Key takeaways
- A social media dashboard brings all of your efficiency metrics into one place, making it method simpler to trace, analyze, and report on the whole lot from engagement to ROI — throughout platforms and over time.
- There’s a dashboard for each aim, whether or not you wish to develop consciousness, increase conversions, observe worker advocacy, or preserve management updated. Simply decide the correct template and deal with the metrics that matter most to your technique.
- Whether or not you construct one from scratch or use a pre-made template, the important thing to an ideal dashboard is customization. Deal with the precise objectives, platforms, and metrics that matter most to your workforce so you may take motion quick and share outcomes clearly.
Social media dashboards assist you to handle and measure social media efficiency throughout all of your platforms in a single place.
From gathering a fast snapshot of likes, feedback, and engagement KPIs to superior marketing campaign efficiency, social media dashboards spotlight key outcomes and make reporting in your success simpler and sooner.
Social media dashboards assist you to:
- Create experiences in a couple of clicks: Effortlessly swap between social media dashboards to export all the info and visualizations you want for displays and experiences in minutes, not hours.
- Make choices sooner: Immediately know what’s working (and what’s not) with AI-enhanced insights, so you may pivot your social media technique when wanted.
- Inform the entire story: View efficiency in context with historic information, observe progress towards enterprise objectives over time, and have the info you might want to present progress and establish developments.
Nice social media dashboards embody:
- A particular aim: Create a social media dashboard for every aim you’re monitoring progress towards. Instance: boosting engagement price. Monitor your common engagement charges at a look, plus complementary metrics per platform.
- Historic context: Embody year-over-year and former interval social metrics to see present outcomes in comparison with the previous, and a long-term view to measure progress over time.
- Cross-platform analytics: Get the complete image of your marketing campaign efficiency with outcomes from all of your social profiles in a single dashboard.
Learn on for examples of utilizing social media dashboards to measure the whole lot, plus find out how to create your individual free dashboard template.
Social media consciousness dashboard
This social media dashboard template reveals how a lot your viewers interacts along with your social media posts and accounts, plus how engagement, attain, and follower rely has modified over time.
Why you want it: Perceive how a lot of your present viewers interacts along with your group, and the way usually. Monitor consciousness development over time to tell social media technique choices.
Metrics to trace:
- Follower development
- Engagement price
- Impressions
- Attain
- Likes
- Feedback
- Shares
- Hyperlink clicks (on supported social media platforms)
- DM automations (on supported social media platforms)
Social media conversions dashboard
This social media dashboard tracks hyperlink clicks throughout platforms. Monitoring is proscribed by every platform’s capabilities (e.g. Instagram doesn’t supply clickable hyperlinks in posts), however gives a great overview of click on conversions, together with clicks by media format, developments, and extra on Fb, LinkedIn, and Pinterest.
Why you want it: Know the true ROI of your social media administration efforts and converse to the enterprise outcomes social media is driving to your group. Monitor clicks and site visitors over time to point out impression and justify attempting new concepts and extra funding in social media advertising and marketing.
Metrics to trace:
- Hyperlink clicks (net site visitors)
- UTM hyperlink parameters
- Hashtag, submit, and profile clicks (relying on platform availability)
Social media efficiency highlights dashboards
This distinctive report constructed into all Hootsuite plans reveals your social media efficiency wins during the last month throughout all of your accounts — a simple technique to shortly share progress along with your boss or different stakeholders.
Why you want it: Shortly perceive viewers development developments, what content material resonates most, common engagement, and advert marketing campaign efficiency — for all of your profiles during the last 30 days. It’s your immediate social media efficiency snapshot.
Metrics to trace:
- Primary benchmarks: Impressions, attain, views, internet follower acquire
- Engagement metrics: High posts, likes, feedback, shares, video views, engagement price (per submit and common)
- Conversion metrics: Hyperlink clicks
- Promoting metrics (non-obligatory): Advert spend, Price-per-click (CPC), attain, conversions
Community-specific dashboards
This reveals Hootsuite’s Instagram overview report template. Community-specific social media analytics dashboards for all supported platforms are included in all Hootsuite plans.
Total efficiency dashboards are necessary for understanding how your total social technique is working and the way your exercise on every platform contributes to that success. However you additionally have to deeply perceive every platform you’re on, together with why you’re on it, what content material individuals anticipate finding there, and developments on every platform.
Why you want it: Perceive how every platform contributes to your corporation objectives. Measure which content material codecs and matters carry out the most effective on every platform, so you may optimize your technique and get outcomes sooner.
Metrics to trace:
- Engagement metrics for one platform (Likes, feedback, shares, saves, clicks, views, and so forth).
- Follower development price and demographics.
- High performing content material: Monitor efficiency of codecs (e.g. Reels, photograph, textual content, carousel, and so forth) and matters (e.g. memes, instructional, promotional, content material a couple of particular subject in your business, and so forth).
To simply measure content material efficiency, create customized tags in Hootsuite Analytics to label content material by aim or subject. For Hootsuite’s personal Social Media Lead, Trish Riswick, tags are essential:
We tag our posts in accordance with which of our three pillars they belong to, then pull analytics experiences for every of these tags. That permits us to trace efficiency by pillar and aim, in addition to all the general, built-in experiences in Hootsuite Analytics.
Social listening dashboard
Social listening information improves the whole lot out of your content material technique to defending your model popularity, bettering customer support, and proving ROI.
Hootsuite Listening analyzes thousands and thousands of social media conversations in actual time and gives AI-powered summaries, so you may shortly get the info you might want to make choices, uncover developments, and perceive how individuals really feel about your model, or any subject.
Why you want it: Get the info you might want to make knowledgeable choices to enhance your social media technique. Perceive your viewers, what they need, and what’s working (and what isn’t) so you may get actual enterprise outcomes out of your social media channels sooner — and show it.
Metrics to trace:
- Social mentions: Monitor mentions of your model or product identify throughout social media and the net, whether or not individuals tag you or simply sort your identify in a caption.
- Model sentiment: Spot spikes in constructive or destructive sentiment to establish potential crises, or alternatives to capitalize on constructive publicity.
- Aggressive intelligence: Know what is going to pattern earlier than your opponents, and observe sentiment about your opponents in addition to benchmarks, so that you at all times keep forward.
Engagement price dashboards
There are two forms of engagement price social media dashboards:
- Total engagement price by platform
- Engagement price per submit
Monitor all of them collectively in a single social media analytics dashboard particularly targeted round engagement, or discover this data inside your network-specific dashboards.
Why you want it: Engagement price isn’t an arrogance metric: it’s a direct illustration of how properly your content material resonates along with your viewers. Content material efficiency and engagement price dashboards assist you to tweak your technique when mandatory and perceive in case your experiments are working to herald new followers and get your present ones interacting with you.
Metrics to trace:
- Engagement price for the earlier 30 days (per platform)
- Engagement price per submit
- High social media posts over the earlier 30 days, sorted by highest engagement price
Submit efficiency social media dashboards
Transcend engagement price to see all of the efficiency metrics to your content material for every platform. Discover your prime performing posts, sorted by your metric of selection: engagement price, likes, impressions, and lots of extra.
Why you want it: Shortly and simply establish your greatest performing content material. Successfully repurpose it or use Hootsuite’s built-in AI instruments to brainstorm associated new content material concepts to fill your content material calendar with what’s working.
Metrics to trace:
- Likes
- Feedback
- Saves
- Shares
- Impressions/views
- Engagement price
- Plus all of the above social media metrics by submit format, so if Reels are outperforming Tales, carousels are outperforming photographs, and so forth.
Worker advocacy social media dashboards
Worker advocacy packages assist you to get much more out of your most necessary asset — your individuals — by partaking them as model ambassadors. Worker advocacy means having pre-approved content material workers can share to their very own social media profiles, organically increasing your attain and constructing belief.
Formal worker advocacy packages, like these operating on Hootsuite Amplify, make creating these pre-approved content material libraries simple, plus analytics to measure program success and enterprise impacts. However you can even take a casual strategy by encouraging workers to share content material out of your firm profiles.
Why you want it: Constructing belief along with your viewers is essential for each social media success and general enterprise success. Apart from large positive factors in attain, worker advocacy additionally retains your workers linked to your model and engaged as companions in reaching enterprise objectives.
Calculate your potential attain growth with our worker advocacy calculator.
Metrics to trace:
- Adoption price: The share of your workers enrolled in this system.
- Share price: The share of enrolled workers who share content material from the platform.
- High contributors: The workers sharing essentially the most content material. Reward their exercise!
- Monetary impression: Leads and gross sales ensuing from employee-shared content material.
- Content material-related social media metrics: Attain, engagement price, site visitors from employee-shared posts.
Aggressive evaluation dashboards
Preserve your finger on the heartbeat of your competitors with personalized aggressive evaluation social media dashboards in Hootsuite. View your social media efficiency in opposition to business benchmarks and in opposition to particular opponents, plus see follower development, model sentiment, and developments throughout your area of interest.
Why you want it: Perceive how your social media efficiency compares to your most necessary opponents and business averages.
Metrics to trace:
- Internet follower acquire or loss over time.
- Submit engagement, together with common engagement charges, likes, views, feedback, shares, and extra.
- Your efficiency in opposition to business benchmarks.
- Viewers demographics and the way these evaluate to your opponents.
Social customer support dashboards
Social media customer support is turning into an expectation for many individuals: 81% of shoppers now anticipate sooner service than ever. Utilizing automated customer support chatbots, creating separate social channels for customer support, or leveraging automated DMs are a couple of methods to fulfill your clients the place they’re.
Why you want it: Consider the effectiveness of your social media customer support initiatives and discover methods to enhance. Plus, show the ROI of your social media buyer care technique to management.
Metrics to trace:
- Buyer Satisfaction Rating (CSAT) outcomes over time.
- Customer support wait occasions.
- Model sentiment over time.
- In case you use automated customer support chatbots: escalation price (what number of occasions clients requested to talk to an individual) and resolve price (what number of conversations the chatbot was capable of resolve).
Hootsuite can measure all this whereas powering your total social customer support program. Try how Inbox 2.0 saves you time whereas delighting your clients.
Government abstract social media dashboards
When you might love diving deep into endlessly nerdy analytics instruments, your leaders probably don’t share that enthusiasm. They wish to know the way social media is performing however they don’t have to know each element. Having an govt abstract social media dashboard means you may whip up a standing report on the metrics that matter in minutes, not hours.
All the time be prepared to point out ROI, converse to your workforce’s superior work, or simply reply the age previous query of, “Did we go viral this month?” (Sigh.)
Why you want it: All the time have a succinct report prepared to point out your leaders that features key metrics and actionable insights alongside what each means for the group.
Metrics to trace:
The precise metrics you observe will rely in your objectives and present social media campaigns. Need one thing to start out from? Seize our free social media report template and customise it to fit your wants.
Instance metrics embody:
- Fundamentals: Engagement, views, likes, follower internet acquire/loss, and so forth.
- Model associated: Sentiment over time, social mentions.
- Marketing campaign associated: Efficiency for present or not too long ago accomplished natural and paid campaigns.
- Aim particular: Metrics you’re utilizing to measure your present social media objectives. For instance, in case your aim is to spice up your engagement price on Instagram, present common engagement price over time alongside metrics like impressions, and a comparability of your Instagram engagement price vs. key opponents’ engagement charges.
Promoting social media analytics dashboards
Apart from planning and scheduling your natural and paid content material collectively in Hootsuite, you can even view efficiency side-by-side. That method you get a holistic view of all of your social media advertising and marketing collectively and might see how natural content material impacts your advert efficiency, and vice versa.
Why you want it: See all of your paid advert efficiency shortly and uncover actionable insights in time to make actual impacts in your campaigns earlier than they finish.
Metrics to trace:
- Price per click on (CPC)
- Price per acquisition (CPA)
- Price per mille (CPM) a.okay.a. value per 1,000 impressions
- Return on advert spend (ROAS)
- Conversion price
- Engagement price
- Relevance and high quality scores: Every platform has their very own scoring system that may impression your advert attain. For instance, Meta calls it “High quality Rating.”
Sure, you may create a very free social media dashboard in case you don’t thoughts some technical wizardry to get there.
You’ll want three issues to get began:
- A Google account
- A Google Analytics 4 or Common property linked to your web site
- Ample spare time
Now right here’s what to do.
1. Log in to Google Looker Studio
Log in to Looker Studio along with your Google account.
2. Create an information supply
On the prime left, click on Create, then Knowledge supply.
3. Enter your corporation data
Enter your nation and enterprise identify. Comply with the phrases and click on Proceed.
4. Join Google Analytics
Select the Google Analytics connection from the checklist of obtainable information sources. Then click on Authorize, select your Analytics account, and click on Join on the prime proper.
5. Create your social media dashboard
After connecting your Analytics account, you’ll instantly see this lower than intuitive information explosion…
Yiiikes. To start out turning this into one thing you may really use, click on Create Report on the prime proper.
As a substitute of overwhelming information, you’ll see an entire lot of nothing.
6. Finalize your social media dashboard
You’ll want so as to add metrics to your customized social media dashboard one after the other from the checklist of 400+ metrics on the correct aspect.
Aaaand place them properly, add headings, and so forth… After which re-jig all of it while you notice you might want to add one thing new and it throws off the alignment of the whole row.
Your finish consequence will likely be a superbly personalized social media dashboard that features all of the metrics you care about most, and nothing you don’t. Nonetheless, getting that without cost comes at a price: your invaluable time spent weaving this report by hand prefer it’s the 1800s, and lack of future updates.
Or, you may do it the straightforward method…
Create customized experiences in just a few clicks with Hootsuite Analytics, or use the built-in social media dashboard templates talked about earlier on this article. You’ll spend your time taking motion on the insights you study, not tweaking pixel positions or Googling what a “Session: SA360 question” is and if you would like it in your report or not.
Apart from making reporting method simpler, Hootsuite Analytics additionally:
- Tracks efficiency throughout all of your profiles in a single place, saving you tons of time compiling the whole lot from a number of sources.
- Identifies your personalised greatest time to publish for optimum attain, site visitors, and engagement.
- Gathers aggressive intelligence and benchmarking information so that you at all times know the place you stand in opposition to the competitors.
- Tracks model sentiment in real-time, plus uncovers developments and development alternatives.
- Leverages AI-powered insights to summarize your efficiency and counsel methods to enhance, so you may develop sooner without having to be an analytical whiz.
Unlock sooner outcomes with highly effective analytics and social media dashboards that really assist you to develop, whereas saving time and making it simple to report back to management. Strive Hootsuite free in the present day.
