. She’s pioneered an strategy that transforms AI right into a digital crew, able to supporting solo entrepreneurs in methods.

Beforehand thought unimaginable with out hiring. Her strategies have enabled inventive professionals to scale their advertising efforts, fill ability gaps, and obtain outcomes that rival these of a lot bigger firms. Hey, Niki, welcome to the present.

[00:03:42] Niki Dunagin: Hey, thanks for having me. I would like to love steal that for my very own stuff.

[00:03:49] Mike Allton: I can inform folks I’m very clear. I’ve AI serving to me write these, however most significantly, it’s you that’s doing the onerous work to make these sorts of intros doable. Thanks for becoming a member of us on the present as we speak. If you happen to may begin by simply sharing your journey of discovering how AI can operate as a digital crew for photo voltaic entrepreneurs or solopreneurs.

[00:04:10] Niki Dunagin: Yeah, completely. So my journey started as I used to be working in 9 to 5, like most individuals are. And I actually needed to construct my very own factor outdoors my 9 to 5, however you recognize, a variety of us expertise burnout at our 9 to fives and we come house and we’re exhausted and also you’re like, how can we probably like do advertising and run campaigns. All this stuff we now have to do for a enterprise after we simply labored a full day and I found AI and began utilizing ChatGPT somewhat bit had it form of write up some captions for me right here and there, or possibly like somewhat part on our web site for me or my bio, and I discovered that it made my life a lot simpler simply having that second pair of eyes and a second mind form of do this for me, took me out of it and I used to be in a position to transfer an entire lot sooner. And so I made a decision I needed to make use of AI to launch my very own course, however there actually wasn’t that a lot details about doing that. A ton of AI details about like doing content material and weblog writing, that form of factor, however probably not the best way to like, Construct a system or construct a course of.

And in order that’s how my very own course got here to be the CEO of chatbots. I made a decision to run it and prepare folks on chatbots. Primarily based on my 9 to 5 expertise as a director of operations for actual property crew, I had expertise with hiring and coaching and onboarding and all that stuff that goes into it. And so I used to be like, why don’t I simply educate folks the best way to onboard AI, which is for lots of inventive entrepreneurs, an entire lot extra thrilling than simply studying AI.

I inform them like, Hey, you must study AI, like do your programs sooner. And so they’re like, I don’t need to do this. I don’t need to study a brand new factor. I don’t need to create a brand new system. I don’t need to do this. And that, and I’m like, that is sensible. Really. What if we form of gave you a brand new assistant that you simply on board they usually’re actually proficient, they’re constructed for you.

In order that they know your backend stuff. They know who you’re. They know the way you’re employed. How rather more thrilling is that for you than studying stuff? And so they’re like, completely. Sure. Such as you give me an assistant, I’ll take it. And in order that’s form of the way it’s all been going collectively. I launched again in February of this 12 months and I’ve actually been hitting, hitting the bottom operating with it.

And, nevertheless it’s been tremendous thrilling to form of have my very own means of dealing with AI and educating it and simply seeing how a lot it helps. So many entrepreneurs who’ve their very own limitations, whether or not it’s time or abilities, or if they’ve one thing occurring of their life, however there could also be sick or they’ve household or one thing like that.

They don’t have to fret about limitations anymore. They will simply carry on going and their AI will fill within the gaps for them and make them really feel very assured in what they’re placing out.

[00:06:51] Mike Allton: That’s such an ideal strategy since you’re proper. If you happen to merely inform anyone, Hey. It is best to use AI, possibly even give them a cause as a result of it’ll make your life simpler.

That’s not sufficient. It’s not sufficient. I’m not in a position to wrap my head round how that’s going to be utilized particularly to, you recognize, areas of my life the place there might be enchancment, however you give them very particular use instances and examples. It’s one thing that comes up on a regular basis on this present, you recognize, the place we’re speaking about personalization.

Effectively, let’s get into element about what that appears like. So, I’d love for those who may share a few of the key parts then for constructing this AI powered digital crew and the way that may evaluate to a conventional human crew.

[00:07:31] Niki Dunagin: Yeah. So it’s actually attention-grabbing is as I’ve been coaching folks on AI, I’ve truly modified the best way I prepare AI.

I’ve truly made it an entire lot extra easy, fortunately. I imagine that the instruments like ChatGPT and Claude, individuals who run these instruments, need them to be accessible. And it appears to me like they’re actually placing out new options that make it simpler for everybody to get entry to AI, to study AI, to begin utilizing it faster.

And so now I’m in a position to educate folks the best way to use AI the identical means I’d educate onboarding an assistant. Which is you possibly can rent a very, actually superb assistant who is actually, actually good at advertising or social media. However for those who’re not taking the time to prepare them or give them supplies that they want to be arrange for achievement, they’re going to fail.

And so I educate it as let’s onboard your assistant. Let’s prepare them. Let’s give them. An operations guide or your SOPs or your branding guides, no matter you have already got in your corporation, as most companies ought to have some form of documentation of how they run, how they do issues, use these paperwork and put them in a chat bot.

Actually, all you do is drag and drop them lately, which is superb. And your AI can learn these paperwork and study from them. And that’s the way you form of combine them into your individual enterprise, the place If you happen to’re fearful, they received’t sound such as you or they received’t be on message for you or they’ll do one thing bizarre or one thing, prepare them to do otherwise.

And they’ll need to observe that. What I inform folks on a regular basis after they’re like actually hesitant about like sounding like everybody else or sound like they use AI, AI desires to assist. Prefer it actually, actually is skilled to need to assist everybody. We simply need to take the time to speak to them how they will truly assist us.

So for those who’re fearful about it sounding generic or utilizing phrases, you wouldn’t use inform it a few of us, myself included, need to study the ability of giving suggestions. A number of us don’t understand we’re not used to giving suggestions till we’re within the place to take action. After which a variety of instances folks will simply form of.

Be like, Oh, I don’t like that. Exit out when actually the actually cool factor about AI versus different instruments. It’s a partnership. You possibly can speak to it. You possibly can chat with it. You possibly can say the bizarre, most likely imply ideas it’s a must to the chat bot that you simply couldn’t say to a human assistant. You possibly can inform it, Hey, that’s not good.

That’s not good. Copy. I don’t like that. I hate that pellet. But additionally inform it why you hate it and it’ll routinely go forward and be like, okay, gotcha. Let me change it to this. Does this match higher? And whenever you begin to have that one on one dialog with it, that’s the place I discover the magic actually occurs.

After which when you’ve got the coaching behind it, Plus the suggestions. That’s the place you begin to really feel such as you actually have a enterprise associate behind you and you may go an entire lot sooner than you’re used to going.

[00:10:22] Mike Allton: I’m chuckling as a result of I’ve stated the identical factor. If somebody got here to me and requested me to provide them 10 extra topic traces after which 10 extra topic traces, after which 10 extra topic traces, I’d lose it.

I don’t have that form of endurance, however AI clearly will say, yeah, completely. Niki, I’m blissful to provide you 10 extra topic traces. And for those who can provide them examples of the best way you write, it would sound a lot extra like, You and it’s a implausible strategy, however I really like the mindset shift that you simply’re truly suggesting right here.

We did a earlier episode with Andrew Davis speaking about constructing your individual clone or a military of AI clones, and it’s the identical thought, however you’ve articulated even higher the place you haven’t simply One A. I. Assistant as a result of that’s one thing that folks discuss so much having treating A. I. As an intern, proper?

However an intern doesn’t know the best way to do the whole lot. You wouldn’t anticipate an intern to do gross sales and advertising and H. R. And P. R. And programming and anything that you could possibly dream up that might be useful for you. However If you happen to deal with the AI as a crew and also you’ve received completely different chats or customized GPTs, and we’ll get into a few of that stuff in a second, of us.

However in case you have completely different AI programs recognized for various functions, and also you’ve skilled every of them to that one factor actually, very well, whether or not it’s advertising or a selected subset of selling, like I’ve an AI assistant. Only for my podcast, they helped me arrange all these podcasts and that’s all that it does.

I don’t go to it once I’m engaged on advertisements. I don’t go to it once I’m engaged on model technique or something like that. Earlier than we get into some extra of these particulars and I need to come again to these, I’d love for those who may give an instance as a result of that typically helps folks actually wrap their minds round what it’s that we’re speaking about.

Perhaps a success story of a solo entrepreneur. That you simply’ve labored with and assist them possibly rework their advertising particularly utilizing this a I crew strategy.

[00:12:11] Niki Dunagin: Yeah, so I’ll give a human strategy first. I believe that’s how folks give an actual world instance. When a variety of advertising persons are employed. I’m in advertising once I was employed that advertising individual.

We most likely all have the expertise of, okay, you’ve been employed to do our social media advertising, however we additionally want you to discover ways to do video enhancing. We additionally want you to do advertisements. Are you able to do paid advertisements? We additionally do Google. Have you learnt Google’s native providers? And I’m like, I believed doing social media, like, what are we, I can do all of the issues, however I’ll inform folks I’m not assured to be an knowledgeable on all of these issues.

So with AI, I at all times inform folks after they have these 50 concepts they need their AI assistant to do. I remind them, Hey, for those who rent a human assistant and ask them to do 50 issues, do you suppose they’d be actually, actually good in any respect that stuff? They might be decently good at them, however whenever you’re in a position to have a chatbot do one particular factor, it may be actually, actually good at that one factor and it will possibly transfer so much sooner.

So an instance can be, I’ve a shopper who she needed to do. extra YouTube and extra running a blog. And she or he was like, effectively, I’ve all these weblog posts and I would like it to have the ability to take these weblog posts and switch right into a script for me. As a result of once I do it, it’s like, I’m simply studying a weblog publish. I’m like, that is sensible.

Your running a blog voice and your talking voice are going to be completely different. After which she was like, effectively, can I additionally write the blogs as effectively? And I used to be like, effectively, what you’re going to have is whenever you go to it and also you say, Hey, I need to discuss It’s not going to know if it ought to write a weblog publish or if it ought to write a script.

So then it’s a must to take the time. Sure, it’s solely two seconds, however it’s a must to take time. Say, Hey, I’d get a weblog publish. I would like a script. I’d relatively you go in say like your minimal factor that you’ll want to say. I would like this matter as we speak. And it is aware of I write weblog posts or I write scripts. And so the extra outlined you can also make your, what I name crew members of AI chatbots, the higher and faster you possibly can each transfer.

And I additionally discover it makes it so much simpler systematically to know. Who quote unquote to go to. So I actually construct my crew of chatbots identical to I’d construct a crew in an workplace the place in my head they’re all in their very own workplaces and I can simply go into the workplace like, Hey, I would like this or go into advertising, want this.

If I would like model stuff, I would like to enter model division. Having them separate additionally helps me to maintain my concepts separate and to maintain that form of circulate going much more pure as effectively.

[00:14:40] Mike Allton: So when, when Andrew was on the present, he was speaking about, Nearly completely utilizing chat GPT. He’s solely beginning to contact on like cloud and a few of them language fashions.

And he was just about simply speaking about utilizing completely different chats for the completely different functions. So he’s received a chat the place he’s been working with chat GPT. He’s named his AI, by the best way, it’s Giudini. And he has, he has a chat only for the promo movies that he does when he’s After which he’s received a distinct test for different functions.

Is that your strategy? Is that the mannequin you’re utilizing? Or, or what, how are you continuing with these groups?

[00:15:12] Niki Dunagin: The way in which I educate it, I normally work with new entrepreneurs. And they also’re actually making an attempt to determine a variety of stuff. They’re making an attempt to determine your complete ecosystem they should construct, which is.

I’ve been there, executed that. So I’ve them construct out their very own copy and their very own branding chatbots. After which I educate them, you possibly can take these two chatbots and actually make them into like their very own groups. So like a content material author can turn out to be a weblog author, a podcast author, a YouTube author, an advert author. You possibly can actually, upon getting that one chatbot, you possibly can duplicate it, and make it extra particular every time you’ll want to. I don’t go into an excessive amount of with them at first Cuz the thought of constructing one chatbot is like whoa However as soon as they’ve that one They’ve at all times at all times come again to me and be like can I additionally do that and likewise construct this one? I’m like you are able to do that. I talked about certainly one of my college students always cuz I’m obsessed along with her She is a model strategist and he or she was certainly one of my like early adopters.

She was, she’s like, I do know AI is the long run. I need to be on this course. And I’m like, excellent. Took the course. I met along with her about two months later and we’re speaking about her crew of chatbots that she loves and he or she’s gone past what I informed her to construct. She’s constructed like 10 of them and he or she’s like, there’s so a lot of them.

I can’t handle all of them. Like, I don’t know the best way to like handle all these bots. And I jokingly stated. You want an operations supervisor. Such as you want a bot to handle your bots. She took that and stated, yeah, I do constructed a chat bot to handle her chat bots. And like, that’s past what even I’ve executed. I preserve my crew small.

cuz I like a small crew, however some folks actually do construct their groups out to really feel like they actually have grown their enterprise to love accommodate all these workers. However with out the overhead, with out the drama of hiring onboarding, probably future firing off boarding, which is terrible. I’ve been there, executed that.

It actually is actually cool to see how inventive folks take their very own groups. And I discover that it truly makes them really feel extra reputable internally. I named my course as CEO of chatbots as a result of most inventive folks don’t really feel like CEOs. They really feel like they’re simply entrepreneurs which can be, you recognize, operating their enjoyable little enterprise.

I’m like, no, you run a enterprise. It’s onerous. You’re a CEO. Let’s construct you a crew so that you simply really feel such as you’re the boss of some folks. And so they actually do like gravitate in direction of that feeling to actually begin to discover ways to do suggestions, discover ways to give suggestions, discover ways to handle and know what they’re wanting from their workers.

After which sooner or later, they may rent a human worker and be much more prepared to try this. I’ve been able the place I employed an assistant earlier than and didn’t know the best way to handle her, didn’t know the best way to give suggestions to her. She was superb. Happily, she was very gracious to me and affected person with me.

And so we made it work, however onboarding folks and having them beneath you is its personal ability in itself that folks don’t normally have. And so I believe AI, even in that sense is a stepping stone. If you happen to’re not, if you recognize, sooner or later, you’ll want to rent, however you’ve by no means executed earlier than, you’ve by no means managed a human being earlier than, use chat to PT.

Belief me. It’s so much simpler to inform a chat to PT or a chat bot, no matter you utilize. I don’t like this, or are you able to do these 50 issues for me? Versus a human or I do know I’ve had an assistant and I’ve been like, I would like her to take action many issues. How do I even like strategy this along with her? Like, I don’t need to inform her if she must do like 50 issues a day or else the world’s going to blow up.

Yeah, I can do what I would like. I can say what I would like. It makes it so much less complicated. And so. That’s how I strategy the crew. It’s actually based mostly on what you want, what you’ll want to delegate after which develop from there.

[00:18:57] Mike Allton: Yeah. I take pleasure in this a lot as a result of I work full time for Agorapulse. I’m a part of a crew. I’ve had direct reviews up to now.

I’ve at all times loved and need to preserve The Social Media Hat as a solopreneur facet hustle. I imply, possibly I’ll do it full time sometime, however even then I, I really like this concept of getting this digital crew of AI assistants. So. For these of you listening, let’s suppose that, you recognize, we’ve decided the crew members that we want and we’re beginning to set them up.

What’s your course of for onboarding and coaching the AI in order that it understands the companies, distinctive voice and desires. We form of touched on this somewhat bit earlier than, however I’d love for those who may develop on that.

[00:19:35] Niki Dunagin: Yeah. So like I stated, if you have already got paperwork that you simply’ve arrange whenever you arrange your corporation, like SOPs, operations, branding guides, these sorts of issues, use these as a information.

Mainly prepare it such as you would a brand new rent, the place you most likely give them this big binder of issues. You’re like, Hey, learn this as we speak. And that is what we do. That is how we do it. That’s who we serve all these good issues. If you happen to don’t have these issues. That’s the place I’d truly begin is having the time to sit down down and make your branding information, make your voice information, make these issues that you’d want for a brand new rent.

As a result of for those who don’t have these issues and also you don’t know the best way to clarify your individual voice, AI isn’t going to have the ability to decipher what it must be doing. So undoubtedly step into that boss position at CEO position the place, you recognize, your model voice, you recognize, who your audience is, you recognize, Your messaging and your content material pillars and all these good issues.

As soon as you recognize these issues, write it down in a doc, drop it at AI. What’s actually cool and what makes it really feel like a partnership is for those who don’t know the best way to clarify your model voice, that’s okay. Put it in your greatest phrases, have AI have a look at it and say, okay you can provide it a caption you’ve written and say, how would you describe this voice?

Or how can I make my voice on this caption extra just like the voice of this competitor who I like their voice higher? It may begin that will help you in making these paperwork as effectively, however actually Hone in on your corporation and what makes it particular. All these good issues. In my course, I’ve a whole part referred to as the operations guide.

It’s the longest part of it as a result of it’s actually detailed. And I stroll you thru all of the issues that you’ll want to know and the best way to write it down with the intention to simply drop it into AI later, as a result of that may be a onerous half for lots of people is actually documenting what’s occurring. Who they’re, what they do, their model mission, their imaginative and prescient, these issues that they don’t suppose is actually essential sufficient to do after they have all these million different issues to do.

However upon getting that and also you begin hiring quote unquote, both chatbots or people, that’s the place you begin to get that enterprise going and. It’s tremendous essential to have that basically robust basis as effectively.

[00:21:50] Mike Allton: I couldn’t agree extra. I wrote in a latest publication about how in my new position at Agorapulse, I wanted to craft our model story.

We’d by no means had an official model story earlier than. So I began by feeding Claude. I used to be utilizing Claude in that instance our, our imaginative and prescient doc, our model tips, which was voice tone type, that type of factor. Some instance, weblog posts. After which I had an entire dialog with Claude about what was the What makes for a superb model story?

Why ought to we use it? The way to construct it? What frameworks we went backwards and forwards and what frameworks to make use of. And we, you recognize, we set it on Tamsen Webster’s framework with somewhat little bit of a tweaks from Donald Miller. After which we constructed collectively the precise model story. And by the top of it, this was like a two day dialog, however by the top, it was a tremendous dialog.

Model story, completely phenomenal of us. Go to the publication. You’ll have the ability to see how that works, however we’re speaking with Niki executed once more about integrating AI so effectively into your corporation and processes that it looks like a member of the crew, and I need to drill down into a few of these concepts. However earlier than we get to that, let me share an ideal platform so that you can use, notably as a solopreneur to raised leverage AI.

This episode of AI in Advertising and marketing: Unpacked is dropped at you by Magai, your gateway to creating generative AI extremely easy and Questioning the best way to seamlessly combine AI into your advertising technique with out getting slowed down by complexities. That’s precisely the place Magai shines. It gives consumer pleasant AI options that empower entrepreneurs identical to you to innovate and elevate your campaigns with no need a level in science.

Think about having the facility to generate inventive content material, insightful advertising information evaluation, and even customized buyer communications all on the contact of a button. Magai isn’t nearly offering instruments. It’s about remodeling your strategy to advertising with AI that’s tailor made to be easy and efficient.

So whether or not you’re trying to enhance your content material creation course of or need deeper insights into your advertising efficiency, Magai makes all of it doable with a couple of clicks, no fuss, no problem, simply outcomes. Able to simplify your AI journey? Go to Magai as we speak to find out how their options can revolutionize the best way you have interaction together with your viewers.

Along with your viewers, don’t simply market market smarter with Magai faucet the hyperlink within the present notes. So Niki, one of many issues that I really like is when new instruments and know-how are in a position to degree the enjoying subject, so to talk, they usually enable solopreneurs, smaller companies to actually compete with bigger ones. How do you see this strategy to AI serving to smaller companies compete at that degree?

[00:24:18] Niki Dunagin: I actually really feel like once I return to my like first day beginning my very own course, my very own model, that form of factor, I simply already felt so behind. And I believe lots of people don’t acknowledge first, how lengthy the folks you’re taking a look at have been within the enterprise. Lots of people that I believed have been model new to the enterprise or have been right into a 12 months have actually been in for like 5 to seven years.

It truly is. You could not have the ability to see, and likewise lots of people have groups or assist behind them ultimately. So whenever you begin out and also you’re taking a look at people who find themselves actually profitable, you possibly can simply really feel very behind. And on high of that, you’ve got so many issues to do. You’ve content material to get out, you’ve got the merchandise to construct, you’ve got the web site to construct, you’ve got the programs to place in place.

And it will possibly simply really feel like I actually like lots of people who I come to me are inventive folks. They actually need to do model design or they need to do social media administration and that’s what they actually need to be doing. They’ve a lot behind that they need to get began with. They’re like, I don’t actually know the place to go along with this.

I believe with AI it will possibly really feel such as you’re bridging so many gaps that cease lots of people. So for me, I don’t really feel like I’m the very best content material author. I don’t really feel like I’m the very best like caption author, and so simply having the ability to go to AI and say, Hey, I would like 10 captions for subsequent week, and simply having it write that, after which I can go in and simply edit based mostly on what I do know would sound somewhat bit higher or sound extra like me.

Actually saved a lot time. It is also such an ideal instrument for like taking a look at issues that you simply don’t know the best way to do. So lots of people in my course, they should construct an internet site to go to AI and say, Hey, I have to construct out this one instrument or this one type and my web site, how do I do that? And so they can say, I’m in present it, or I’m in WordPress or no matter I’m in and AI will simply inform them like, Hey, that is the way you do it.

And so they’re like, Oh my gosh, like that was really easy. It truly is. Simply making these gaps smaller for everybody, particularly whenever you’re beginning out and also you don’t have some huge cash, you don’t have a variety of time. Making issues sooner and simpler makes that distinction for lots of small entrepreneurs to maintain on going.

Trigger I do know for me, I may have stopped a variety of instances, however I used to be overwhelmed. AI simply actually stored me going. And. I believe that’s so essential. I see lots of people being like, Oh, with AI, persons are making delivery content material. You may make films now with AI, however they’re not like the identical as a human made film.

Folks have been making unhealthy companies and unhealthy films endlessly. That’s simply the fact. That’s at all times been taking place. The distinction is they’d sources like time and money and connections which can be out of attain for lots of people. AI alternatively is a useful resource that everybody has entry to. And so it’s, I believe it’s time for lots of people to comprehend.

Use what you’ve got entry to as your useful resource. Don’t really feel responsible about utilizing a instrument that makes you run sooner. Lots of people really feel like they’re dishonest with AI, which is so unusual to me. However I do get it, particularly with inventive folks. They really feel like they’re so ingrained in what they do. They’re like, effectively, if I take advantage of AI, I’ll lose my inventive contact or I’ll lose my private contact on it.

And I’m like, effectively, for those who have been to go to love a CEO and a excessive rise nook workplace, And he’s like, Hey, I’m going to rent an assistant. Would you inform him that he was doing a shortcut? No, you wouldn’t nonetheless work at 9 to 5 and use AI to jot down a caption sooner. Would you’re feeling such as you have been dishonest? No, you wouldn’t simply since you’re operating your individual enterprise for your self and you’re actually built-in into each little factor.

It doesn’t imply you’re dishonest. It doesn’t imply you’re doing a shortcut. It simply means you’re making your individual life simpler with the intention to preserve constructing your individual enterprise, which is the essential a part of it.

[00:28:00] Mike Allton: I’ve to be clear and trustworthy for a second as a result of the primary a part of what you have been speaking about actually, actually resonated onerous with me.

I’ve been in digital advertising for nearly 20 years. I’ve had The Social Media Hat, it’s an award profitable weblog since 2011. I’ve spoken on worldwide levels and but I can’t assist however really feel insufficient and behind, notably in terms of AI advertising. And there’s, there’s a, there’s a man in our area who’s, I’ve met him in individual.

He’s an excellent good man. I do know he owns a number of companies, together with an AI startup, and he has an enormous Fb group and an enormous following. And I, I see his posts and I see is simply the sheer, Quantity of engagement he’s getting on his content material. And I really feel a variety of, you recognize, insecurity and adequacy, you recognize, in comparison with him.

And I do know I’ve been within the enterprise longer than him. And in order that I battle with that and I do know I shouldn’t. In order that’s, that’s an ideal reminder to all of you listening that we’re all on our personal journeys and these instruments are right here to assist us. So thanks for sharing that.

You talked about a few advantages that folks discuss on a regular basis.

It saves us time. It permits us to do issues we wouldn’t essentially even know the best way to do. So it’s that nearly a analysis assistant and strategist and guide that may sit subsequent to us. What are a few of the surprising issues Advantages that you simply’ve seen both in your individual work or other people come up after they’re utilizing AI in a crew for advertising.

[00:29:29] Niki Dunagin: I believe the one which at all times will get folks is once I inform them, so I’ve a shopper proper now who’re constructing out two bots for her. She runs a very nice group for entrepreneurs that she’s wanting to actually construct out to be what she desires it to be. So we’re constructing her a group supervisor that can assist her provide you with concepts preserve observe of her schedule for the week of what needs to be in the neighborhood.

It’ll additionally have a look at our analytics of what’s working, what’s not working every week to assist her form of actually streamline that group. After which she additionally desires to construct out a content material creator. Most individuals actually desire a content material bot as a result of we now have a lot content material on the market. And so we have been speaking about this and he or she was like, effectively, ought to I additionally make a chat bot for creating content material for the group?

And I used to be like, no, you possibly can simply begin with certainly one of them after which convey the opposite within the room. And she or he’s like, what do you imply? I used to be like, okay, effectively, let’s say you’re together with your group supervisor. You’re speaking about what works, what doesn’t work. And you’ve got a visitor speaker coming in subsequent week, have it, write that each one out.

You possibly can say at content material author thought, have a look at this and write our content material for the week for the group. And she or he was like, I can do this. And I used to be like, yeah, you are able to do that. It feels very very like. And I miss this working 9 to 5 in an workplace. If you end up sitting at your desk and you are feeling very alone, you’re feeling very trapped and also you’re like worrying about one thing like an electronic mail or one thing.

I’d at all times pop my head over and be like, Hey, different individual in my workplace. Are you able to have a look at this? Are you able to assist me with this? Like, what do you consider this? Having that capability with chatbots to be like, sure, you possibly can convey them in the identical room, which could be very cool. It may make folks really feel like they’re again in an workplace area the place they’re not so alone in identical to the best way their eyes mild up after they understand that’s so fascinating to me and actually cool.

Nevertheless it additionally, that’s how one can make issues work sooner. Trigger she was eager to make one other chatbot. And I used to be like, no, simply have them speak to one another. I believe that’s one of many advantages that I at all times like overlook folks don’t understand they will do, but in addition simply, I by no means anticipate how blissful it makes them to have the ability to do this.

In order that’s undoubtedly certainly one of them. I believe for me, simply having the ability to ask the small questions like, I’m in my automotive. I’ll go to ChatGPT and be like, Hey, what’s this mild on my dashboard imply? Or actually, once I received my new automotive, I couldn’t determine the best way to open the fuel tank, which was very embarrassing. And I’m on the fuel station.

Like, am I an fool? Put in ChatGPT, my automotive mannequin, how do I open the fuel factor? It informed me these little issues that basically begin to add up in our daily the place we now have these little questions and we simply want solutions to, that’s the place you save a lot time and for entrepreneurs, your time is cash. And it’s additionally your vitality.

And anytime it can save you your vitality in direction of one thing else I don’t suppose sufficient folks acknowledge lots of people don’t acknowledge the massive good thing about delegation after they’re so ingrained of their enterprise. Delegation actually is step one for lots of people to get their time again, which is actually thrilling.

[00:32:40] Mike Allton: These are all large advantages. I really like, you recognize, the, the truth that we’re principally coaching ourselves or retraining ourselves now to show to. AI once we simply had the only of questions. I imply, you recognize, we didn’t develop up with Google after which finally we found out, Oh, we now have search engines like google within the web.

We are able to begin to search these issues for. So for these of us of a sure age, that is going to take some repetition, however I’m coaching my 9 12 months previous daughter to have conversations with PI all day lengthy. So she’s going to develop up used to simply merely turning to AI anytime she wants a bit of knowledge.

And I beloved your tip about. Bringing customized GPTs into present conversations with different customized GPTs. That is one thing Molly Mahoney talked about so much in a earlier episode. I’ll hyperlink to that within the present notes is implausible issues that you are able to do whenever you begin to chain collectively these various things, however what are some pitfalls or some challenges that folk can form of anticipate, possibly ought to pay attention to after they’re counting on AI for advertising and the way can they be mitigated?

[00:33:40] Niki Dunagin: I do suppose that as we’re relying extra on AI, Folks naturally, and I’ve this as effectively, folks naturally really feel like they’re disconnecting from what they’re placing out. So let’s say you utilize AI to make your entire captions for the week. You can begin to really feel like these captions aren’t from you anymore.

And so what I do is I’ve it write out a variety of content material like weblog posts and captions and my posts, all these issues, however I nonetheless put my very own self in them by enhancing what I discover. And once I inform folks always, particularly creatives. Your AI is rarely going to be as proficient as you. It is rather like hiring an assistant.

While you rent an assistant, you’re not changing your self. You might be simply getting assist with the intention to be higher at your individual job and in doing what you take pleasure in doing. And so I at all times remind folks, like you’ll want to proceed to step in and nonetheless be that boss to that chat bot, as a result of I believe as extra folks use AI for content material particularly.

You’re going to discover these patterns of conduct in the identical language, the identical phrases. It’s gotten so much higher over the past couple of months, nevertheless it’s going to occur once more the place folks can really feel they’ll get that like form of literacy ability round it, the place they will form of pick what’s AI written.

And I believe as that occurs, as all of us, as People form of study that ability. I believe that’s the place persons are going to actually need that true connection and fixed, particularly in advertising. So I’d say be forward of the curve by utilizing AI authentically, holding your self in it so that you simply don’t really feel like down the road, it’s even tougher to place your individual self again in your content material.

That might be one factor. I believe one other pitfall would most likely be Not and I had this lately Not taking a look at different choices for a very long time I used to be anti claude to be fully trustworthy as a result of I used to be like I constructed my complete enterprise in ChatGPT I discovered ChatGPT like I do know this one factor. I don’t need to proceed to study different issues however by utilizing each i’m truly in a position to Form of put them face to face.

I’ve even had my customized chat bot write one thing. I’ve had Claude write the very same factor. If Claude was higher, I copied and pasted it to my customized chat bot and stated, Hey, That is higher because of this. Are you able to replace your coaching to know that I desire this because of this? So use this, use all of the sources you possibly can don’t get too complacent in a single, but in addition on the similar time, don’t always chase the brand new shiny object.

I believe the actually superior factor proper now’s that each one the AI instruments are competing very closely. They’re all making an attempt to race one another. We’ve seen it over the past 12 months, particularly. ChatGPT will do one characteristic after which. One or two months later, Claude can have it. One month, Claude is actually nice at writing, however then the following month, ChatGPT will likely be like, Hey, I’ve a brand new factor.

Test it out. And it’s actually, actually good. So don’t really feel the necessity to always chase after them as both actually study one instrument, as a result of whenever you study one instrument, it’s simpler to study the whole lot else. However you may as well really feel such as you’re not always having to study one thing each single month or each single week as effectively.

[00:36:55] Mike Allton: That’s a very good level. I typically discuss Magai. I had the mid roll video a second in the past as a result of I like that. If I’m utilizing Magai, I can decide and select which mannequin I need to use relying on the aim. Dustin Stout’s, a buddy of mine, he discovered a Magai. He’s received all the completely different variations of chat GPT, all of the variations of Claude, all of the variations of Gemini, proper?

So if you recognize a mannequin is best for one factor than one other, you possibly can decide and select and you may slip backwards and forwards even throughout the similar chat. After which he additionally has His model of customized GPTs are referred to as personas, which these persist throughout all of the fashions. So if I’m utilizing cloud for one thing, I can change again to utilizing chat GPT with the identical persona or customized GPT.

However to your level, there’s at all times sure issues which can be virtually higher for those who do them inside these fashions themselves. So that may be a little bit of a problem, notably for solopreneurs to wrap their heads round what the fashions can do. What the instruments can do. I do suggest, identical to you stated, for folks to maintain it easy and never attempt to do all this stuff.

Notably once more, in case you are a solopreneur or a small enterprise proprietor, what remaining recommendation do you give anyone like that who’s possibly simply beginning their journey into AI and AI and advertising they usually don’t essentially know the place to begin?

[00:38:10] Niki Dunagin: I believe my greatest recommendation is simply to begin. I really feel like lots of people simply beginning is actually onerous for them.

I’d say decide a instrument that you simply take pleasure in being in. And I say that as a result of proper now the most important ones I’m seeing are Claude or ChatGPT. And for those who have been somebody like me who you simply have to really feel comfy within the area, Decide the one you’re comfy in. It doesn’t matter which one it’s. Simply decide one.

After which from there, discover ways to prepare them the simplest means, whether or not it’s dropping in a doc, making customized GPTs in ChatGPT, however undoubtedly taking the time to discover ways to prepare and provides suggestions is the most important factor. As a result of I discover when folks go somewhat bit too onerous in simply prompting or worrying about the appropriate immediate, these form of issues, that’s the place they get actually overwhelmed.

Learn to actually chat with the chat bots and have that backwards and forwards. If you happen to’re getting that reply that you simply don’t like, inform it why and construct that ability set out. After which additionally I like to recommend everybody preserve a tab open with no matter instrument you utilize. That means that you’ve got that reminder of a time you pause and also you’re irritated a few job otherwise you don’t need to do one thing otherwise you don’t need to look one thing up.

Simply drop it into that instrument and see what it does. It may’t assure it’s going to do precisely what you’ll want to do. It might not provide the proper reply, however simply having the ability to see what it will possibly do 9 out of 10 instances, I nonetheless discover myself being very stunned by what it does. And so constructing that behavior, even for myself to recollect to ask it that’ll go a great distance in constructing these habits as effectively, which is actually essential.

[00:39:47] Mike Allton: Terrific recommendation. Nice factors. Thanks a lot, Niki. This has been completely superb. For folk who need to study extra, possibly study extra about your course, the place ought to they go to seek out and join with you?

[00:39:58] Niki Dunagin: Tremendous easy. The Inventive Co Pilot on Instagram and threads or the creativecopilot. com.

[00:40:04] Mike Allton: Superior.

Thanks, Niki. Thanks all of you for listening. I’ll have all of Niki’s hyperlinks within the present notes. And bear in mind, in case you are actually simply getting began in your AI journey, I’ve received an ideal useful resource for you, an AI advertising primer. That’s going that will help you perceive, you recognize, what are we speaking about with these language fashions?

What’s a customized GPT? All that primary info. That’s simply going to arm you for the whole lot that you’ll want to know going ahead as a marketer on the hyperlink to that within the present notes beneath. That’s on a regular basis we’ve received for as we speak, pals. Please, please, please discover the AI in Advertising and marketing: Unpacked podcast on Apple and drop me a assessment.

I’d like to know what you suppose. Till subsequent time, welcome to the grid. Thanks for becoming a member of us on AI in Advertising and marketing: Unpacked. I hope as we speak’s episode has impressed you and given you actionable insights to combine AI into your advertising methods. You loved the present. Please subscribe in your favourite podcast platform and contemplate leaving a assessment.

We’d love to listen to your ideas and reply any questions you might need. Don’t overlook to affix us subsequent time as we proceed to simplify AI and allow you to make an actual affect in your advertising efforts till then preserve innovating and see simply how far AI can take your advertising. Thanks for listening and have a implausible day.