When Jennifer Haack joined Jimdo as Head of Social Media & Group, she confronted an enormous problem: construct a social media division from scratch. However with handbook processes and no centralized system, scaling high quality content material appeared nearly unattainable. Fortuitously, her crew turned to the Agorapulse social media administration device. By implementing Agorapulse, Jimdo’s crew doubled its content material output whereas it established skilled workflows. The end result was an elevated social media presence.
Meet the Model Behind the Success
Jimdo is an internet site builder targeted on empowering self-employed professionals and freelancers. Extra than simply offering instruments, Jimdo permits entrepreneurs the liberty to deal with their enterprise, and Jimdo handles the technical features of their on-line presences. That mission carries via to their social media technique, the place they prioritize sharing content material that helps their viewers succeed.
Earlier than implementing Agorapulse, Jennifer’s crew was working with out a devoted social media administration system.
“After I began, there wasn’t actually a social media crew,” Jennifer recollects. “I form of constructed the social advertising and group division.”
The dearth of correct instruments meant all the pieces was achieved manually. That led to an atmosphere ripe for potential errors. Plus, sustaining consistency or transparency throughout departments was virtually unattainable.
Jennifer knew implementing the best device could be essential for Jimdo’s success. After she examined such platforms as Buffer , Hootsuite , and a few AI-focused options, she felt pissed off. Many instruments have been both too AI-driven, which may doubtlessly compromise content material high quality. Different social media administration instruments had counterintuitive interfaces that might be tough for crew members to grasp. Some lacked important options, and others appeared to create extra issues than they solved.
The Agorapulse Benefit
“For me, the performance and intuitiveness of the device was actually necessary,” Jennifer says.
Agorapulse stood out by providing an intuitive, visible interface that made sense for the social media crew and for everybody who wanted to work together with their social content material. The platform’s strong collaboration options and easy-to-use approval workflows supplied the proper basis for constructing Jimdo’s new division.
Transformative Outcomes
Inside six months of implementing Agorapulse, Jennifer noticed that the transformation was clear. Jimdo went from publishing two to 3 posts per week to constantly delivering 5 to 6 high-quality posts weekly. However the affect went past simply numbers. The crew achieved a brand new degree of consistency of their model storytelling and had improved attain and engagement throughout all their platforms.
Past the Numbers
The advantages prolong far past simply content material output.
“We’re rather a lot higher at collaborating with different departments or different groups simply because we’ve a greater plan,” Jennifer says. “We’re in a position to execute extra professionally and provides extra transparency in what’s happening.”
That elevated visibility, backed by complete reporting , has helped the social media crew set up itself as a strategic asset inside the group.
Trying to the Future
As Jimdo continues to develop its on-line and offline communities, they’re exploring extra Agorapulse options to reinforce their social listening capabilities and higher have interaction with their group of entrepreneurs throughout Germany. The partnership between Jimdo and Agorapulse continues to evolve, supporting the corporate’s mission to empower self-employed professionals.
Phrases of Knowledge
Jennifer’s recommendation for others contemplating Agorapulse: “Try it out! It’s a really stable device that undoubtedly serves all the needs we’ve for it, and there’s even potential that’s untapped that we’re not utilizing but.”
Prepared to rework your social media administration? Like Jimdo, you possibly can double your content material output whilst you carry group and readability to your social media efforts. Begin your free trial of Agorapulse right now and uncover how the best instruments can elevate your social media presence.
Wish to see how different manufacturers are remodeling their social media with Agorapulse? Try extra success tales .
