How are you aware the “proper” variety of engagements to anticipate in your social posts? Is 100 likes loads or somewhat? The reply is, it relies upon.
That’s the place social media benchmarks are available in. This industry-specific knowledge tracks the norms or averages for particular metrics like social media engagement and follower development. It offers you an understanding of how companies much like yours are doing — and a greater sense of what these 100 likes actually imply.
Hold studying to be taught extra in regards to the strategy of social media benchmarking. This submit contains up-to-date (This autumn 2024 & Q1 2025) benchmarks for key industries that can assist you perceive how your social outcomes stack up proper now.
A social media benchmark is an common consequence that serves as a commonplace by which different companies in the identical {industry} or class might be measured or judged. The benchmark is actually the norm for social media advertising and marketing success. Consider it as the extent of social media efficiency all companies inside a class ought to attempt to attain or exceed.
Social media benchmarks are vital as a result of they present context to your social media KPIs. There’s at all times worth to monitoring your personal social media metrics and development over time, even in isolation. However if you place that knowledge within the context of the bigger {industry} image, you’ll be able to higher perceive the place there are actual alternatives for enchancment.
You may also use benchmarks to set practical objectives expectations. Some industries (like leisure) will by nature have higher attain than others (like well being care). When what’s “regular” to your {industry}, you’ll be able to set affordable milestones that can help you obtain actual development with out burning out your social workforce.
#1 Social media instrument
Create. Schedule. Publish. Have interaction. Measure. Win.
Manually compiling dependable social media benchmarks by {industry} can contain a variety of very finicky and irritating analysis.
Fortuitously, Hootsuite Analytics has a built-in social media benchmarking instrument that permits you to evaluate the efficiency of your social accounts towards the typical of manufacturers in your {industry} with simply a few clicks.
To entry this new characteristic, head to Analytics inside your Hootsuite dashboard. Underneath Benchmarking within the the left menu, click on Business, then click on Choose your {industry} and select essentially the most related possibility from the drop-down menu.
Now you’ll be able to see how your outcomes evaluate to common efficiency stats inside your {industry}. You possibly can arrange customized timeframes, change between networks — Instagram, Fb, X (Twitter), LinkedIn, and TikTok — and search for benchmarks for the next metrics:
- Profile impressions
- Profile attain
- Followers
- Viewers development price
- Engagement price
- Video performs
- Posting frequency
- Clicks
- Shares
… and extra.
Additionally, you will discover assets to enhance your efficiency proper within the abstract part:
And, if you have to current your outcomes to your workforce, boss, or different stakeholders, you’ll be able to simply obtain your comparability report as a PDF file.
Social media benchmarks in training
Finest content material kind to submit on Fb
Within the training {industry}, albums carry out greatest on Fb at 5.2%.
Finest content material kind to submit on Instagram
Within the training {industry}, carousels carry out greatest on Instagram at 5.4%, providing an interactive approach for customers to view instructional content material.
Finest content material kind to submit on LinkedIn
Within the training {industry}, images and movies carry out equally effectively on LinkedIn at 3.0%, offering a visually interesting method to view instructional content material.
Finest content material kind to submit on TikTok
Within the training {industry}, movies carry out greatest on TikTok at 2.3%.
Finest content material kind to submit on X (Twitter)
Within the training {industry}, standing updates carry out greatest on X (Twitter) at 2.4%.
Follower development price in training
In case your social media technique revolves round rising your viewers, be sure to’re setting practical objectives.
On TikTok, instructional establishments noticed 2.28% weekly follower development in Q1 2025.
How typically must you submit on social media within the training {industry}?
Our analysis discovered that the training {industry} posts on X (Twitter) a mean of 10.1 instances per week.
Weekly frequency and engagement charges in training on Fb
Beneath, you’ll discover network-specific knowledge that illustrates how posting frequency corresponds to general engagement charges.
On Fb, efficiency relies upon extra on the content material you submit than on how typically you submit. Nevertheless, establishments that posted two instances noticed the next engagement price of two.97%.
Weekly frequency and engagement charges in training on Instagram
Within the training {industry} on Instagram, the very best engagement price of 4.52% is achieved with a weekly posting frequency of 28 posts.
Weekly frequency and engagement charges in training on LinkedIn
Within the training {industry} on LinkedIn, the very best engagement price of two.95% is achieved with a weekly posting frequency of 2-3 posts.
Weekly frequency and engagement charges in training on X (Twitter)
Within the training {industry} on X (Twitter), the very best engagement price of two.61% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in training on TikTok
Within the training {industry} on TikTok, the very best engagement price of two.94% is achieved with a weekly posting frequency of 5 posts.
For extra education-specific benchmarks, together with the perfect instances to submit, essentially the most participating content material codecs, and stats for extra main social networks, take a look at our devoted submit on social media benchmarks for training.
Social media benchmarks in leisure and media
Finest content material kind to submit on Fb
Within the leisure and media {industry}, albums carry out greatest on Fb at 2.6%, offering its viewers with organized content material.
Finest content material kind to submit on Instagram
Within the leisure and media {industry}, carousels carry out greatest on Instagram at 3.2%.
Finest content material kind to submit on LinkedIn
Within the leisure and media {industry}, the perfect content material kind on LinkedIn is movies, with the very best engagement of three.4%.
Finest content material kind to submit on TikTok
Within the leisure and media {industry}, the perfect content material kind on TikTok is movies, with the very best engagement of 1.8%.
Finest content material kind to submit on X (Twitter)
Within the leisure and media {industry}, the perfect content material kind on X (Twitter) are standing updates, with the very best engagement of 1.7%.
Follower development price in leisure and media
Instagram has the very best weekly follower development price, at 1.82%, which exhibits that it’s an important place to develop your community in leisure and media.
Right here is how different leisure and media profiles are doing in Q1 2025:
- TikTok: 1.51%
- Instagram: 1.82%
- LinkedIn: 1.08%
- X (Twitter): 0.15%
- Fb: 0.51%
How typically must you submit on social media within the leisure and media {industry}?
Our analysis discovered that the leisure and media {industry} posts on Fb essentially the most, 10.8 instances weekly, which is extra typically than on different social platforms.
Weekly frequency and engagement charges in leisure and media on Fb
Within the leisure and media {industry} on Fb, the very best engagement price of 1.75% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in leisure and media on Instagram
Within the leisure and media {industry} on Instagram, the very best engagement price of three.70% is achieved with a weekly posting frequency of 13 posts.
Weekly frequency and engagement charges in leisure and media on LinkedIn
Within the leisure and media {industry} on LinkedIn, the very best engagement price of two.51% is achieved with a weekly posting frequency of two posts
Weekly frequency and engagement charges in leisure and media on X (Twitter)
Within the leisure and media {industry} on X (Twitter), the very best engagement price of two.21% is achieved with a weekly posting frequency of 24 posts.
Weekly frequency and engagement charges in leisure and media on TikTok
Within the leisure and media {industry} on TikTok, the very best engagement price of 1.81% is achieved with a weekly posting frequency of 10 posts.
Social media benchmarks in monetary providers
Finest content material kind to submit on Fb
Within the monetary providers {industry}, albums carry out greatest on Fb at 2.4%.
Finest content material kind to submit on Instagram
Within the monetary providers {industry}, carousels carry out greatest on Instagram at 4.1%.
Finest content material kind to submit on LinkedIn
Within the monetary providers {industry}, images and movies carry out equally effectively on LinkedIn at 3.3%, offering a visually interesting method to view content material.
Follower development price in monetary providers
Instagram has the very best weekly follower development price at 2.26%, exhibiting it’s an important place to develop your community in monetary providers.
Right here is how different monetary service profiles are doing in Q1 2025:
- LinkedIn: 0.51%
- Instagram: 2.26%
- X (Twitter): 0.00%
- Fb: -0.61%
- TikTok: 0.98%
How typically must you submit on social media in monetary providers?
Our analysis discovered that monetary providers submit essentially the most on Fb with 5.9 posts per week.
Follower development price in monetary providers
In case your social media technique revolves round rising your viewers, be sure to’re setting practical objectives. Right here is how different FinServ profiles did in Q1 2025:
- Instagram: 2.26%
- LinkedIn: 0.51%
- X (Twitter): 0.00%
- Fb: 0.61%
- TikTok: 0.98%
Weekly frequency and engagement charges in monetary providers on Fb
In monetary providers on Fb, the very best engagement price of two.12% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in monetary providers on Instagram
Within the monetary providers on Instagram, the very best engagement price of 4.64% is achieved with a weekly posting frequency of 26 posts.
Weekly frequency and engagement charges in monetary providers on LinkedIn
Within the monetary providers on LinkedIn, the very best engagement price of three.44% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in monetary providers on X (Twitter)
Within the monetary providers on X (Twitter), the very best engagement price of two.06% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in monetary providers on TikTok
Within the monetary providers on TikTok, the very best engagement price of 1.58% is achieved with a weekly posting frequency of 4 posts.
Take a look at our devoted submit on social media benchmarks for FinServ for extra stats, together with the perfect instances to submit and essentially the most participating content material codecs.
Social media benchmarks in eating, hospitality, and tourism
Finest content material kind to submit on Fb
Within the eating, hospitality, and tourism {industry}, albums carry out greatest on Fb at 2.4%
Finest content material kind to submit on Instagram
Within the eating, hospitality, and tourism {industry}, carousels carry out greatest on Instagram at 3.7%.
Finest content material kind to submit on LinkedIn
Within the eating, hospitality, and tourism {industry}, movies carry out greatest on LinkedIn at 4.5%.
Finest content material kind to submit on TikTok
Within the eating, hospitality, and tourism {industry}, movies carry out greatest on TikTok at 1.3%.
Finest content material kind to submit on X (Twitter)
Within the eating, hospitality, and tourism {industry}, replies and standing updates carry out equally effectively on X (Twitter) at 2.0%.
Follower development price in eating, hospitality, and tourism
TikTok has the very best weekly follower development price at 18.75%, exhibiting it’s an important place to develop your community in eating, hospitality, and tourism.
Right here is how different eating, hospitality, and tourism profiles are doing in Q1 2025:
- LinkedIn: 0.45%
- Instagram: 1.10%
- TikTok: 18.75%
- Fb: 9.11%
- X (Twitter): 0.00%
How typically must you submit on social media within the eating, hospitality, and tourism {industry}?
Our analysis discovered that the eating, hospitality, and tourism {industry} posts on Fb and Instagram extra typically than on different social platforms, with 9.9 posts on Fb and 11.9 posts on Instagram weekly.
Weekly frequency and engagement charges in eating, hospitality, and tourism on Fb
Within the eating, hospitality, and tourism {industry} on Fb, the very best engagement price of 1.58% is achieved with a weekly posting frequency of 17 posts.
Weekly frequency and engagement charges in eating, hospitality, and tourism on Instagram
Within the eating, hospitality, and tourism {industry} on Instagram, the very best engagement price of three.52% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in eating, hospitality, and tourism on X (Twitter)
Within the eating, hospitality, and tourism {industry} on X (Twitter), the very best engagement price of two.14% is achieved with a weekly posting frequency of 8 or 10 posts.
Weekly frequency and engagement charges in eating, hospitality, and tourism on TikTok
Within the eating, hospitality, and tourism {industry} on TikTok, the very best engagement price of 1.36% is achieved with a weekly posting frequency of two posts.
Social media benchmarks in authorities
Finest content material kind to submit on Fb
In government-related providers, albums carry out greatest on Fb at 3.6%
Finest content material kind to submit on Instagram
In government-related providers, carousels carry out greatest on Instagram at 5.0%
Finest content material kind to submit on LinkedIn
In government-related providers, images carry out greatest on LinkedIn at 2.8%.
Finest content material kind to submit on TikTok
In government-related providers, movies carry out greatest on TikTok at 1.6%.
Finest content material kind to submit on X (Twitter)
In government-related providers, standing updates carry out greatest on X (Twitter) at 1.8%.
Follower development price in government-related providers
Instagram has the very best weekly follower development price at 2.17%, exhibiting it’s an important place to develop your community in government-related providers.
Right here is how different authorities profiles are doing in Q1 2025:
- LinkedIn: 0.39%
- Instagram: 2.17%
- X (Twitter): 0.00%
- Fb: 1.38%
- TikTok: 0.70%
How typically must you submit on social media for government-related providers?
Our analysis discovered that government-related providers submit on Fb extra typically than on different social platforms—a mean of 16.1 instances per week.
Weekly frequency and engagement charges in government-related providers on Fb
For presidency-related providers on Fb, the very best engagement price of two.32% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in government-related providers on LinkedIn
For presidency-related providers on LinkedIn, the very best engagement price of two.80% is achieved with a weekly posting frequency of three posts.
Weekly frequency and engagement charges in government-related providers on X (Twitter)
For presidency-related providers on X (Twitter), the very best engagement price of two.03% is achieved with a weekly posting frequency of two posts.
Social media benchmarks in healthcare
Finest content material kind to submit on Fb
Within the healthcare {industry}, albums carry out greatest on Fb at 3.8%
Finest content material kind to submit on Instagram
Within the healthcare {industry}, carousels carry out greatest on Instagram at 4.5%.
Finest content material kind to submit on LinkedIn
Within the healthcare {industry}, images carry out greatest on LinkedIn at 3.4%.
Finest content material kind to submit on TikTok
Within the healthcare {industry}, movies carry out greatest on TikTok at 1.0%.
Finest content material kind to submit on X (Twitter)
Within the healthcare {industry}, standing updates carry out greatest on X (Twitter) at 2.3%.
Follower development price in healthcare
Instagram has the very best weekly follower development price at 1.10%, exhibiting it’s an important place to develop your community in healthcare.
Right here is how different healthcare profiles are doing in Q1 2025:
- LinkedIn: 0.94%
- Instagram: 1.10%
- Fb: 10.11%
- TikTok: 1.82%
- X (Twitter): 0.00%
How typically must you submit on social media within the healthcare {industry}?
Our analysis discovered that the healthcare {industry} posts on Fb extra typically than on different social platforms — a mean of 11.4 instances per week.
Weekly frequency and engagement charges in healthcare on Fb
Within the healthcare {industry} on Fb, the very best engagement price of two.22% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in healthcare on Instagram
Within the healthcare {industry} on Instagram, the very best engagement price of three.89% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in healthcare on LinkedIn
Within the healthcare {industry} on LinkedIn, the very best engagement price of three.61% is achieved with a weekly posting frequency of 20 posts.
Weekly frequency and engagement charges in healthcare on X (Twitter)
Within the healthcare {industry} on X (Twitter), the very best engagement price of two.65% is achieved with a weekly posting frequency of 28 posts.
Weekly frequency and engagement charges in healthcare on TikTok
Within the healthcare {industry} on TikTok, the very best engagement price of 1.03% is achieved with a weekly posting frequency of seven posts.
For extra healthcare-specific analysis, together with the perfect instances to submit, essentially the most participating content material codecs, and stats for extra main networks, take a look at our devoted submit on healthcare social media benchmarks.
Social media benchmarks in actual property, authorized, and different skilled
Finest content material kind to submit on Fb
In the actual property, authorized, and different skilled industries, albums carry out greatest on Fb at 2.9%
Finest content material kind to submit on Instagram
In the actual property, authorized, and different skilled industries, carousels carry out greatest on Instagram at 4.1%.
Finest content material kind to submit on LinkedIn
In the actual property, authorized, and different skilled industries, movies carry out greatest on LinkedIn at 4.0%.
Follower development price in actual property, authorized, and different skilled industries
TikTok has the very best weekly follower development price at 1.62%, exhibiting it’s an important place to develop your community in the actual property, authorized and different skilled industries.
Right here is how different skilled profiles are doing in Q1 2025:
- LinkedIn: 0.90%
- Instagram: 0.97%
- X (Twitter): 0.00%
- Fb: 1.60%
- TikTok: 1.62%
How typically must you submit on social media in the actual property, authorized, and different skilled industries?
Our analysis discovered that the skilled {industry} posts on Fb extra typically than on different social platforms — a mean of 11.6 instances per week. X (Twitter) follows with 10.2 posts per week.
Weekly frequency and engagement charges in the actual property, authorized, and different skilled industries on Fb
In the actual property, authorized, and different skilled industries on Fb, the very best engagement price of two.09% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in the actual property, authorized, and different skilled industries on Instagram
In the actual property, authorized, and different skilled industries on Instagram, the very best engagement price of 4.23% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in the actual property, authorized, and different skilled industries on LinkedIn
In the actual property, authorized, and different skilled industries on LinkedIn, the very best engagement price of three.36% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in actual property on X (Twitter)
In the actual property {industry} on X (Twitter), the very best engagement price of 1.88% is achieved with a weekly posting frequency of three posts.
Weekly frequency and engagement charges in actual property on TikTok
In the actual property {industry} on TikTok, the very best engagement price of 0.95% is achieved with a weekly posting frequency of three posts.
Social media benchmarks in retail
Finest content material kind to submit on Fb
Within the retail {industry}, albums carry out greatest on Fb at 1.9%.
Finest content material kind to submit on Instagram
Within the retail {industry}, carousels carry out greatest on Instagram at 3.6%.
Finest content material kind to submit on LinkedIn
Within the retail {industry}, movies carry out greatest on LinkedIn at 4.3%.
Finest content material kind to submit on TikTok
Within the retail {industry}, movies carry out greatest on TikTok at 1.6%.
Finest content material kind to submit on X (Twitter)
Within the retail {industry}, standing updates carry out greatest on X (Twitter) at 1.7%.
Follower development price in retail
Fb has the very best weekly follower development price at 2.43%, exhibiting it’s an important place to develop your community in retail.
Right here is how different retail profiles are doing in Q1 2025:
- Instagram: 1.02%
- Fb: 2.43%
- LinkedIn: 0.57%
- TikTok: 0.91%
- X (Twitter): 0.03%
How typically must you submit on social media within the retail {industry}?
Our analysis discovered that the retail {industry} posts on Fb extra typically than on different social platforms — a mean of 9.0 instances per week.
Weekly frequency and engagement charges in retail on Fb
Within the retail {industry} on Fb, the very best engagement price of 1.54% is achieved with a weekly posting frequency of 18 posts.
Weekly frequency and engagement charges in retail on Instagram
Within the retail {industry} on Instagram, the very best engagement price of three.66% is achieved with a weekly posting frequency of 25 posts.
Weekly frequency and engagement charges in retail on LinkedIn
Within the retail {industry} on LinkedIn, the very best engagement price of 4.15% is achieved with a weekly posting frequency of 15 posts.
Weekly frequency and engagement charges in retail on X (Twitter)
Within the retail {industry} on X (Twitter), the very best engagement price of 1.88% is achieved with a weekly posting frequency of 8 posts.
Weekly frequency and engagement charges in retail on TikTok
Within the retail {industry} on TikTok, the very best engagement price of 1.74% is achieved with a weekly posting frequency of 4 or 5 posts.
Social media benchmarks in development, mining, and manufacturing
Finest content material kind to submit on Fb
Within the development, mining, and manufacturing {industry}, albums carry out greatest on Fb at 2.8%
Finest content material kind to submit on Instagram
Within the development, mining, and manufacturing {industry}, carousels carry out greatest on Instagram at 5.2%.
Finest content material kind to submit on LinkedIn
Within the development, mining, and manufacturing {industry}, movies and images carry out equally effectively on LinkedIn at 4.0%.
Finest content material kind to submit on TikTok
Within the development, mining, and manufacturing {industry}, movies carry out greatest on TikTok at 2.6%.
Finest content material kind to submit on X (Twitter)
Within the development, mining, and manufacturing {industry}, standing updates carry out greatest on X (Twitter) at 2.4%.
Follower development price in development, mining, and manufacturing
TikTok and Instagram have the very best weekly follower development price at 1.71%, exhibiting it’s an important place to develop your community in development, mining, and manufacturing.
Right here is how different development, mining, and manufacturing profiles are doing in Q1 2025:
- LinkedIn: 0.87%
- Instagram: 1.71%
- Fb: 0.37%
- TikTok: 1.71%
- X (Twitter): 0.00%
How typically must you submit on social media within the development, mining, and manufacturing {industry}?
Our analysis discovered that the development, mining, and manufacturing {industry} posts on Fb extra typically than on different social platforms — a mean of seven.9 instances per week.
Weekly frequency and engagement charges in development, mining, and manufacturing on Fb
Within the development, mining, and manufacturing industries on Fb, the very best engagement price of two.31% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in development, mining, and manufacturing on Instagram
Within the development, mining, and manufacturing industries on Instagram, the very best engagement price of 5.02% is achieved with a weekly posting frequency of 28 posts.
Weekly frequency and engagement charges in development, mining, and manufacturing on LinkedIn
Within the development, mining, and manufacturing industries on LinkedIn, the very best engagement price of 4.13% is achieved with a weekly posting frequency of two or 20 posts.
Weekly frequency and engagement charges in development, mining, and manufacturing on X (Twitter)
Within the development, mining, and manufacturing industries on X (Twitter), the very best engagement price of two.58% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in development, mining, and manufacturing on TikTok
Within the development, mining, and manufacturing industries on X (Twitter), the very best engagement price of two.60% is achieved with a weekly posting frequency of three posts.
Social media benchmarks in advertising and marketing companies
Finest content material kind to submit on Fb
Within the advertising and marketing companies {industry}, albums carry out greatest on Fb at 2.2%
Finest content material kind to submit on Instagram
Within the advertising and marketing companies {industry}, carousels carry out greatest on Instagram at 3.7%.
Finest content material kind to submit on LinkedIn
Within the advertising and marketing companies {industry}, movies carry out greatest on LinkedIn at 4.7%.
Finest content material kind to submit on TikTok
Within the advertising and marketing companies {industry}, movies carry out greatest on TikTok at 0.7%.
Finest content material kind to submit on X (Twitter)
Within the advertising and marketing companies {industry}, standing updates carry out greatest on X (Twitter) at 1.7%.
Follower development price in advertising and marketing companies
TikTok has the very best weekly follower development price at 6.08%, exhibiting it’s an important place to develop your community in advertising and marketing companies.
Right here is how different nonprofit profiles are doing in Q1 2025:
- LinkedIn: 1.38%
- Instagram: 1.36%
- Fb: 1.62%
- TikTok: 6.08%
- X (Twitter): 0.00%
How typically must you submit on social media within the advertising and marketing companies {industry}?
Our analysis discovered that the advertising and marketing companies submit on Fb and Instagram extra typically than on different social platforms — a mean of 10.8 and 10.3 instances per week.
Weekly frequency and engagement charges in advertising and marketing companies on Fb
Within the advertising and marketing companies {industry} on Fb, the very best engagement price of two.08% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in advertising and marketing companies on Instagram
Within the advertising and marketing companies {industry} on Instagram, the very best engagement price of 4.00% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in advertising and marketing companies on LinkedIn
Within the advertising and marketing companies {industry} on LinkedIn, the very best engagement price of 4.02% is achieved with a weekly posting frequency of 19 posts.
Weekly frequency and engagement charges in advertising and marketing companies on X (Twitter)
Within the advertising and marketing companies {industry} on X (Twitter), the very best engagement price of two.09% is achieved with a weekly posting frequency of 9 posts.
Weekly frequency and engagement charges in advertising and marketing companies on TikTok
Within the advertising and marketing companies {industry} on TikTok, the very best engagement price of 0.88% is achieved with a weekly posting frequency of 6 posts.
Social media benchmarks in nonprofits
Finest content material kind to submit on Fb
Within the nonprofit {industry}, albums carry out greatest on Fb at 3.0%
Finest content material kind to submit on Instagram
Within the nonprofit {industry}, carousels carry out greatest on Instagram at 5.5%.
Finest content material kind to submit on LinkedIn
Within the nonprofit {industry}, images carry out greatest on LinkedIn at 3.4%.
Finest content material kind to submit on TikTok
Within the nonprofit {industry}, movies carry out greatest on TikTok at 1.3%.
Finest content material kind to submit on X (Twitter)
Within the nonprofit {industry}, replies carry out greatest on X (Twitter) at 2.4%.
Follower development price in nonprofit
TikTok has the very best weekly follower development price at 2.15%, exhibiting it’s an important place to develop your community in nonprofit.
Right here is how different nonprofit profiles are doing in Q1 2025:
- LinkedIn: 0.48%
- Instagram: 0.62%
- X (Twitter): 0.00%
- Fb: 0.57%
- TikTok: 2.15%
How typically must you submit on social media within the nonprofit {industry}?
Our analysis discovered that the nonprofit industries submit on Fb extra typically than on different social platforms — a mean of 9.5 instances per week.
Weekly frequency and engagement charges in nonprofits on Fb
Within the nonprofit {industry} on Fb, the very best engagement price of two.36% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in nonprofits on Instagram
Within the nonprofit {industry} on Instagram, the very best engagement price of 4.95% is achieved with a weekly posting frequency of 25 posts.
Weekly frequency and engagement charges in nonprofits on LinkedIn
Within the nonprofit {industry} on LinkedIn, the very best engagement price of three.58% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in nonprofits on X (Twitter)
Within the nonprofit {industry} on X (Twitter), the very best engagement price of two.44% is achieved with a weekly posting frequency of two or 24 posts.
Weekly frequency and engagement charges in nonprofits on X (Twitter)
Within the nonprofit {industry} on X (Twitter), the very best engagement price of 1.67% is achieved with a weekly posting frequency of three posts.
Social media benchmarks in expertise
Finest content material kind to submit on Fb
Within the expertise {industry}, albums carry out greatest on Fb at 1.8%
Finest content material kind to submit on Instagram
Within the expertise {industry}, carousels carry out greatest on Instagram at 4.2%.
Finest content material kind to submit on LinkedIn
Within the expertise {industry}, movies carry out greatest on LinkedIn at 3.9%.
Finest content material kind to submit on TikTok
Within the expertise {industry}, movies carry out greatest on TikTok at 0.7%.
Finest content material kind to submit on X (Twitter)
Within the expertise {industry}, replies carry out greatest on X (Twitter) at 2.5%.
Follower development price in expertise
Fb has the very best weekly follower development price at 199.09%, exhibiting it’s an important place to develop your community in expertise.
Right here is how different expertise profiles are doing in Q1 2025:
- Fb: 199.09%
- TikTok: 2.03%
- Instagram: 0.68%
- LinkedIn: 0.63%
- X (Twitter): 0.00%
How typically must you submit on social media within the expertise {industry}?
Our analysis discovered that the expertise {industry} posts on Instagram extra typically than on different social platforms — a mean of 12.1 instances per week.
Weekly frequency and engagement charges in expertise on Fb
Within the expertise {industry} on Fb, the very best engagement price of 1.67% is achieved with a weekly posting frequency of 25 posts.
Weekly frequency and engagement charges in expertise on Instagram
Within the expertise {industry} on Instagram, the very best engagement price of three.57% is achieved with a weekly posting frequency of 18 posts.
Weekly frequency and engagement charges in expertise on LinkedIn
Within the expertise {industry} on LinkedIn, the very best engagement price of three.72% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in expertise on X (Twitter)
Within the expertise {industry} on X (Twitter), the very best engagement price of two.59% is achieved with a weekly posting frequency of 19 posts.
Weekly frequency and engagement charges in expertise on TikTok
Within the expertise {industry} on TikTok, the very best engagement price of 0.74% is achieved with a weekly posting frequency of three posts.
Social media benchmarks in utilities and vitality
Finest content material kind to submit on Fb
Within the utilities and vitality {industry}, albums carry out greatest on Fb at 3.2%
Finest content material kind to submit on Instagram
Within the utilities and vitality {industry}, carousels carry out greatest on Instagram at 5.5%.
Finest content material kind to submit on LinkedIn
Within the utilities and vitality {industry}, movies and images carry out equally effectively on LinkedIn at 3.4%.
Finest content material kind to submit on X (Twitter)
Within the utilities and vitality {industry}, standing updates carry out greatest on X (Twitter) at 2.4%.
Follower development price in utilities and vitality
LinkedIn has the very best weekly follower development price at 1.12%, exhibiting it’s an important place to develop your community in utilities and vitality.
Right here is how different expertise profiles are doing in Q1 2025:
- Fb: 0.46%
- Instagram: 1.12%
- LinkedIn: 0.71%
- X (Twitter): 0.00%
How typically must you submit on social media within the utilities and vitality {industry}?
Our analysis discovered that the utilities and vitality {industry} posts on Fb a mean of 4.8 instances per week.
Weekly frequency and engagement charges in utilities and vitality on Fb
Within the utilities and vitality {industry} on Fb, the very best engagement price of two.24% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in utilities and vitality on Instagram
Within the utilities and vitality {industry} on Instagram, the very best engagement price of three.95% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in utilities and vitality on LinkedIn
Within the utilities and vitality {industry} on LinkedIn, the very best engagement price of three.74% is achieved with a weekly posting frequency of 10 posts.
Weekly frequency and engagement charges in utilities and vitality on TikTok
Within the utilities and vitality {industry} on TikTok, the very best engagement price of 0.85% is achieved with a weekly posting frequency of 5 posts.
Weekly frequency and engagement charges in utilities and vitality on X (Twitter)
Within the utilities and vitality {industry} on X (Twitter), the very best engagement price of two.60% is achieved with a weekly posting frequency of 10 posts.
Social media benchmarks general
Finest content material kind to submit on Fb
General, albums carry out greatest on Fb at 2.9%
Finest content material kind to submit on Instagram
General, carousels carry out greatest on Instagram at 4.2%.
Finest content material kind to submit on LinkedIn
General, movies carry out greatest on LinkedIn at 3.9%.
Finest content material kind to submit on TikTok
General, movies carry out greatest on TikTok at 1.5%.
Finest content material kind to submit on X (Twitter)
General, standing updates carry out greatest on X (Twitter) at 1.8%.
Follower development price general
TikTok has the very best weekly follower development price at 197.37%, exhibiting it’s an important place to develop your community general.
Right here is how different profiles are doing in Q1 2025:
- TikTok: 197.37%
- Instagram: 1.37%
- LinkedIn: 0.85%
- Fb: 14.53%
- X (Twitter): 0.00%
How typically must you submit on social media general?
Our analysis discovered that general, industries submit on X (Twitter) extra typically than on different social platforms — a mean of 18.1 instances per week.
Weekly frequency and engagement charges general on Fb
General on Fb, the very best engagement price of two.08% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges general on Instagram
General on Instagram, the very best engagement price of 4.04% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges general on LinkedIn
General on LinkedIn, the very best engagement price of three.56% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges general on TikTok
General on TikTok, the very best engagement price of 1.71% is achieved with a weekly posting frequency of 14 posts.
Weekly frequency and engagement charges general on X (Twitter)
General on X (Twitter), the very best engagement price of two.21% is achieved with a weekly posting frequency of two posts.
1. Perceive the way you’re doing
Monitoring your metrics in isolation is just helpful to a sure level. You possibly can see how your social presence is rising and establish peaks and valleys in your personal efficiency.
However with out the larger image of your {industry}, it’s arduous to know what any of that basically means. Perhaps your development feels gradual however it’s exceeding the tempo of your rivals. Or possibly your engagement price feels ok, however a aggressive evaluation would present you may be aiming a lot larger.
This context is especially vital when sharing outcomes past your speedy workforce. Assembly or exceeding {industry} benchmarks exhibits actual worth within the work you and your workforce do. If you happen to’re struggling to fulfill benchmarks and may establish why, you need to use this info to underpin a request for added assets.
Benchmarks are additionally a useful useful resource to have in your again pocket if you get the inevitable request from a consumer or different stakeholder to simply “make a viral video.”
2. Set practical objectives
We speak loads on this weblog in regards to the significance of SMART objectives. Benchmarking is a requirement for understanding the A and R elements of SMART: attainability and relevance.
Understanding what others in your {industry} are presently reaching makes it a lot simpler to set enterprise objectives that make you stretch simply far sufficient to attain nice issues.
3. Replicate profitable methods from leaders in your {industry}
As we’ve simply mentioned, you’ll be able to achieve a variety of perception by evaluating your personal outcomes to {industry} benchmarks. However you’ll be able to take these insights even additional by figuring out leaders in your {industry} which can be reaching outcomes that outpace the benchmarks.
One method to spot these {industry} leaders is to arrange social listening streams utilizing {industry} key phrases. As you begin to acknowledge vital voices in your area of interest, check out their accounts to get a way of their social media technique.
Their posting frequency is straightforward to establish by means of a easy tally. You may also get a way of their engagement price by evaluating the likes (if seen) and feedback with their whole variety of followers.
If you spot an account with notably excessive engagement charges, attempt to do some reverse engineering to grasp what is likely to be working for them, and take into consideration methods you’ll be able to incorporate these classes into your personal technique.
4. Spot alternatives early
You may need seen that the benchmark viewers development price was barely adverse for a number of of the industries above, notably for Instagram. If you happen to’re particularly centered on rising an viewers rapidly and also you’re in one among these industries, this can be an indication you must focus your efforts on different platforms.
As at all times, that is only a jumping-off level for your personal testing. You may discover, for instance, that these individuals who have unfollowed the Instagram accounts of retail {industry} leaders are in search of new small companies to observe. Incorporate benchmarks into your brainstorming, however don’t allow them to grow to be your solely supply of strategic inspiration.
Use Hootsuite to get {industry} benchmarks, schedule posts, observe outcomes, and do all of your social media reporting from a single dashboard. Strive it free right this moment.
