LinkedIn statistics are the finger on the heart beat of the skilled world. They offer us a glimpse into the developments and behaviors of thousands and thousands of working professionals. Plus, they assist us perceive LinkedIn’s influence on companies and organizations that use the platform for advertising and marketing, lead technology, hiring, and extra.
As we enter 2025, let’s have a look at some key LinkedIn statistics you should know to tell your LinkedIn social media technique.
Common LinkedIn statistics
Able to dive into the world of LinkedIn advertising and marketing? Listed below are the highest normal LinkedIn statistics you should know.
1. LinkedIn turns 23 years outdated in 2025
LinkedIn formally launched on Could fifth, 2003, simply 9 months earlier than Fb launched at Harvard. The platform was initially based by Reid Hoffman, who constructed the preliminary model in his front room.
Microsoft acquired LinkedIn in 2016, and right this moment, it leads a diversified enterprise with revenues from membership subscriptions, promoting gross sales, and recruitment options underneath Ryan Roslansky.
2. LinkedIn has 38 workplaces and greater than 18,500 workers
LinkedIn maintains a worldwide presence, with greater than 18,500 full-time workers figuring out of workplaces world wide.
3. LinkedIn workplaces are current in 38 cities worldwide
LinkedIn workplaces are situated in additional than 38 cities worldwide, together with 11 in the US.
4. LinkedIn is on the market in 36 languages
This permits many international customers to entry the community of their native language.
5. LinkedIn made greater than $16 billion in the course of the 2024 fiscal 12 months
In This autumn of FY2024, LinkedIn’s income elevated by 10% year-over-year, with the platform reporting file engagement and member development metrics.
6. Globally, girls symbolize almost 49% of LinkedIn’s international leadership
LinkedIn’s core values embrace a dedication to range, inclusion and belonging. As a business-focused social community, LinkedIn says, “We notice our accountability each on our platform and in our firm to create a extra equitable and inclusive world of labor.”
7. LinkedIn employed extra Black and Latino senior employees in 2024
In 2020, LinkedIn made a dedication to double the variety of U.S. Black and Latino senior particular person contributors (ICs), managers, and leaders by fiscal 12 months 2025. The platform ended FY2024 by hitting 124% of its aim for senior-level Black workers, although the aim for senior-level Latino workers sits at 82% as of this 12 months.
8. White and Asian employees make up the bulk of the LinkedIn workforce
The slim majority of LinkedIn’s workers (40.5%) are Asian, and 36.8% are White, with Black, Latino, and mixed-race populations making up smaller percentages.
9. Males make up 51.9% of LinkedIn’s workforce
Adopted carefully by girls at 47.6% of the workforce and 0.7% selecting to not disclose their gender.
10. Girls make up extra of the non-technical roles at LinkedIn
Girls maintain 57.6% of non-technical roles at LinkedIn, whereas males maintain simply over 40% of these roles. White girls make up the bulk (53%) of the non-technical positions held by feminine employees, whereas Asian males make up the bulk (63.8%) of technical roles held by males.
11. LinkedIn’s income elevated by 10% in Q1 of 2024
Within the first quarter of 2025, LinkedIn’s income elevated by 10% year-over-year (9% in fixed forex).
12. LinkedIn video viewership is up 36% year-over-year
Video continues to be a preferred format throughout social media platforms, with LinkedIn reporting weekly immersive video views elevated 6x quarter-over-quarter in Q1 FY25.
LinkedIn consumer statistics
Now that we’ve coated LinkedIn’s normal statistics, let’s look at some key consumer stats that each marketer ought to know.
13. LinkedIn has 1 billion members world wide
LinkedIn now has over 1 billion members worldwide, making it the biggest skilled networking platform on the planet. Nearly all of these customers are present in North America, then Asia-Pacific, then Europe, Latin America, and the Center East and Africa.
14. 56.4% of LinkedIn customers establish as males and 43.6% establish as girls
Males outnumber girls on LinkedIn total, however you’ll want to do a little analysis to grasp the make-up of your particular LinkedIn viewers. Be aware that LinkedIn doesn’t report any genders aside from male or feminine.
(Psstt! These are the most recent numbers LinkedIn’s reporting, however they’re as of January 2024.)
15. Over 74% of LinkedIn customers are from exterior the US
Whereas the US is LinkedIn’s greatest market, with over 230 million customers, the community has gained traction worldwide. Coming in second place is India with 143 million customers, adopted by Brazil with 81 million customers, and the UK with 41 million customers.
LinkedIn doesn’t report information about customers in Mainland China, although it does report 3 million customers in Hong Kong.
16. LinkedIn has members in 200 nations and areas worldwide
LinkedIn’s customers stay in additional than 200 hundred nations and areas world wide. This contains over 296 million in Europe, 72 within the Center East and Africa, 323 million within the Asia Pacific, and 183 million in Latin America.
17. Greater than 67 million firms are listed on LinkedIn
Equally, LinkedIn customers may also discover instructional alternatives by looking by means of the platform’s listing of greater than 136,000 colleges. Customers may also use LinkedIn to seek out mentors, construct skilled relationships, and community with potential employers.
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18. Most of LinkedIn’s visitors comes from the U.S.
Individuals proceed to be probably the most frequent guests to LinkedIn, with 32.48% of all net visitors coming from the US. India follows behind at 9.2%, signaling its sizable affect in international skilled networking.
19. Hirers who use AI-assisted messages see a 44% increased acceptance fee
LinkedIn continues so as to add new AI-powered options to assist rework how folks “promote, be taught and rent.” These instruments are designed to assist hirers discover certified candidates quicker by tackling probably the most time-consuming duties
20. 32% of U.S. adults use LinkedIn
Based on Pew Analysis, 32% of U.S. adults report utilizing LinkedIn. This locations LinkedIn beneath different high social websites like YouTube, which took first place at 85%, and Fb, which got here in second with 70%.
21. Individuals aged 30 to 49 used LinkedIn probably the most
LinkedIn is extra widespread with older demographics, which is smart when you consider the broader skilled market. Information reveals that within the U.S., 41% of adults aged 30 to 49 report utilizing the platform, in comparison with simply 15% of these 65 and older.
22. Educated Individuals are extra doubtless to make use of LinkedIn
Pew Analysis discovered that LinkedIn is extra widespread amongst college-educated Individuals. 54% of Individuals with a bachelor’s diploma report utilizing the platform, whereas solely 31% who’ve some school training say the identical.
These with much less training or with no highschool diploma make up solely 12% of the platform.
LinkedIn utilization stats
The most recent LinkedIn utilization stats are in, and so they may even change the way you see this platform.
23. LinkedIn members devour ~138 hours of studying content material each minute
LinkedIn members collectively spend round 138 hours each minute partaking with skilled studying content material, highlighting the platform’s vital position in talent growth and steady training.
24. 7 persons are employed each minute by means of LinkedIn
That is up from 6 folks per minute in 2024.
25. Greater than 9K LinkedIn members apply for jobs each minute
To place this already outstanding determine in perspective, that’s 540,000 purposes per hour, 12.9 million per day, and greater than 90 million per week.
26. Roughly 40% of EU LinkedIn customers log in each month
LinkedIn didn’t historically share lively consumer counts, however because of the EU’s Digital Providers Act, the platform now publishes common updates on EU consumer counts.
Platform use when in comparison with complete customers in EU member states stays excessive: as much as 80% of Finland’s a million customers log in every month, whereas 5 million of the Netherlands’ eleven million complete members are month-to-month lively customers.
27. 51.9 million logged-in customers within the EU go to LinkedIn each month
Between January and June 2024, a month-to-month common of 51,900,000 logged-in customers and 192,900,000 logged-out customers visited LinkedIn’s companies within the EU.
28. 1.6 billion folks go to LinkedIn each month
Not solely is LinkedIn widespread when it comes to membership, but it surely additionally sees a big quantity of visitors. In reality, 1.6 billion folks go to LinkedIn each month.
29. 40% of LinkedIn guests organically interact with a web page each week
Natural engagement is difficult to come back by nowadays. However based on LinkedIn’s inside information, 40% of holiday makers interact with a web page organically every week. That’s a powerful statistic demonstrating the platform’s endurance and relevance out there.
30. There are greater than 41,000 abilities listed on LinkedIn
LinkedIn has over 41,000 abilities listed, making it a superb useful resource for employers trying to discover simply the appropriate candidate.
LinkedIn promoting statistics
Have your pockets prepared as a result of, by the point you end studying these LinkedIn promoting statistics, you’ll be prepared to start out operating campaigns.
Should you’re new to utilizing paid options on LinkedIn, we’ve acquired an entire information to LinkedIn advertisements to get you began.
31. LinkedIn advert income is predicted to achieve $10.35 billion USD by 2027
LinkedIn Advertising Options, the department of the platform devoted to serving to companies develop with advertisements, generated greater than $5 billion in income for the primary time in July of 2022. This quantity is predicted to surpass $10.35 billion within the subsequent two years.
32. Vertical advertisements on LinkedIn drive 31% extra engagement than horizontal advertisements
Not solely do vertical advertisements take up extra actual property in your target market’s feeds, however additionally they take pleasure in an 11% increased CTR.
33. Humorous content material earns 65% extra engagement on LinkedIn
When in comparison with non-humorous content material, humorous LinkedIn advertisements earn 65% extra engagement and a 42% increased lead technology kind fill fee.
34. Show and video advertisements can enhance model favorability and buy consideration
Based on LinkedIn, video and show advertisements can have a big influence on model KPIs like favorability, intent and buy consideration
Video advertisements, specifically, have the potential to make a big effect — however provided that they’re finished effectively.
35. Manufacturers have seen a 33% improve in buy intent ensuing from advert publicity on LinkedIn
Entrepreneurs can profit from LinkedIn’s means to attach with members early within the advertising and marketing funnel by means of customers partaking with model posts and sharing them on their feeds. The sort of publicity has introduced manufacturers improve as excessive as 33%.
36. Entrepreneurs see as much as 2x increased conversion charges on LinkedIn
LinkedIn’s vary of instruments for viewers concentrating on means web site visits originating from the platform usually tend to improve conversions on B2B websites. Conversion charges stay excessive this 12 months—make the most of them.
37. LinkedIn Advertising additionally brings 2x increased engagement charges
An in-depth evaluation of LinkedIn promoting statistics revealed that advertisements made by means of LinkedIn Advertising Options produce twice the engagement fee in comparison with natural. For extra insights on leveraging LinkedIn in your advertising and marketing efforts, take a look at this text on LinkedIn advertising and marketing instruments.
38. Adverts utilizing LinkedIn’s conversion monitoring instrument see a 13.5% decrease value per acquisition
LinkedIn stats present that whenever you use their conversion monitoring instrument, the associated fee per acquisition (CPA) is 13.5% decrease than when not utilizing it. This instrument helps companies observe conversions from LinkedIn Adverts and provides them extra perception into which campaigns are working finest for them.
39. Members on LinkedIn have 2x the shopping for energy of the typical on-line viewers
LinkedIn customers have higher-than-average shopping for energy in comparison with different on-line audiences. This makes it an excellent platform for companies trying to goal clients who usually tend to make purchases.
LinkedIn enterprise statistics
Subsequent up in our LinkedIn statistics round-up, let’s discover the LinkedIn enterprise statistics driving the skilled world this 12 months.
40. 4 out of 5 folks on LinkedIn “drive enterprise selections”
LinkedIn’s chief promoting level for entrepreneurs is its means to focus on an viewers by their job, not simply their demographics. This permits B2B entrepreneurs, specifically, to achieve the decision-makers.
41. Greater than 67 million firms are listed on LinkedIn
In case you are nonetheless on the fence about utilizing LinkedIn for enterprise, it’s possible you’ll be within the minority. Information reveals that 67 million firms have a LinkedIn web page, and rising.
42. 82% of B2B entrepreneurs see success on LinkedIn
In comparison with different social channels, LinkedIn has been probably the most profitable platform for B2B entrepreneurs. In reality, 82% of B2B entrepreneurs have reported their biggest success on LinkedIn.
43. LinkedIn customers submit a median of 6 instances per week
Hootsuite partnered with information science company Important Fact for a complete evaluation of over 1 million social posts — throughout industries and social networks — and located that the majority LinkedIn customers submit virtually on daily basis of the week.
44. 40% of LinkedIn customers interact with enterprise pages each week
LinkedIn audiences are additionally extremely engaged, with 40% of customers often partaking with enterprise pages every week.
45. LinkedIn pages that submit weekly see 5.6x extra follower development
Companies that handle to submit weekly see a big enhance of their follower development. LinkedIn studies that these companies expertise 5.6 instances extra development than pages that don’t submit as typically.
Undecided what to submit on LinkedIn? Right here’s a information on what to submit to develop your community and enhance engagement.
46. Greater than 1.6 million feed updates are considered every minute
Based on the platform, LinkedIn customers view over 1.6 million feed updates every minute, which implies loads of alternatives to increase your attain on the platform.
47. 85% of B2B entrepreneurs say LinkedIn gives one of the best worth
Based on a Content material Advertising Institute research, LinkedIn is the social platform of alternative for many B2B entrepreneurs, adopted Fb, YouTube, and Instagram.
48. 40% of B2B entrepreneurs say LinkedIn drives high-quality leads
LinkedIn customers can use skilled demographic information to focus on the appropriate folks based mostly on their job title, firm, trade, and seniority.
49. 68% of B2B entrepreneurs elevated their use of LinkedIn within the final 12 months
With nearly all of B2B entrepreneurs saying LinkedIn gives one of the best worth, it is smart that 31% of these customers elevated their use of LinkedIn within the final 12 months.
50. LinkedIn posts with photos see 2x increased remark charges
Organizations trying to get probably the most engagement from their posts ought to embrace a picture with every submit on LinkedIn. Customized picture collages (3-4 photos in a single submit) carry out particularly effectively, giving customers extra visible context and may also help increase your attain.
51. LinkedIn pages see greater than 2 billion interactions every month
Being current and lively on LinkedIn can open your model as much as a wider viewers. LinkedIn’s inside information reveals that LinkedIn members interact with LinkedIn Pages greater than 2 billion instances per 30 days.
Simply handle your LinkedIn Web page alongside your different social channels utilizing Hootsuite. From a single platform, you possibly can schedule and share content material (together with video), interact your community, and enhance top-performing content material.
