Digital possession for small enterprise isn’t only a nice-to-have anymore—it’s important. While you’re working a small enterprise in right this moment’s on-line world, it’s simple to really feel such as you’re consistently chasing the algorithm. Someday your content material is hovering, the subsequent—crickets. I’ve been there, and so has my visitor on the podcast this week: Kinsey Soderberg, a superb voice within the AI house and somebody who’s making actual waves in an trade that, let’s face it, nonetheless skews male-heavy.
I met Kinsey throughout my podcast tour for “The Artwork of Small Enterprise Social Media,” and from our first dialog, I knew we had been going to get alongside. She’s good, strategic, and has this laser-sharp readability about why digital possession for small companies is the dialog we must always all be taking note of proper now.
Spoiler: it’s not simply one other trending sound on Instagram.
Why Digital Possession for Small Enterprise Issues Extra Than Ever
This episode is full of actual speak about:
- What it means to personal your corporation property within the digital age
- How AI is shifting the panorama for creators (and find out how to use it with out dropping your voice)
- Why chasing followers isn’t the identical as constructing authority
- And what good creators are doing to future-proof their manufacturers
The Dangers of Constructing on Rented Platforms
We talked in regards to the strain to be in every single place, on a regular basis, and the way that strain is commonly fueled by platforms that don’t have your greatest curiosity in thoughts. Kinsey and I each consider in constructing what we name “digital sovereignty”: a strategy to function that retains you in management, not the algorithm.
Sensible Steps Towards Digital Possession for Small Enterprise
And right here’s the very best half: it’s not about doing extra, it’s about doing what issues.
Which means specializing in:
- Your web site and web optimization (yep, individuals are nonetheless Googling!)
- A powerful electronic mail checklist you possibly can nurture and develop
- Unique content material that lives someplace you personal
- Utilizing AI instruments to help your creativity, not substitute it
Future-Proofing Your Model Begins with Possession
Whether or not you are simply getting began or pivoting your technique, digital possession for small enterprise is what separates short-term noise from long-term development. That is the form of foundational pondering that builds sustainable, resilient companies—particularly whenever you’re working in a world of fixed platform updates and algorithm shifts.
I’m so excited to share this one with you. Press play beneath and let it sink in—this dialog will shift the way in which you consider digital possession for small enterprise and the way you present up on-line.
Hyperlinks to Episode:
👇 Full transcript accessible beneath for my fellow note-takers or watch the complete video beneath.
Good Strikes & Digital Possession for Small Enterprise
Kinsey Soderberg: Hello, peg. Thanks a lot for approaching the Podcast. I am so excited to convey you on the present.
Peg Fitzpatrick: I’m so excited to be right here, and I like the title of your podcast. Who would not wanna really feel good? I like that.
Kinsey Soderberg: Thanks. I do know. Yeah, it was so humorous, coming to that title. ‘trigger it undoubtedly, you understand how beginning out in entrepreneurship is, it is simply you are attempting all of the issues, you are throwing spaghetti on the wall and it took me a few 12 months to land on that title really feel good social.
Kinsey Soderberg: However then once I did every thing simply began to click on and stuff. I admire you saying that, however I do wish to share with our viewers who you’re. I already launched you just a bit bit within the intro, however I might love to listen to from you. Who’re you, what do you do? Who do you serve?
Peg Fitzpatrick: Such existential questions. Who am I? I used to be born, no, I am simply kidding. That simply jogs my memory of Steve Martin, the jerk. Sufficient, you already know that film, however it’s so humorous. Are you aware that film?
Kinsey Soderberg: Yeah. I noticed it like some time
Peg Fitzpatrick: Yeah it is an, it is a, it is an older film, however it’s very humorous. So I my title is Peg Fitzpatrick. I have been in social media occurring, [00:01:00] 14 years that I have been working as a social media skilled. So I have been round for some time. I’ve seen lots of issues. I’ve labored. For one firm this complete complete time. Lots of what I train ties again to one thing I feel is important: digital possession for small enterprise.
Peg Fitzpatrick: Nevertheless it wasn’t full-time initially. So I’ve executed lots of aspect initiatives, together with writing a pair books. However I’ve labored with different corporations. I’ve labored with Man Kawasaki. I labored with Canva as their first head of social technique once they had been a bit of child startup that no one heard of.
Peg Fitzpatrick: After which I’ve labored with lots of different manufacturers. I’ve labored with Audi and Motorola doing like product lunches. I labored with TJ Maxx doing this actually nice occasion that they’d. I got here and spoke with Barbara Corcoran and Layla Ali, which was. Wonderful. And I’ve simply, I’ve really been on social media all this time utilizing all of the issues, attempting all of the issues, seeing what works and my my objective is to assist small companies be taught social media in a manner that is simple to grasp and never overwhelming.
Peg Fitzpatrick: So the those who I serve are [00:02:00] principally small enterprise homeowners, which is principally the identical individuals who hear. Hey, small enterprise homeowners.
Kinsey Soderberg: Oh yeah, you’re chatting with our
Kinsey Soderberg: With making social media much less overwhelming and simpler. ‘trigger undoubtedly that’s like simply a type of issues I really feel like each enterprise proprietor goes by means of. Until, you begin out eager to be a social media supervisor, however that was me. I went by means of the identical factor nonetheless, the place it is you are like, okay, I am gonna begin a enterprise, and you then’re like, whoa, I gotta be taught all of the issues impulsively.
Kinsey Soderberg: So we’re so excited to speak with you right this moment, however I do know you shared just a bit bit about your journey and the way you bought right here and stuff, however are you able to simply share a bit of bit extra about that? I like to listen to simply
Peg Fitzpatrick: Certain. What would.
Kinsey Soderberg: What that regarded like
Peg Fitzpatrick: Okay, so my very very first thing so the true begin I used to be out to dinner with my husband being just like the trophy spouse along with his firm that may be a German firm. So they are a German firm, however there’s like an American daughter firm of it. And they might ship over their advertising and marketing from Germany.
Peg Fitzpatrick: [00:03:00] And it actually did not hit proper for the American viewers. The translations from German to English weren’t nice, and their imaging that they use is completely completely different. It simply would not hit the identical. They only, every thing was completely different. We had been out to dinner within the north finish of Boston. I do not know if Boston in any respect, however it’s the very best Italian meals within the nation if however that is so good.
Peg Fitzpatrick: So we had been simply out to dinner ingesting wine, and then I began saying what I might do, we had been attempting to elucidate how the advertising and marketing must be a bit of completely different. And so I used to be like, that is what I might do if I used to be advertising and marketing the corporate. Within the us. So I began and it was principally like I simply began pitching all these concepts.
Peg Fitzpatrick: I might labored in conventional advertising and marketing earlier than this, earlier than there was social media. I had executed advertising and marketing for a corporation. I did the web site and I did electronic mail advertising and marketing and obtained individuals to join the programs that they did. I began pitching all these concepts and one of many issues was Fb, as a result of Fb was model new for, and I used to be like, you would do a Fb web page, you would re attain individuals.
Peg Fitzpatrick: It is this new factor. And so I simply began throwing all these concepts after which six months later they had been like, Hey, we wanna rent your spouse. And my husband was like, cool. So then he’s [00:04:00] they wanna rent you. And I used to be like, oh, I am sorry about that. I used to be like, I am gonna one hundred percent flip that off.
Peg Fitzpatrick: Sorry. I believed I had. I apologize.
Kinsey Soderberg: are good.
Peg Fitzpatrick: So principally they needed me to rent me to do all of the issues that I talked about, after which six months later was like, oh no. I needed to bear in mind. I used to be like, okay, so what I do know, I pitched Fb, I do know we talked about this, and the very first thing that I wanted to do was a product launch, which is one thing that lots of small companies must do.
Peg Fitzpatrick: So we had a brand new product and we’re gonna be at this actually huge. Occasion and we would have liked to fill the room. That was my first objective, was to get individuals to come back and study this new product. So I needed to simply, I began making issues on social media, creating content material to get individuals to enroll. By way of electronic mail so I might electronic mail them details about this.
Peg Fitzpatrick: So we went from having no electronic mail principally. We hadn’t had anyone even doing advertising and marketing within the US for just a few years, so I used to be ranging from scratch. And we went to this occasion in Las Vegas and we ended up having, we had a room [00:05:00] for 300, which looks like lots of people, proper? To get 300 individuals to come back to one thing.
Peg Fitzpatrick: So it was 300 individuals we would have liked to get, and we ended up having 500 individuals. We needed to get chairs in and it was standing room solely. In order that was the very very first thing I did for the corporate. After which I really did a presentation explaining like. The advertising and marketing plan for this new product. ‘trigger I created like advertising and marketing for the individuals to make use of for this new product too.
Peg Fitzpatrick: So we’re not a advertising and marketing firm, we do not promote advertising and marketing, however we do attempt to assist our prospects with their advertising and marketing. It isn’t one thing that we promote although, it is identical to a bonus worth add factor that we did. In order that was the very very first thing I did was an enormous product launch that was very profitable. So I used to be so grateful that truly labored.
Peg Fitzpatrick: However I simply. Found out find out how to do it. So I have been doing this so lengthy that there was by no means blogs or movies or podcasts. There was nothing to let you know find out how to do issues. I’ve all the time had to determine myself and discover ways to do it. My background is my main in faculty was [00:06:00] geography with and schooling with a minor in English.
Peg Fitzpatrick: So I do all of the issues. I like to journey for work and. Schooling, so I understand how to show individuals. That’s one thing I used to be very captivated with. So I like sharing that. So once I began, then I began my weblog the place I might share find out how to do issues. So my weblog has been round actually the identical period of time.
Peg Fitzpatrick: I feel I began it in 2000, oh 10, or it has been round for therefore lengthy. So my weblog has been round for a very long time and I’ve all the time simply written find out how to use social media productiveness suggestions, issues like that. So it is. I like educating individuals find out how to do issues ‘trigger it’s totally laborious as a small enterprise proprietor, to have the time to discover ways to do these items.
Peg Fitzpatrick: What you are promoting is your fundamental factor and you actually need to make use of most. And I am speaking to the choir for you. I do know, however you already know that it’s worthwhile to use the primary quantity of your inventive power. Simply power typically, creating no matter your product and companies is. After which studying advertising and marketing on prime of that could be very overwhelming.
Peg Fitzpatrick: After which whenever you discover out you [00:07:00] must create one million reels every week and you then’re like, all proper, I am completely out. I can not do that in any respect. So I actually identical to to interrupt it down for individuals that is the way you do that is the way you do that. In order that’s principally, the little journey of it.
Peg Fitzpatrick: And so from then I’ve simply, continued to simply work in social media, but additionally I’m a social media person. I additionally find it irresistible and use it myself. And I like I say, I by chance constructed my very own social platforms as a result of I used to be actually simply testing issues that I wanted for work. I did not wanna take a look at issues for the client for, for the.
Peg Fitzpatrick: For my employer. So I did issues by myself accounts and, which is a bit of bit completely different. Lots of social media managers now, they do not wanna do any social themselves in any respect. They’re like, I do not wanna do my social, I needn’t do my social. However I feel if individuals do not have their very own social, like how are you aware if they have been profitable?
Peg Fitzpatrick: That is my opinion on that. How do you are feeling about that?
Kinsey Soderberg: Oh my goodness. It is so humorous. Yeah, for [00:08:00] positive. That is undoubtedly an issue the place you are working all day on all this different stuff and you are like, oh, it is work. It occurs for me too, once I really feel like, okay as a solopreneur, simply working at dwelling alone, I’ve my canines and I speak to them on daily basis for positive.
Kinsey Soderberg: However I additionally deal with my Instagram tales as at any time when I might flip to a coworker and say one thing humorous, I am going to simply add it to my tales and stuff. So
Peg Fitzpatrick: That is an amazing,
Kinsey Soderberg: how,
Peg Fitzpatrick: actually smart way to consider tales, is that, ‘trigger I additionally work from home and I do the identical factor, however I by no means actually considered that. That is precisely an amazing clarification of find out how to do tales like
Kinsey Soderberg: For positive. And for me too, it simply makes me really feel like I am with
Kinsey Soderberg: Too, nonetheless whenever you’re identical to
Kinsey Soderberg: Stuff. However I additionally completely perceive, for me it is i, it is humorous when individuals are like, you do social media issues, you are on social media on a regular basis, proper?
Kinsey Soderberg: Scrolling and utilizing it, and that is the place I am kinda like, Ooh, I am not typically, since you gotta set these
Peg Fitzpatrick: You do.
Kinsey Soderberg: However I really feel you with
Peg Fitzpatrick: However you are able to do that story, however you are able to do your story after which put your telephone away. That is the secret’s to not[00:09:00]
Kinsey Soderberg: yeah.
Peg Fitzpatrick: to essentially, for small enterprise homeowners to really feel like they must be on on a regular basis on social media on a regular basis is simply flawed. They cannot, I. You should not since you would waste your mind energy.
Peg Fitzpatrick: You simply gotta do your factor put up. For those who’re posting reply like keep round for a bit of bit after which get to work in your actual work.
Kinsey Soderberg: Sure. Oh my gosh. Okay, so it is a big theme for me this 12 months. And guys, I am simply gonna embrace our really feel good social viewers for us this 12 months, guys. Is. I have been actually attempting to do is remind myself consistently that like Instagram, whereas essential and social media typically, whereas essential isn’t the most important cash shifting needle for my enterprise, for me as just like the. Solopreneur and attempting to love, additionally particularly doing all of the issues myself for essentially the most half, like actually realizing the place I am spending my power, my time, my cash, and giving it, giving every job like the quantity of consideration and power it [00:10:00] deserves. And so for me and social media particularly Instagram is such a shiny object, I really feel like I simply get sucked.
Peg Fitzpatrick: I do know.
Kinsey Soderberg: into being like, that is so essential with going viral with rising or falling. It is such like an arrogance metric. Factor. So I have been attempting to consistently remind myself to spend extra power on the podcast, spend extra power creating the merchandise, the e-mail checklist, after which present up on Instagram, however make it as simple as doable for myself.
Kinsey Soderberg: So
Peg Fitzpatrick: Precisely.
Kinsey Soderberg: your suggestions, woman. Like how do you navigate that in your individual enterprise and what do you must share with
Peg Fitzpatrick: I do the identical issues as a result of I do. I do have a full-time job and I agree with you. Instagram isn’t the place that you just’re gonna make your cash. I do not assume it is the place any small companies are making all their cash. I feel it is nice to be there. It is essential to have social presences, however.
Peg Fitzpatrick: Each put up that you just do doesn’t hyperlink to your web site and folks aren’t gonna go, when you’ve got a store and you are able to do the buttons, there’s methods to do issues, however principally it is model consciousness and being seen, which is essential, however it’s not making you [00:11:00] cash. So it’s actually essential to interrupt down the issues which might be making you cash and spend much less time.
Peg Fitzpatrick: You’ll be able to nonetheless have a presence with out having to be there on a regular basis. You understand the, I feel I. Meta has been dangerous for individuals’s psychological well being which might be on social media. While you take a look at the way in which that they need you to handle your model Fb web page, they’ve a bit of relevancy rating for like how briskly you answered individuals’s questions.
Peg Fitzpatrick: Might you trigger extra stress for individuals? That is horrible. Like what different trade has that form of metric? After which your Fb web page is not gonna do if you happen to did not reply one thing instantly. It is laborious sufficient individuals like do not do this to us. So I do really feel like the identical, the way in which that you just do is that you just shouldn’t be spending all of your time on Instagram or any of the opposite, or TikTok.
Peg Fitzpatrick: Each of them are. Each of them are time sucks. Each of them suck you in. You find yourself losing lots of time. It actually can. Knock your confidence if you happen to simply get the comparability, stealing your, you assume, oh, they’re doing it higher. I should not [00:12:00] even attempt. They’ve extra followers.
Peg Fitzpatrick: They, you must identical to, if you happen to can simply flip off the, disguise your legs, disguise all of the stuff on the again finish, and. Do not stress out about it a lot. Do the very best that you are able to do with the time that you’ve got, after which go do the actually essential work, which is your corporation, whether or not it is your podcast, you must take a look at it like, did I spend time doing constructive?
Peg Fitzpatrick: Did I discover friends? Did I write questions? Did I take a look at their social media? To see what’s attention-grabbing? There’s lots of issues as a podcast host, that is a, there’s lots of work, you are. Not solely simply that, then you have got the advertising and marketing of your podcast, you have got all these items.
Peg Fitzpatrick: There is a million, million issues as a podcast I haven’t got a podcast, however I ran a podcast for 4 years, so I completely perceive like all of the issues that you must do. And being on Instagram, whereas it is essential, when you’ve got that concept and you’ve got a bit of factor that you just wanna share, say you simply.
Peg Fitzpatrick: We’re enhancing your podcast and also you discovered one thing new to make a cool like graphic or one thing like that, and also you wanna share Hey, I simply tried this new factor. Do your story for it. [00:13:00] Put your telephone down and put it away. I feel placing your telephone away is a extremely essential factor. For those who can simply even put it outta sight as a result of the interruptions, the fixed interruptions.
Peg Fitzpatrick: And I’ve a extremely unhealthy downside with electronic mail too. I am a extremely unhealthy electronic mail checker. I examine on a regular basis. I over examine, like Outlook provides you little experiences and Outlook was like, we expect you would be extra productive if you happen to checked your electronic mail checklist. That was their little
Kinsey Soderberg: cease utilizing me a lot.
Peg Fitzpatrick: That was their ai, their little AI suggestion to me.
Peg Fitzpatrick: And I used to be like that is a superb notice for myself. So I really feel prefer it’s the identical factor, like several of the issues which might be simply when you ought to be specializing in one thing and one thing else oh, I’m wondering if this occurred or that occurred, particularly we had the controversy final night time and I turned off all my stuff.
Peg Fitzpatrick: I went to mattress, I got here again and Taylor Swift had endorsed Kamala, and I used to be like, oh, I can not consider I missed that. I used to be like, however I am glad I missed that. ‘trigger it was like later at night time and I had, I used to be in mattress and I used to be asleep.
Peg Fitzpatrick: It was tremendous that I noticed it later. I lit it was tremendous,
Kinsey Soderberg: yeah.[00:14:00]
Peg Fitzpatrick: We will undoubtedly, and schedule it.
Peg Fitzpatrick: Schedule the instances. I like to recommend on a regular basis in my guide and simply on my weblog and once I’m speaking about issues, is to simply schedule that little little bit of time to examine issues within the morning after which. Put it away, after which later on the finish of the day, examine issues once more. Put it away. Doesn’t must be a very long time.
Peg Fitzpatrick: You do not have to spend so much of time scrolling, however you must examine your direct messages and simply examine to see when you’ve got any feedback on your entire social. That’s actually essential, however I do not assume it is so essential that it’s worthwhile to lose your focus from different stuff. To do it. And I haven’t got notifications on my telephone for something as a result of that pulls your focus too.
Peg Fitzpatrick: I feel it is so laborious. I feel put up pandemic we’re, we nonetheless are all combating to simply focus and be in our zone, do not you assume so?
Kinsey Soderberg: Oh, fully. Yeah. I imply I feel all of it identical to begins with like consciousness and simply getting interested by your habits and [00:15:00] then you can also make constructive modifications and make little tweaks at a time to cease doing little issues and stuff. And in addition, I like what you introduced up about like feelings, tying feelings.
Kinsey Soderberg: To love form of every thing we do. I feel being conscious of not identical to your habits, but additionally like realizing the feelings which might be tied to these habits. Like I all the time speak about, one of many issues that bothers me a lot about social media particularly and why I attempt to concentrate on the platforms that I am utilizing and the way in which I’m consuming content material.
Kinsey Soderberg: I attempt to spend my time consuming podcasts or consuming even Pinterest as
Kinsey Soderberg: Higher than Instagram
Peg Fitzpatrick: Yep.
Kinsey Soderberg: you are scrolling by means of Instagram and you haven’t any management or TikTok or Fb. You haven’t any management over what you are about to see,
Peg Fitzpatrick: Yeah,
Kinsey Soderberg: you will be feeling good like impulsively.
Kinsey Soderberg: And you then’ll see some doom scroll put up and
Peg Fitzpatrick: I do know
Kinsey Soderberg: my, your emotion,
Peg Fitzpatrick: it does.
Kinsey Soderberg: can fully change for your entire day. And it is simply you want to concentrate on.
Kinsey Soderberg: Like begin making [00:16:00] little constructive modifications right here and there, and slowly it will turn out to be simpler, I
Peg Fitzpatrick: Pinterest is one hundred percent the very best for that, essentially the most constructive place to be. And
Peg Fitzpatrick: Greater than another social platform, actually learns what you wish to see. For those who get a brand new passion and also you’re on the lookout for stuff, it exhibits you stuff. I went gluten free. Final January like one hundred percent gluten-free.
Peg Fitzpatrick: And it solely exhibits me gluten-free recipes now for every thing. I am like, thanks. And that looks like a small factor, however it’s really a giant factor. It is it, it is it is some methods creepy and all of them are creepy ‘trigger they’re monitoring every thing we do. However I’m going onto Pinterest, you do not have to fret about.
Peg Fitzpatrick: Commenting or something like that. And you’ll search for inspiration for precisely what you are on the lookout for. It will, and you then’ll see extra of it the subsequent time you come on. However it’s actually, they try to be a constructive place. And their objective is so that you can discover issues after which. Get off Pinterest and go do it.
Peg Fitzpatrick: Their complete motto is go do issues that you just discover in Pinterest. Do not simply [00:17:00] keep right here and take a look at it. So I am really within the Pinterest creator group, which is a particular Pinterest factor that they’ve the place I am in with like different creators, I am actually the one social media particular person, all people else is style bloggers or meals bloggers or issues like that.
Peg Fitzpatrick: However so I get to see a bit of bit extra of what they, what they speak about behind the scenes on Pinterest, however it’s all the time been that manner. It is all the time the quietest place so far as like social chatter goes. You have all the time had, you have had the flexibility to ship messages there, however actually nobody does it.
Peg Fitzpatrick: And you’ll touch upon pins, however. That is actually not that huge of a factor both. So I do love Pinterest for that. And I additionally get far more visitors to my weblog from Pinterest than I do from anything. It has been my primary visitors driver for visibility for a decade, actually. So I all the time attempt to simply inform myself, why are you spending a lot time on one thing that is not supplying you with as a lot?
Peg Fitzpatrick: Traction, which is Instagram and TikTok, as a result of you possibly can’t [00:18:00] click on to something, except it is a story and you’ve got the hyperlink there. However on Pinterest, you can also make each single pin hyperlink to your podcast, hyperlink to your web site, hyperlink to your electronic mail signup. So each single pin is actionable, whether or not it is a video or a graphic.
Peg Fitzpatrick: And it is the one. Social platform, which it is actually not a social platform. It is a guide, my advertising and marketing web site, they are saying. However we lump it into the social media class, however it, I get much more interplay from that. And I am consistently telling myself I ought to spend equal time on my Pinterest stuff as I do on my Instagram.
Peg Fitzpatrick: And for Pinterest, they’re like, if you happen to can create one new authentic piece of content material every week. They’re pleased. One piece of content material, only one quick video or one, one graphic, they usually’re like, are you able to do this? I am like, oh my God. One factor you do not hear that for Instagram. Simply put up one factor and so it is actually good to consider when you’ve got, if you happen to small enterprise will be there, if you happen to’re constructing an inventory, if you happen to’re, no, I do not. There’s [00:19:00] completely different sorts of small companies, so some companies match rather well with Pinterest and a few possibly a bit of bit extra of a problem, however. Each trade is on there and each form of inspiration is on there.
Peg Fitzpatrick: So if you happen to really feel prefer it’s not good in your firm proper now, it is nonetheless good for inspiration. So you possibly can go get doom much less, doom, much less inspiration. I.
Kinsey Soderberg: checklist social media. That must be their like slogan doom checklist. I find it irresistible. Okay, earlier than I allow you to go, I do exactly wanna ask, as a result of you have got been on this world for, fairly just a few years and you have seen so many various modifications on all of the platforms for positive. Simply it is loopy how a lot even simply Instagram has modified, however simply all your entire world of social media and social media advertising and marketing and and I feel individuals are feeling actually overwhelmed and actually confused about okay, like there’s all this recommendation I have been listening to, however then the recommendation modifications after which there’s like different recommendation and opposing recommendation and stuff. So what’s your recommendation like this [00:20:00] 12 months,
Peg Fitzpatrick: Okay,
Kinsey Soderberg: proper now?
Kinsey Soderberg: What do you assume individuals must be doing on the subject of social media advertising and marketing?
Peg Fitzpatrick: this is the factor. I like social media and I have been on it eternally, however the primary factor is to just remember to personal. What you are creating. So having your individual web site is the one factor that you just, in your electronic mail checklist, these are two issues that you may develop and construct that you’ll, you have got management of. Regardless that you are on a electronic mail service, you possibly can nonetheless obtain your checklist of your electronic mail checklist.
Peg Fitzpatrick: So if I see lots of people now they usually construct their complete enterprise on TikTok or Instagram, and these issues can disappear.
Peg Fitzpatrick: I used to be on Google Plus, which is a platform. I do not know if you happen to even bear in mind the final podcast it was on. She was like, I do not even know what that’s. That is how lengthy it has been gone.
Peg Fitzpatrick: However I labored very laborious on that and I had one million and a half followers on Google Plus I. 1,000,000 and a half, which is lots of followers. And I did lead individuals to my electronic mail checklist and I did lead individuals to my weblog. However Google removed that. And on the time it was, it by no means reached the degrees of different social [00:21:00] platforms, despite the fact that it had lots of nice options to it.
Peg Fitzpatrick: There was tons of individuals there. It was linked with Google and YouTube and every thing else. So individuals had been like, this is not going wherever. It is Google. They did, they closed it. So issues can go away. Your podcast, you host it someplace, there’s lots of completely different podcast hosts, so you’ll be capable of transfer issues round ‘trigger you personal your recordings.
Peg Fitzpatrick: So I suppose podcast is one other factor that you may personal, proper? As a result of
Kinsey Soderberg: Yeah. Yeah, I
Peg Fitzpatrick: you would transfer that if you happen to needed.
Kinsey Soderberg: Completely.
Peg Fitzpatrick: so your podcast, once more, one other great point, however you simply wanna just remember to’re not creating issues on another person’s property as a result of they will shut it at any time. So you possibly can’t rely simply on having an Instagram account and making a hyperlink and bio, like touchdown web page on, with Hyperlink Tree or milkshake or any of these widespread issues.
Peg Fitzpatrick: These are good issues to have, but when these. Disappear, then you do not have that. You are gonna lose all these followers and TikTok, they’re consistently speaking about how, when you’ve got it in your telephone, the Chinese language [00:22:00] are monitoring every thing in your telephone. And that may be a hundred % true. The federal government continues to be taking a look at in the event that they’re gonna, shut it down or make it.
Peg Fitzpatrick: Be American owned or no matter. So the primary factor that I all the time say is that it’s worthwhile to just remember to personal what you are creating and that it is sustainable. That it isn’t one thing that might disappear as a result of your Pinterest might disappear. Your Instagram, your TikTok, any of these issues. So that you wanna be sure to’re constructing an electronic mail checklist and your emailing individuals and you would have a easy web site, so you would have your fundamental stuff on there.
Peg Fitzpatrick: After which when you’ve got a podcast, you do personal that as effectively. So simply just remember to personal. One thing that you just’re creating that is gonna home every thing that you’ve got. ‘trigger I really feel like
Kinsey Soderberg: sure.
Peg Fitzpatrick: it is all the time been, and it is the identical that it ever has been. I’ve stated that because the very starting that you just want an internet site and I feel blogs aren’t as widespread now.
Peg Fitzpatrick: So individuals are like I do not want a weblog, however you continue to want an internet site as a result of that is the place individuals are gonna search on Google they usually’re gonna hopefully discover you.
Kinsey Soderberg: [00:23:00] Yep. Sure. That is such an amazing recommendation. Simply and it is identical to you simply stated, it is lengthy lasting recommendation. It is strong recommendation. I like, I simply began asking that query by saying the platforms are all the time altering and the recommendation is all the time altering. The opinions, all of the issues are all the time altering. However like having that strong basis of content material that you just personal, of getting your on-line like dwelling,
Kinsey Soderberg: Is so essential and it is an amazing beginning place. And anytime in like your corporation or the historical past of social media, that is been so useful.
Kinsey Soderberg: And I all the time bear in mind too, I all the time prefer to say this, and this ties in with precisely what you simply stated as a result of that kind of content material that you just’re simply speaking about it. Lasts. Like my podcast, my content material lasts, blogs final even Pinterest pins final. Your web site lasts. Like I’ve individuals discovering me by means of my podcast from episodes from like 2019,
Peg Fitzpatrick: that loopy [00:24:00] as a result of they’re, ‘trigger they looked for one thing and also you talked about it,
Kinsey Soderberg: for one thing, I, it hopped up they usually nonetheless discovered it to be useful they usually’ll comply with me they usually’ll say, Hey, I’ve heard you thru your podcast.
Kinsey Soderberg: I listened to this episode. I used to be like. Actually? Wow. Okay. I forgot about that one. However that is what occurs and and so simply remembering to spend your time on the content material that issues and sure, I feel having a social media, Instagram or no matter presence is nice and essential and I actually love utilizing, that is coming full circle. Instagram for the neighborhood constructing, proper? I like specializing in sharing the stuff that it is such as you’re my greatest good friend. Like I am sharing a bit of behind the scenes, I am constructing my neighborhood, I am having conversations, however like the content material I spend time creating is that lengthy lasting stuff.
Peg Fitzpatrick: Precisely.
Kinsey Soderberg: cherished that recommendation. Thanks a lot for approaching the present. Peg, are you able to share with everybody the place they will discover you and discover any free sources you may
Peg Fitzpatrick: Certain. My weblog is peg fitzpatrick.com and I do have sources on there. So if there is a sources tab, there’s. [00:25:00] Downloads that our individuals love, so I’m going examine ’em out. I’ve a guide popping out referred to as The Artwork of Small Enterprise Social Media, A Blueprint for Advertising and marketing Success, and that’s accessible now for pre-order wherever you prefer to get books, and will probably be out in November.
Kinsey Soderberg: Superior. Oh my goodness. Thanks. And we’ll hyperlink issues within the present
Peg Fitzpatrick: Thanks.
Kinsey Soderberg: and I actually love this dialog.
Peg Fitzpatrick: too. Thanks.
