Whereas it is all the time a superb time to observe TikToks — globally, TikTok customers spend a mean of 34 hours on the platform monthly — determining one of the best time to put up on TikTok is a little more sophisticated.
And but, realizing when to put up on TikTok will be tremendous useful for content material creators and small enterprise homeowners alike.
In spite of everything, creating TikToks is hard work (belief me, I do know), so it is sensible to determine your greatest time to put up on TikTok.
This is the reason we tapped into Buffer’s knowledge — analyzing greater than 1 million movies, carousels, pictures, and textual content posts — to pinpoint one of the best instances to put up on TikTok.
On this information, we’ll enable you to discover one of the best time to put up on TikTok primarily based in your viewers, your objectives, and the newest knowledge (and, optimistically, land your movies on For You Pages worldwide).
Is there a greatest time to put up on TikTok?
In keeping with our knowledge, sure — some posting instances do appear to work higher than others relating to one of the best time to put up on TikTok.
The evaluation, performed by Buffer’s knowledge scientist-in-residence, weighed up the median views of 1 million posts printed by Buffer.
These numbers helped us pinpoint some fairly clear patterns within the instances of TikTok posts that are inclined to carry out nicely in contrast to people who do not, that are, arguably, one of the best time to put up on TikTok in 2025.
However earlier than we dig into our knowledge, although, two vital caveats:
- First, there isn’t a common greatest time to put up on TikTok that can work for each video on the app. If solely it have been that straightforward!
The very best time to put up on TikTok for you is dependent upon your audience — your viewers location, timezones, and their behaviors — which is why I will stroll you thru analyzing your individual TikTok knowledge to determine one of the best time to put up on TikTok to your audience later on this article.
- Second, we could nicely see a shift in attain and engagement on the platform if the proposed TikTok Ban within the U.S. comes into play. We’re protecting a detailed eye on all of the authorized developments and updating this text as new info emerges: TikTok within the U.S.: What We Know & What It Means For Your Buffer Account. Bookmark it, if you wish to control issues!
That stated, the times and instances within the charts beneath supply a helpful information that can assist you maximize your content material potential whereas rising your following. If you happen to’re simply getting began, utilizing our knowledge on one of the best time to put up on TikTok is a superb place to start.
Able to get into the numbers? Let’s check out one of the best time to put up on TikTok in 2025.
The very best instances to put up on TikTok
In keeping with our knowledge, one of the best time to put up on TikTok is Sunday at 8 p.m., adopted by Tuesday at 4 p.m., and Wednesday at 5 p.m.
Movies, carousels, and textual content TikTok posts shared throughout these instances tended to get the very best views of the week, although different slots weren’t far behind.
🌞 Usually talking, views have a tendency to select up later within the day, with peak time slots at 1 p.m. or later.
This heatmap reveals patterns in one of the best time to put up on TikTok by hour and day. The darkest blocks are the time slots with the very best views (one of the best time to put up) — and the sunshine to white blocks are the time slots with the bottom views (instances which might be most likely greatest averted).
TikTok is a very fascinating platform to have a look at when it comes to posting instances. In our different analyses of one of the best time to put up on LinkedIn and even Instagram there are some actually predictable patterns in video efficiency (and, we will assume, viewers habits).
However with TikTok, issues are much less lower and dried. That is probably as a result of TikTok has a youthful demographic — 35% of TikTok customers within the US are 18 – 24 years previous, the biggest age group on the platform — with a much less inflexible schedule.
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Wait, what time zone? To make this knowledge simpler to know, our knowledge scientist Bufferoo has accomplished some mathematical magic to make the really useful time zones universally relevant. In different phrases, no must convert. Whether or not you are in EST (Japanese Customary Time), PST (Pacific Customary Time), or IST (Indian Customary Time), the instances apply to you.
The very best time to put up on TikTok at a look
Here is a fast take a look at one of the best time to put up on TikTok day by day of the week. The posting instances seem so as of efficiency (so the primary time talked about is one of the best time for that day, and so forth).
- The very best time to put up on TikTok on Monday: 7 p.m., 6 p.m., 5 p.m.
- The very best time to put up on TikTok on Tuesday: 4 p.m., 8 p.m., 2p.m.
- The very best time to put up on TikTok on Wednesday: 5 p.m. 6 p.m., 4 p.m.
- The very best time to put up on TikTok on Thursday: 5 p.m., 1 p.m., 3 p.m.
- The very best time to put up on TikTok on Friday: 4 p.m. 2 p.m., 6 p.m.
- The very best time to put up on TikTok on Saturday: 5 p.m., 4 p.m., 7 p.m.
- The very best time to put up on TikTok on Sunday: 8 p.m., 5 p.m., 4 p.m.
The very best time to put up on TikTok on Monday
The very best time to put up on TikTok on Monday is 7 p.m., carefully adopted by 6 p.m., then 5 p.m., based on Buffer knowledge.
⏰ When to put up on TikTok on Monday: 7 p.m.
The very best time to put up on TikTok on Tuesday
The very best time to put up on TikTok on Tuesday is 4 p.m. Movies posted at 8 p.m. acquired the second-highest median views, adopted by 2 p.m, so add these into your TikTok posting schedule, too.
⏰ When to put up on TikTok on Tuesday: 4 p.m.
The very best time to put up on TikTok on Wednesday
On Wednesdays, one of the best time to put up on TikTok is 5 p.m., carefully adopted by 6 p.m., then 4 p.m. Wednesday is one of the best day to put up on TikTok, so it is positively price including to your posting schedule.
⏰ When to put up on TikTok on Wednesday: 5 p.m.
The very best time to put up on TikTok on Thursday
The very best time to put up on TikTok on Thursday is 5 p.m. Movies posted at 1 p.m. acquired the second-highest median views, carefully adopted by 3 p.m.
⏰ When to put up on TikTok on Thursday: 5 p.m.
The very best time to put up on TikTok on Friday
On Friday, one of the best time to put up on TikTok is at 4 p.m.. There may be one other strong posting time at 2 p.m., then within the early night at 6 p.m.
⏰ When to put up on TikTok on Friday: 4 p.m.
The very best time to put up on TikTok on Saturday
Saturday is a quieter time on TikTok, although there are some optimum instances price noting. The very best time to put up on TikTok is 5 p.m. adopted by 4 p.m., then 7 p.m.
⏰ When to put up on TikTok on Saturday: 5 p.m.
The very best time to put up on TikTok on Sunday
The very best time to put up on TikTok on Sunday is at 8 p.m., among the best instances to put up all through all the week — so bookmark this slot to your TikTok posting schedule for max engagement. Different good instances to put up on TikTok on Sunday are 5 p.m. and 4 p.m. (I extremely advocate opting to schedule posts on Sunday, for those who do not fancy ‘working’ on the weekend!)
⏰ When to put up on TikTok on Sunday: 8 p.m.
That is the place social media scheduling instruments like Buffer shine. Experiment by systematically going by the instances on the listing above, scheduling a TikTok, and monitoring its efficiency to see what works greatest to your particular viewers.
The very best day of the week to put up on TikTok
The very best day of the week to put up on TikTok is Wednesday. General, movies, carousels, and textual content TikTok posts shared on Wednesday tended to carry out one of the best.
Thursday and Friday are tied for second place when it comes to one of the best day of the week to put up on TikTok.
The worst day of the week to put up on TikTok is Saturday, when there is a notable dip in views of TikTok posts shared on that day. If you happen to do must put up on TikTok on Saturday, there’s a slight peak in TikTok engagement at 5 p.m.
The very best content material sort to put up on TikTok
As an added bonus in these analyses, we take a look at not solely one of the best time to put up, but in addition one of the best sort of content material to put up on the platform. On TikTok, the reply most likely will not shock you in any respect — it is video.
That stated, photos (or carousels) and textual content posts put in a reasonably good exhibiting on a platform that was as soon as completely for video.
Our knowledge discovered that movies solely see 18% extra views than textual content posts and seven% greater than pictures or carousels. In flip, pictures or carousels carry out 11% higher than textual content posts.
discover your greatest time to put up on TikTok
As all the time, relating to one of the best time to put up knowledge, I counsel you to take these instances with a pinch of salt! Each social media viewers is totally different — notably relating to the variety of TikTok customers — and can behave in several methods.
These time slots are an awesome start line to experiment with. I extremely recommend you do for those who’re uncertain of your greatest posting time!
However, TikTok is without doubt one of the extra useful social media platforms, because of some helpful viewers insights. The truth is, you may see precisely when your followers (not simply TikTok customers normally) have been on-line up to now week, that can assist you make extra knowledgeable choices about when to put up your subsequent movies.
Here is how:
1. See when your TikTok followers are lively
To search out it, head over to your TikTok account. Then:
- Faucet in your profile image to go to your TikTok profile, then TikTok Studio simply beneath your bio in your TikTok account (you too can obtain the TikTok Studio app for a extra streamlined expertise).
- Right here, you may discover an summary of TikTok’s instruments for manufacturers and creators. From there, faucet the ‘View all‘ hyperlink simply to the fitting of the Analytics field.
- From inside the TikTok analytics part, faucet the Followers tab on the prime of the display screen, then scroll right down to ‘Most lively instances.’
On this TikTok analytics part, you may discover a retrospective overview of when your TikTok account followers have been most lively on the app over the previous week (you may’t see additional again than 7 days).
Why does this matter? Once you put up your TikTok, the algorithm will serve your video to a choose group of your followers, and non-followers gauge how they react. Do they watch the entire video? Faucet by the carousel? Like, it, touch upon it, or share it with a buddy?
Actions like these are sturdy indicators that your TikTok content material is effective (whereas all TikTok engagement helps, watch time is especially vital). It alerts to TikTok’s algorithm that it ought to serve your video to extra folks like those who watched and engaged. A bigger group will discover your movies on their FYP, and so the sample continues.
Whereas TikTok solely shares follower exercise, it stands to motive that your TikTok customers who do not already comply with you — folks you are hoping to succeed in and convert — will behave equally to the folks already following you. In flip, they is perhaps scrolling by the app at comparable instances.
Posting when your audience is most lively — or simply earlier than that interval — offers your content material the absolute best likelihood of success.
2. Pinpoint some good instances to put up on TikTok
So, it is worthwhile spending a while noting down their most lively instances over the previous few days. Search for patterns.
Is there an analogous spike in exercise on weekdays? Or on weekends? Is there in the future of the week that stands out relating to one of the best time to put up on TikTok?
These slots will provide you with a superb indication of one of the best time to put up on TikTok for your audience.
I recommend posting barely earlier than your followers’ most lively instances, notably if it traces up with considered one of our greatest instances to put up on TikTok, above.
3. Think about your individual schedule
Burnout will be very actual for content material creators or social media managers. Whereas posting persistently is a superb thought, you do not wish to do an excessive amount of without delay and exhaust your self.
When deciding one of the best time to put up and particularly, how usually you may put up on TikTok, contemplate whether or not the workload feels cheap.
To create partaking, informative, and considerate content material, you should really feel impressed once you put up on TikTok. So maintain your bodily and psychological well being and take breaks every time wanted.
Making a posting schedule or social media calendar can scale back the stress of posting persistently. A calendar will present an organized strategy to put up repeatedly, and lay out all your TikTok movies and enable you to be extra constant.
After getting a strong overview of your content material and when to schedule your posts on TikTok, you can begin planning and filming TikTok content material upfront and even batch-create content material.
3. Experiment with totally different instances
Now you have studied your followers’ most lively instances and nailed down just a few choices for one of the best time to put up on TikTok, it is time to take these instances for a spin.
Experimentation is a pillar of profitable social media advertising and marketing — mess around with scheduling your TikTok posts at varied durations throughout the day to see which video performs one of the best.
If you happen to’re not capable of actively put up on TikTok throughout these hours (maybe your audience location shouldn’t be in the identical time zone as yours), no sweat: A social media administration software like Buffer may also help schedule TikTok posts on the precise moments your viewers is most certainly to interact.
Whereas we’re on the topic: Need to add your TikTok trending audio natively within the TikTok app? You may nonetheless schedule your video to put up at a selected time, with Buffer’s TikTok notification put up characteristic!
You may get a notification when the time involves put up your video, and Buffer will mechanically open the video up in TikTok for you. From there, you may copy your caption over from Buffer, and add any components you need in TikTok, saving you treasured time. Plus, you may always remember a posting time once more.
4. Analyze your content material efficiency
Follow your deliberate posting schedule once you put up on TikTok for just a few weeks, to provide every posting time a good trial.
TikTok gives a wealth of useful analytics that can range relying in your purpose. However when making an attempt to pinpoint your greatest instances to put up on TikTok, control these key metrics, seeking to see for those who can set up patterns in TikTok posting instances once they’re excessive:
- Views
- Common watch time (TikToks movies that maintain consideration carry out greatest)
- Engagement (likes, feedback, shares)
- New followers (for those who’re rising your account, this one is especially vital. Generally, the TikTok movies with probably the most views will not be those that usher in probably the most new followers).
5. Rinse and repeat
Cannot discover any patterns that time to a greatest time to put up on TikTok? That is OK. You would keep on with your present schedule once you put up on TikTok slightly longer in case your posts are usually performing nicely, to collect extra knowledge. If not, I might recommend adjusting your schedule (and trying out these suggestions for creating nice TikTok content material, too.).
If you happen to’ve discovered some instances that appear to be working? Nice! Make sure to share or schedule your posts throughout these instances for the following few weeks.
However do not forget so as to add some new instances to experiment with into the combination once you put up on TikTok. TikTok traits (and TikTok’s algorithm) shift consistently, so testing new posting instances each few weeks may also help you keep forward.
Comfortable TikToking!
Hopefully, this information will enable you to nail down one of the best time to put up on TikTok for you! Making certain your movies, pictures, and textual content posts, get seen by as many individuals as doable once you put up on TikTok is the following step in attracting extra followers or clients to your model and constructing a stronger on-line group.
What are your favourite instances to put up on TikTok? Tell us within the feedback beneath or on Twitter or Instagram!
Extra TikTok assets
