Studying Time: 6 minutes
Responsible of posting a weblog article after which by no means wanting again?
Oof. You’re leaving so many juicy repurposing alternatives on the desk.
If you’ve already put within the elbow grease to jot down a fascinating weblog put up, don’t let that artistic vitality and time go to waste. You may spin it, pull from it, and repurpose it to create a full month’s value of social media content material.
(And different content material varieties, too — like electronic mail newsletters or gated downloads, if you’d like.)
Let’s take a better take a look at 11 sensible methods you possibly can repurpose your long-form weblog content material into 30 social media posts.
1. Repurpose the photographs out of your weblog content material
In case your weblog has visuals, begin there.
Pull graphics, charts, and screenshots and switch them into carousel posts or infographics.
Add textual content overlays with a fast takeaway. Or file speaking head video content material and use the picture because the visible hook.
For instance, in case your weblog included a workflow diagram, flip that right into a short-form video walkthrough. Speak your viewers by means of the method step-by-step.
2. Repurpose the bulleted lists out of your weblog content material
These bulleted lists you added to make your weblog extra skimmable? They’re good for carousels.
You may create a slide for every bullet, add a daring header and fast description, and also you’re achieved!
You may as well movie a Reel with fast B-roll clips when you learn every tip out loud. Then, add trending audio and on-screen textual content.
In case you shared “5 causes your emails aren’t changing,” for example, flip every cause right into a carousel slide. Ensure that to additionally add an intro slide along with your title and an outro slide along with your contact particulars and a related name to motion. (Like “Obtain my E-mail Content material Conversion Course now”.)
3. Repurpose the guidelines out of your standard weblog posts into viral movies
Let’s discuss suggestions — as a result of suggestions = video gold.
Pull the guidelines out of your weblog content material and rework them right into a thought management script. Then file it as a speaking head video. Use captions, hooks, and background music to spice up watch time.
Or go cinematic.
Movie your self doing one thing associated or informal whereas your voiceover explains every tip.
4. Flip your weblog put up titles into partaking hooks
Need a shortcut? Use your headline as inspiration on your opening or “hook”. Your headline already did its job as soon as. Let it work once more.
Simply tweak it to make it extra fascinating.
“Easy methods to Write Evergreen Content material” may flip into “Nonetheless writing content material that dies in 24 hours? Do that as an alternative,” for example.
You may as well pop your weblog put up headlines into ChatGPT for some social media hook concepts.
Right here’s a ChatGPT immediate you possibly can take a look at: “Please get artistic and spin the next weblog put up titles into an inventory of potential social media hook concepts for
5. Flip your weblog put up claims into ballot or survey questions
Right here’s one other simple win … let your viewers weigh in in your claims!
Take any daring declare out of your weblog and flip it right into a query. Then, create an interactive put up round it that invitations your viewers to reply it. You are able to do this with polls, sliders, or surveys.
For instance, in case your weblog put up claims …
“Brief-form content material outperforms long-form content material on Instagram.”
Then you definately may ask …
Query: “Do you assume long-form content material has a spot on Instagram?”
These work rather well for engagement when you ask the suitable query and catch your viewers once they’re on-line. You’ll additionally study extra about your target market’s opinions, which is invaluable first-party knowledge.
6. Flip case research or tales into serialized posts
Sharing a buyer story, an in depth case research, or a serious shopper win in your weblog?
Break it into components and create a put up collection. These look nice on LinkedIn, on Threads, or as Instagram Tales or carousels.
For instance, you may flip a full case research into 4 particular person posts like this:
- Publish 1: The issue.
- Publish 2: The method.
- Publish 3: The turning level.
- Publish 4: The end result.
You may even tease half 1 within the collection with a name to motion (CTA) like “Wish to see what occurred subsequent? Come again tomorrow to seek out out.”
7. Break down weblog put up concepts after which recombine into new angles
Each weblog put up is filled with concepts. You don’t must repurpose the entire thing directly. As a substitute, take one small thought and provides it a brand new twist.
Zoom in on a single tip, cross it with a trending matter, or remix it into one thing completely recent.
Listed here are a couple of methods to try this:
➜ Quote somebody and tie it to a present occasion.
For instance, “This quote from X traces up completely with what’s taking place within the information this week …”
➜ Wish to go towards the grain? Flip a tip on its head.
“Everybody says to put up every single day. Right here’s why I don’t.”
➜ Or, stack insights from a couple of weblog posts and bundle them into one spicy, daring put up.
Attempt one thing like “5 myths I believed earlier than rising to 10k e-newsletter subscribers.”
8. Share a sizzling take from the weblog, then problem the reader
Scroll by means of your weblog content material and search for a powerful opinion. One thing that may make individuals nod. (Or push again.)
Then flip that opinion into a brief, punchy put up. Make it clear. Make it assured.
Wrap it up with a query like “Agree or disagree?” and invite your viewers to weigh in.
This fast content material format sparks conversations and encourages reactions. It’s one of many quickest methods to spice up engagement and appeal to a broader viewers when you select the suitable take!
(PS: In case you put within the effort and time to create an insightful weblog put up, you must have loads of sizzling takes you possibly can flip into a number of social media posts.)
9. Spotlight a stunning stat or knowledge perception from the weblog
Talking of sizzling takes … let knowledge do the speaking. Discover one stat or stunning knowledge perception out of your weblog that stops the scroll. Put it on a graphic, add a easy breakdown within the caption, and observe up with a name to debate it.
For instance:
“65% of individuals say they belief newsletters greater than social posts.”
➜ Caption: “Do you agree? Let’s discuss the place actual belief is constructed on-line.”
Numbers give your content material authority. Additionally they give individuals a cause to pause — and react.
However ensure you’re staying lively within the feedback. In case your viewers engages, deal with it as an opportunity to hear and study. Their responses are wealthy with first-party knowledge. (Insights you should use to raised perceive what they care about and the way they assume.)
10. Repurpose your weblog conclusion right into a CTA put up
In case you finish an article with a transparent takeaway or subsequent step, flip that right into a standalone put up.
For instance, in case your conclusion ends with …
“Consistency wins. Present up each week, even when it’s quiet.”
Then you definately may create a standalone put up that claims …
“In case you put up 4x a day for the following 90 days, you’ll be shocked on the outcomes. The manufacturers that win? They hold going and present up every single day as typically as attainable. Even when nobody’s watching.
➡️ Wish to win, too? Obtain my 90-day posting problem on the hyperlink in my bio now.”
It’s good for a launch put up!
11. Flip every full weblog put up right into a weekly or multi-part collection
You may simply stretch a weblog put up throughout seven days’ value of social media content material (or extra) if it’s filled with insights. Every approach, tip, or part you create can turn out to be its personal standalone put up.
In case you select to do that, add a brief intro on the high so your viewers is aware of it’s a part of a collection. One thing like “Enterprise Confessions from a Multi-Millionaire: Half 1” or “Easy methods to Turn into a Assured Chief: Half 3” to set the context.
To make this method much more efficient, preserve a constant posting schedule. This retains your collection top-of-mind and helps your viewers construct on the insights they’ve already gained.
It’s additionally a possibility to dig deeper into particular weblog subjects.
(One part of your weblog may result in a number of dialogue factors, so you possibly can transcend the floor stage and showcase your thought management experience.)
➜ To ensure your posts keep cohesive and your viewers can observe alongside simply, think about using a constant visible theme or template throughout all components of the collection. You’ll want to additionally add your contact data, social media handles, or emblem in your visible content material to maintain it branded.
You may as well pin the primary put up within the collection in your profile to create a way of continuity.
Wrap up
If you repurpose a weblog put up for social media, you’re turning a bit of high-quality content material into an ongoing dialog that stays related lengthy after it’s been printed. (Phew, such a greater use of your time.)
Right here’s a recap of the strategies you should use to repurpose your weblog content material into 30 social media posts — or extra!
- Repurpose photos: Use graphics, charts, and screenshots out of your weblog as carousel posts, infographics, or video visuals.
- Repurpose bulleted lists: Flip every bullet right into a standalone put up or use them to create partaking Reels.
- Repurpose suggestions into movies: Document talking-head movies or use cinematic photographs to interrupt down weblog suggestions.
- Repurpose headlines into hooks: Adapt your weblog put up title to create social media hook concepts.
- Repurpose claims into polls: Use daring claims to spark interplay with polls or surveys.
- Repurpose case research into collection: Break down case research into bite-sized items for a multi-post collection baked in social proof.
- Repurpose concepts into recent angles: Zoom in on a single level and remix it with new angles or trending subjects.
- Repurpose sizzling takes: Share robust opinions out of your weblog to encourage dialog.
- Repurpose stats into graphics: Spotlight key stats out of your weblog in visible posts that drive engagement.
- Repurpose conclusions into CTAs: Flip conclusions into direct calls to motion for extra engagement.
- Flip your weblog right into a social media collection: Break down your whole put up into a number of, related posts for deeper engagement.
Psst … Searching for extra social media content material concepts? Look by means of our free social media sources.
To your success!
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