EXCLUSIVE: Mattel, the worldwide toy and household leisure firm behind Barbie, as we speak introduced the formation of Mattel Studios, which is able to convey the corporate’s movie and tv items collectively underneath the management of Robbie Brenner.
After almost seven years as President of Mattel Movies, Brenner has been elevated to President and Chief Content material Officer of Mattel Studios, the place her affect will broaden past movie and into tv. She continues to report back to Chairman and Chief Government Officer Ynon Kreiz, who mentioned, “Our imaginative and prescient for Mattel Studios is to collaborate with main creators to make standout high quality content material based mostly on Mattel’s iconic manufacturers that may resonate in tradition and attraction to world audiences. Robbie’s relationships, monitor file, and experience in main the inventive course of for brand-led content material will strengthen Mattel’s place as a trusted companion for the world’s prime inventive expertise throughout movie and tv. We look ahead to Mattel Studios’ success underneath Robbie’s continued and expanded management.”
Premiering 14 TV sequence and specials this 12 months, with one other 12 sequence in manufacturing and 30+ in improvement, Mattel Studios has tapped Jennifer Breslow to supervise the strategic path of the corporate’s tv slate, content material creation, and distribution as Head of Tv.
The corporate additionally as we speak introduced the addition of Darian Lanzetta and Tom McNulty, who will spearhead the event and manufacturing of main movement photos based mostly on Mattel’s IP, as Senior Executives, Movie. All three new appointees will report back to Brenner.
“Mattel has attracted a number of the biggest expertise of our technology to reimagine our manufacturers and characters as movement photos. I’m grateful for the chance to create unparalleled tales from our beloved IP past movie into episodic content material,” mentioned Brenner in a press release to Deadline. “We proudly welcome Jennifer, Darian, and Tom as we embark on this subsequent thrilling part of Mattel’s leisure journey. Collectively we’re properly positioned to assist our rising slate, proceed constructing a house for best-in-class creators, and develop content material that resonates with audiences world wide.”
Boasting 30 years of expertise in leisure, with two Finest Image Oscar nominations underneath her belt — for Barbie and Dallas Consumers Membership — Brenner joined Mattel in 2018. Underneath her management, the corporate presently has a strong slate of movies in improvement, together with two in manufacturing. Their live-action Masters of the Universe, starring Nicholas Galitzine as He-Man, is slated for launch in theaters worldwide on June 5, 2026. Their live-action Matchbox movie for Apple, starring John Cena, just lately wrapped principal pictures and is slated for launch in Fall 2026.
Mattel Studios’ new Head of Tv, Breslow, most just lately served as Government Vice President of Tv and Digital Media at Legendary Leisure, the place she led improvement on a slate of scripted sequence. Beforehand, she held senior roles at Netflix, the place she oversaw worldwide originals throughout a number of areas and led world hits like Destiny: The Winx Saga and Firefly Lane. Previous to that, she served in govt management roles at A+E/Lifetime (UnREAL), ABC (Scandal, Gray’s Anatomy), The CW (The Vampire Diaries, Gossip Woman), and Outerbanks Leisure, the place she rose from assistant to Vice President. She started her profession as a PA on Boy Meets World.
Lanzetta joins following 12 years at CAA, the place she most just lately served as a Movement Image Lit Agent representing a variety of established and rising administrators, writers, and producers, with a powerful give attention to championing numerous and feminine voices. She labored intently with Mattel to construct the corporate’s filmed leisure slate whereas on the company, facilitating offers and expertise attachments for movies like Rock ‘Em Sock ‘Em Robots, Bob the Builder, Masters of the Universe, Barney, and Monster Excessive. She started her leisure profession as an intern in CAA’s New York workplace.
Bringing 25 years of expertise and $2 billion in world field workplace success to his function at Matte, McNulty was most just lately Principal at MC Squared Media, the place he collaborated with prime expertise together with Ozark creator Invoice Dubuque, in addition to Bradley Cooper, Emma Stone, Nate Bargatze, Steve Carell, and Miles Teller. His latest credit embrace Untold: Crimes and Penalties (Netflix), The Stand In starring Drew Barrymore, and The Spectacular Now, which premiered at Sundance and earned a number of awards. He started his profession underneath famed producer and govt Sid Ganis and beforehand held govt roles at World Produce, Shawn Levy’s 21 Laps Leisure, and Adam Sandler’s Comfortable Madison Productions.
Mattel cemented its standing as a participant to observe in leisure with Barbie, the Oscar-winning movie from Greta Gerwig, which in July 2023 grew to become Warner Bros’ quickest movie to $1 billion and stands because the studio’s highest-grossing movie so far, at a worldwide gross exceeding $1.4 billion. Final month asserting improvement alongside TriStar on a Whac-A-Mole hybrid characteristic, they previous to that tapped Ayo Edebiri to pen their live-action Barney film to be produced alongside A24 and Daniel Kaluuya.
At the moment, Mattel additionally has tasks in improvement for iconic IP like American Woman, Scorching Wheels, Bob the Builder, Magic 8 Ball, Main Matt Mason, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Mates, UNO, View-Grasp, and Wishbone.
