This week, we’re speaking about utilizing Pinterest for the lengthy sport. The PopUp Social Media Success Sequence is a particular seven-week podcast and Instagram Stay collection hosted by Peg Fitzpatrick, creator of The Artwork of Small Enterprise Social Media: A Blueprint for Advertising and marketing Success. Every week, Peg is joined by a brand new visitor—business consultants and social media professionals—sharing actionable suggestions, methods, and insights designed to assist small companies elevate their social media sport. From mastering AI to partaking your neighborhood and leveraging platforms like Pinterest, this collection affords a contemporary perspective on the instruments and ways small companies can use to develop their on-line presence and join with their ultimate viewers.
On this dialog, Peg Fitzpatrick and Amy Locurto of Dwelling Locurto focus on the evolution of Pinterest, its potential for small companies, and the significance of strategic use for advertising. They emphasize that Pinterest is not only for DIY fans however generally is a highly effective device for varied industries. The dialogue additionally covers how one can create efficient pins, the timing for posting content material, and the distinctive setting of Pinterest as a platform for inspiration with out the drama discovered on different social media websites. On this dialog, Amy Locurto and Peg Fitzpatrick delve into the intricacies of utilizing Pinterest successfully for advertising. They focus on the significance of person training, the fundamentals of Pinterest search engine marketing, and the worth of evergreen content material over fleeting tendencies. The dialog additionally highlights the importance of using Pinterest analytics to trace success, reviving outdated content material with contemporary pins, and methods for brand spanking new customers to achieve traction. Moreover, they debunk frequent myths surrounding Pinterest utilization and share assets for additional studying and neighborhood engagement.
Make certain to observe Amy’s wildly common Pinterest account for Dwelling Locurto!
Takeaways from The best way to Grasp Pinterest for Lengthy-Time period Enterprise Progress
- Pinterest has advanced from a DIY platform to a buying and inspiration hub.
- Small companies typically overlook Pinterest’s potential for advertising.
- Pinterest customers are searching for inspiration and concepts, not simply merchandise.
- Creating a method for Pinterest is crucial for enterprise success.
- Timing is essential; pins must be created effectively prematurely of tendencies.
- Visible attraction is essential to creating partaking pins that drive visitors.
- Pinterest permits hyperlinks to varied platforms, enhancing its utility for companies.
- Monitoring feedback and engagement is vital for model repute.
- Pinners are planners; they begin searching for concepts early.
- Pinterest is a quieter, extra optimistic area in comparison with different social media. Educating customers is essential for platform success.
- Pinterest search engine marketing is much like Google however has its nuances.
- Evergreen content material tends to carry out higher than tendencies.
- Using Pinterest analytics is crucial for monitoring success.
- Reviving outdated content material with contemporary pins can drive visitors.
- New customers ought to give attention to their top-selling merchandise.
- High quality over amount: pinning fewer, well-thought-out pins is efficient.
- Utilizing your personal pictures is a greatest follow on Pinterest.
- Neighborhood engagement and assets can improve studying.
- It is by no means too late to start out utilizing Pinterest successfully.
TRANSCRIPT: The best way to Grasp Pinterest for Lengthy-Time period Enterprise Progress
Peg Fitzpatrick (00:01.262)
Hello, I am Peg Fitzpatrick and welcome to the Social Success Sequence. At the moment we have now Amy Lucurdo of Dwelling Lucurdo and he or she is a large Pinterest aficionado and he or she’s executed a ton of nice stuff with Pinterest so I can’t anticipate you guys to satisfy her should you do not already know her. Thanks for coming and chatting with me Amy.
Amy Locurto (00:22.519)
Thanks for having me. It is good to see you. Yeah.
Peg Fitzpatrick (00:25.504)
It’s, it has been some time since we have seen our faces head to head except you depend like on Instagram, proper?
Amy Locurto (00:32.045)
Proper. counts.
Peg Fitzpatrick (00:34.624)
It does depend and thanks for the, you recognize, I’ve to say although, generally I’ve to go discover you as a result of the algorithm is simply so unhealthy as of late, do not you assume? It’s important to go search for individuals and that is arduous to recollect.
Amy Locurto (00:42.084)
I it stinks. Yep.
Amy Locurto (00:47.029)
It’s, positively.
Peg Fitzpatrick (00:49.046)
So, you have got been a Pinterest ambassador and you’re additionally, you are a Pinterest influencer too as a result of you have got a very unbelievable account. Are you able to speak a little bit bit about how you’re feeling like Pinterest has modified over time? As a result of I imply, you and I, had been you in throughout beta? As a result of I have been in throughout beta. Like I have been on it endlessly. Yeah, yeah.
Amy Locurto (01:09.175)
Yeah, the place you needed to have an invitation to get in. Yeah. Yeah, positively. Yeah. I imply, we have been there from the start and yeah, I have been, I have been, I have been doing Dwelling La Carta, which is a DIY life-style weblog. It is all about cute meals and entertaining concepts and crafts. Been doing it for 16 years. So in fact I used to be round earlier than Pinterest even got here out. After which when Pinterest got here out, you recognize, everyone was getting the invite to be on it and
Peg Fitzpatrick (01:16.513)
Yep.
Peg Fitzpatrick (01:29.047)
Wow.
Amy Locurto (01:38.017)
So yeah, it is advanced rather a lot since then. assume that, however what I really like about it’s it is stayed with its conventional factor of simply all the things is inventive. It is about studying, it is about inspiration, it is about, and now they’ve moved on to, it is also about buying. So I really like that.
Peg Fitzpatrick (02:00.896)
Proper.
Amy Locurto (02:03.107)
But it surely’s at all times been about simply how one can discover actually cool inspiration and inventive concepts. So I believe they’ve executed effectively to stick with that.
Peg Fitzpatrick (02:07.553)
Mm-hmm.
Peg Fitzpatrick (02:12.821)
Yeah, I forgot we’re each within the Pinterest creator program too. We’re presently Pinterest creators. Though all of you’re Pinterest creators too, however we simply have a little bit teeny little bit of behind the scenes Pinterest stuff proper now. I want they’d inform us a little bit extra to be trustworthy than they do in that group.
Amy Locurto (02:19.426)
Yeah.
Amy Locurto (02:31.127)
Yeah, it is, yeah, but when individuals do not know what it’s, it is, they’ve a, like an invitation just for particular individuals they usually have little talks with us and meetups and that form of factor. So it is only a method, which is how I acquired began working with them as they reached out to me years in the past to be their Pinterest ambassador. They usually wished me to assist construct that staff of individuals.
And we’d exit and simply inform our influencer associates and our neighborhood and our local people about Pinterest. so now it is they’re doing that themselves on-line, however we did that again within the day. then it changed into, I did rather a lot. then, then they employed me to be their official speaker at conferences. And that is how I met you. I, effectively, I met you in a bunch.
Peg Fitzpatrick (03:12.842)
Yeah, you probably did an in-person occasion with them, proper? Did not you? Yeah.
Peg Fitzpatrick (03:23.853)
Mm.
Amy Locurto (03:28.311)
Like on-line.
Peg Fitzpatrick (03:29.132)
In all probability with Holly Homer.
Amy Locurto (03:31.873)
Yeah, after which we after which I met you on like Google.
Peg Fitzpatrick (03:34.06)
You understand what it was? It was Google+. I met all of you mother bloggers on Google. It is true. I met a complete massive group of artful mother bloggers that I nonetheless have related with, though, I imply, I am a mother, however I am not in that do-it-yourself area. But it surely was such a terrific connection as a result of everyone does issues a little bit bit otherwise. I am a social media marketer. I work in advertising. However we’re all utilizing Pinterest, and we have now web sites.
Amy Locurto (03:50.539)
And yeah.
Peg Fitzpatrick (04:03.701)
So it is at all times nice to see a little bit bit like behind the scenes of what different persons are doing.
Amy Locurto (04:08.985)
Proper, and that is how I ended up attending to know you, as a result of I used to be someplace and speaking about Pinterest for them, as a result of they did not have anyone in-house to do it on the time, so I used to be it.
Peg Fitzpatrick (04:10.868)
I believe it was Google Plus although.
Peg Fitzpatrick (04:18.176)
Yeah.
Peg Fitzpatrick (04:22.24)
That is superior. Yeah, I did, I’d say my largest like, did Pinterest launches with Canva. Once I labored at Canva, I did product launches with them, which was enjoyable. In order that’s just like the, you did not know I labored at Canva? I used to be the primary head of social technique at Canva.
Amy Locurto (04:23.811)
Yeah.
Amy Locurto (04:33.715)
Wow!
Amy Locurto (04:41.901)
How did I not know that? That is loopy.
Peg Fitzpatrick (04:43.276)
as a result of it was a very long time in the past. However I imply, I discuss Canva on a regular basis, however who would not now? However earlier than anyone knew about it, I form of helped make Canva a factor initially. yeah, again within the day. And now who is aware of even what they’re doing now. I believe they simply handed 200 million customers right now. Once I was there, we had a little bit ticker factor that will present you when individuals had been, like new individuals had been becoming a member of. And it was like, yay, new individuals.
Amy Locurto (04:48.249)
Yeah.
Amy Locurto (04:54.787)
Thanks.
Amy Locurto (05:02.925)
Wow, that is loopy.
Peg Fitzpatrick (05:12.428)
It was loopy. That is how small they had been then. So again to Pinterest, though I simply love speaking to you about all stuff. Lots of people assume Pinterest is nearly recipes and do it your self tasks, which it’s loads of, and we love that. However how do you assume small companies typically overlook Pinterest’s potential? So like, what can they do to not overlook that? How might they use it? I actually made that actually hardliest phrase it’s attainable for you. Sorry.
Amy Locurto (05:42.125)
imply, it is not simply DIY artful individuals. I used to be simply on there and I noticed one thing for constancy and investing into your 401k. imply, it is a spot to market your small business principally, however in a fairly method, it is visible. And that is what individuals want to understand is as an instance you are a band and also you wish to promote your band.
Peg Fitzpatrick (05:51.294)
Mm.
Mm-hmm.
Amy Locurto (06:09.709)
that is the proper place to do it as a result of there’s gonna be, what I like about it’s I believe there’s like, gosh, 500 million individuals or one thing on it proper now and 90 million of these are within the US. At one level, my, per thirty days, I used to be reaching 60 million individuals. So I used to be reaching nearly all of the individuals in.
Peg Fitzpatrick (06:22.186)
lot of individuals.
Peg Fitzpatrick (06:32.532)
Wow.
like two thirds, you’re reaching like two thirds of all Pinterest customers within the US.
Amy Locurto (06:39.583)
All people in United States. Is not that loopy? That’s on Pinterest. for you, anyone can have that. I am not particular. I simply ended up, I had a method. I did my factor and it labored and I used to be in a position to attain that many individuals and I had loads of gross sales. I had loads of visitors to my web site. So I imply, if.
Peg Fitzpatrick (06:42.461)
It’s, yeah.
Amy Locurto (07:02.105)
If individuals simply, and that is what I used to speak about after I can be, after I was talking on Pinterest behalf at social media conferences, there can be standing room sitting on the ground just for Fb individuals. After which I used to be within the Pinterest room and there can be like 10 individuals in there and it might have 500 individuals. And I used to be like, why is no person in right here? That is nuts. However
Peg Fitzpatrick (07:17.406)
Yep.
Peg Fitzpatrick (07:22.067)
have executed this. Yeah.
Peg Fitzpatrick (07:30.206)
Mm-hmm.
Amy Locurto (07:30.209)
Extra visitors for me, you recognize, on the time I used to be identical to, nice. If individuals do not wish to make the most of this, that is their downside. But it surely did not make any sense to me. So I believe that individuals actually do exactly assume, that is only for these artful individuals and artsy individuals. Trend, you recognize, individuals promoting garments. No, it is for monetary recommendation. It is in your band to advertise. It is for social gathering planners, photographers. imply,
Peg Fitzpatrick (07:45.446)
Proper.
Amy Locurto (07:57.195)
Anyone that does something inventive or you possibly can flip no matter you do into one thing inventive as a result of persons are there to get inspiration and to study.
Peg Fitzpatrick (08:07.434)
Yeah, I’ve additionally been the Pinterest speaker at many a convention the place individuals had been like Pinterest actually? What you recognize, why ought to, Hey kitty, I simply noticed your little kitty go by. Your little customer behind you. Yeah, it is loopy. And I nonetheless really feel like individuals now even right now are like, they simply have let it fall off of their social issues. And what persons are lacking is that each single factor that you simply create can have a hyperlink to it.
each single video. Like you possibly can create all of the reels that you really want, however these aren’t going to hyperlink, not one click on hyperlink again to your web site. Hi there individuals.
Amy Locurto (08:44.153)
Proper. you possibly can hyperlink, even when you do not have an internet site, you possibly can hyperlink into your YouTube channel or your Instagram or your TikTok. I it is arduous to do all of it. However I believe for me, I’ll give attention to that as a result of that’s tried and true. It brings me most of my earnings. So I’ll give attention to that. I am very into it.
Peg Fitzpatrick (08:50.302)
Proper.
Peg Fitzpatrick (08:54.11)
Yeah.
Peg Fitzpatrick (09:06.311)
Mm-hmm.
Peg Fitzpatrick (09:12.7)
I am additionally into it. I like it. I do like it. So when utilizing Pinterest for enterprise, what are the important thing variations between utilizing it for informal inspiration versus an actual advertising technique?
Amy Locurto (09:26.531)
Effectively, whenever you’re on it for informal causes, the stuff you begin pinning to your boards will likely be what Pinterest begins exhibiting you. it is arduous to, you form of have to separate it. So get on there and simply notice that whenever you’re pinning your content material for enterprise, as an instance you are a financial institution otherwise you’re, I do not know, you are in actual property or financial institution, no matter you are doing.
Peg Fitzpatrick (09:51.666)
Simply decide a financial institution, simply let’s keep on with monetary companies. Yeah.
Amy Locurto (09:56.665)
you are gonna begin seeing that content material on a regular basis and know that that is not the stuff that Pinterest is exhibiting you as a result of it is the algorithm. It is gonna present you that stuff. Doesn’t suggest that is tremendous common. It is simply what you’re seeing. And should you go have a look at your grandma’s account, you are gonna see one thing completely totally different. So all the things’s customized to you. So should you’re kinda considering that method, it’s a must to actually do analysis like incognito or…
Peg Fitzpatrick (10:18.952)
Yeah.
Amy Locurto (10:24.641)
or in one other browser or on one other pc if you wish to actually form of dive into the information and all the things on what you are pinning. So you’ll want to have a method and do not, so whenever you’re doing it private, like for some time I used to be pinning swimming pool concepts for my yard after which that is all I’d see. was like, I wanna see the cake as a result of that is what I do for a residing. So simply do not forget that. So it is just a bit totally different.
Peg Fitzpatrick (10:49.052)
Proper.
Amy Locurto (10:53.495)
However yeah, you may get…
you recognize, and also you get caught. It is identical to any, it is like several social media platform. You may like TikTok, I could possibly be on that each one day lengthy. Simply focus, do, you recognize, you do not want to spend so much of time doing Pinterest. You simply want.
Peg Fitzpatrick (11:04.509)
Yeah.
Peg Fitzpatrick (11:10.257)
which is one other factor I really like about it.
Amy Locurto (11:12.769)
Yeah, I imply you would spend an hour every week and do exactly in addition to someone that is spending eight hours a day on it. You actually need not assume that arduous. That is why I prefer it.
Peg Fitzpatrick (11:24.573)
Yeah, which is nice for small enterprise homeowners as a result of they do not have eight hours, you recognize, they actually do not.
Amy Locurto (11:30.021)
Yeah. I’d assume should you’re a small enterprise proprietor, you’ll want to simply have a look at like no matter, what’s your high 5 services or products and actually give attention to these and, and consider a method in a method that will work for Pinterest customers, since you’re have to recollect Pinterest customers are there for inspiration and concepts. So give them the concepts after which get that hook to get them to click on by.
Peg Fitzpatrick (11:42.269)
Mm-hmm.
Amy Locurto (11:57.073)
And it might even be to get one thing free, like a freebie, free recommendation or one thing, simply to get them to enroll in your electronic mail listing or one thing. It would not should be promote, promote, promote. It is simply how can we seize the individuals’s consideration over on Pinterest?
Peg Fitzpatrick (12:07.974)
Yeah.
Peg Fitzpatrick (12:14.759)
Proper, and make issues which can be so fascinating that different individuals pin them. In the event you’re a enterprise, make it one thing that individuals wish to save as a result of that is the entire thing. Typically you simply have a look at one thing, but when I prefer it, I at all times pin it. After which I’m going have a look at it. Typically I will go learn it first, however nearly at all times I pin it as a result of I do not wish to lose it.
Amy Locurto (12:19.447)
Sure, I am sorry.
Amy Locurto (12:31.406)
Thank
Amy Locurto (12:37.025)
Proper, after which, however then individuals, you recognize, you’ll want to repent it once more as a result of individuals will put it aside, however then they neglect they saved it. So it is okay to it once more six months down the street or three months, you recognize, simply maintain it, maintain it of their, you recognize, little eyes as a result of I am unable to even neglect the place it’s, you recognize, like.
Peg Fitzpatrick (12:55.995)
Yeah, maintain it within the remix. Yeah. They usually positively wouldn’t be like, I noticed that pin three months in the past. By no means. Typically I see my very own pin. I am like, that is a terrific pin. I made it. You do not even bear in mind, you recognize? Yeah, so good. How can companies create pins that maintain driving visitors even that can final for months and even present up?
Amy Locurto (13:04.673)
No, you are not going to recollect.
Peg Fitzpatrick (13:23.034)
totally different and subsequent yr once more, as a result of I do know you most likely have loads of nice vacation content material that comes up sure instances of the yr, proper?
Amy Locurto (13:30.787)
yeah, I believe the key is to pin method prematurely, okay? So like, I will likely be doing, like I’ve these concepts for Halloween. As an example I am gonna do them right now. I can put them on TikTok or Instagram they usually’ll be fantastic, however they are not gonna get within the search feed over on Pinterest as a result of it is method too late. So I’ll simply schedule these for subsequent yr, proper? I’d put one now.
Peg Fitzpatrick (13:53.293)
Mm-hmm.
Peg Fitzpatrick (13:58.19)
Yeah.
Amy Locurto (14:00.439)
Simply possibly it’s going to nonetheless get within the feed, however I am gonna do it a little bit nearer to subsequent Halloween. So I’d pin it in July of subsequent, of 2025. You see what I am saying? So I am not even gonna hassle placing any effort into it for this yr as a result of that is too late. It’s important to do issues method prematurely to get into the search. So.
Peg Fitzpatrick (14:12.643)
Yeah.
Peg Fitzpatrick (14:18.896)
Yeah.
Peg Fitzpatrick (14:22.872)
I began seeing Christmas stuff in July for positive. That was when individuals began with Christmas they usually had been arduous into fall. Like again to high school was already executed. Pinners are planners they usually do issues actually early. And Pinterest does provide you with loads of nice tendencies which you could lookup on tendencies.pinterest.com to only look issues up when issues are happening. So simply should you guys are simply listening on a podcast or watching, it is like October twenty third now. So it is like two weeks isn’t sufficient.
Amy Locurto (14:26.88)
yeah.
Amy Locurto (14:40.194)
I’ll.
Peg Fitzpatrick (14:51.044)
So it is Amy saying months prematurely.
Amy Locurto (14:53.913)
Yeah, I’d assume minimal one month prematurely.
One of the best is about between three and two months earlier than one thing goes to pattern. So whether or not it is a vacation or cucumbers or asparagus, should you’re a meals blogger, imply, pumpkin season, fall, I imply, there’s all that. you actually, even, so even when you’ve got, if you’re a monetary advisor or one thing like that, you’ll want to be considering of these tendencies. so by some means tie that into your advertising marketing campaign on Pinterest.
Peg Fitzpatrick (15:02.01)
Mm-hmm.
Amy Locurto (15:28.103)
within the black season.
Peg Fitzpatrick (15:28.281)
with pictures, you would use pictures and colours, know, nonetheless your model colours, however.
Amy Locurto (15:33.247)
yeah, or simply have like someone in a Halloween costume and saying plan for the long run and you have a little bit ghost with you. I imply, it is, it is simply, it is easy. Prefer it simply, to me, it appears so easy, however as a result of it is visible and I am a graphic designer.
Peg Fitzpatrick (15:39.973)
you
Peg Fitzpatrick (15:46.074)
Yeah.
Peg Fitzpatrick (15:50.905)
Proper. It is a terrific, it is a it is so visible there.
Amy Locurto (15:55.065)
Thanks a lot. It is easy for me, nevertheless it’s not should you’re not a visible particular person. So I get why it is of complicated to some individuals.
Peg Fitzpatrick (16:02.532)
Proper, I am additionally visible.
Yeah, nevertheless it’s actually not. imply, in comparison with like different like TikTok or Instagram the place there’s simply all this different stuff happening, Pinterest could be very quiet. And I do like which you could simply go on and do your factor. You do get into the rabbit gap should you begin taking a look at various things, however you recognize, you possibly can actually simply go on and do your factor, test issues, test your analytics, do no matter.
Amy Locurto (16:23.267)
Yeah.
Amy Locurto (16:30.179)
Yeah, they usually’re selling it because the comfortable place. what’s occurring from that’s they’re getting the Gen Zers. They’re getting the younger children who like it over there as a result of it’s. There’s not loads of drama. It is a comfortable factor. Effectively, I believe there may be some, however yeah, it is not like persons are arguing. Effectively, it is your feed. It is exhibiting you what you want.
Peg Fitzpatrick (16:39.279)
you
Peg Fitzpatrick (16:45.935)
Zero politics.
Peg Fitzpatrick (16:50.821)
I have not seen something goodness, I’d hope it stays on.
Hahaha
Amy Locurto (16:57.293)
So there could possibly be someone on the market performing some political stuff and that is what they’re seeing. So it is there. It is there.
Peg Fitzpatrick (17:01.399)
Okay, you are proper. I by no means even see it within the house feed or wherever. Anyplace I look, I’ve by no means seen it.
Amy Locurto (17:05.817)
And among the feedback can get fairly heated. I’ve gotten loads of hate over there. And in order that’s the opposite factor. You continue to have to observe feedback. And though they are saying it is not a social media platform, it’s. Individuals can say unhealthy evaluations about your organization. Individuals can do every kind of issues. So that you do want to observe it. It isn’t identical to, put it up there and neglect about it. So just remember to do test.
Peg Fitzpatrick (17:10.86)
yeah, yeah.
Mm.
Peg Fitzpatrick (17:19.353)
Mm-hmm.
Peg Fitzpatrick (17:24.229)
Yeah.
Peg Fitzpatrick (17:30.638)
Yeah.
Amy Locurto (17:33.995)
you recognize, what is going on on. And there’s a button, you possibly can test engagements and you may see what persons are commenting and all that, all that.
Peg Fitzpatrick (17:41.477)
have had a pair bizarre feedback. In the event that they’re nearly extra bizarre as a result of it is like, know, the individuals do not actually know you. Like they’re not likely related. They’re like, they simply say one thing like, somebody simply left a impolite one. Like I would like each, I would like this step-by-step, however they stated it in a very like jerky method. It is like, dude, simply all it’s a must to do is click on on the pin and go together with, you recognize, 98 % of pins will lead you to the entire step-by-step whenever you click on by, however you possibly can’t at all times match all of it within the graphic.
Amy Locurto (18:05.817)
And that is why I did loads of a few years of simply educating the customers over there on how one can use it. generally I already, after they got here out with video, it was totally different the place you’ll click on. needed to click on on the title of the pin as an alternative of, there was no button. So that you needed to inform individuals, the title to get the data as a result of individuals had been commenting, I do not know how one can, you shared this video, however there is not any directions. And I am like, my gosh.
Peg Fitzpatrick (18:11.683)
Mm-mm.
Amy Locurto (18:36.633)
I want Pinterest would do extra of training their customers, however they do not. So it is form of.
Peg Fitzpatrick (18:41.369)
Effectively, they did not actually need the movies to hyperlink wherever, however they gave in lastly. search engine marketing generally is a little bit of a thriller. What are among the must-know fundamentals to verify your pins will present up in search?
Amy Locurto (18:58.903)
Cool.
The Should Know Fundamentals are principally form of much like Google. You are simply gonna discover key phrases that persons are looking and it is a little bit totally different on Pinterest than Google, however not a lot. imply, you may need extra detailed descriptions of, and it could be, what I’ve observed is,
The, when it says, you recognize, you talked about tendencies, you possibly can go and search the tendencies, trending subjects on Pinterest. They’re at all times a couple of month behind of what is actually trending. So, you recognize, do these for subsequent yr. Like they are not right here now and going, lasagna soup’s trending. You understand why it is trending? Trigger it was trending on TikTok 4 months in the past. Pinterest has it trending, nevertheless it’s.
Peg Fitzpatrick (19:50.788)
You
Peg Fitzpatrick (19:55.011)
Yeah.
Amy Locurto (19:55.809)
Carried out. It is executed. can try to get in on it, it is so that may not ever pattern once more. I do not know. It is so as a result of it was going nuts over on TikTok.
Peg Fitzpatrick (20:05.145)
Yeah.
Peg Fitzpatrick (20:09.045)
It is humorous how that occurs. The baked feta went viral after which the cucumber salads went viral and now I am like obsessive about these. Have you ever tried these?
Amy Locurto (20:12.888)
Mm.
Amy Locurto (20:19.531)
in fact, as a result of I’ve an 18 yr outdated daughter and daughter that was like, I have to make this. I am like, my gosh. Yeah, that man, I imply, he made all the things go viral with that. And that was from TikTok. In order that’s the opposite factor. Like, I would not dive an excessive amount of into the tendencies as a result of if it is extra evergreen, you are simply going to do higher the following yr as a result of I assure you that lasagna soup or the cucumbers aren’t going to be a factor subsequent yr.
Peg Fitzpatrick (20:30.104)
Yep.
Peg Fitzpatrick (20:42.381)
Yeah.
Amy Locurto (20:47.373)
and also you’re gonna spend all that point. And it is 4 months in the past over on TikTok. So it is not even a factor, like these children are on there making it trending, nevertheless it’s not, do not care. They don’t seem to be gonna care. So it’s a must to assume extra evergreen, generic, let’s simply do soup or let’s simply do lasagna. And possibly these phrases that you’ve in there, if it does pattern once more subsequent yr, you may get within the feed. However I attempted to inform,
Peg Fitzpatrick (21:01.986)
Proper.
Amy Locurto (21:16.829)
my college students and people who I coach simply, you recognize, let’s simply do evergreen as a result of I have been caught up within the tendencies earlier than. After which it simply sucks. spend all that point creating pins and content material. After which the following yr it is simply gone endlessly and also you by no means see it once more. So let’s.
Peg Fitzpatrick (21:28.642)
Thank
Peg Fitzpatrick (21:32.003)
Excuse me.
Peg Fitzpatrick (21:35.531)
Yeah, so that you principally, sorry about that. So that you principally skip the tendencies. Actually? As they present them. Yeah. Yeah, that is…
Amy Locurto (21:42.937)
for positive. I am pinching as a result of they are not trending. They’re solely exhibiting what has pattern. It isn’t forward of the time.
Peg Fitzpatrick (21:55.446)
Proper. So do you assume a greater plan for a small enterprise proprietor is to make your personal schedule for the yr? Like know that you will have these items after which plan it a few months forward. However then additionally for the more often than not you are doing evergreen content material as a result of it is not well timed issues like that is this factor is occurring this Friday. Like these sorts of issues won’t ever. Yeah.
Amy Locurto (22:15.117)
There’s at all times tendencies which can be going to be like pumpkin season. That’s at all times a factor, however I am simply saying like a sure kind of soup. It isn’t like if you’re, should you’re, as an instance you, make these little season that you simply’re promoting these little seasonings for soup and you are like, and also you go to Pinterest and also you see that lasagna soups trending and you are going to go and promote it. Effectively,
Peg Fitzpatrick (22:19.308)
Mm-hmm.
Peg Fitzpatrick (22:34.429)
Hahaha
Amy Locurto (22:44.887)
That is cool, however is it gonna work subsequent yr such as you simply spent all that point? I do not know. So yeah, it is like try to discover one thing that you recognize everyone’s gonna love as a result of that is only a sure little, I’d simply, yeah, to be protected. After which when you get all of these, your content material plan, then you possibly can assume extra trending gadgets. If you may get in there fast. One of the best is that if you are able to do it earlier than it tendencies on Pinterest, however that is simply luck. And that is the place I’ve.
Peg Fitzpatrick (22:50.486)
Proper.
Peg Fitzpatrick (23:00.257)
you
Peg Fitzpatrick (23:10.302)
Mm-hmm.
Amy Locurto (23:14.881)
actually been profitable is, you recognize, we create the tendencies. So I am in that crowd that can like, I will simply provide you with one thing after which it goes viral and now it is trending on Pinterest, however I did it six months earlier than it trended.
Peg Fitzpatrick (23:20.737)
Proper.
Peg Fitzpatrick (23:30.496)
Proper, and that is your planning, since you knew that October was going to come back round and that you simply wished to have Halloween snacks and treats, however you began them in the summertime and acquired them going.
Amy Locurto (23:43.555)
Effectively, we see what’s, you recognize, like I am within the enterprise of doing that. So yeah, you see, okay, I believe blue goes to be actually common.
Peg Fitzpatrick (23:47.702)
Mm-hmm.
Amy Locurto (23:52.119)
in the case of as an instance Christmas decor or no matter, that is gonna be the factor. Everyone knows that in February. It is arduous, and so if you’re a small enterprise, you may know these issues as a result of that must be one thing you are taking a look at. So I do assume that the tendencies show you how to come up, and you may return and have a look at what did I do final yr? Sorry, there’s someone doing garden exercise.
So what did I do final yr? After which you possibly can form of see if it stayed excessive, like throughout that month, yearly in a row. It is fairly cool. So there may be loads of actually cool knowledge on the tendencies space of Pinterest for positive.
Peg Fitzpatrick (24:37.313)
Do you employ principally Pinterest analytics or do you additionally use Google analytics though I do not like GA4? I do not learn about you, nevertheless it’s not my favourite. Me too.
Amy Locurto (24:44.993)
my gosh, I hate it a lot. Yeah, I did. I used simply analytics, Google.
analytics endlessly and now it is simply extra of a crap shoot prefer it’s actually arduous to seek out the information I imply I figured it out however as a result of that is you recognize what I do for a residing I’ve to determine it out however yeah I believe for essentially the most half you possibly can have a look at your Pinterest analytics it is simply actually arduous to so what you’ll want to do it is a nice tip is obtain your knowledge each quarter each month
Peg Fitzpatrick (24:56.512)
Mm-hmm.
Peg Fitzpatrick (25:04.673)
you
Amy Locurto (25:20.773)
no matter you are able to do as a result of you possibly can’t return additional than what 100 and one thing days, hundred eighty days in your Pinterest analytics. So you’ll want to obtain that knowledge as a result of and then you definately to retailer it someplace that you will bear in mind the place it’s and and so it is it is essential as a result of I believe that is it’s a must to have the information to see what was profitable so you possibly can see what you are able to do subsequent yr.
Peg Fitzpatrick (25:26.368)
- Yeah, I believe 180.
Peg Fitzpatrick (25:45.844)
That is true. Have you ever ever taken that and put it into like chat GBT and requested it to research it for you?
Amy Locurto (25:52.899)
Yeah, I imply…
Peg Fitzpatrick (25:55.008)
as a result of it might provide you with tendencies and spat issues.
Amy Locurto (25:56.045)
You understand, it is arduous to reply. For someone like me that has a lot totally different content material and a lot content material, that does not ever actually work for me. However you would. Like should you’re very area of interest and also you’re simply making an attempt to determine which ought to I discuss, this or this, then that will be nice different. Yeah.
Peg Fitzpatrick (26:25.154)
If somebody has older content material they usually have not actually been pinning these days after which they need it, they’re like, okay, I really like this dialog. I am positively going to return to Pinterest. How can they like breathe new life into that and get it working for them?
Amy Locurto (26:39.735)
I am glad you requested me as a result of that is…
I have been designing Pinterest templates with Canva for the previous 4 or 5 years and many of the influencers I do know use them. They’re extremely popular and other people get tons of visitors. So what they do is that they’ll use considered one of my templates or their very own templates, their very own design, and they’re going to simply create a complete new pin. We name {that a} contemporary pin and that simply means it is a new picture. It has new colours.
new textual content, possibly it is acquired a brand new title, and that simply can actually revive one thing outdated that is already on the market. And in order that’s a very easy method to do this. It takes seconds when you’ve got a template. You may simply drag and drop and growth, add it to Pinterest and schedule it, duplicate it, schedule it for a number of months out, and also you’re good for the entire yr, which is life.
Peg Fitzpatrick (27:27.411)
Yeah.
Yep.
Peg Fitzpatrick (27:37.725)
Yeah, I wish to make one after which schedule. I like to make use of plan for Pinterest after which you possibly can simply schedule it to totally different boards out over totally different months. Like Tailwind was the place everyone, we used to repin a complete bunch of stuff rather a lot, however I simply do them out over longer durations now simply to, you you make a graphic and you set it out like as soon as a month for 3 months or one thing like that. So simply maintain it rotating.
Amy Locurto (28:02.137)
Precisely. so doing, considering forward, rotating and having some contemporary, you recognize, contemporary colours and designs and make it look holidayish if it is a vacation time of the yr. It would not even have to be vacation associated so long as you would put a snowman on there and other people will likely be like, snowman, as a result of it is Christmas time.
Peg Fitzpatrick (28:18.271)
Mm-hmm.
Amy Locurto (28:27.161)
It is one thing to catch individuals’s eye. It is all in the way you design your pin.
Peg Fitzpatrick (28:32.699)
Yeah, and I used to be gonna and it is actually Christmas like six months of the yr on So that you’re fairly good with it. For someone who’s simply getting began, what’s one factor they need to give attention to? Do you assume to get to get some traction?
Amy Locurto (28:46.977)
Effectively, I believe I form of talked about it. Simply principally focus in your high content material, your high promoting merchandise, your high companies that deliver you your earnings and or plan the way you wish to use Pinterest. So give attention to possibly I wish to get leads for my publication. Perhaps I wish to get individuals to come back to my occasion. Perhaps I need them to e book me, e book my band. So
Peg Fitzpatrick (28:59.103)
Mm-hmm.
Amy Locurto (29:13.377)
you recognize, gotta actually consider a advertising technique after which how is that gonna work? So I’d simply, yeah, give attention to the advertising technique after which give attention to just some gadgets and actually make these pens look wonderful and have the nice key phrases in there that may get present in search and put loads of them in there. So I believe it is simply easy is nice and…
Simply give attention to what’s already working for you. You understand what that’s when you’ve got a enterprise and simply put it on there. However put it on there in a method that Pinterest customers will prefer it. In order that’s the place it will get a little bit, it is the place you wanna work with someone like us who we’re creatives, we’re on there on a regular basis. In the event you need assistance, simply, you recognize, you possibly can at all times name us.
Peg Fitzpatrick (29:47.666)
Mm-hmm.
Peg Fitzpatrick (30:05.123)
Discover somebody. Yep. So what’s one Pinterest fantasy that you’d wish to clear up that you simply assume you hear and simply makes you loopy?
Amy Locurto (30:14.201)
when individuals say that it’s a must to pin like 85 pins a day or one thing like that, that is loopy. Or individuals will say, I used to be instructed that, what’s, there’s one thing that persons are saying for a very long time. like, the place are you listening to this? simply, no, I’d simply pin like 5 issues. That is all, I imply, you need not pin 100 issues a day, you recognize?
Peg Fitzpatrick (30:19.95)
Mm-hmm. Mm-hmm.
Peg Fitzpatrick (30:43.217)
No.
Amy Locurto (30:44.577)
In the event you can, should you can pin one factor every week is best than none. Like, as a result of it will get in, if it will get in search your gold and, but when it would not, then you definately return and pin it once more or change up the design of the pin or change your textual content or do one thing. In the event you do not begin seeing any traction, however I, you recognize, I do not assume it’s a must to pin a ton to see outcomes on Pinterest. simply needs to be actually thought out content material and.
Peg Fitzpatrick (30:49.032)
Yeah.
Peg Fitzpatrick (31:04.573)
Yeah.
Amy Locurto (31:14.745)
I believe that that is one of many myths that I believe is form of loopy. Additionally, you do not have to do what everyone else is doing.
Peg Fitzpatrick (31:21.159)
Yeah.
Peg Fitzpatrick (31:26.718)
That is good recommendation for all times, proper?
Amy Locurto (31:31.034)
It’s. imply, take a look at issues out and get your personal knowledge earlier than or speak to someone that has the information earlier than listening.
Peg Fitzpatrick (31:34.428)
Mm-hmm.
Peg Fitzpatrick (31:39.622)
Yeah, that is good. Superb. And Amy, the place can individuals sustain with you and discover out extra about what you are doing?
Amy Locurto (31:48.261)
okay, glad you requested. have an internet site referred to as amyscircle.com and you may go to there. I’ve acquired programs and every kind of Pinterest templates for everybody. have some new ones that I simply launched. are for life-style and meals influencers and creators. And I used to be, I am simply going to offer you a reduction for anyone watching this. You may go to amyscircle.com and if you wish to
I’ve 9 suggestions, 9 secrets and techniques to Pinterest success. In the event you’re a beginner and also you simply actually need these 9 suggestions, it is use peg 15 and you may get 15 % off that and you should utilize the identical code peg 15 for these new templates. It says new on Amy’s Circle and you may get 15 % off it. They’re actually cheap. I believe they’re like a greenback every. It is like,
Peg Fitzpatrick (32:39.702)
Superior. Superior.
Peg Fitzpatrick (32:45.223)
So time-saving. When you have got good templates, you possibly can simply reuse them endlessly. You simply rebrand them with your personal colours. You may change the fonts if you’d like a little bit to match your stuff. New pictures after which your, you recognize, and likewise they are not templates which can be already on Canva. So they’d be distinctive.
Amy Locurto (32:50.168)
Yeah.
Amy Locurto (33:03.449)
Mine are very, and I do not like Canvas in any respect. Like they do not work. So all of mine have been examined by influencers and creators they usually work rather well. And I modified them out rather a lot, however I take advantage of, I do have samples of content material which you could pin in my templates. So I do loads of analysis on that and you would simply make a pin with no matter I’ve in there.
Peg Fitzpatrick (33:07.345)
Mm-hmm.
Amy Locurto (33:31.321)
as a result of that is key phrases, it is optimized, it is prepared for you. You may simply slap new photos in there and put it up. right here that can assist you. So I have been educating and training since 2019 about Pinterest. And I labored with Pinterest again in 2016, I believe. So, 2016 by 18.
Peg Fitzpatrick (33:45.766)
time.
Peg Fitzpatrick (33:53.644)
Mm-hmm been doing it for a very long time. It’s your Amy circle. Additionally. Is that like a neighborhood that individuals can be part of?
Amy Locurto (34:01.505)
I do, have a small mastermind proper now. It is closed, however there’s a wait listing if you need to affix, enroll, after which after I’m able to open it, will, and I am engaged on a course as effectively. I had a mastermind course, however issues simply change. then I, so I am truly doing all the things I am educating. Like I am not simply teaching and creating wealth from the teaching. I am creating wealth from my enterprise.
Peg Fitzpatrick (34:06.32)
Mm-hmm.
Amy Locurto (34:30.285)
After which I am simply sharing what I am doing as a result of I have been doing this so lengthy. I am kind of like semi-retired in that sense of it. So I simply, love serving to individuals. And I discovered my ardour in educating and serving to different individuals. Trigger I have been doing this so lengthy. I am like, you recognize, I am simply kind of, trigger I’ve figured it out. I am not, I do not wish to be like some well-known particular person. I am simply right here to assist. And I simply love my neighborhood and I really like assembly individuals and getting collectively. So.
Peg Fitzpatrick (34:39.366)
Yeah.
Peg Fitzpatrick (34:54.204)
You
Amy Locurto (34:59.681)
I created a course after which individuals cherished it a lot. That is how I ended up having a small mastermind. Effectively, it was an enormous mastermind and it is getting smaller and smaller simply because individuals transfer on, you recognize, however.
Peg Fitzpatrick (35:14.466)
You understand what, the purpose is at all times to have individuals study stuff after which fly on their very own. That is what I really feel like that with my weblog.
Amy Locurto (35:20.057)
We’re associates now. Now I do occasions and we journey and it is simply actually, we’re only a tight-knit group of individuals and I like it a lot. so I have been actually targeted on that after which I have to get again into, I’ve executed a couple of yr of analysis on Pinterest. And so I am engaged on the brand new course. It is simply, I am form of ready to see if they are going to drop something new. Trigger you by no means know. And I am like, as quickly as I let you know.
Peg Fitzpatrick (35:23.942)
Yeah.
Amy Locurto (35:48.569)
there’s some secrets and techniques, then they’re going to have all new issues. I believe they’re at an excellent place. I am like, possibly I can begin my new mastermind course.
Peg Fitzpatrick (35:50.031)
Yep.
Peg Fitzpatrick (35:57.285)
They’ll wait till you are executed filming after which they’re going to replace one thing essential.
Amy Locurto (36:02.521)
Yeah, I’ve simply been kind of like, wait and see what occurs. However I believe it is good. I believe they’re form of again to the place they was and targeted on the creators and content material and the person expertise is rather a lot higher. So I believe that, yeah, that is actually good. yeah, anyone after which I do consulting. So if anyone needs to name and have a one-on-one with me, I am comfortable to take a look at your Pinterest account, do an analysis and form of provide you with some recommendations on.
Peg Fitzpatrick (36:11.258)
Yeah.
Mm-hmm.
Peg Fitzpatrick (36:18.629)
Yeah.
Amy Locurto (36:32.247)
What to do? work with manufacturers rather a lot in the case of that. Like, yeah.
Peg Fitzpatrick (36:35.225)
Yeah, that is superior. We did not even discuss that. That is a complete different present is all of your model work and model collabs that you’ve got executed.
Amy Locurto (36:42.765)
Yeah, the good factor I did was with Coca-Cola. I acquired to do, yeah, we had been making an attempt to assist them develop on Pinterest, however our pins did higher than Coca-Cola. So loads of instances you wish to work with the, we name ourselves energy pinners. Like we do higher than the large manufacturers. It is fairly loopy. Yeah.
Peg Fitzpatrick (36:46.555)
I truly bear in mind your Coca-Cola stuff.
Peg Fitzpatrick (37:00.602)
You
Peg Fitzpatrick (37:05.002)
Mm-hmm. It’s. Effectively, Pinterest likes what they like. I really feel like they know when individuals have been on there a very long time and that you have already got profitable content material and your web site is reliable they usually like it. You understand, individuals do not get unhealthy experiences after they go there. They form of have a look at all these various things, you recognize.
Amy Locurto (37:22.967)
Yeah. Effectively, that is the opposite factor I wished to say. Simply among the finest practices is use your personal pictures, use your personal pictures, use your personal content material. It isn’t good to only take different individuals’s and simply try to make a buck off of it. You understand, I’ve seen that rather a lot over there, however they’re doing rather well about stopping that, you recognize, with all of the AI and all of the stuff that is occurring. So.
Peg Fitzpatrick (37:40.174)
Mm-hmm.
Peg Fitzpatrick (37:45.464)
Yeah. immediately all of the hair issues had been AI pictures, like hairstyles. I do not belief AI hairstyles. I wish to see it on somebody’s precise hair. AI hair could possibly be something. I’ve curly, I straightened up, however I’ve naturally curly hair. I have to see another person with actually curly hair, not AI hair. Proper?
Amy Locurto (37:56.116)
you
Amy Locurto (38:08.697)
Precisely, it is too good. You may inform now. However yeah, should you see any of that, you possibly can report it and get that off of there as a result of we wish to have our Pinterest be good and ideal.
Peg Fitzpatrick (38:11.544)
Yeah, yeah.
Peg Fitzpatrick (38:20.674)
Yeah. Simply peaceable, calm with a lot of nice issues to encourage us. Effectively, I respect you coming and sharing your Pinterest experience. I am positive persons are going to like it. I’ll have the hyperlinks to Amy’s stuff down within the, and there will be a weblog publish that can have all this on there with all of the hyperlinks so that you guys can test all of it out and seize Amy’s templates. So thanks. I hope you guys are impressed to, I hope everyone’s impressed.
Amy Locurto (38:26.593)
Yeah.
Amy Locurto (38:43.555)
Yeah. Thanks for having
Peg Fitzpatrick (38:48.877)
to go truly pin some issues and simply get began along with your Pinterest once more. In the event you gave it a little bit break, it is not too late. Hop in. Thanks. thanks. I respect that. Okay, I am gonna finish. I am gonna cease recording.
Amy Locurto (38:55.929)
Yeah, I am excited for the e book. Thanks for having me.
