On my final video, I mentioned my concern that advertisers will use Worth Guidelines once they aren’t needed. So, let’s talk about a plan for determining when to make use of them.
Right here’s the thought course of I like to recommend for approaching this…
Who Are Your Perfect Prospects?
First, have a look at your buyer knowledge to grasp who your Most worthy clients are. Look past the lead and even the primary buy. Who’re the purchasers with the best lifetime worth? Are you able to group them by age vary, gender, location, or cellular working system?
Should you’re capable of outline this group, it doesn’t imply that it’s best to create and apply a Worth Rule for it. There’s one other necessary component.
How is Meta Spending Your Cash?
That is the crucial step. Have a look at how Meta is spending your cash. Use the breakdowns by age, gender, and placement to uncover this data.
Is sufficient finances going to folks in these teams? Is an excessive amount of cash spent on folks you’ve decided to be low worth?
Clear up a Drawback
Create and apply Worth Guidelines when there’s an issue to be solved with finances distribution. Enhance the bid in your Most worthy viewers or decrease the bid on the least priceless group.
Your method to making use of Worth Guidelines must be much like your selections associated to making different customizations, like selecting whether or not or to not use Benefit+ Viewers. It’s best to use Benefit+ Viewers by default, however flip it off to resolve a particular downside.
I’ll present a real-world instance of how I would use this in my subsequent video.
