If you happen to’ve ever struggled with selling a weblog put up, podcast episode, webinar, or occasion after pouring your power into creating it, you’re not alone. For a lot of entrepreneurs, promotion is the bottleneck—it’s time-consuming, and it’s arduous to know the place to focus your efforts.
That is the place AI is available in. Not as a fast repair or magic wand, however as a collaborator that may enable you work smarter.
What in the event you may sit down with an assistant who would ask the appropriate questions, problem your assumptions, and enable you design an entire promotional technique tailor-made to your targets? That’s precisely how I exploit ChatGPT—not simply to automate duties, however to construct and refine methods earlier than the execution begins.
How ChatGPT Helps You Construct a Technique
Right here’s the factor: advertising isn’t one-size-fits-all. Each enterprise, viewers, and piece of content material is totally different. That’s why attempting to copy-and-paste prompts or depend on inflexible frameworks usually results in disappointing outcomes. As an alternative, I deal with ChatGPT like a human assistant, strolling it via my targets and alluring it to collaborate.
Let’s break down the method I exploit:
1. Begin with Your Objectives
Ask your self: What am I attempting to realize? As an example, when selling my podcast, my major objective is to drive listens.
2. Share Context About Your Viewers and Channels
That is the place ChatGPT actually shines. After we began discussing the promotion for my podcast, I didn’t know which channels I ought to prioritize. I shared particulars about my viewers, previous efficiency information, and my very own bandwidth.
ChatGPT requested clarifying questions:
- Which platforms are delivering constant outcomes?
- The place is your target market most engaged?
- How a lot time are you able to dedicate to guide posting vs. automation?
3. Make Strategic Selections
Collectively, we decided the very best channels to concentrate on and learn how to tailor the content material for every platform. For instance:
- Vertical movies carry out effectively on TikTok and Instagram Reels.
- LinkedIn requires knowledgeable tone, making it excellent for text-based posts and newsletters.
- X (previously Twitter) works finest with brief, partaking threads tied to trade conversations.
4. Refine Your Messaging
ChatGPT helped me craft platform-specific messaging to align with my viewers’s expectations. For instance:
- On LinkedIn, we emphasised thought management with skilled insights.
- On TikTok, captions for vertical movies have been extra conversational and fascinating.
This strategic part was vital. Earlier than drafting a single caption or put up, I had a transparent roadmap for the place to focus my power—and the place to let automation take the reins.
From Technique to Execution: Constructing a Customized GPT
As soon as your technique is in place, the following step is streamlining execution. That is the place a Customized GPT comes into play.
A Customized GPT is a customized AI assistant educated to deal with your particular promotional course of. It may possibly create posts, captions, emails, and even a guidelines of steps to make sure nothing will get neglected.
If you happen to’re new to Customized GPTs, I’ve coated them intimately on my podcast: Customized GPTs for Entrepreneurs: Work Smarter, Not More durable.
Right here’s learn how to construct one in your wants:
Step 1: Outline Your Objectives and Belongings
Begin by figuring out what you’re selling and the supplies you have already got. Ask your self:
- What’s the first objective? (Consciousness? Engagement? Visitors?)
- Who’s your viewers, and the place are they most lively?
- What content material codecs do you might have? (Movies, weblog posts, transcripts, and so on.)
For instance, when selling my podcast, I do know I’ll want vertical video captions, LinkedIn posts, X threads, and electronic mail newsletters.
Step 2: Create a Complete Guidelines
Define each step in your promotional plan. For my podcast, right here’s what that appears like:
Constructing this out and sharing it earlier than offering copy and captions and different particulars for all steps of the method is a part of the directions I gave to ChatGPT. Because it has reviewed the content material, it is aware of who my visitor is and can insert their identify into the guidelines for that week’s episode. It can even evaluation the video snippets I’ve created and make particular suggestions on which or whether or not I ought to use them in several posts!
Step 3: Train the GPT Your Course of
Use ChatGPT to:
- Draft posts and captions for every platform.
- Counsel platform-specific suggestions (e.g., whether or not to make use of panorama or vertical video).
- Automate repetitive duties like repurposing transcripts into posts or creating hooks.
Step 4: Refine and Iterate
Assessment the drafts, tweak CTAs, and personalize the place needed.
Why This Works for Any Enterprise
This course of scales it doesn’t matter what you’re selling. Whether or not it’s a weblog, webinar, or product, a Customized GPT can adapt to your distinctive wants and voice.
Think about liberating up hours of your time each week whereas figuring out your promotional plan is complete and optimized. That’s the facility of AI.
Able to Strive It?
Begin by exploring your individual technique with ChatGPT. Map out your targets, prioritize channels, and let AI enable you create a plan that saves time and maximizes affect.
Need to dive deeper into Customized GPTs? Try my podcast episode: Customized GPTs for Entrepreneurs: Work Smarter, Not More durable.
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