How lengthy ought to your advert copy be? There are many opinions on this, however Meta has their very own official suggestions.
Let’s talk about what these suggestions are and the way a lot they matter…
Meta’s Suggestions
Beneath Finest Practices, Meta says this:
Preserve advert copy quick: Main textual content ought to span 1-3 strains at most.
After which, beneath “issues for textual content in adverts”…
Textual content in your advert could also be truncated if it exceeds the character limitation. The beneficial textual content size for many placements is 125 characters for the Main textual content discipline…
What Ought to You Do?
This is smart in idea. As a result of textual content will be truncated, it’s good follow to make certain that a very powerful textual content seem inside the first 125 characters. So, sure, prioritize having some kind of partaking hook or CTA in these first few strains.
However that doesn’t imply that you’ll want to observe a strict restrict. Simply because textual content will be hidden past 125 characters doesn’t imply it is best to keep away from greater than that in any respect prices.
My suggestion: Give Meta choices. Fortunately, you don’t must decide to a single textual content format.
You may present as much as 5 major textual content variations. Create them at various lengths: Brief, medium, and lengthy. Let Meta type it out.
General, watch out for strict common guidelines about issues like textual content size. It might be a rule of thumb, however that doesn’t imply that lengthy copy can’t work.
