Stephanie Jaynes, advertising director at Citadel Insurance coverage , confronted important challenges managing social media for a number of area of interest insurance coverage packages with restricted assets. After adopting Agorapulse, her crew minimize social media administration time in half, efficiently expanded to a number of area of interest audiences, and made data-driven selections that improved engagement throughout platforms. The centralized platform enabled higher crew collaboration and helped remodel their social media method from reactive to strategic.
Underwriting the Knowledgeable: Meet Citadel Insurance coverage
Citadel Insurance coverage is a specialised insurance coverage brokerage primarily based in Utah that serves distinctive skilled segments, together with dwelling inspectors, magnificence professionals, transportation firms, and nutraceuticals. In contrast to conventional insurance coverage suppliers specializing in auto, life, or medical insurance, Citadel targets area of interest professionals who face distinct dangers of their respective industries.
Stephanie Jaynes, Citadel’s advertising director for practically 9 years, leads a small however mighty crew that features two staff and several other exterior consultants, together with Anne Popolizio from Social Squib , who manages their paid social media efforts.
When Stephanie joined Citadel Insurance coverage, she was a “one-woman present” tasked with creating content material to teach purchasers about threat administration whereas rising model consciousness throughout a number of area of interest audiences. Initially employed to develop instructional weblog content material, she shortly recognized the necessity to broaden to social media—significantly Fb, the place lots of their goal audiences (like dwelling inspectors) have been extremely lively.
With out a social media administration software, Stephanie discovered herself:
- Manually posting throughout a number of platforms on the identical day with no capacity to schedule
- Juggling completely different login credentials for every social media account
- Missing constant reporting throughout platforms to information technique
- Unable to effectively collaborate with rising inner and exterior crew members
- Struggling to search out time to create high-quality, storytelling content material on account of administrative burdens
“The principle difficulty was time,” Stephanie says. “It doesn’t appear to be loads when you concentrate on logging right into a platform, making a put up natively, and posting it natively. However if you in the end add up all of the minutes that you just’re losing doing little issues like that… it’s an enormous time suck.”
As Citadel expanded into further insurance coverage niches, every requiring its personal social media presence and voice, the challenges multiplied. The corporate wanted an answer that might scale with their development whereas permitting their small crew to deal with what they did finest—telling compelling, industry-specific tales.
Submitting a Declare for Change: The Seek for a Answer
Stephanie’s background in journalism and writing meant she valued effectivity and planning.
“I actually needed to get again to my journalistic roots of being two months out on every part. Not simply articles, however social media content material,” she says. This prompted her to seek for a scheduling software.
Initially, Stephanie tried Buffer as an affordable answer however quickly realized scheduling was just one piece of the puzzle. When Anne Popolizio got here on board to assist with paid social media, she advisable Agorapulse, not only for scheduling however for its crew collaboration capabilities and strong reporting.
“The rationale why we introduced on Agorapulse largely was due to the flexibility not simply to schedule issues, however to actually work collectively as a crew,” Stephanie says. “Each internally, as a result of I used to be beginning to rent folks, after which externally with consultants. After which be capable of have a lot better reporting.”
The Payout: Measurable Outcomes and Transformation
Since implementing Agorapulse, Citadel Insurance coverage has skilled important enhancements of their social media administration:
1. 50% Time Financial savings
Utilizing time-tracking instruments, Stephanie discovered that Agorapulse minimize their social media administration time in half. “The period of time it takes has been minimize in half, which appears very dramatic, however it has been,” Stephanie confirms. “Every thing actually takes about half the quantity of hours, which is tremendous important if you’re taking a look at social media work.”
2. Expanded to a number of area of interest audiences
With the time saved, Citadel was in a position to create and keep social media presences for a number of insurance coverage packages, every with its personal focused messaging.
“If we weren’t using a software like Agorapulse, we in all probability wouldn’t be capable of put up on the frequency that we do for lots of our audiences, and we’d not even be capable of have a social media presence in any respect for a few of our audiences,” Stephanie says.
3. Knowledge-driven resolution making
Agorapulse’s reporting instruments have allowed Citadel to make strategic selections primarily based on efficiency knowledge slightly than {industry} tendencies or assumptions. In a single stunning instance, they found that straightforward textual content posts outperformed video for one among their area of interest audiences—fully contradicting standard advertising knowledge.
“I made Anne take a look at the report as a result of I didn’t imagine it,” Stephanie says. “Standing posts—like no photographs, no movies, nothing—was what was working for that viewers at the moment. And it was fully counterintuitive and going in opposition to what everybody within the advertising {industry} was saying to do.”
4. Seamless crew collaboration
As Citadel’s advertising crew grew, Agorapulse simplified coaching and delegation. Stephanie now primarily oversees content material slightly than creating it herself. “Having that capacity to delegate it to any individual else as a result of Agorapulse is simply straightforward to make use of and straightforward to coach on has been an enormous profit,” she says.
5. Fast solutions to enterprise questions
The flexibility to shortly analyze efficiency throughout platforms has reworked how Citadel makes social media selections. Anne describes Agorapulse as their “large query answerer”:
“The flexibility to make these selections that shortly and that simply and that effortlessly is the place Agorapulse is not only a scheduling software.”
Bonus Protection: Surprising Advantages
One sudden profit was the benefit of utilizing Agorapulse’s tagging options to enhance viewers engagement. Stephanie discovered that tagging their viewers members in posts (like dwelling inspectors interviewed for articles) considerably elevated engagement and sharing.
“The extra people who we will contain in our viewers, the extra excited they’re and the extra they wish to share the content material,” Stephanie explains. “Tagging has turn into extraordinarily vital to us as a result of on the typical article we’re tagging 5 to fifteen completely different dwelling inspectors, thanking them for collaborating.”
One other sudden profit got here from having fast entry to efficiency knowledge. In a single occasion, they experimented with lowering weekend posts however have been in a position to shortly see that this negatively impacted their efficiency. “We didn’t put up 5 – 6 days out of the month, and it dramatically affected us,” Stephanie notes. “So we have been like, okay, let’s not try this.”
Knowledgeable Danger Administration Recommendation
For companies contemplating Agorapulse, Stephanie says, “I’d say Agorapulse does loads of bang for its buck. It goes past the standard scheduling, which remains to be truthfully my favourite. I wouldn’t be right here if it wasn’t for the scheduling and calendaring skills. Nevertheless it nonetheless does transcend it by way of collaboration amongst inner and exterior groups, and that safety and the reporting. I believe there’s simply loads of worth there that even a small firm like ours can profit from.”
Anne provides that Agorapulse turns doubtlessly advanced evaluation into “non-event” selections: “It doesn’t turn into a factor. It’s not an hour-long assembly. It’s an electronic mail, and it’s a ‘it’s best to try this.’ And the flexibility to make these selections that shortly, that simply and that effortlessly is the place Agorapulse is not only a scheduling software.”
By Agorapulse, Stephanie and her crew have reworked from being overwhelmed by handbook social media administration to confidently increasing their presence throughout a number of area of interest audiences. By reducing their administration time in half, they’ve been in a position to deal with what they do finest—creating compelling, industry-specific content material that genuinely connects with their distinctive viewers segments and drives enterprise outcomes.
Prepared to chop your social media administration time in half?
Like Stephanie and the Citadel Insurance coverage crew, you possibly can remodel your social media technique from time-consuming to time-saving with Agorapulse. Our all-in-one platform helps you schedule content material, collaborate seamlessly with crew members, make data-driven selections, and broaden your social presence with out increasing your workload.
Begin your free Agorapulse trial at this time and uncover how a lot time you may save.
