Advertisers are reporting seeing totally different choices underneath a brand new artistic breakdown. I’ve recorded separate movies on the breakdown choices for Versatile Format and Picture Era.
However a small proportion of advertisers are seeing a 3rd possibility: Associated Media.
What’s Associated Media, and the way would this new breakdown apply?
What’s Associated Media?
In case you have it, right here’s how Associated Media works. If you create a brand new advert, media from an present advert set could also be really useful. Right here’s how Meta explains it:
For instance, once you create a brand new advert set utilizing media A that options wi-fi earbuds, associated media could counsel including media B, C and D out of your presently lively advert units that additionally promote the identical product.
Who’s Eligible?
At present, solely advertisers who “ceaselessly use Benefit+ Artistic” are eligible to make use of Associated Media. That doesn’t imply that for those who use Benefit+ Artistic, you mechanically have it (I don’t). And it’s not clear to what extent that you must use Benefit+ Artistic to be eligible (I don’t flip all choices on).
You could use single picture or video adverts, and also you’ll see Associated Media inside your previews. You’ll then be capable to individually choose or deselect really useful media, or toggle it off totally.
Be aware that Associated Media solely pulls over the picture or video asset, not the textual content or URL, from the present advert set. So once you use Associated Media, you possibly can have a number of photos or movies for a single advert. Sort of like Versatile Format.
The Breakdown
However how did that associated media carry out? That’s the place this new breakdown comes into play. It can separate your unique media from the associated media used.
Though, it is probably not separated totally. Right here’s how Meta explains it:
If you use associated media, you possibly can view separate efficiency metrics in Adverts Supervisor: one displaying how the unique artistic carried out and one other displaying how the unique and associated property carried out collectively.
Until that is poorly acknowledged, you gained’t be capable to utterly isolate efficiency of the associated media from the unique media, although you need to be capable to infer it.
It’s good to see Meta proceed so as to add again some transparency to reporting.
