Conditional Formatting is among the most useful options of customized advert stories. You could now see a model of it in Adverts Supervisor.
Let’s take a better look…
The way it Works
Conditional Formatting means that you can have Meta robotically format cells primarily based on efficiency. For instance, pink is dangerous and inexperienced is nice.
Within the model that I’ve, it’s discovered by clicking the arrows on the prime of the Value Per End result column.
The model present in Adverts Supervisor is far less complicated than its predecessor. The Advert Reviews model permits for a coloration scale, for instance, whereas Adverts Supervisor doesn’t.
In Adverts supervisor, you possibly can apply formatting guidelines to Value Per End result, CPM, Return on Advert Spend, CTR (All), and CPC (All). With Advert Reviews, you possibly can apply it to most of your metrics.
Whereas it’s scaled down, you possibly can customise Value Per End result guidelines primarily based on the occasion. So for those who create totally different guidelines for Value Per Buy, Lead, and different occasions, you could possibly have many greater than 5 guidelines.
Easier Could Be Higher
This can be a begin, and typically less complicated is healthier. The one downside I’ve seen is that my saved guidelines disappear once I swap advert accounts. I suppose that’s sort of an enormous downside.
It’s not clear if it is a check or the beginning of a brand new rollout. Do you have got it?
