Model pitch information for creators [deck and email templates]

Influencers can use their affect in many alternative methods. If you wish to begin earning profits, although, you have to lock down some model partnerships with an incredible model pitch deck.

Whereas corporations trying to companion with influencers with bigger profiles usually strategy these people, partnerships occur the opposite method round, too, with influencers reaching out to manufacturers to pitch their companies.

That’s as a result of an engaged viewers and a nice grid will solely get you up to now. The true key to touchdown the collab of your desires is to good the artwork of the model pitch.

On this publish, we’ll educate you the best way to pitch manufacturers as an influencer and offer you a free template that can assist you safe an influencer advertising partnership of your individual.

What’s a model pitch deck or e-mail?

A model pitch deck or e-mail is a brief presentation or message that introduces your model to new potential companions.

A great model pitch explains who you’re, what you do, who your viewers is, and why working with you is a good suggestion. Whether or not it’s a set of slides or a well-written e-mail, the objective is to make your model stand out and get individuals serious about teaming up with you.

Consider manufacturers as potential traders. They wish to see a return on their funding in you, so current them with a marketing strategy (aka your pitch) that reveals how one can assist them obtain their objectives.

Your pitch ought to embrace:

• A quick intro to who you’re
• Analytics and stats out of your account
• Particulars on another expertise you’ve had with model partnerships prior to now

Whenever you contact the corporate, attempt to discover the most acceptable particular person to handle your pitch to. Reaching the advertising specialist or the pinnacle of partnerships will probably be extra useful than throwing it into the obscure “to whom it could concern” pile.

Micro influencers (accounts with between 10,000 and 50,000 followers) and nano influencers (between 5,000 and 10,000 followers) usually have extraordinarily excessive engagement, which is usually what manufacturers are searching for.

The way to pitch manufacturers as a micro influencer (or any kind of creator)

It doesn’t actually matter what you’re doing on social: the best way you attain out to manufacturers (as a micro influencer or a macro one) for partnership alternatives will comply with just about the identical construction.

Whether or not you’re a vegan-junk-food influencer or a “humorous canine groomer,” right here’s how your model ambassador pitch ought to break down.

1. Begin with a robust topic line

A latest Adobe survey discovered that 75% of all emails by no means get learn. Meaning getting somebody’s consideration and convincing them to really open your e-mail is an accomplishment in and of itself.

Your topic line is your first impression and your probability to pique the reader’s curiosity.

Your topic line ought to:

• Be clear and concise
• State the profit to the model
• Be customized (no copying and pasting!)
• Create a way of urgency

2. Showcase your social profile

Subsequent, introduce your self and direct their consideration to your profile to allow them to see what you do firsthand.

You’re reaching out to this model since you assume your social presence will profit them. Be sure you’re sharing a hyperlink to your account proper off the bat.

Sharing your profile is the quickest option to introduce your self and showcase your private model. In case you’re positioning your self as a social influencer, your account ought to align with every little thing else in your pitch.

3. Share compelling stats in your following

There are many horror tales about manufacturers which were burned by influencers with faux followers. It’s vital to show your credibility straight away.

To indicate you’re an actual influencer with actual, lively followers, embrace these stats in your media equipment:

• Engagement charge: One of the best influencers aren’t all the time those with the largest followings; they’re those with essentially the most engagement. You possibly can show that you’ve got a loyal, engaged following by sharing knowledge round your likes, feedback, and shares.
• Month-to-month views: Sharing common month-to-month views reveals that you’ve got constant curiosity out of your followers. If it’s also possible to present year-over-year development, that’s even higher.
• Follower development: In case you can present robust, constant follower development throughout the final 12 months, you’ll have the ability to supply a data-based prediction of the potential future attain of your content material. Manufacturers search for regular development, so that you’ll increase eyebrows in case your followers spike for no cause or in case your engagement/follower ratio is off.
• Conversion charges: Companies care about return on funding (ROI), so that they like to see metrics, like conversion charges, that show you may encourage motion. In case you use the URL function in your Instagram Tales or function an Instagram Store, you’ll want to embrace conversion charges.

4. Use “the three Rs” of affect

Promote your self as the proper collaborator by referring to the three Rs: relevance, attain, and resonance.

Following this construction is an effective way to just remember to embrace all of the vital particulars {that a} model is searching for.

• Relevance: Show that your content material is related to the model you’re pitching, and your viewers demographics match their goal market. That is additionally an opportunity to focus on what you’re keen on or admire a couple of model or product and description how your values align with theirs.
• Attain: Define simply how many individuals you estimate you possibly can attain. Make sure you base this quantity on knowledge, not guesswork.
• Resonance: Clarify the way you anticipate your content material will resonate with the model’s desired viewers. What degree of engagement do you anticipate to get out of your partnership mission? That is one other alternative to again up your assertions with knowledge.

5. Share examples of any previous partnerships

That is your probability to show that you’ve got a previous report of success with different companions. Sharing earlier model partnerships reveals you’re skilled and proves that different manufacturers have trusted you prior to now.

In case you’ve by no means labored with a model earlier than, is there another related expertise you may have the ability to share? Perhaps you helped a buddy promote their facet mission or created some user-generated content material (UGC) that went viral. Brag about it!

Format your partnership mentions like this:

• Title the model, product, or trade
• Provide a short abstract of the way you labored with them
• Share success metrics, income accrued, or different outcomes

6. Define specifics on the way you wish to work collectively

You don’t wish to pitch a whole marketing campaign at this level, however a model pitch ought to embrace at the least a sentence or two outlining the way you’d prefer to work collectively.

Present them that there’s a cause you’re reaching out and that you simply’ve carried out your homework.

Be certain that to border your concept in a method that clearly states the profit to the model. That is additionally a pleasant place to share a real praise about why you wish to work collectively.

7. Log out with subsequent steps

Lastly, it’s time to wrap up and share your pitch’s call-to-action: what are you hoping to get your reader to do subsequent?

Whether or not you’re cold-emailing otherwise you’ve been launched by means of another person, it’s best to purpose to arrange a name or an in-person meet-up. Be particular (however temporary) about what you’d like to perform in that assembly.

Some influencers like to incorporate compensation and charges proper within the pitch e-mail, but it surely’s OK to avoid wasting the pricing dialogue for when you already know extra in regards to the model’s objectives and wishes.

Now, completely proofread your e-mail (perhaps even ask a buddy to provide it a once-over for good measure), cross your fingers, and hit that ship button.

Model pitch e-mail template

Discovering the precise phrases will be aggravating, even for skilled content material creators. That’s why we made this template to get you began.

SUBJECT: Partnership Pitch: [influencer name] & [brand name] on [social network name]

Pricey [insert name of PR or social media manager contact],

My title is [insert name], and I’m [describe yourself in 5 words or less]. [Describe what you do in 2 sentences or less].

Up to now [insert number of years], I’ve grown my following on [insert social network with link to your profile] to [insert number of followers]. My common engagement charge is [insert %].

I’m reaching out as a result of I’m planning content material for [insert time period]. Particularly, [describe content in more detail].

Would [insert brand] be serious about partnering with me to create this content material? My viewers is extremely serious about [describe specific products or something about the brand that your followers connect to] and would like to learn the way [brand] can enhance their [insert benefit, e.g., wardrobe, shopping habits, bike safety, workout routine, etc.].

As nicely, your values of [specify] align with my very own. I’ve admired [brand] and [insert genuine compliment].

I’ve labored with [insert industry] manufacturers prior to now on comparable sorts of content material. Listed below are some examples with accompanying outcomes:

[Brand 1]

• [Insert links to campaign content]
• [Insert positive results]

[Brand 2, if available]

• [Insert links to campaign content]
• [Insert positive results]

In case you’re open to working collectively, I’d like to arrange a time to speak additional over the telephone [or in person, if you’re located in the same location].

Till then, thanks in your time, and have an incredible day!

[Your name]

Model pitch deck template

Generally, phrases aren’t sufficient. A model partnership pitch deck — a multi-page, superbly designed PDF that covers all the identical factors that we mentioned above — is a visible option to bundle your case.

In case you’re reaching somebody who may not be the ultimate choice maker, a deck could be a instrument in your contact to make use of in their pitch for your pitch.

Some key issues to bear in mind if you’re designing your model pitch deck:

• Hold the deck brief. A model pitch deck must be not than 10-15 pages. (Docusend reviews that readers spend a median of simply 2 minutes and 45 seconds studying a pitch deck!)
• Hold your copy snappy. Textual content must also be brief and to the purpose — select bullet factors over paragraphs, infographics and chunky numbers over detailed graphs or charts.
• Hold the visuals on-brand. Align the graphic design along with your visible identification on social.

We’ve created a template so that you can use in your model pitch deck — simply click on the hyperlink under to snag your individual copy:

Take a look at our information to enhancing Instagram pictures like a professional, clean up your content material plan, or discover how a scheduling instrument can enable you to publish at the most effective time and optimize your attain.

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