You may have already got a reasonably good concept of who your followers are on the platform, however with these Instagram demographic statistics, you’ll have the chilly arduous information to show it.
Understanding Instagram’s demographics will permit you to determine your goal market, plan relatable content material, drive engagement, and create profitable social media campaigns.
Hold studying to be taught concerning the 2 billion month-to-month energetic customers who is perhaps trying out your model’s Instagram account.
Common Instagram demographics
Instagram has 2 billion month-to-month energetic customers
Instagram boasts two billion month-to-month energetic customers, tied for third place with WhatsApp in hottest social media platforms. First place is Fb and second is YouTube.
Instagram has probably the most customers in widespread with Fb and WhatsApp
In keeping with the 2025 DataReportal world report, 80.3% of Instagram customers are additionally on Fb, and 77.1% are additionally on WhatsApp. Contemplating these three platforms all reside below the Meta umbrella, it provides up that each one three platforms have a big person base in widespread.
70.2% of Instagram customers favor to make use of the platform for sharing photographs and movies
The high exercise Instagram customers love to do on the platform is share photographs and movies. After that, 66.7% of customers wish to search for humorous or entertaining content material, and 62.3% prefer to comply with or analysis manufacturers or merchandise.
Enterprise accounts on Instagram see a mean of +0.86% progress in followers every month
Instagram enterprise accounts repeatedly see progress on the platform at a mean fee of +0.86% per 30 days. Though that’s small, it’s nonetheless encouraging to see constant constructive progress for model accounts.
Probably the most-followed Instagram accounts are Instagram, Cristiano Ronaldo, Lionel Messi, Selena Gomez, and Dwayne “The Rock” Johnson
The high 5 Instagram accounts are Instagram (686 million followers), Cristiano Ronaldo (651 million followers), Lionel Messi (505 million followers), Selena Gomez (421 million followers), and Dwayne “The Rock” Johnson (394 million followers).
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Instagram age demographics
16-34 yr olds say Instagram is their favourite social media platform
24.8% of feminine 16-24 yr olds and 26.6% of male 16-24 yr olds say Instagram is their favourite social media platform to make use of. As well as, 20.8% of feminine 25-34 yr olds and 18.4% of male 25-34 yr olds say the identical.
Almost 84% of Instagram customers are youthful than 45
Right here’s how the Instagram viewers breaks down by age, in line with Statista:
- 18-24 years previous: 31.7%
- 25-34 years previous: 30.6%
- 35-44 years previous: 16%
- 45-54 years previous: 8.7%
- 55-64 years previous: 4.6%
- 65+ years previous: 2.9%
We are able to see that there’s a transparent focus of 18-34 yr olds on the app, with almost two-thirds of customers falling into that age vary. Nevertheless, add in 35-44 yr olds (older Millennials and youthful Gen Xers), and we’ve acquired almost 9 in 10 customers accounted for.
61% of teenagers use Instagram
Instagram stays probably the most well-liked social media platforms amongst teenagers, with 6 in 10 claiming to make use of the platform. This places Instagram solely behind YouTube (90% of teenagers) and TikTok (63% of teenagers).
Roughly 50% of these teenagers entry the platform at the very least as soon as a day, and 12% say they use Instagram “virtually continuously.”
76% of U.S. adults aged 18-29 are on Instagram
3 in 4 individuals aged 18-29 in america are Instagram customers. That is carefully {followed} by 66% of U.S. adults aged 30-49.
Instagram gender demographics
Instagram’s gender breakdown is sort of 50/50
Of Instagram’s world customers, 50.6% determine as male, and 49.4% determine as feminine. So whereas the platform simply barely skews male, it’s virtually fully cut up down the center, making this probably the most balanced social media community relating to gender. Take note this dataset doesn’t embrace non-binary customers.
Instagram’s largest group of customers are Millennial and Gen Z males
In keeping with DataReportal, the 2 largest person teams on Instagram are males aged 25-34 (18.4%), {followed} by males aged 18-24 (17.2%).
Supply: DataReportal
Gender demographics differ in numerous international locations
Whereas the general gender distribution of Instagram customers is fairly even, this varies nation by nation. In truth, in america, the person base leans feminine, with 55.4% of U.S. Instagram customers figuring out as feminine in comparison with 44.6% of males.
However in India, we see the alternative. 67.2% of Instagram customers in India determine as male versus 32.8% figuring out as feminine.
Instagram location demographics
Probably the most Instagram customers reside in India, america, and Brazil
India by far has the most important variety of Instagram customers at 362.9 million, {followed} by america with 169.65 Instagram customers and Brazil with 134.6 million. Indonesia sits in fourth place with 100.9 million Instagram customers, virtually double the fifth place Turkey with 57.1 million.
Southern America, Northern America, and South-Japanese Asia have the most important share of Instagram’s promoting viewers
In keeping with DataReportal, the most important promoting audiences reside in Southern America (13.6%), Northern America (11.0%), and South-Japanese Asia (10.2%).
Supply: DataReportal
47% of U.S. adults use Instagram
Almost half of all U.S. web customers are on Instagram, that means it is a nice platform to make use of if you happen to’re seeking to goal United States residents.
Instagram training and revenue demographics
57% of U.S. adults that use Instagram have a university diploma or increased
In keeping with Pew Analysis information, 57% of U.S. adults who use Instagram have a university diploma or increased, 51% have some faculty training, and 41% have a highschool diploma or much less.
58% of U.S. web customers that use Instagram have a family revenue of $100,000+
58% of U.S. adults on Instagram make over $100,000. That is {followed} by 54% who make $70,000-99,000, then 47% who make $30,000-69,999, and at last 41% who make lower than $30,000.
The takeaway? Instagram audiences come from a variety of monetary backgrounds (within the U.S. at the very least) however are barely extra more likely to be from higher-income properties.
Instagram machine utilization demographics
The typical person spends 16 hours and 13 minutes on the Instagram app every month
The typical Android person worldwide spends 16 hours and 13 minutes on the cell app. The highest international locations primarily based on cell app utilization are Turkey (32 hours, 36 minutes), Brazil (23 hours, 35 minutes), and Argentina (20 hours, 46 minutes).
The typical person opens the Instagram app 331.8 instances per 30 days
The typical Android person worldwide opens the Instagram app on their cell units 331.8 instances per 30 days. The highest international locations primarily based on app opens are Turkey (581.5 opens), Chile (554 opens), and Argentina (502.8 opens).
Instagram influencer demographics
76.86% of all Instagram influencers have between 1,000 and 10,000 followers
The overwhelming majority of Instagram influencers are micro-influencers, with a bit over 3 in 4 influencers having between 1,000 and 10,000 followers. 18.23% of influencers have 10,000-50,000 followers, 4.56% have 50,000-500,000 followers, and simply 0.16% have over 500,000 followers. When planning an influencer advertising and marketing marketing campaign, take note of every influencer’s engagement fee and associated metrics over their Instagram followers.
57% of Gen Zers wish to be a social media influencer
Gen Z grew up on social media, so it is smart that almost all of them see influencing as a viable job. Over half (57%) of Gen Zers say they wish to be a social media influencer.
Instagram pursuits demographics
A few of the high hashtags are #vogue, #pictures, and #artwork
Instagram is a visible platform, so lots of its customers have pursuits that fall below that umbrella.
That is indicated by among the most-used hashtags, like #vogue (4th place with 1.2 billion Instagram posts), #pictures (fifth place with 1.12 billion posts), #artwork (sixth place with 1.1 billion posts), #nature (eleventh place with 836.2 million posts), #journey (twelfth place with 764.6 million posts), and #magnificence (twenty fifth place with 565 million posts).
50% of Instagram customers favor humorous content material
Half of Instagram customers favor seeing humorous content material on the platform, {followed} by artistic (46%), informative (41%), and enjoyable (37%) posts. Hold all these content material in thoughts as you create your Instagram advertising and marketing technique.
Find out how to use Instagram demographics to tell your technique, in line with the consultants
Learn to use these Instagram statistics and person demographics in your social media technique. Realizing who makes use of Instagram helps you higher perceive your audience and the right way to attain them.
Tailor your content material to particular age teams
Instagram customers are inclined to lean in the direction of youthful demographics, so that you wish to hold that in thoughts as you create your digital advertising and marketing content material.
Colleen Barry, Head of Advertising at Ketch, offers some recommendations on how to take action, saying, “Youthful customers from ages 18 to 24 often favor quick, partaking content material like Instagram Reels and memes, whereas customers of their 30s and 40s reply higher to detailed carousel posts and academic content material.”
Barry continues, “Once I began working campaigns, I handled Instagram as one-size-fits-all, however as soon as we began analyzing age demographics, we adjusted our content material type and noticed a giant leap in engagement. For those who’re advertising and marketing to a number of age teams, create totally different content material codecs and take a look at which of them carry out greatest for every viewers section.”
Cater your content material to totally different genders
Completely different genders additionally devour content material in a different way, an vital issue to remember relying on who you’re making an attempt to focus on.
Maris Laatre, CMO of Bully Max, shares, “After we first began working campaigns at Bully Max, we assumed our viewers was largely male, however Instagram’s demographic information confirmed that a big share of our engaged followers had been really ladies, particularly these shopping for for household pets.”
Laatre continues, “As soon as we seen this, we adjusted our content material to incorporate extra storytelling and emotional attraction relatively than simply specializing in performance-driven messaging. This shift led to increased engagement and higher conversion charges.”
Her tip is that this: “In case your viewers skews closely male or feminine, tweak your content material tone, visuals, and messaging to align with what resonates most with them.”
Optimize adverts utilizing your viewers’s demographics
For those who’re working Instagram adverts, that you must hold your demographics high of thoughts to be sure to’re reaching the proper viewers.
Dirk Alshuth, CMO at emma, says, “Optimizing adverts primarily based in your viewers’s demographics will get higher outcomes to your price range. As an alternative of working broad adverts, deal with the particular age teams, places, and pursuits that Instagram Insights reveals about your followers.”
Alshuth explains, “For instance, once we seen a big portion of our viewers was primarily based in main U.S. cities and aged 25-34, we adjusted our advert creatives to characteristic city settings and a extra skilled tone. This small tweak improved our advert efficiency and diminished prices. The extra you refine your focusing on primarily based on actual viewers information, the more practical your adverts might be.”
Instagram demographics FAQ
What’s Instagram’s important demographic?
Instagram’s important demographic consists of Millennial and Gen Z males. So if you happen to’re making an attempt to focus on younger males with what you are promoting, Instagram is a superb platform to take action.
Are you able to see demographics on Instagram?
You possibly can entry restricted demographic data inside your Instagram analytics. Have a look at the Accounts reached part to search out data like high international locations, high cities, high age ranges, and gender breakdown for the individuals who have seen your content material.
What age group makes use of Instagram probably the most?
84% of Instagram customers are below the age of 45. To get extra particular, the most important age group of customers is 18-24 years previous at 31.7%, {followed} by 25-34 years previous at 30.6%.
How can I take advantage of Instagram demographics to develop my enterprise?
Take note of your viewers demographics in order that you realize who to focus on along with your content material. When you realize your viewers, you’ll be able to higher talk with them, resulting in extra progress.
What’s the gender breakdown of Instagram customers?
The gender breakdown of Instagram customers worldwide is sort of 50/50, with 50.6% figuring out as male and 49.4% figuring out as feminine.
What are the preferred international locations or areas on Instagram?
The international locations the place Instagram is the preferred are India, america, and Brazil.
What share of Instagram customers are energetic?
Instagram has over two billion month-to-month energetic customers. We don’t have insights on what number of Instagram accounts have been created complete, although, so we don’t know what number of of these stay energetic.
Can Instagram’s demographics assist me select the proper hashtags?
You possibly can look to demographics like location that will help you choose location-specific hashtags. You too can take note of among the hottest hashtags and the pursuits they’re primarily based on to make use of in your related content material.
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