With almost 12,000 followers on Instagram and lots of of each day interactions, Initiatives can rely on a dedicated and supportive neighborhood to relay its missions and values. Specializing in supporting colleges, sports activities, and cultural institutions for his or her charitable initiatives, the French-based firm has constructed a real digital ecosystem round its trigger. However progress can also be accompanied by vital challenges, similar to successfully managing interactions, sustaining a continuing presence, and structuring actions on social networks.
To satisfy these challenges, the Initiatives social media staff selected Agorapulse as an ally. Uncover how this collaboration has strengthened the Initiatives group, their responsiveness, and affect on their neighborhood.
A Mission Supported by a Sturdy Digital Technique
The challenges of Initiatives: visibility and engagement round sturdy values
For 30 years, Initiatives has been supporting colleges, sports activities, and cultural institutions in financing initiatives. On common, 41,000 initiatives are financed every year by way of raffles, meals gross sales, or different fundraising occasions.
Initiatives is structured round 3 entities:
Initiatives Coeur: a “Fond’Actions” that mobilizes sponsors throughout crusing races to finance coronary heart operations. Greater than 390 kids have already benefited from this assist. The mission of Initiatives Coeur is broadly supported and relayed on social networks. The inspiration has greater than 700,000 followers on Fb and enjoys the assist of acknowledged personalities, similar to Thomas Pesquet, sponsor of the Initiatives Coeur boat since 2016.
Les Chocolats du Coeur: This entity organizes gross sales of French goodies for the good thing about associations. Every year, many colleges, in addition to sports activities golf equipment and associations, depend on this supply to finance their initiatives whereas they elevate consciousness amongst their neighborhood of the significance of solidarity.
Initiatives: That is the associate of institutions for organizing fundraising.
Every entity has its personal id and its neighborhood. Additionally, every one deploys its technique on totally different social media platforms: Instagram, Fb, LinkedIn, X, TikTok, and YouTube.
The Initiatives social media groups, led by Sandy Loyan Raison, Digital Advertising and marketing Supervisor, and Charlotte Liger, Group Supervisor, are in command of the digital technique. By their social networks, they purpose to:
- Create an engaged neighborhood across the values of solidarity, sharing, and mutual assist (+10K followers on Instagram)
- Share behind-the-scenes of the corporate to generate engagement and present the each day lifetime of the muse
- Disseminate constructive and galvanizing messages to strengthen the corporate’s picture
The success of their initiatives, notably these carried out by Initiatives Coeur, is a key issue of their rising viewers, strengthened by campaigns similar to “1 like = €1”, which generate a large echo and make it attainable to unfold the muse’s mission.
Challenges of Group Administration and Retargeting
Though Initiatives’ social media technique is strong, the groups face operational challenges:
- Create diversified and fascinating content material. To seize the eye of various audiences, the groups have to make use of various codecs, similar to graphic designs, movies, and testimonials.
- Publish ceaselessly. Keep a excessive publication frequency to strengthen the visibility of the muse and construct a loyal neighborhood.
- Guarantee exemplary responsiveness. Reply rapidly to messages and feedback to supply a fluid and quick buyer expertise.
“On social networks, it’s typically harder for our clients to grasp what we’re promoting,” explains Sandy.
- Keep a constant picture. Every publication should mirror the human and solidarity values of the corporate.
- Optimization of ads by way of retargeting. Maximize the effectiveness of promoting campaigns by focusing on customers already engaged with the model.
- Generate B2B membership. Discover inventive methods to advertise the constructive affect of Initiatives companies with colleges, sports activities, and cultural institutions.
How Agorapulse Reworked the Every day Lives of Initiatives Workers
The collaboration with Agorapulse was initiated by Sandy, digital advertising and marketing supervisor at Initiatives since 2011. Beforehand, managing social networks was a continuing problem. Responding to non-public messages, monitoring feedback, and making certain aggressive intelligence took loads of time.
Sandy was on the lookout for a strategy to centralize all these duties and simplify administration. After exploring a number of choices, the staff selected Agorapulse for its full and inexpensive resolution. This alternative allowed the staff to higher set up duties, achieve responsiveness, and strengthen buyer satisfaction.
Concrete Outcomes, Due to Agorapulse
Lowered response time to 59 minutes as an alternative of two hours
Earlier than utilizing Agorapulse, Sandy and her staff tried to answer buyer messages inside 2 hours.
“I feel that when a buyer chooses to contact us by way of this channel, it’s as a result of they want an on the spot response.”
At the moment, due to job allocation and message centralization, the common response time is diminished to simply 59 minutes. This elevated responsiveness has immediately improved buyer satisfaction, strengthening engagement and loyalty.
Harmonization of publications for optimum visibility
The usage of Agorapulse information has enabled Initiatives to readjust its technique and publish the identical content material on Instagram and Fb. This made it attainable to take care of consistency in messages whereas responding to the visible preferences of the viewers.
End result: Steady progress within the variety of subscribers and a rise in interactions.
All Initiatives posts are actually boosted, a method that maximizes the affect of publications whereas avoiding the constraints of pure natural. This strategy has contributed to elevated attain and stronger engagement on platforms.
Agorapulse options that maximize buyer satisfaction and engagement
Agorapulse has turn out to be a vital instrument for Sandy and Charlotte. Among the many most used options:
- Pre-recorded messages: Best for rapidly responding to frequent requests
- Moderation automation: Easy administration of inboxes on all platforms
- Project of conversations: Extra environment friendly collaboration throughout the staff
- Synchronization of feedback: Centralization of interactions from ads on Fb, Instagram, and LinkedIn
- Precedence filters: Fast identification of pressing or strategic messages
At the moment, these missions, which as soon as took a number of hours, are carried out in lower than 20 minutes due to Agorapulse’s centralization of conversations.
“Our first reflex within the morning is all the time to course of the inboxes on Agorapulse, it has turn out to be a routine for us.”
Agorapulse: Initiatives’ Alternative for Optimized Administration of Social Networks
To conclude, Sandy shares the strengths of Agorapulse:
- Responsive technical assist, listening to customers and academic assets accessible on-line to facilitate getting began
- Aggressive high quality/worth ratio with entry to important capabilities: excellent for a construction like Initiatives
- Appreciable time financial savings
“Earlier than, I needed to manually test every platform to ensure I didn’t miss something. At the moment, every part is automated and centralized.”
Agorapulse has fully reworked the administration of social networks at Initiatives. The instrument has enabled the staff to save lots of time and to be extra environment friendly, with out sacrificing the hyperlink it has constructed with its neighborhood.
“Even when I solely use 20% of the mannequin, I couldn’t do with out it.”
Able to effortlessly handle your social media? Uncover Agorapulse free of charge.
