MyComputerCareer, a for-profit greater schooling establishment specializing in IT abilities coaching, wanted to streamline its social media administration course of whereas it met strict compliance necessities. Through the use of Agorapulse, the establishment efficiently applied a strong workflow that permits them to publish over 2,500 strategic posts yearly throughout a number of platforms, driving constant lead technology and assembly enrollment targets. The partnership has reworked their social media operations from a compliance problem to a streamlined, metrics-driven advertising engine.
About MyComputerCareer
Based in 2007, MyComputerCareer offers an alternate path for non-traditional learners searching for IT abilities coaching. With 27,000+ graduates to this point, the establishment provides quicker, extra versatile schooling choices for college students who discover conventional greater schooling too time-consuming, costly, or structured. As a for-profit academic establishment, they function in a regulated setting that requires cautious oversight of all advertising communications.
The Digital Schooling Problem
When Aaron Martin joined MyComputerCareer as its public relations director, he introduced in depth expertise from PR corporations, built-in advertising, and better schooling. He rapidly found that the corporate’s advertising group confronted a number of important challenges.
- The complexity of compliance: As a for-profit academic establishment, it required that each one advertising supplies (together with social media posts) have a number of layers of approval earlier than publishing.
- Quantity administration: The group wanted to provide and handle roughly 2,500 inventive, participating posts yearly throughout a number of platforms (Meta channels, LinkedIn, TikTok, and YouTube).
- Efficiency monitoring: All the things wanted measurable targets—from posting frequency to response instances to guide technology metrics.
- Inefficient workflows: Their earlier platform was costly and lacked user-friendly options, significantly for his or her compliance evaluate course of.
“We’ve targets for fairly actually each side of our social media program,” defined Aaron. “We’ve targets when it comes to what number of posts we’re going to submit on each platform, targets for response time, targets for the variety of movies, carousels, and short-form movies we’ll submit, and targets on our leads from every platform.”
After experiencing limitations with their earlier social media administration tool, Aaron and his group performed a evaluate of obtainable platforms. They wanted an answer that will tackle their distinctive necessities whereas staying inside funds.
“We reached out to [Agorapulse], and also you have been one of many friendlier responses we obtained,” Aaron mentioned. “You have been keen and confirmed that you just truly wished to create a relationship and a partnership with us—which clearly proved to be true over time.”
Listed here are different components that helped his group resolve on Agorapulse:
- Sturdy approval workflows that happy their compliance necessities
- Consumer-friendly interface that improved their inventive course of
- Responsive customer support with a partnership method
- Aggressive pricing in comparison with different enterprise options
How the Firm Remodeled Its Workflow With Agorapulse
With Agorapulse, MyComputerCareer applied a structured workflow that reworked their social media operations:
Making a compliance-ready content material pipeline
The content material approval workflow grew to become the cornerstone of their course of.
“Our compliance division wants us to have a number of units of eyes on every thing we put out from a advertising standpoint,” Aaron mentioned. “We needed to arrange a course of the place our creators create content material, it goes right into a queue, it sends it over to me, who then can put eyeballs on it, have a look at every thing, and ship an approval again or reject no matter that submit could also be.”
This workflow ensures that each one content material meets regulatory requirements earlier than publishing, with a library of permitted content material that may be audited month-to-month when their accreditor asks about social media actions.
Enhancing viewers engagement by Sooner Responses
“We’re clearly within the inbox on a regular basis,” Aaron mentioned “Having the ability to leap into the inbox and reply to folks as rapidly as doable is superior. It helps us hit that underneath 24-hour purpose and in addition helps us perceive after we’re not hitting that purpose.”
This improved response time has strengthened their relationship with potential college students, present college students, and graduates.
Gaining strategic insights by analytics
The analytics capabilities have been significantly priceless for justifying their natural social media efforts to management.
“Having the ability to pull up every single day an evaluation of what’s occurring on every platform after which every platform versus one another, after which take {that a} step additional and have a look at the ROI… helps justify why we’re all right here,” Aaron mentioned. “Explaining natural social media is tough, and having the ability to have some tangible numbers helps.”
How the Firm Went Past Metrics to Mission
For MyComputerCareer, success isn’t nearly posting numbers—it’s about producing certified leads that convert into enrollments.
Agorapulse has helped them steadiness their inventive efforts with strategic outcomes:
From course of to creativity
“Working with you has allowed us to actually streamline our efforts and spend time elsewhere. We don’t should spend a bunch of time on the method. We get to spend extra time on the inventive, and that helps us rather a lot,” Aaron defined.
This shift from operational administration to inventive technique has allowed the group to develop extra participating content material that connects with potential college students.
Addressing viewers considerations by social listening
By using Agorapulse’s social listening options, the group recognized key viewers questions and perceptions about their model:
“A few of the questions folks had have been: Are they actual? Have they got bodily places? And may I get a job?” Aaron defined. “As any good marketer would, we’re ready to have a look at these three ache factors and create messaging round them—getting footage of all our places, utilizing our instructors as a lot as doable, and that includes of us out within the workforce.”
Supporting a lead-driven group
As Aaron described, “We’re very a lot a lead-driven group, and we work very onerous to carry the proper leads within the door in the proper manner.” Their social media technique, powered by Agorapulse, has turn into an integral a part of this lead technology ecosystem.
The Future: Smarter Social for Academic Affect
Trying forward, Aaron sees continued partnership with Agorapulse as central to their advertising technique. “We’re actually going to proceed partnering with Agorapulse, and I see us increasing as you increase and as you proceed to develop your AI platform.”
His problem to his group displays this forward-thinking method, “Proceed speaking to all of you and leaping into the platform and seeing what’s newest and best and discovering the place our blind spots are, as a result of we’re actually not utilizing every thing we must be utilizing throughout the platform.”
Classes for Different Organizations
When colleagues ask about their social media administration platform, Aaron constantly recommends Agorapulse. His recommendation stems from key advantages they’ve skilled:
- Relationship-based help: “I like to recommend Agorapulse due to the connection we’ve shaped with you.”
- Course of streamlining: “The best way you helped us streamline our course of.”
- Resolution-oriented method: “The best way you’re keen to work with us when now we have points and when now we have ideas.”
- Outcomes that matter: “You’re serving to us hit some fairly sturdy targets.”
For organizations managing high-volume social media content material in regulated industries, Aaron’s expertise demonstrates that the proper platform can flip compliance necessities from obstacles into alternatives for extra strategic, inventive, and efficient social media advertising.
For those who’re trying to streamline your social media workflow whereas enhancing compliance, creativity, and lead technology—like MyComputerCareer has completed—uncover how Agorapulse may help.
Our platform offers sturdy approval workflows, complete analytics, and responsive help designed for groups managing advanced social media operations.
Schedule a free demo right this moment to see how Agorapulse may help your group publish with confidence and measure what issues.
