There are new necessities for worth optimization.
Meta just lately expanded worth optimization to incorporate customized occasions and non-purchase normal occasions. Documentation on eligibility necessities, naturally, wanted to be up to date.
Right here’s what that you must know…
The New Necessities
Worth optimization, in fact, permits advertisers to have the algorithm prioritize the worth of occasions (Return On Advert Spend) somewhat than the variety of purchases.
For such optimization to be helpful, that you must cross an affordable quantity of distinctive values. If each buy is similar worth, there’s no profit to this method. However there may be should you bought merchandise that could possibly be $20 as much as $500.
These are the brand new necessities for buy occasions:
…has generated a minimum of 30 attributed optimized click-through and/or view via conversion occasions with a minimum of 5 distinct values, over the previous 14 days.
And for all different (non-purchase) normal and customized occasions:
…has generated a minimum of 100 attributed optimized click-through and/or view-through conversion occasions with a minimum of 5 distinct values, over the previous 14 days.
Whatever the occasion, that you must cross a minimum of 5 distinct values over the previous 14 days. Solely 30 attributed conversions are required for buy occasions throughout that point to qualify, however customized occasions and non-purchase normal occasions require 100.
Why May You Use This?
Whereas it was good to see Meta add worth optimization for non-purchase occasions, these thresholds are somewhat excessive.
The important thing level to grasp is that you simply nonetheless have to cross worth with non-purchase occasions, and get quantity from these occasions, for this to be an possibility. And actually, it might usually imply that you simply’ve been utilizing customized occasions or non-purchase normal occasions instead of buy occasions all alongside.
There’s a good argument for utilizing occasions apart from a purchase order to guide appointments or register for a digital or in-person occasion. There are normal occasions for these actions, and also you’d wish to cross values if there may be an alternate concerned.
The important thing, once more, is that you simply’d have to cross 5 distinct values over the previous 14 days and generate a minimum of 100 attributed occasions throughout that tie to qualify. It’s certain to be a uncommon state of affairs the place this could apply.
One other chance may be that you simply apply worth to funnel occasions like Add to Cart or Provoke Checkout, however I don’t know that that is essentially what Meta had in thoughts.
Will You Use This?
I could also be lacking some apparent eventualities the place this may be helpful. How may you utilize this?
