Are you uninterested in pouring hours into content material creation, solely to see lackluster outcomes? What if I instructed you there’s a option to supercharge your content material technique, making it simpler and environment friendly than ever earlier than? Welcome to AI in Advertising: Unpacked. I’m your host, Mike Allton, and in the present day we’re diving into the game-changing world of AI-powered content material optimization.
We’ve all heard the excitement about AI, however how can it really enhance our content material’s high quality and relevance? Extra importantly, how can it assist us create content material that really converts? These are the questions maintaining entrepreneurs up at night time, and we’re about to get some solutions.
To information us by this AI-driven content material revolution, we now have a real knowledgeable within the subject. I’m thrilled to introduce Audrey Chia, a powerhouse on the earth of content material technique and AI advertising and marketing options. Audrey has made waves within the business, working with main manufacturers to remodel their content material methods utilizing cutting-edge AI instruments.
With a monitor file of driving exceptional outcomes for her shoppers, Audrey has grow to be a go-to authority on leveraging AI for advertising and marketing success. Her modern approaches haven’t solely boosted content material high quality however have additionally considerably improved search engine marketing efficiency and conversion charges for companies throughout numerous sectors.
AI in Advertising: Unpacked host Mike Allton requested Audrey Chia about:
✨ AI-Enhanced High quality: Leverage AI instruments to raise content material high quality, making certain it meets and exceeds viewers expectations.
✨ Relevance Via Information: Make the most of AI-driven insights to create hyper-relevant content material that resonates together with your target market.
✨ Balanced Method: Mix AI capabilities with human creativity for optimum content material efficiency and authenticity.
Study extra about Audrey Chia
Assets & Manufacturers talked about on this episode
Full Transcript
(frivolously edited)
Content material that Converts: Leveraging AI for High quality and Relevance with Audrey Chia
[00:00:00] Audrey Chia: Don’t depend on AI by itself. At all times have your human within the loop. So I like to make use of the burger methodology the place you might have the bread, human, then you might have the patty, AI, after which you might have one other slice of bread. It’s an enormous burger, human, after which AI and a human once more. So by with the ability to take myself out from the workflow and take a look at my very own workflow in a extremely important method, I can then determine the place so as to add AI into my workflow.
However I’m at all times checking again each single step and, and each single cut-off date. There’s at all times that human within the loop. This ensures that you’re actually getting high quality content material. You might be nonetheless activating right here, what’s in your thoughts, and also you’re capable of apply that important pondering ability whereas utilizing AI to principally streamline that course of.
What you don’t need to do is to depend on AI to give you the tip consequence and never overview the work. And that’s the way you guarantee high quality whereas rising your productiveness.
[00:00:59] Mike Allton: Welcome to AI in Advertising: Unpacked, the place we simplify AI for impactful advertising and marketing. I’m your host, Mike Allton right here to information you thru the world of synthetic intelligence and its transformative affect on advertising and marketing methods. Every episode will break down AI ideas into manageable insights and discover sensible functions that may supercharge your advertising and marketing efforts.
Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the data and instruments you have to succeed. So tune in and let’s unlock the facility of AI collectively.
Greetings program. Welcome again to AI in Advertising: Unpacked the place I selfishly use this time to select the brains of consultants at maintaining with and integrating or layering synthetic intelligence into social media, content material, promoting, search, and different areas of digital advertising and marketing. And also you get to study to subscribe to be proven easy methods to put together your self and your model for this AI revolution and are available out forward.
Now, are you uninterested in pouring hours into content material creation solely to see lackluster outcomes? What if I instructed you there’s a option to supercharge your content material technique, making it simpler and environment friendly than ever earlier than. Welcome to AI in Advertising: Unpacked, and in the present day we’re diving into the sport altering world of AI powered content material optimization.
We’ve all heard the excitement about AI, however how can it really enhance our content material’s high quality and relevance? Extra importantly, how can it assist us create content material that really converts? These are the questions maintaining markers up at night time, and we’re about to get some solutions to information us by this AI pushed content material revolution.
We have now a real knowledgeable within the subject. I’m thrilled to introduce Audrey Chia, a powerhouse on the earth of content material technique and AI advertising and marketing options. Audrey has made waves within the business, working with main manufacturers to remodel their content material methods. Utilizing innovative AI instruments with a monitor file of driving exceptional outcomes for her shoppers, Audrey has grow to be a go to authority on leveraging AI for advertising and marketing success.
Her modern approaches haven’t solely boosted content material high quality, however have additionally considerably improved efficiency and conversion charges for companies throughout numerous sectors. Hey, Audrey, welcome to the present.
[00:03:06] Audrey Chia: Thanks for the wonderful introduction and thanks for having me, Mike.
[00:03:11] Mike Allton: It’s my pleasure. I’m so glad that you would be right here.
So may you begin by simply strolling us by your journey and with regards to AI powered content material optimization, what sparked your curiosity on this subject?
[00:03:23] Audrey Chia: Yeah. So curiously, proper. My background was in. conversion copywriting and model promoting. So I’m type of somebody who loves to select up completely different ability units. And simply final yr I launched my very own consultancy shut with copy. And on the similar time, chat GPT launched. So to my horror, my shopper really dropped me a be aware and he mentioned, Audrey, you’re going to get replaced.
And he despatched me the hyperlink to talk GPT. So. I needed to determine what to do with that piece of knowledge proper, I used to be like, what am I gonna do now? So I knew I had two choices. One can be to disregard it and struggle, , the present. Or the second possibility can be to say, what, I’m simply gonna learn to embrace it and journey the tide.
And that’s why I’m right here in the present day.
[00:04:11] Mike Allton: That’s a tremendous story. And I’d say that that was a little bit of a fortuitous encounter as a result of it’s actually exploded. I feel your, your model and your, and your corporation. So let’s speak about content material. And I’d love so that you can simply form of begin excessive degree. How are you defining high quality with regards to content material?
As a result of we are able to speak about AI creating nice content material. Content material or not, however that’s a really subjective time period. I’d like to know your tackle it. And so as to add to that, how do you see AI enhancing content material?
[00:04:41] Audrey Chia: Yeah, nice query, proper? In order a conversion copywriter, high quality content material to me is one thing that after all converts.
I really like writing touchdown pages at, , creating LinkedIn content material technique, proper? And while you see outcomes, that’s how it really works. Now, the explanation why some individuals are not capable of create high quality content material is as a result of they don’t even know what that appears like. So after they ask AI to create a chunk of content material, And so they don’t know if it’s good or dangerous.
They assume that, oh, , simply because it’s lengthy, it ought to be good, proper? After which they put it on the market and it doesn’t work as a result of why? It sounds AI. Why? As a result of it’s not tapping into deep viewers insights. And why? As a result of it’s not really bringing out the product’s distinctive promoting factors, proper? So content material doesn’t at all times convert, however high quality content material does.
In the event you’re capable of perceive, , technique, viewers insights, positioning, All of the issues that you have to really be an amazing copywriter.
[00:05:36] Mike Allton: And we’re going to get into some specifics in a second about easy methods to really degree up your content material. However I’m curious in the event you may inform us what sorts of AI instruments that you just’re utilizing, what platforms you advocate for content material optimization, and if there are any distinctive advantages that one may provide over one other.
[00:05:53] Audrey Chia: Yeah, undoubtedly. So for myself, I’ve tried so many various instruments, proper? Initially, once I first began in my profession, proper, I attempted all of the AI copywriting instruments as a result of I wished to see if they may streamline my workflows, proper? So to start with, I even tried 10 completely different AI copywriting instruments and I ranked every of them based mostly on how human they sounded, based mostly on the standard of labor, based mostly on whether or not I feel they’d convert.
However what I’ve discovered over time is that if you understand how to immediate, you don’t really need 100 completely different AI copywriting instruments. If you understand how to immediate, if you understand how to show AI the way you assume as a author, easy methods to get AI from level A to level B by a sequence of occasions, then you will get tremendous prime quality output even in your head.
With out utilizing an AI software that’s previewed. And I really assume that that could be a extra highly effective means of utilizing AI as a result of now you’re capable of have human within the loop, proper? So that you’re ready to make use of AI and but nonetheless embody your form of suggestions, your methods, your iteration. After which while you get to the ultimate output, you understand that it’s lots increased high quality than simply utilizing a plug and play course of or a immediate that’s already inbuilt in a software program.
So for me, I really like utilizing chat GPT. Claude is my favourite for copywriting. Generally I experiment with meta AI or Gemini as a result of all of them have completely different use instances.
[00:07:21] Mike Allton: Yeah. In actual fact we’ve had earlier episodes speaking about prompting, Ashley Gross for one which I’ll hyperlink to within the present notes for you of us, as a result of we we’ve talked at size about how necessary prompting is.
And. A correlate to that, to your level, Audrey, is that in the event you’re actually good at prompting, you don’t want a software. That’s principally a layer on high of chat GPT anyhow, that’s merely formatting the responses and the inputs that you just’re giving. It’s asking you for details about a buyer’s persona. It’s asking you, , do you need to do a weblog submit or do you need to do gross sales copy?
After which it’s making an attempt to create these prompts within the backend for you. If what you’re doing. You possibly can skip all that and leap proper into getting the work completed. And I used to be really going to ask you about which, which main language fashions you had been utilizing. I fully agree. Claude appears to be the most effective , for, for actually, actually nice copywriting.
Have you ever used the most recent model of Claude and are you utilizing the paid model of Claude?
[00:08:19] Audrey Chia: Sure, there’s a distinction. Identical to with GPT, the paid model and the most recent model would are likely to carry out higher. So, I even examined like, GPT vs Claude. I gave it my similar processors related prompts, and I took a take a look at the output, proper?
So GPT, even, regardless that we’re at GPT 4. 0 now sadly, The copy nonetheless sounds actually AI like. After I say AI like, it nonetheless makes use of, , massive advertising and marketing fluffy language like for instance, supercharge or, , leveraging or consideration. It’s not this, it’s that. It nonetheless occurs even proper now, proper?
And you’ll assume that AI has advanced. Whereas for Claude, while you immediate proper and also you get a top quality output, it sounds It’s actually pure. It doesn’t have these massive fluffy phrases. And what you are able to do is while you give it suggestions, you’ll understand that it takes the suggestions very well and will get you, , content material that sounds lots nearer to what you’re searching for.
However after all, keep in mind to overview and refine the work.
[00:09:21] Mike Allton: These are two large variations that I’ve observed as effectively utilizing ChatGPT versus Claude with ChatGPT. I’d ask it to create some copy and it will usually begin with a scene setting hook which might be to say one thing like within the digital advertising and marketing panorama which after it mentioned that 10 occasions it’s form of nauseous making.
So I say cease utilizing scene setting hooks and it will nonetheless do it regardless that I instructed it to not whereas to your level Claude not often does that to start with. As a result of it’s utilizing extra human, , we don’t actually discuss like that in regular dialog and in the event you inform it to not do it. It received’t do it.
[00:09:58] Audrey Chia: Sure.
[00:09:59] Mike Allton: Respect you doing that. I need to level out some recommendation that I heard from Paul Roetzer on the synthetic intelligence present the place he mentioned he’s usually utilizing a number of giant language fashions on the similar time and placing the identical prompts into each. And seeing what he will get, not even, , you talked about testing, however he’s like doing this as a matter after all, all through his day, if he’s asking you for strategic recommendation or brainstorming or content material hole evaluation, regardless of the case, he’s simply at all times utilizing two instruments concurrently and, and seeing which one is likely to be the higher response for that exact second.
So of us listening, that’s one thing else you’ll be able to attempt. However Audrey, one query I had for you, as a result of we had been speaking about content material optimization, how can AI enhance content material relevance? And why is that essential for conversion charges?
[00:10:43] Audrey Chia: Yeah, so in my case, I in all probability would outline it another way, proper? For me, content material optimization can be how do you faucet on viewers insights?
And being related means, would additionally imply being related to your person, in order that they get to click on that purchase now button, which I really like, proper? AI is actually good when you have to principally streamline your processes. So let me offer you an instance, proper? I assist my shoppers craft excessive conversion advertisements. I took their advertisements from only a 1 % click on by charge to a 4 to five % click on by charge due to this course of, proper?
And what we did, proper, was to essentially perceive deep and detailed viewers insights. So after they first began, they had been simply crafting the advertisements based mostly on concepts of their head, which is ok. However, what you really need to do is to know your prospects, your viewers, their ache factors, their wishes, their motivations.
That is the place AI is actually good, proper, at making an attempt to distill all the knowledge. So you might have completely different streams of knowledge, for instance, I’ve viewers transcripts, one hour lengthy conversations. , with my shoppers after which you might have completely different sorts of insights that’s energy packed into an AI transcript.
You utilize a, an AI be aware taker like Sybil, for instance, proper? Or Fireflies that offers you a full transcript, which you’ll then add to talk GPT. And so they begin distilling the important thing insights that you just see throughout completely different transcripts. In order that’s one factor you are able to do, proper? And the opposite factor you are able to do is you would go to Reddit, or you would go to every other social listening platform, and in addition obtain the sorts of feedback that you just see there.
Get AI to do a full overview, a radical overview. Work out what are the issues individuals are searching for, what they don’t like about sure issues. And now you might have a lot info to work with and that’s your start line. So I exploit AI in part one. Now in part two, what you need to do can also be determine what’s your product’s key worth proposition.
And for these of you who might not be entrepreneurs or copywriters, this could be a very daunting course of as a result of generally my shoppers can be like, however Audrey, I really like. All hundred issues about my product. All the things is nice. And it may be tough to distinguish, , a profit and a function, proper? So that is the place AI can be useful, the place you’re having that dialog and saying, look, that is all of the details about my product.
Inform me what are the three belongings you would prioritize and why, proper? And then you definitely give it sufficient context about your viewers, give it sufficient context about your organization, after which you might have that dialog. So don’t take the knowledge at face worth. Be sure you are additionally taking a look at it in a really important thoughts after which determining, okay, I agree with this.
I agree with that, however possibly this not a lot. So make that call, however use AI within the course of that will help you bounce concepts and give you. A key worth proposition or strategic roadmap to your firm. Then the ultimate factor you need to do is get AI to give you completely different messaging methods by combining your viewers insights by combining your key worth proposition, and even combining your aggressive evaluation to lastly offer you completely different messaging angles after which craft completely different choices for every.
So it’s like a 4 step course of that often would take a copywriter an excellent very long time. However with AI, you’ll be able to streamline this complete course of, get advertisements out lots faster, get advertisements out that convert lots faster, and in addition see outcomes.
[00:14:08] Mike Allton: Love using AI for that degree of, of study notably taking transcripts out of your shopper consulting calls.
Oh, there’s so many terrific makes use of for that. I’m doing one thing related really with these podcast episodes. I’ll feed the AI, the transcripts from all of the previous podcast episodes, after which I’ll ask the AI to assist me determine what are the highest matters and themes that a minimum of three or 4 visitors are speaking about spanning all these episodes.
And clearly the extra episodes I get into it, the tougher that’s going to be for any individual like me as a human to easily determine, Oh yeah, in a second, certain, these are the highest 10 matters that we’ve talked about throughout 30, 40, 50 episodes, not going to have the ability to try this. However then after all it might pull out quotes from the transcript and do all types of different fantastic issues that I can use in all types of the way.
Advertising efforts. So very related method. Love that. May you share successful story, possibly one of many shoppers that you just’ve labored with and the way you’ve used AI to assist them see precise efficiency beneficial properties with regards to their content material?
[00:15:07] Audrey Chia: Yeah, so that is principally an fascinating use case that you would be able to take into account.
There’s two elements to it, proper? One is about streamlining processes, the opposite one is about creating prime quality content material. So I work with a crowdfunding platform, proper, the place we’re really writing completely different campaigns for our beneficiaries or shoppers. This course of was once actually handbook, as you’ll be able to think about, it’s about understanding the whole lot from our shoppers after which with the ability to write a compelling story.
Now you need to additionally know that not everyone seems to be skilled to write down in a advertising and marketing means, proper? Some individuals are higher at writing issues actually factually, however then once more, is it actually efficient? If somebody reads your marketing campaign and so they’re simply seeing, , factual bits of knowledge, how seemingly are they to transform?
Transcribed by https: otter. ai Proper. So these are issues you have to know everytime you’re making an attempt to create content material. That’s the tone of voice, type of writing, match what your shopper expects and can they need to take motion after studying your piece of content material? So what I did was to create a mini AI agent, a mini AI bot that then permits us to re optimize that piece of content material for the marketing campaign pages.
And the gorgeous half is I skilled it with a particular framework. Primarily based on a high performing form of marketing campaign write up, proper? After which I broke it down, and I’ve a framework for it. So now, when you might have a really, very factual marketing campaign write up, you place it by the AI board, it is possible for you to to get a way more human sounding marketing campaign that appeals to individuals’s feelings.
Proper? And since we now have made these updates, we additionally noticed a rise in conversions along with our promoting and different efforts. So sure, it’s a mixture of various advertising and marketing efforts, however with the ability to use AI will enable you to streamline that course of and equip your completely different staff members with the identical ability units as the top copywriter or head marketer would in any other case need to, , educate them or do all of it by herself or himself.
[00:17:13] Mike Allton: Acquired it. And one of many issues I picked up on there was that you just had been doing plenty of pre work to you earlier than you even began to attempt to get output out of the AI, which is one thing we’ve talked about lots on this present. People, we’re speaking with Audrey chia in regards to the affect that AI is having on content material, advertising and marketing methods and ways, and whereas I’ve obtained a number of extra questions for her, let me share with you the, Instrument that I’m utilizing to assist brainstorm new ways, consider my content material methods and extra.
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No fuss, no problem, simply outcomes. Able to simplify your AI journey? Go to Magai in the present day to find out how their options can revolutionize the best way you have interaction together with your viewers. Don’t simply market, market smarter with Magai. Faucet the hyperlink within the present notes. So Audrey, you’re working with numerous shoppers. I do know you see different entrepreneurs, different companies utilizing AI on-line.
What are a few of the frequent errors that you just’re seeing these companies and these entrepreneurs make, notably of their content material methods?
[00:19:00] Audrey Chia: Sure. Primary, Loads of them don’t have a content material technique is placing AI content material out. And I’m certain you might need seen a few of these. So sadly, some individuals really feel like by placing extra content material out, you’re going to get your self, , put your self on the market and extra individuals are going to find out about you.
Proper. It’s true to a sure diploma, however on the similar time, I wish to contest that in case your content material high quality, isn’t that nice. If individuals know that. Tremendous AI, proper? Are they going to consider you? Are they going to belief you? Are they going to need to be your content material? That’s a query, proper? Appropriate. So what I’ve observed is that you just see much more AI generated content material that’s extraordinarily AI like.
The explanation why individuals are doing so once more, my assumption is that they don’t know what high quality content material seems to be like. Proper. So while you put somebody who’s not skilled as a author, who doesn’t have their basis set, and also you ask them to make use of AI to generate headlines. They’ll be like, wow, these hundred headlines are nice.
, there are such a lot of choices right here. However my query is, do these headlines really convert? Whereas when you’ve got somebody who has put in years of labor, really understanding the craft of copywriting, the artwork of conversion, , the psychology of persuasion, that particular person goes to have a look at the hundred headlines in a really completely different method.
And that particular person goes to be like, Hey, what, of those hundred headlines, let’s solely check three. Proper, and that three will in all probability be essentially the most impactful of all hundred. So the distinction is in placing content material out for the sake of it versus placing content material out in a really strategic method with the assistance of AI.
[00:20:47] Mike Allton: Completely. Excellent reply. We’re completely gonna click on that out and use that they don’t have a method. That’s the primary drawback. Couldn’t agree extra. So we’ve obtained a method. We’re working with somebody such as you. We aren’t solely determining with a what content material to create, however we’re utilizing a I to enhance and optimize the content material that we have already got created.
How does that affect search engine marketing and efficiency? Are there particular metrics that you just’ve seen persistently enhance? Via these sorts of actions.
[00:21:18] Audrey Chia: So I do know of different search engine marketing consultants who’ve been nice of their fields and utilizing AI every day on my finish I’m extra of a conversion copywriter, so I don’t contact on that However plenty of my shoppers have additionally shared that with AI they’ve managed to scale back their workflows and processes with as much as 70% and that is me having performed a few coaching programs.
So that you may assume that, hey, Audrey, however you’re a copywriter and marketer. After all you utilize AI. In actual fact, I’ve taught AI and easy methods to use AI for, , copywriting and advertising and marketing to many individuals. And they’re utilizing the precise ability units in several features of their enterprise, whether or not it’s operations, whether or not it’s, marketing campaign administration, proper?
Whether or not it’s finance, even they’re really utilizing AI of their everyday and saying to me that they’ve saved a lot time. And with that point now, they’ll now deal with increased degree pondering, increased degree technique. So AI, Isn’t only for a particular group of viewers. It’s for everybody. In the event you perceive the foundations and fundamentals, it is possible for you to to get the outcomes that you just’re searching for.
[00:22:26] Mike Allton: That’s such an amazing level. We’re not essentially searching for AI to create higher content material than we would’ve created ourselves. We’re searching for AI to save lots of us time. We did a complete episode with Andy Crestodina, the place he walked us by easy methods to use AI to do a content material hole evaluation, which might even be unbelievable for search engine marketing.
Let’s discover out what content material we’ve talked about in our web site. Type of like what I used to be speaking about with the podcast, however you would take a look at a thousand articles that you just printed and the AI just isn’t solely going that will help you perceive what you’ve talked about, however it’s going to enable you determine what you haven’t but talked about that possibly you need to, and that’s not essentially going to create higher content material for you, nevertheless it’s going to save lots of you a heck of plenty of time as a result of a human may spend A few weeks doing a handbook content material hole evaluation the place they’ve Use a spreadsheet and so they’ve listed each single article and so they’ve manually recognized.
Okay. What’s the theme of this text? Let’s bucketize them after which do some evaluation. Yeah, I may do all that in seconds So I I actually respect you hammering house that time However let’s speak about human creativity since you form of talked about If we’re saving time that frees us as much as do increased degree exercise.
What’s the function then that human creativity performs? As a part of this ai You Enhanced content material workflow.
[00:23:40] Audrey Chia: Sure. I really feel very strongly about this subject as a result of I for one got here from the world of promoting I really like creativity, proper even for me proper now and when i’m utilizing ai I see as a artistic option to clear up issues Proper.
So human creativity to me is one thing that can not be changed And we’ll really proceed to thrive. Why do I say that? Now, as we develop, you will note increasingly individuals utilizing AI to create content material. Individuals are going to be competing on amount. And naturally, AI goes to sound much less and fewer like AI, proper?
So we are going to come to a degree in time the place there may probably be content material overload. That is the place as manufacturers or as people, you have to assume how would you stand out in a saturated, overcrowded market full of content material? And that’s the place human creativity, tales, being private is available in, proper? So manufacturers who’re capable of nonetheless paint that image of who they’re, what they stand for in a novel means that may resonate with their viewers, Will stand out and rise above the gang of form of like, sameness which is why I feel with the ability to have that artistic thoughts telling tales Developing with fascinating campaigns angles being, , private even goes to essentially, actually assist manufacturers and people in our close to future.
[00:25:07] Mike Allton: Couldn’t agree extra. That’s, that’s actually the premise for why we even have this present is to assist entrepreneurs perceive easy methods to adapt and undertake. AI and provides themselves again time and other forms of advantages in order that they are often extra artistic, extra strategic of their pondering, and never simply be speeding to the following marketing campaign.
And the following marketing campaign. Now it’s humorous as a result of I’m very clear about how I exploit AI to assist me construct out these reveals and give you these questions. And it at all times tries to place on this query. I now depart in as a result of I discover it humorous. It, it, it desires me to ask you to look forward and see the way you see AI evolving in content material advertising and marketing house over the following few years.
And I’m laughing as a result of no person can predict something with AI just a few years on the street, however let’s say within the subsequent six to 12 months, how do you see AI and content material advertising and marketing evolving?
[00:25:56] Audrey Chia: Sure. I feel one fascinating factor that I’ve observed, proper, is the, the rise in Personalization of content material, proper?
You’re already seeing that in advertisements, you’re being served a particular advert based mostly in your pursuits, , based mostly in your profile, based mostly on what AI thinks you’re. And also you get particular content material tailor-made in a sure means that faucets on these wishes. After all, as a marketer, I really like that as a result of I’m like, sure, now I could be tremendous centered.
However as a shopper and, , as a person, I’d in all probability be just a little. extra hesitant. And, and I don’t, it doesn’t sound prefer it sounds prefer it could possibly be probably intrusive, proper? So then there’s that stability of how private do you need to be in content material advertising and marketing versus how your viewers goes to really feel and if that’s going to be the norm sooner or later.
So I’d assume that hyper personalization goes to be a pattern that we’ll be seeing. That’s primary. The second factor is I feel that there shall be much more AI clones. I attempted utilizing a few AI instruments earlier than, like twice T-W-I-S-E the place I created an AI model of myself, proper? So it seems like me, it, , interacts like me.
And what I did was to add. an enormous load of my very own data base into the AI avatar. And that’s one thing that I really feel lots of people haven’t totally explored, however sooner or later, data goes to be one thing that isn’t simply right here. It could possibly be in an AI avatar the place you’re combining your personal data with even the AI’s experience or completely different data bases you’re coaching it on.
Proper. And that permits individuals to have interaction. with, , people in several methods. So think about if I had an AI avatar and I gave individuals entry to my avatar, , for a sure price. That would even be a brand new monetization mannequin. That could possibly be a brand new lead era mannequin. That could possibly be a brand new revenue stream.
There are such a lot of completely different ways in which we are able to try this. we may see the longer term play out when it comes to data trade. So these are the 2 issues that I feel I’m enthusiastic about. After all, nonetheless just a little bit nervous and apprehensive, however I feel we are going to see what, what performs out as a result of on the earth of AI, the whole lot is altering daily.
[00:28:13] Mike Allton: That’s proper. And I’m simply as excited as you. These are two actually, actually sensible and thrilling developments that I couldn’t agree extra. These are undoubtedly on the horizon. I’ve obtained only one extra query for you, Audrey. Loads of our listeners are Comparatively new to AI. They’re simply beginning to rise up to hurry.
They’re making an attempt to maintain monitor of what’s the distinction between completely different giant language mannequin and one other, and which instruments to make use of. And so they’re simply beginning. They’d like to know your recommendation. Only one precise tip, in the event that they need to apply AI to enhance their content material high quality and their relevance, what would you recommend?
[00:28:49] Audrey Chia: Don’t depend on AI by itself. At all times have your human within the loop. So I like to make use of, like, the burger methodology, the place it’s like, , you might have the bread, human, then you might have the patty. AI after which you might have one other, , slice of bread, proper? It’s an enormous burger Human after which AI after which human once more, proper?
So you’ll be able to see even once I’m talking my very own thought processes are damaged into steps proper so by with the ability to take myself out from the Workflow and take a look at my very own workflow in a extremely important method I can then determine the place so as to add AI into my workflow, proper? However I’m at all times checking again each single step at each single cut-off date There’s at all times that human within the loop this ensures that you’re actually getting high quality content material You might be nonetheless activating right here what’s in your thoughts?
And also you’re capable of apply that important pondering expertise whereas utilizing AI to principally streamline that course of. What you don’t need to do is to depend on AI to give you the tip consequence and never overview the work. So don’t take AI’s work as is. Actually add that human within the loop. And that’s the way you guarantee high quality whereas rising your productiveness.
[00:30:03] Mike Allton: Terrific recommendation. That form of echoes one thing we talked about in Sunny Hunt in our earlier episode, the place she was saying, at all times, at all times, at all times confirm the whole lot that the AI is telling you, don’t simply settle for any form of output as gospel reality, notably if it’s together with statistics and quotes and information that you just simply don’t know if that’s correct.
So having that, that sandwich method. It’s terrific recommendation. Audrey, you might have been an absolute delight. I actually respect you for folk who need to join with you. Perhaps ask you extra questions. The place can they go?
[00:30:35] Audrey Chia: Yeah, so I’m at all times on LinkedIn. My LinkedIn is Audrey Chia. You could find me there and you will note like a mini rocket ship on the finish of my identify.
So you will discover me there. Or in the event you like, you’ll be able to go to CloseWithCopy. co CloseWithCopy. co the place I work with shoppers on excessive changing touchdown pages, advertisements, and content material technique.
[00:30:58] Mike Allton: Sensible. We may have all of Audrey’s hyperlinks and knowledge within the present notes. Now I discussed a second in the past, a few of you’re form of new to AI and advertising and marketing.
For these of you who form of resonate with what I simply mentioned there, I’ve obtained a primer, a whole book that will help you get began with AI and advertising and marketing. The hyperlink within the present notes, you’ll be able to obtain it without cost and make yourself familiar so that you just don’t really feel overwhelmed and also you Don’t really feel such as you’re being left behind, however that’s all we’ve obtained for in the present day.
Mates. Thanks, Audrey. Thanks to all of you for listening. Don’t overlook to seek out us on Apple and depart us a overview till subsequent time. Welcome to the grid. Thanks for becoming a member of us on AI in Advertising: Unpacked. I hope in the present day’s episode has impressed you and given you actionable insights to combine AI into your advertising and marketing methods.
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Thanks for listening and have a unbelievable day.
