Meta launched their new AI app not too long ago, and I instantly considered the potential for advertisers.
Sure, it’s one other AI assistant that you may speak to and get assist creating stuff. However one thing stood out…
The Social Feed
What’s distinctive concerning the Meta AI app in comparison with different digital assistants is that it makes use of a social feed. Customers can share their creations and the prompts that they used.
This appears to be like like potential advert stock. Possibly we’re conditioned to suppose it, however each social feed finally will get adverts as soon as it hits essential mass.
Meta Earnings Name
Nicely, Meta is pondering this, too. On the latest earnings name, Mark Zuckerberg mentioned this:
First we construct and scale a product, after which as soon as it’s at scale then we give attention to income. On this case, I feel there can be a big alternative to indicate product suggestions or adverts…
This falls according to what Meta mentioned about Threads. First, the main focus was on scale and now they’re specializing in income.
Does that imply the Meta AI app wants 350 Million customers earlier than it’s monetized, like Threads? Regardless, we’re doubtless a few years out from that risk, if in any respect.
One thing to observe.
