Within the grand finale Pop-Up Social Success Collection episode, Peg Fitzpatrick sits down with neighborhood skilled Kristina Bartold to unpack the secrets and techniques of making and sustaining vibrant on-line communities for small companies and entrepreneurs. From fostering a way of belonging to balancing promotion with real engagement, they cowl every thing it’s essential to know to show followers into superfans.
Kristina shares actionable insights on constructing genuine connections, even with restricted assets, and why engagement—not numbers—is the true measure of success. Collectively, Peg and Kristina spotlight examples from one of the best within the enterprise, together with Taylor Swift and Duolingo, and discover how consistency, worth, and the non-public contact can result in long-term enterprise progress.
Whether or not you’re ranging from scratch or trying to take your current neighborhood to new heights, this episode is filled with recommendation that will help you keep away from widespread pitfalls, embrace authenticity, and construct a loyal viewers that helps your model. Don’t miss the possibility to look at the complete video or hearken to the podcast—your neighborhood will thanks!
Takeaways
- Group is important for sustained enterprise success.
- Engagement is a two-way avenue in neighborhood constructing.
- Authenticity is essential to connecting along with your viewers.
- Folks need to see the behind-the-scenes of your online business.
- Constructing a neighborhood can result in new alternatives.
- Keep away from fixed pitching; stability content material varieties.
- Profitable manufacturers infuse private tales into their advertising.
- Creating a way of belonging fosters loyalty.
- Errors in neighborhood constructing typically stem from lack of engagement.
- Begin by specializing in one-on-one relationships along with your viewers. Individuals are nonetheless in search of worth in social media.
- Having a singular worth proposition is essential for differentiation.
- Balancing promotion with genuine engagement is important.
- Engagement metrics are extra vital than follower counts.
- Consistency in posting helps construct neighborhood belief.
- Much less frequent, high-quality posts can result in higher engagement.
- Private touches in communication improve neighborhood connection.
- Constructing relationships is essential to long-term enterprise success.
- You may create affect with a small, engaged viewers.
- Group administration ought to concentrate on one-on-one interactions.
Please watch the interview or hearken to the podcast model of the episode.
TRANSCRIPT:
Peg Fitzpatrick (00:00.258)
Hey everyone, welcome to my pop-up sequence. I am Peg Fitzpatrick, the writer of The Artwork of Small Enterprise Social Media, A Blueprint for Advertising and marketing Success, which is out now. And I’m thrilled to introduce you to Kristina Bartold, who’s a good friend that I met doing my podcast tour. She is a Canadian woman. So shout out to all you Canadian women, as a result of I additionally love assembly Canadians, as a result of Canadians are so good, proper?
Kristina (00:24.274)
Sure. LOL
Peg Fitzpatrick (00:27.192)
So let me introduce you to her. She is the co-founder of Social Snippet and the host of Group with Kristina Barthold podcast and she or he is a neighborhood skilled. So I am tremendous excited. I’ll say I believe neighborhood is the largest factor for 2025. Spoiler alert to all of you watching. When you’re simply handing over keep round since you undoubtedly need to be taught this. So Kristina is the grand finale for my pop-up social media success sequence. She’s a powerhouse in terms of constructing vibrant on-line communities.
that drive significant engagement and long-term progress. By way of her work on the Social Snippet, Kristina helps entrepreneurs and small companies harness the ability of digital communities to extend affect, appeal to very best shoppers, and increase gross sales, that are all issues we want, all whereas creating genuine connections, which is the factor now, you guys. So she is obsessed with exhibiting companies how neighborhood will be the important thing to sustained success. Welcome, Kristina.
Kristina (01:23.183)
my gosh, I am so honored to be right here. My cheeks already damage from smiling, like from speaking to you for 5 minutes. So, so excited to be right here.
Peg Fitzpatrick (01:26.552)
You guys are fortunate we’re right here as a result of we may have simply talked for the entire time offline. Yeah, for positive. So we should always undoubtedly simply discuss now and again. I used to be telling Kristina earlier than we went dwell, I’ve met so many individuals on my podcast tour which might be podcast hosts who at the moment are my associates.
Kristina (01:34.353)
Sure, yeah, we undoubtedly may have.
Peg Fitzpatrick (01:48.65)
It is so nice to fulfill individuals, new folks that imagine what you imagine and are simply doing nice issues. There’s so many individuals doing nice issues in social media in all completely different areas.
Kristina (01:58.749)
Sure, and that is truly the ability of neighborhood. Actually, when you consider it, how many individuals, Peg, you bought involved with to be on podcasts and to actually promote your e-book, and the way many individuals have been like, have an intro for you. I’ve somebody I wanna join you with. I have been on a prepare of your intros, proper? And so it is wonderful to see simply how a lot everyone desires different individuals to achieve success. so, yeah, undoubtedly dwelling in that power and honored to be right here.
Peg Fitzpatrick (02:01.217)
Yeah.
Peg Fitzpatrick (02:22.72)
I believe particularly the podcasters are actually shut like that, actually good with collaborations. And again within the day, that is how we had been as bloggers too. We’d share one another’s stuff and I’ve to say I nonetheless love running a blog. Do you want running a blog?
Kristina (02:27.005)
Yeah.
Kristina (02:38.417)
I do, we do weblog, we do weblog. I’d say prefer it’s not my like neighborhood constructing methodology, however I see why it had a lot traction.
Peg Fitzpatrick (02:40.236)
Yeah.
Peg Fitzpatrick (02:43.564)
Yeah.
Yep. I nonetheless get good Google site visitors from my weblog. Like nonetheless natural Google site visitors. It is good. And that is, that is why being round for a very long time is useful, , as a result of Google nonetheless is like, Hey, we bear in mind her. She’s been round. Proper. I’d, sure. I did say that. I solely mentioned that to you, Kristina. That was prep. I am simply kidding. I used to be, I simply, so that you guys know what we’re speaking about. I used to be simply joking as a result of I am like an OG round.
Kristina (02:49.831)
Yeah, I like it.
Kristina (02:53.971)
That is the stuff.
Kristina (02:58.183)
Yeah.
Kristina (03:01.489)
Web grandma.
Kristina (03:08.295)
Sorry, sorry, I outed you.
Peg Fitzpatrick (03:15.596)
the social media, I have been round, I’ve been round for a very long time. So we had been speaking about people who find themselves newer and I used to be like, I am just like the OG. I did say grandma. I really feel like I nonetheless acquired it although.
Kristina (03:23.718)
You
Yeah, do. can nonetheless be… grandmas are nonetheless hip. Grandmas can nonetheless be hip.
Peg Fitzpatrick (03:30.829)
Okay, I’ll go together with that. So we’ll dive in right here and we’ll ask Kristina some questions so that you guys can be taught all about neighborhood, which as I discussed, and it is not sizzling air, neighborhood is the factor for 2025 transferring ahead. So should you’re questioning, no, what do I have to do? That is it. Construct neighborhood. So hear up, take notes, and Kristina goes to share some.
smarts with you guys. So why do you assume constructing a web based neighborhood is so vital for small companies and entrepreneurs at this time?
Kristina (04:03.251)
Yeah, so why I believe constructing a web based neighborhood is so vital is as a result of we live in a society that basically cares about self-importance metrics, proper? We care quite a bit about these large numbers subsequent to our names. We’re all the time making an attempt to look greater, cooler, higher than we’re, proper? And after we actually drill down into what sells in terms of enterprise, it is these tremendous followers. It is these people who find themselves so excited, who’re singing your identify in each room, who’re the people who find themselves referring you to their associates.
Peg Fitzpatrick (04:11.874)
Mm-hmm.
Peg Fitzpatrick (04:26.072)
Mm-hmm.
Kristina (04:31.603)
And that is why constructing a neighborhood and actually nourishing and nurturing a neighborhood is so vital as a result of these are the people who find themselves typically the people who find themselves not solely gonna purchase from you however are the people who find themselves gonna current new alternatives to you. I have been noticing increasingly, Peg, I do not know should you really feel this manner, however there’s plenty of companies I have a look at and I am like, that individual or that enterprise is so profitable in…
Peg Fitzpatrick (04:36.076)
Mm-hmm.
Kristina (04:52.881)
they had been opened a door due to their neighborhood or due to a relationship they’ve or one thing like that that one other individual might not have been open to, proper? Like if you see individuals collaborate with celebrities or I used to be watching an episode of Dragons Day, which is our shark tank. the individual was like, one of many dragons was like, how are you gonna get this product out? Have you learnt a star who will do issues for you without spending a dime? And the individual was like, no. And proper? However, and that was impactful, proper? That it is like, we want neighborhood to assist us maintain and
Peg Fitzpatrick (04:55.447)
Proper.
Mm-hmm.
Peg Fitzpatrick (05:02.946)
Mm-hmm.
Peg Fitzpatrick (05:14.924)
Wow. Yeah.
Peg Fitzpatrick (05:21.784)
Yeah.
Kristina (05:21.959)
We have seen individuals in our personal social media world the place they will have 60,000 followers however they cannot promote a $15 product. And it is as a result of there is not any neighborhood round what they’re doing. constructing that’s key.
Peg Fitzpatrick (05:27.703)
Proper.
Peg Fitzpatrick (05:31.992)
That is true. I’m so blessed. have met two of the sharks from Shark Tank. One in every of them, Damon John, did the blurb for my e-book as a result of he is wonderful. I met him at South by Southwest with Man. And Barbara Corcoran and I did a talking occasion collectively in New York Metropolis for TJ Maxx. And he or she is…
Kristina (05:41.651)
Superb.
Peg Fitzpatrick (05:53.418)
One of many nicest, finest celebrities I’ve ever met in my life. She’s so gracious. Sensible is a fricking whip as you’d count on. imply, she is like, she’s so wonderful. We did this large factor they usually had been doing this large, photograph factor and the audio system had been me, simply little me, Barbara Corcoran and Layla Ali. So like.
Kristina (05:57.555)
I
Kristina (06:12.103)
Wow.
Peg Fitzpatrick (06:12.973)
Leigh was like 6’5 with heels. She’s so tall. And Barbara grabbed me. She’s like, it’s essential to be within the middle of this photograph. And he or she pulled me like… And I by no means would have achieved that myself as a result of it was an amazing quantity of individuals and stuff. So anyway, she is simply the true, actual deal.
Kristina (06:25.831)
Yeah.
However the graciousness that you just’re speaking about, Peg, proper? Like that could be a neighborhood constructing piece, proper? Like the place, , we have all met most likely like somebody profitable the place, , they are not gracious. I went to Taylor Swift this previous weekend and I used to be like so moved by how moved she was. Virtually like as quickly because it got here out of my mouth, I used to be like, perhaps I should not have mentioned that. Like, that right?
Peg Fitzpatrick (06:32.908)
Sure. Yep.
Peg Fitzpatrick (06:38.945)
Yeah.
Peg Fitzpatrick (06:44.416)
I need to hate you for that, but in addition…
Peg Fitzpatrick (06:49.56)
Yeah, rattling it. I’m an enormous 50 and I didn’t get to go see it dwell anyplace on the earth. It was higher than you thought regardless that, wasn’t it? Yeah. There are not any crappy seeds. You had been dwell.
Kristina (06:55.121)
I am so sorry, I am so sorry. It was so good. And I had crappy, crappy seats, however I’ll simply say. However what was wonderful about it was simply that persons are there and they’re so within the power of it, which is so lovely. she, you possibly can inform when she goes on stage, she’s like, thanks a lot for being right here. She’s not up there being like, yeah, you are proper, 50,000 persons are right here for me. She’s like, thanks a lot for the offered out occasion. That sticks.
Peg Fitzpatrick (07:09.517)
Yep.
Peg Fitzpatrick (07:14.136)
Mm-hmm.
Peg Fitzpatrick (07:20.822)
Yep, is a really gracious individual and she or he’s constructed among the finest on-line communities. She does so many secret issues that folks do not learn about.
Kristina (07:27.507)
100%.
Peg Fitzpatrick (07:33.152)
When Tumblr was enormous, and I do not know if she nonetheless goes on there, however she used to go on Tumblr and like discover followers and go ship Christmas presents to them. She would personally purchase them, wrap them, after which go shock and present up at their home. And he or she did not do these items so individuals knew about it. She simply celebrated her followers in so many various methods. She is, she is, is…
Kristina (07:50.951)
like it yeah
Peg Fitzpatrick (07:56.104)
Bastet advertising but in addition the Bastet neighborhood like actually nurturing and honoring her followers. She’s so nice Effectively, they questioned to 2 hours later. However anyway, Taylor Swift. No, we do not have to god I hope you guys all like Taylor Swift, however should you do not she is a she is out of the off the charts neighborhood builder
Kristina (08:03.027)
Yeah, go go go!
Kristina (08:13.831)
Yeah, and we will be taught quite a bit. We are able to be taught quite a bit from the customer support side of that, which is that after we make our clients really feel like 100 bucks or we make different individuals really feel like 100 bucks, that stage of gratitude, it permeates with individuals. The place persons are like, wow, Taylor’s so nice. Wow, I’ve seen this with native companies, the place they do one thing large locally. You won’t even ever assume to purchase from them, however you see them do one thing large and you are like, wow, I need to be a part of that too. Yeah, precisely.
Peg Fitzpatrick (08:27.798)
Yep.
Peg Fitzpatrick (08:33.612)
Yeah.
Peg Fitzpatrick (08:40.074)
I ought to give them my cash. Yeah. And in addition it is best to undoubtedly be in search of these individuals in your neighborhood as a result of these persons are the folks that we have to help a lot. Particularly proper now after we’re attending to Black Friday and buying craziness, which is so humorous as a result of individuals around the globe, world firms are like pushing Black Friday and like you do not even have Thanksgiving. This isn’t a day for you individuals. Yeah, People. That is an American. I imply, it is actually an American.
Kristina (08:58.673)
Yeah, me.
Peg Fitzpatrick (09:07.298)
Sizzling mess. That is what Black Friday is, a sizzling mess.
Kristina (09:08.007)
Effectively, Peg, simply on the be aware of Canadians actually quick, let me get to the subsequent query, is that we’re so, we comply with American tradition a lot that clearly we have taken Black Friday on as ourselves, however there’s so many.
Peg Fitzpatrick (09:19.978)
Yep, Australians I noticed posting about it too, so it is not simply you guys.
Kristina (09:24.573)
However a bunch of Canadians acquired the date fallacious they usually despatched them out final Friday. So like all these Canadians had been like, completely happy Black Friday. And we’re like, it is subsequent week. It is subsequent week.
Peg Fitzpatrick (09:32.228)
It is Gray Friday, cease! Subsequent week’s Black Friday. I do know, it is loopy. It did flip into a multitude. However I’ve to say, I used to be not joking in regards to the Canadian. I like Canadians and I’ve discovered so many authors that I like which might be Canadian and I like studying about once they’re set in Canada, like Carly Fortune. You most likely know Carly, proper? You have not learn Carly Fortune?
Kristina (09:52.091)
No. No!
Peg Fitzpatrick (09:54.985)
Look her up. I am gonna ship you hyperlinks to her books. She’s wonderful. Her books have been like
Kristina (09:56.883)
Please.
Peg Fitzpatrick (09:59.352)
I believe she’s on her third or fourth e-book now. She’s so nice. However I like those which might be set in Canada as a result of come on, every thing is in America, individuals. Books do not need to all be our tradition. And I like studying. Those that I actually love, they go to Tim Hortons. They’re set in Toronto, but in addition just a little lake villa the place they go. You gotta get the vibe proper. They’ve poutine.
Kristina (10:16.435)
Cease!
Kristina (10:23.795)
The one Canadian e-book I can consider is Anne of Inexperienced Gables, so I want these hyperlinks. Yeah. Please do.
Peg Fitzpatrick (10:27.719)
okay. I am gonna need to ship you. Amy Lee is one other one. Amy Lee is one other form. I discovered a pair within the romance. I do not know should you like romance books like romcom sort of offers.
Kristina (10:32.477)
Bye now.
Kristina (10:36.563)
I most likely have not learn a non-business e-book in 5 years, so ship me every thing. Yeah.
Peg Fitzpatrick (10:41.132)
You gotta do it woman, hop out. You have learn sufficient, aside from you possibly can learn my e-book. However then, no, I am simply kidding. You do not even have to learn my e-book. I respect that. You probably did an ideal giveaway, I respect that. Okay, so anyway, I am going to ship you some Canadian authors, particularly Carly Fortune, she’s so nice. You will simply like it. You should like, mind to get away from the enterprise just a little bit. That is what I began doing. I began alternating between enterprise and pleasure, and it does assist your creativity extra.
Kristina (10:45.369)
Yeah, I’ll. I have been sending it to individuals. I have been sending it to individuals. I did a giveaway on my podcast. Folks… In fact.
Wait.
Kristina (11:02.738)
Amen.
Kristina (11:09.319)
Yeah, I like it, achieved.
Peg Fitzpatrick (11:11.96)
So what do you assume are the important thing components to a thriving, engaged on-line neighborhood?
Kristina (11:19.719)
Yeah, so I’d say one of many key components is that it is a two-way avenue. And it is that you just’re partaking along with your individuals as a lot because the persons are partaking with you, and that you just’re managing your neighborhood. You are exhibiting up for them. You are sharing with them. And also you’re being a storyteller. The perfect communities that I see are those the place the management or whether or not that is like a model or no matter, they take it so severely. They usually’re actually exhibiting up. They usually’re telling the model story. They’re speaking in regards to the affect that they make. They usually’re exhibiting the behind the scenes.
And when it is a two method avenue, there’s a relationship that is created, proper? And even when it is most likely stronger on one aspect than it’s on the opposite, you do not know your followers, they’re nonetheless enthusiastic about what you are doing and enthusiastic about what is going on on. So I’d say that is the massive factor to a thriving neighborhood is admittedly that concentrate on the connection and ensuring that it’s that two method avenue.
Peg Fitzpatrick (11:55.724)
Yeah.
Peg Fitzpatrick (12:06.004)
Mm-hmm. Yeah. Are you able to share an instance of a model or enterprise that has an unbelievable on-line neighborhood, and what can we be taught from them?
Kristina (12:14.643)
You understand what’s so humorous is once I prepped for this query, Taylor Swift was truly who I selected, however I am gonna truly, I am gonna deviate, I am gonna deviate a bit. However Duolingo, such an excellent instance of truly being so inventive along with your model and really so many individuals try to free this owl and this woman’s dressing up on this owl going in all places, it is genius. does it encourage individuals to make use of the app? Yeah, does it get individuals understanding what is going on on? Yeah.
Peg Fitzpatrick (12:18.328)
That we spoiled it. Sure. Yeah.
Mm-hmm.
Peg Fitzpatrick (12:36.705)
Mm-hmm.
Peg Fitzpatrick (12:40.984)
does.
Kristina (12:44.219)
And so I believe that was such an excellent lesson, assume, too, of how do you infuse a private story right into a model? How do you create character? How do you create pleasure round a model?
Peg Fitzpatrick (12:51.106)
Proper.
Peg Fitzpatrick (12:55.052)
I believe that is nice. One other model. gosh, I simply thought Poo Poo is one other model that I like. I truly labored for them. Spoiler alert, I do consulting with them. their on-line model is wonderful and so humorous and so hysterical. Their inventive director, Nicole is she’s so sensible and she or he’s so humorous. And once I labored with them, it was hysterical similar to trying up. It is all potty humor. And it is and it is humorous. Like my husband stored going, what are you doing? What are you laughing in your workplace? I am like, I am their stuff. It is so humorous. Like they’re so humorous. And also you assume, properly,
individuals aren’t actually going to speak about that stuff however their neighborhood shares their tales they usually they’re that model proper are you aware Poo Poo?
Kristina (13:33.379)
yeah, and I believe that is such a humorous idea as properly after we speak about neighborhood is that you just’re like nobody desires to speak about poop, nobody desires to speak about these items. However there’s actually one thing for everybody and there is one thing, there’s individuals who discover that sort of humor actually humorous, there’s individuals who will not resonate with that and that will not be a match for them. However I believe it is actually about discovering that message that resonates along with your viewers after which actually leaning into that.
Peg Fitzpatrick (13:38.231)
Yeah.
Peg Fitzpatrick (13:44.717)
Yeah.
you
Peg Fitzpatrick (13:51.468)
Proper.
Peg Fitzpatrick (13:56.184)
Mm-hmm.
Yeah, but it surely goes even down to love if you dig proper in, I ought to run to my rest room and pull one out and skim it you. their product, every thing on their product labels explains easy methods to use it as a result of they seem to be a completely different sort of product since you spray it earlier than you go. It isn’t air freshener for after you go. And every thing that they do explains the way it’s the spray earlier than you go. You understand, prefer it explains it. However in actually sensible, inventive methods, prefer it’s simply every thing they do is so nice. The design, the packaging, and it is an ideal product to high it off as a result of you possibly can have nice advertising.
and never have an ideal product within the second. It is solely going to work for one buy, proper? Nobody’s going to purchase it once more. So that they’re one other enjoyable one. However Duolingo on TikTok is chef’s kiss. Yeah. How can small enterprise homeowners create a way of belonging and connection of their communities, even when they’ve restricted assets?
Kristina (14:31.859)
Completely.
Kristina (14:38.589)
Such a job.
Kristina (14:47.857)
Yeah. So I believe actually the best way that small companies can actually champion that’s by turning into the principle character of their very own enterprise. And it is actually exhibiting up.
Peg Fitzpatrick (14:56.023)
Mm-hmm.
little applause for the principle character power. I like it.
Kristina (15:01.351)
Thanks. Yeah, turning into the principle character of your personal enterprise is definitely like what it’s essential to do to be constructing that neighborhood up. You understand, one of many issues I hear from all of our shoppers, my company, we have now over 85 shoppers, proper? So I’ve heard plenty of completely different excuses for why individuals do not need to present up. I’ve heard plenty of various things. However one of many issues that comes up time and again is this concept of I am boring. Nobody desires to listen to from me. My enterprise is boring. There may be not a boring enterprise on the market.
Peg Fitzpatrick (15:12.77)
Mm.
Peg Fitzpatrick (15:16.095)
Hahaha
Peg Fitzpatrick (15:22.785)
huh. Proper. Proper.
Kristina (15:27.271)
Folks wanna hear the story. Folks wanna see the behind the scenes. They wanna see you packing these orders. They wanna see you telling the story. They wanna see you out locally. They wanna see you at occasions. They wanna see you in what you are as much as. You are most likely the exception, not the norm, proper? And so actually going and exhibiting that and exhibiting the way you present up is big. embracing that predominant character power is admittedly useful for creating that sense of belonging as a result of individuals really feel related to you.
Peg Fitzpatrick (15:27.352)
Mm-mm.
Peg Fitzpatrick (15:37.623)
Yeah.
Peg Fitzpatrick (15:41.101)
Yeah.
Peg Fitzpatrick (15:48.459)
Mm-hmm.
Kristina (15:53.115)
And I do know this was one thing that we did rather well to offer ourselves just a little little bit of kudos. After we began our enterprise was actually exhibiting individuals the behind the scenes of rising a enterprise. This was a aspect hustle that we grew right into a predominant hustle and now we have now all these shoppers and we have now a crew, we have now an workplace and all these things. And other people have been with us because the starting and there have been occasions the place I’ve gone on discovery calls with individuals the place they’re like, hey, you’ve got been on my imaginative and prescient board for 4 years. I’ve needed to work with you guys because the starting. That is so lovely and it reveals that not all…
Peg Fitzpatrick (16:06.872)
loopy.
Peg Fitzpatrick (16:16.183)
That is so good. That reveals quite a bit about your organization that persons are placing you on a imaginative and prescient board, proper? It does.
Kristina (16:22.132)
thanks. But it surely additionally reveals that we do not all the time see the fruits of our labor instantly. And generally we really feel like we’re posting on social and we’re posting on social, we’re like, nobody’s shopping for it, like nobody’s seeing it, like individuals aren’t hiring me. But it surely’s truly similar to, takes individuals many occasions to see one thing earlier than they make a purchase order.
Peg Fitzpatrick (16:26.232)
Proper.
Peg Fitzpatrick (16:31.704)
Mm-hmm.
Peg Fitzpatrick (16:37.068)
Yeah, quite a bit. It was like individuals needed to hear a couple of model eight occasions. I believe it is extra. It is a lot extra now. my God, are you kidding me?
Kristina (16:41.543)
it is like, yeah. The most recent one I heard was 26. Yeah, I am over it. I am over speaking about it.
Peg Fitzpatrick (16:49.528)
Yeah, since you had a coronary heart assault you had been like 26 occasions. So you do not have to fret about repeating issues as a result of primary, individuals do not bear in mind every thing that you just put up they usually do not see every thing that you just put up. No one scrolls by and reads every thing from a model. When you prefer it, you may return and have a look at some stuff, however sadly, 26 that.
Kristina (16:57.715)
Yeah.
Peg Fitzpatrick (17:09.784)
Breaks my coronary heart just a little bit. I gotta go. I am simply kidding So, what are some widespread errors that companies make once they’re making an attempt to construct a web based neighborhood and the way can they keep away from them?
Kristina (17:12.595)
That is the tip.
Kristina (17:21.819)
One of many greatest ones I say is pitching nonstop. So there must be a stability between neighborhood constructing content material, instructional content material, after which additionally gross sales content material. And also you’re all the time promoting, proper? Being high of thoughts for individuals, for instance, there is a Canadian firm that I am affiliated with known as Subsequent. They seem to be a interval underwear sort of scenario. They usually do plenty of stuff. they, yeah, so nice. They usually put up quite a bit.
Peg Fitzpatrick (17:24.92)
Mm.
Peg Fitzpatrick (17:38.304)
Mm-hmm. Yep. I do know subsequent.
Mm-hmm.
Kristina (17:46.427)
and never all of it gross sales content material. However it’s all the time at the back of my thoughts once I see one thing the place I am like, yeah, I have to go get one other pair. yeah, like, , if you see one thing. So it is only a reminder that even if you’re not promoting, you are promoting. So you do not want every thing to be like gross sales content material and continuously pitching. I believe that is one of many greatest errors individuals make once they’re making an attempt to construct neighborhood is you attempt to promote too shortly. And for service-based companies, , we see this quite a bit with DM promoting, like getting in individuals’s DMs, hey woman, like, , are you in search of this? Right now someone messaged me they usually mentioned, hiya.
Peg Fitzpatrick (17:48.12)
Mm-hmm.
Peg Fitzpatrick (17:53.782)
Yep.
Peg Fitzpatrick (18:00.468)
Mm-hmm. Positively.
Peg Fitzpatrick (18:11.052)
Yeah.
Kristina (18:16.039)
I am questioning, I heard you are a bookkeeper. I am like, I am not a bookkeeper. However thanks a lot for considering I am so good with math. However that would have been actually prevented by simply taking a look at my profile just a little bit, proper? so I believe.
Peg Fitzpatrick (18:19.063)
Ha ha ha ha!
I am
Peg Fitzpatrick (18:27.35)
Proper. And why did they even trouble? I had someone who, earlier than my e-book was out, despatched me a LinkedIn message saying that, simply learn your e-book and it was wonderful. And I knew they did not have it as a result of like they did not. I am like, you learn it? And he or she was like, no.
Simply be trustworthy individuals and and look who you are connecting with. Do not ship somebody a direct message about one thing. And yeah, the individuals who you join on LinkedIn after which they instantly ship you a pitch. It is like no, no.
Kristina (18:47.548)
Sure.
Kristina (18:56.615)
Yeah. And main with that authenticity is so vital, proper? Like individuals purchase from individuals. We like to purchase from individuals. On the core of biblical occasions, individuals had been doing enterprise with individuals they preferred, proper? Folks had been buying and selling bread and potatoes and all these items with one another as a result of they preferred one another. And so we nonetheless love to do enterprise with individuals we like. And so if that is the case, how do you present up the easiest way you possibly can to be able to be the primary individual that somebody thinks about? Sure.
Peg Fitzpatrick (19:00.809)
Mm-hmm.
Peg Fitzpatrick (19:07.842)
Yep. Yeah. Yep.
Peg Fitzpatrick (19:21.206)
Proper. They may not want X now, however they may want it down the street or they may know someone who wants it. So yeah, if you need somebody to disconnect with you actual fast, ship them an prompt gross sales DM or LinkedIn message as a result of I disconnect with individuals. Sorry. In case your first affect, in case your first impression that you just need to make is a foul pitch, then I do know that we’re not going to attach. Bye. I actually do disconnect. Do you or no?
Kristina (19:42.983)
Not an excellent match.
Kristina (19:46.739)
Good for you. do not sometimes like, what, truly, I like to love have interaction with individuals generally once they do these pitches. So I like to ask questions, however no, I do not disconnect sometimes. I like to have interaction with my content material.
Peg Fitzpatrick (19:53.184)
Yeah.
I did disconnect with a LinkedIn individual. For somebody who’s simply beginning, what is step one to constructing a neighborhood on-line? When you’re the subsequent Taylor Swift, what are you going to do?
Kristina (20:04.243)
Good for you.
Kristina (20:12.811)
my God, should you’re the subsequent individual, please join with me. I would like to spend money on you. yeah, so if I used to be getting began once more and I used to be constructing neighborhood, excuse me, neighborhood, I’d simply actually concentrate on one-on-one relationships and actually chatting with individuals and listening to about what they need and what they want. So actually simply going into my neighborhood and asking individuals like, know, what can be useful to you proper now? What content material would you be extra useful? What can be most useful? And actually specializing in including worth. like time and again, like
Peg Fitzpatrick (20:26.914)
Mm-hmm.
Peg Fitzpatrick (20:37.195)
Mm-hmm.
Kristina (20:40.733)
How do you want over ship, add worth on-line, actually present up for individuals? Since you need individuals to take a look at your stuff and be like, wow, she’s doing all that without spending a dime. Think about what it might be like if I paid her. And actually simply making an attempt that up.
Peg Fitzpatrick (20:50.432)
I completely agree with that. I noticed somebody just lately put up, it was one of many Instagram influencers that likes to inform individuals how they’re doing issues proper and fallacious. And their factor was, whoever mentioned to inform individuals to supply worth is fallacious. After which went about, and I used to be like, I believe you are fallacious. I did not remark or something, however individuals want that. Individuals are in search of that. They’re in search of like that.
, they’re making an attempt to be taught one thing or be entertained relying on what sort of account you might be. I that is, , I do not know. Anyway, I disagreed with that individual, however I simply, I zipped it and stored transferring. However I strongly really feel that persons are nonetheless in search of worth and that you just do want to supply that.
Kristina (21:31.769)
And we’re, I do not know, perhaps someone is listening to this and they’re distinctive. I am not. And within the sense that there are like so many social media managers and what you do, there’s most likely so lots of what you do. So that you want your worth proposition. You should be a bit completely different. And what that appears like typically, like I can not say sufficient. And we inform all our shoppers, like, how do you add essentially the most worth and showcase the easiest way you possibly can what you do and why you are completely different in order that persons are enthusiastic about making a purchase order from you?
Peg Fitzpatrick (21:43.084)
Yeah.
Peg Fitzpatrick (21:54.776)
Mm-hmm.
Yeah, and bear in mind you. How can companies stability selling their merchandise whereas fostering real relationships? Since you had been speaking about, , you might be offering worth and also you’re undoubtedly not pitching each time. I really feel like they do have a tough time with that. However how do you simply suggest, , mixing their promotion in there?
Kristina (22:07.155)
Yeah.
Kristina (22:17.927)
Yeah, , typically persons are in search of like some sort of ratio. For me, I haven’t got one, like the place I am like 20 % promoting. I want I did, that works. However I’d say, , actually simply determining like the worth and watching, like success leaves clues, proper? So that you begin to see how individuals reply to your stuff. So should you’re seeing that, , if you put up this sort of stuff, it would not resonate, however then you definately’re essentially the most quantity of gross sales if you put up this sort of stuff, then actually repeating that. However I believe if you’re storytelling and also you’re actually exhibiting up and exhibiting like who you might be and what you are about, what you are doing,
Peg Fitzpatrick (22:22.336)
Yeah.
Peg Fitzpatrick (22:33.911)
Yeah.
Kristina (22:47.601)
I’d say these things turns into very easy and really turns into simpler and you do not truly have to promote as a lot as a result of that real authenticness is popping out within the dialog. So I’d say actually simply specializing in offering worth and you may’t go fallacious.
Peg Fitzpatrick (22:55.863)
Mm-hmm.
Peg Fitzpatrick (23:00.554)
Yeah, I do this with a model that I handle and I put up plenty of product posts. Quite a bit.
Kristina (23:05.917)
Yeah.
Peg Fitzpatrick (23:06.282)
After which I attempted to stability that, you generally I am similar to, after which different issues. Somebody commented final week, are you able to simply inform us, are you able to share extra merchandise on this one? like, virtually every thing I do is merchandise they usually’re like, we want extra. I am like, I can not do all merchandise. But it surely was simply humorous on that, one of many posts the place I did not, they had been like particularly like, inform us what merchandise to make use of. And I used to be like, geez, .
Kristina (23:22.215)
Yeah.
Kristina (23:31.101)
However that is an ideal instance of like, you are by no means going to please everyone. And we see this with social on a regular basis the place even I run occasions and I see occasions. Yeah.
Peg Fitzpatrick (23:34.518)
Yeah. But additionally it is like you possibly can’t present an excessive amount of worth both. Like that he was like, okay, this, but in addition inform me what merchandise to make use of too.
Kristina (23:42.983)
Completely, completely, yeah. However like yeah, it is simply actually like anticipating the traits.
Peg Fitzpatrick (23:47.69)
Yeah. So how do you measure success of a web based neighborhood? Is it about numbers, engagement, or one thing else?
Kristina (23:54.951)
Yeah, I’d say it is engagement. In truth, like I’d say I’ve seen, severely, I am not mendacity once I inform you this, I’ve seen shoppers with 50,000 followers who come to us to start out working with us, like not be capable to promote something. And I’ve seen individuals who have 500 followers have six determine launches, proper? And so it is actually about like how engaged your neighborhood is and you may see how engaged they’re, like, proper? While you’re posting one thing, do individuals reply? I all the time use this instance, however yeah, I’ve an okay Instagram following me, like 6,000. And I…
Peg Fitzpatrick (24:15.735)
Yeah.
Kristina (24:24.239)
had an emergency, like two years in the past I had an emergency gallbladder surgical procedure and I posted on Instagram simply sort of being like, hello, like within the hospital, like actually preventing the Canadian healthcare system over right here making an attempt to get this gallbladder out. And I most likely acquired perhaps 300 DMs, perhaps, like perhaps it was extra. Like I used to be responding to them years later, like I am nonetheless like going by them. However like individuals had been so form, however that was such an indication to me that like I had actually like related with individuals and folks had been reaching out to me being like, hey, like,
Peg Fitzpatrick (24:30.38)
Hahaha
Peg Fitzpatrick (24:34.007)
no.
Peg Fitzpatrick (24:40.566)
Wow. Yeah.
yeah.
Peg Fitzpatrick (24:49.292)
Mm-hmm.
Kristina (24:53.343)
Strive chamomile tea, be sure to do that, proper? However that was an indication of an engaged neighborhood, proper? I am not promoting something to those individuals. These individuals may by no means purchase something from me. They could by no means make a referral for me. However you could have an ideal neighborhood. And so I believe actually taking a look at if you’re posting, are you getting good engagement? Are individuals responding to you? Are you doing thought-provoking content material that is asking questions that is receiving solutions? All of these issues make an enormous distinction.
Peg Fitzpatrick (24:55.331)
Setting good. Yeah.
Peg Fitzpatrick (25:01.558)
Proper. Proper.
Peg Fitzpatrick (25:08.599)
Yeah.
Peg Fitzpatrick (25:14.506)
Mm-hmm. Yeah, and I believe the communication just isn’t all the time on the put up. So that you see issues the place like plenty of occasions individuals do reply personally. Even, , now you possibly can, as an alternative of doing a remark, you possibly can reply with a message on Instagram.
Kristina (25:30.129)
Yeah.
Peg Fitzpatrick (25:31.562)
So that you’re straight speaking to that. assume that Instagram truly values that non-public connection, that non-public dialog extra. So you are not going to see all of the conversations publicly, however they’re occurring. Instagram does depend them behind the scenes too. So.
Kristina (25:46.535)
Yeah, I’d love Instagram to come back out with much less options. That might make me so completely happy, however we dwell and we be taught.
Peg Fitzpatrick (25:50.858)
I do know.
Yeah, they’re making an attempt to love play make amends for some issues proper now as a result of blue sky made them. All people hopped over to blue sky they usually’re like, wait, however threads was doing properly and everyone’s like, bye. So we’ll see how that goes. So what position does consistency play in neighborhood constructing and the way can companies keep constant with out burning out?
Kristina (26:03.623)
Yeah.
Kristina (26:14.129)
Yeah, I’d say large time, like that is vital as a result of individuals begin to rely on you. And so even I, , our company does podcast administration too. , individuals shall be like, properly, like, , what’s it dangerous if I am having to do that podcast? I am like, honestly, sure, as a result of individuals begin to need to hear from you. You turn out to be a part of their Monday, you turn out to be a part of their Thursday, no matter it’s. And it is the identical with social. All of us have had these favourite influencers that we love, , we love listening to from and we love connecting with. After which, , they go lacking or not like in life. I believe they similar to log offline, .
Peg Fitzpatrick (26:19.031)
Mm-hmm.
Peg Fitzpatrick (26:27.149)
Yeah.
Peg Fitzpatrick (26:33.474)
Mm-hmm.
Peg Fitzpatrick (26:40.834)
We’re actually lacking. Let’s be a, let’s be against the law podcast. on.
Kristina (26:43.761)
They’re over it.
I do know I can not, cannot with the cry podcast, I am too weak. However what I’d say is admittedly simply exhibiting up in that constant, and that appears completely different for different completely different individuals, proper? Like, , generally what individuals can do is one put up every week, then that is advantageous. Like, , if it is developing in your tales, I like to recommend individuals posting like three to 4 occasions every week on the feed after which exhibiting up in a narrative daily. And actually simply so you retain high of thoughts for individuals.
Peg Fitzpatrick (26:57.132)
Yeah.
Peg Fitzpatrick (27:01.728)
Yeah.
Peg Fitzpatrick (27:09.142)
Mm-hmm.
Yep, however you do not have to do 1,000,000 tales. Like should you may do three actually good ones, , they are not promoting. They’re simply sort of like behind the scenes. They’re sort of like what’s occurring proper now. Like your feed is extra of the plan, thought out issues. After which tales are similar to, hey, I am doing this. Hey, like this, , and I combine in issues which might be simply issues that I like that I see too with that. So tales are literally simpler than a feed put up, however you continue to need to keep on model and stuff. However
Kristina (27:20.563)
Yeah.
Kristina (27:40.189)
Completely.
Peg Fitzpatrick (27:40.97)
I believe with communities you do need to do, it’s a must to be ready to be constant and it is vital.
Kristina (27:47.515)
Yeah, and I’d say like there’s like I’ve seen this in my very own Instagram that like individuals will like I get plenty of engagement if I put up lower than three tales and the minute I’m going ham and I am like, I need to like put up and like right here I’m on trip and I am doing essentially the most. It would not get as a lot engagement. And so it is like if I actually am like I need to prioritize my neighborhood generally much less is extra.
Peg Fitzpatrick (27:55.928)
Mm-hmm.
Peg Fitzpatrick (28:03.64)
Proper.
Peg Fitzpatrick (28:08.578)
Yep, it undoubtedly is. The times of all of the teeny dots on the high are gone. No one desires to see that any, however nobody’s . You understand, I do not, cannot consider something that I’d need to see that had 1,000,000 issues anymore.
Kristina (28:12.871)
Gone. Lengthy.
Kristina (28:21.043)
Taylor Swift live performance.
Peg Fitzpatrick (28:22.84)
I watched all of the Taylor Swift concert events from the start to the tip. sure, I largely, I imply, I checked out completely different, to be trustworthy, if we need to simply speak about neighborhood constructing and Taylor Swift on-line, , I began out the start watching one factor after which because it went on, was like Taylor sort of, she was nice, however , all of us knew she was unhappy as a result of her relationship was ending. Then completely obsessive about Travis, prefer to the purpose of like, I’d simply tune in to see like, did he go? What’s he going? Now I give them their privateness.
Kristina (28:27.773)
Yeah.
Peg Fitzpatrick (28:52.844)
I really feel like individuals ought to simply get out of their enterprise now, however I am simply ready for the engagement Possibly that is Christmas perhaps New 12 months’s Christmas is her favourite if he is aware of what’s what and he does it’s going to be Christmas She loves Christmas. He must take her to a Christmas tree farm and suggest No, however she loves Christmas tree farms
Kristina (28:54.897)
Yeah. Yeah, me too. Possibly it’s going to occur in Vancouver on the Vancouver present.
Kristina (29:05.45)
god, I can not wait.
Kristina (29:09.628)
or Christmas market.
does she? You appear to know extra about Taylor than I do.
Peg Fitzpatrick (29:15.916)
Her household had owned a Christmas tree farm when she was rising up and she or he’s acquired a track known as The Christmas, it is about that.
Kristina (29:18.909)
You
You like Taylor.
Peg Fitzpatrick (29:24.795)
I have been a fan for a very long time. anyway, yeah, I imply, that may be like her final little should you may have snow falling gently. He may do it like Hollywood make the snow come. Anyway, yeah, however we’ll be again right here. So what are your go to instruments or platforms for managing or partaking a web based neighborhood? Do you love to do them proper on Instagram or?
Kristina (29:32.859)
And he can, he is Travis, he can.
Kristina (29:48.275)
would say like within the platforms, I’d say like, , lots of people will ask me like, , ought to I be on each platform? Ought to I be on LinkedIn? Ought to I be on TikTok? Ought to I be? And I am all the time like, simply be on the platforms the place you’d prefer to be on them and such as you need to embody.
Peg Fitzpatrick (29:58.444)
Why are we twins, Kristina? That is my favourite factor too. I really feel such as you liking the platform issues a lot. Yeah.
Kristina (30:03.837)
Completely. I hate tech discuss. I hate it. And I, that is why I do not have interaction, however I like LinkedIn. I like Instagram. And in order that’s the place I like to construct neighborhood. So you discover the locations that you just prefer to construct neighborhood and actually being constant there and preserving these conversations out. these are, that is sort of the principle software. I like some scheduling instruments too. Like, , that makes it just a little simpler, like later. however I am not, yeah. Like I’d say them later. Yeah. Yeah. Hootsuite’s in Canada too.
Peg Fitzpatrick (30:10.989)
Yeah.
Peg Fitzpatrick (30:16.983)
Mm-hmm.
Peg Fitzpatrick (30:21.079)
Yeah.
Peg Fitzpatrick (30:25.176)
Shout out to Canada, later. And Hootspeed too, by the best way.
Yeah, Vancouver. Completely.
Kristina (30:35.151)
my gosh, okay. I want a listing for me of like all of the Canadian issues
Peg Fitzpatrick (30:39.8)
Why do I do know so many issues? And I met Justin Bieber. I noticed it. It was within the elevator with Justin Bieber. In order for you my like predominant Canadian factor. No, I used to be good as a result of there was different individuals on the elevator and I did not need to blow his like, I checked out him and he knew I knew and I used to be simply sort of like, he simply smiled at me. You understand, he was similar to at a fitness center figuring out. So I did not need to, it was at a resort in Beverly Hills. How bougie was that?
Kristina (30:47.335)
And did you say something?
Kristina (31:03.25)
I bumped into Kristen Bell in LA a couple of weeks in the past, and she or he was having lunch with Rachel Belson. And like, 17-year-old me would have been like, holy crap, Veronica Mars. However I used to be cool, calm, and picked up, and mentioned nothing. And my husband was like, it is best to have gotten a photograph. And I used to be like, she’s a standard lady. She’s a standard lady who likes to work. Let her be.
Peg Fitzpatrick (31:09.931)
Yeah.
Peg Fitzpatrick (31:15.617)
Sure.
Peg Fitzpatrick (31:23.638)
Yeah. Yeah. Yeah. Are you watching? Did you watch her new present that is out? God, it is so good.
Kristina (31:28.465)
I simply completed it yesterday as a result of I used to be ready for therefore lengthy as a result of I used to be so like as a younger grownup I used to be obsessive about Veronica Mars. So I used to be like, did you like Veronica Mars too?
Peg Fitzpatrick (31:36.044)
Mm-hmm.
I truly didn’t watch that, however I do love Chris. I do know. Okay, yeah.
Kristina (31:41.747)
You must watch it, it is so good. Okay, you could. the Veronica Mars Seth Cohen factor was just a little an excessive amount of for me, so I used to be like, I have to work myself as much as it. And so me and my husband watched it final week and I am hooked. Cannot look forward to the subsequent season. No one desires this, you guys have to look at it. Tell us what you assume.
Peg Fitzpatrick (31:50.082)
Yeah.
Peg Fitzpatrick (31:55.776)
Yeah, should you guys have not watched it, it is so good.
And it is about podcasts, it is hysterical. And did you try the Actual Sisters? That is based mostly on Actual Sister podcasts. Yeah, and you’ll not imagine this, however they’re even prettier than the celebrities. They’re actually fairly. Not that Kristen Bell and the woman that performs her sister, they’re lovely, however even the true life women are lovely. You gotta look it up. These are actual sisters. It would not blow your thoughts. It is based mostly on an actual podcast.
Kristina (32:08.597)
I did not know that.
Kristina (32:22.099)
Okay, I’ll. Nuts. Nuts, yeah. I am like, how are you going to get hotter than Kristen Bell? There is no hotter than Kristen Bell. However what, it was attention-grabbing too, as a result of I believe the mainstream side of it, of it being like, , her internet hosting a podcast and never being the factor. It reveals you the way a lot jobs have modified.
Peg Fitzpatrick (32:41.084)
completely, completely. In an growing digital world, how can companies create a private contact that retains their neighborhood members coming again?
Kristina (32:49.735)
Yeah, I believe each likelihood you get to have interaction along with your clients is an effective one, proper? So whether or not that be in your Instagram tales, whether or not that be within the DMs, no matter that appears like, I like getting voice notes from companies or little playing cards. Meaning the world to me. And even for us, too, when individuals be part of our membership, I am going to sometimes voice be aware them and say, hey, I am so excited to get to know you. And that goes a good distance, proper? So I believe constructing these relationships and that belief is something private you are able to do with individuals, I’d take it. even when the massive manufacturers do this, it is so spectacular.
Peg Fitzpatrick (32:53.238)
Yeah.
Peg Fitzpatrick (33:07.713)
Yeah.
Peg Fitzpatrick (33:17.932)
Yeah, it truly is. Particularly now, the non-public touches do exactly matter. A little bit be aware, one thing. Yep. As a result of individuals selecting you is vital. Folks have plenty of selections on the earth now. It is easy to spend your cash.
Kristina (33:24.923)
Completely. Completely. There’s plenty of choices on the market. Yeah.
Kristina (33:33.541)
Completely, yeah. So that is what I’d suggest is as a lot as you possibly can have like contact factors with shoppers or clients or nevertheless you serve individuals, I believe that is the best way to do it.
Peg Fitzpatrick (33:37.88)
Mm-hmm.
Peg Fitzpatrick (33:42.274)
Do you your membership like in circle or something?
Kristina (33:45.191)
We, it’s a Fb group. It is about social media. In order that’s form how we did it. However I do like Circle although. Circle is such an excellent platform. Yeah.
Peg Fitzpatrick (33:46.891)
Okay.
Yeah. Yeah, I like Circle too. Yeah. How does constructing a robust neighborhood contribute to long-term enterprise progress and model loyalty?
Kristina (34:00.337)
Yeah, the factor about constructing a robust neighborhood, particularly as a private model, I’d say, as a result of lots of people actually cover behind their companies and their manufacturers, I’d say you are not solely constructing your online business for at this time, you are constructing it for tomorrow and no matter you do subsequent. The primary few social media shoppers we had for our enterprise, we truly acquired from a earlier enterprise we did. So actually serious about all of those as long-term relationships is so vital. So if you’re serving individuals, it is not simply you are serving them proper now for…
Peg Fitzpatrick (34:07.192)
Mm-hmm.
Peg Fitzpatrick (34:19.607)
Mm-hmm.
Kristina (34:27.591)
tomorrow, you are truly serving them for perhaps life, proper? And no matter it that you just do subsequent. We love doing enterprise with individuals we like, proper? So after we like, it is like Sarah Blakely, proper? Like has Spanx, does so properly Spanx, and she or he places out these sneakers. And persons are obsessive about shopping for these sneakers, proper? As a result of it is Sarah. Like, I do not truly assume sneakers on a heel is like, for my part, they are not that cute. It is simply my opinion. Sarah, do not come for me. I believe you are wonderful.
Peg Fitzpatrick (34:30.818)
Proper.
Mm-hmm.
Peg Fitzpatrick (34:43.444)
Mm-hmm. Yeah.
Kristina (34:54.471)
However like they are not tremendous cute. so, however I believe individuals purchase them as a result of it is Sarah. So it is like, I believe how are you going to create that very same stage of hype? Do you could have a pair of sneaks? No.
Peg Fitzpatrick (34:58.189)
Yeah.
Peg Fitzpatrick (35:02.448)
Yeah, no, I am actually sort of over heels life. I did. I wore them as a result of I work from home and so I by no means put on them anymore. So I had a commerce present final month or is it the start of this one? I do not even know the place I’m anymore. I believe it was the start of this month and I did heels like comfy ones. However then at a commerce present at an enormous conference middle, it doesn’t matter what you had been doing like a a lot strolling and my toes had been simply
Kristina (35:08.027)
Yeah, I imply…
Peg Fitzpatrick (35:30.69)
They had been like, why? Like, why did you do this? They usually had been comfy ones. however by the tip they weren’t comfy. My toes for like two days had been like, you possibly can’t put on these once more. Not anytime quickly. yeah. So I, I used to put on like three inch heels and run round work and no downside. My twenties, I used to be all like heels after which I’d go dance all evening and dance all weekend and return to work and put on heels all day. And I used to be like, I do not even understand how I did it. I actually wore like tremendous excessive heels on a regular basis. So I believe that is a part of the rationale I
Kristina (35:39.431)
Yeah, no extra.
Peg Fitzpatrick (36:00.634)
cannot now.
Kristina (36:02.053)
Additionally, we’re completely different ladies. by no means had that section. I do not know, perhaps that section is coming for me. However yeah, it is by no means been my factor.
Peg Fitzpatrick (36:05.568)
I did.
Peg Fitzpatrick (36:10.494)
I do not remorse it. It was enjoyable. 20 to 25, that was some good dancing time. So for these feeling overwhelmed by the thought of beginning or managing a neighborhood, what’s one piece of recommendation that you’d give them so they do not really feel overwhelmed?
Kristina (36:15.537)
Find it irresistible.
Kristina (36:26.239)
Concentrate on the one-on-one interactions and like, know, do not overthink it like I do not over like, know We run occasions for 150 individuals. We have now a beautiful neighborhood of people that purchase tickets on a regular basis I do not overthink it. It is all one-on-one relationships and connections and voice notes and issues like that however I Yeah, like actually simply bear in mind such as you’re simply making an attempt to love typically enterprise homeowners the rationale we get into enterprise is as a result of we imagine that no matter we’re doing is of service and so similar to actually leaning into that that like what you are doing is of service to individuals and
Peg Fitzpatrick (36:28.408)
Mm-hmm.
Peg Fitzpatrick (36:49.811)
Mm-hmm.
Kristina (36:54.993)
you make a distinction in that method.
Peg Fitzpatrick (36:56.64)
Yeah, connecting with individuals, it does make such an enormous distinction. After I’m on Blue Sky now and I used to be like discovered there’s all these individuals from Google Plus which might be on there as a result of I, when Google Plus was round, I used to be, that was like very large. I used to be very large on Google Plus. And so I stored seeing all these individuals. I had 1,000,000 and a half followers, not mendacity. It was large. It was very large platform for me.
Kristina (37:05.747)
Mm.
Kristina (37:12.09)
Taylor Swift of Google+.
Kristina (37:18.395)
Yeah, you’re the Taylor Swift of Google Plus. I am simply, I simply wanted a truth.
Peg Fitzpatrick (37:21.526)
I want. I want. However I did actually join with individuals. That was my predominant factor. I all the time reply to individuals and feedback in all places. However for there, I actually constructed an excellent factor. I made a remark. I did a put up that was like, I’m seeing so many nice Google Plus associates right here, , and it is making me completely happy. somebody commented and mentioned, how are you aware that you just’re seeing individuals from Google Plus? And I used to be like, as a result of I bear in mind them. I imply, regardless that, however that is why.
Kristina (37:45.351)
Yeah, as a result of I’ve eyes.
Peg Fitzpatrick (37:49.656)
Proper, I do know their names, I do know who they’re, I bear in mind the individuals I talked to. imply, a few of them are shut associates even now, like a few of my closest persons are individuals I met on Google +, however I imply, clearly I do know them, what I imply? And other people…
Kristina (37:52.124)
Yeah.
Kristina (38:03.921)
say the identical factor with my occasions. say the identical factor with my occasions. Folks will come as much as me they usually’ll introduce themselves and I am like, yeah, you got here to the final three. I do know every thing about you. I bear in mind every thing. Like, , yeah.
Peg Fitzpatrick (38:11.34)
Yeah, like, hiya, I do bear in mind individuals such as you most likely do not know me, however sure, I do. You touch upon all my stuff. In fact I do. Like, thanks. Proper. I imply, however it’s a must to concentrate. It is simply, , you bought to concentrate and also you simply know individuals since you see them. So anyway, I assumed I imply, on one hand, it was sort of was sort of like, why is she asking that? However then I simply answered it properly, like, as a result of I bear in mind who they’re, .
Kristina (38:27.889)
Yeah.
Kristina (38:37.149)
Truthful. Yeah, I like that.
Peg Fitzpatrick (38:38.828)
Yeah, but in addition it is form like why would not who the individuals that you just discuss to? I imply it was years in the past, it has been closed for a very long time, however nonetheless I discuss to them quite a bit. So I used to do dwell streams like Google Hangouts and all types of stuff on there. So that you do join with individuals. So what is the greatest fantasy about on-line communities that you’d like to debunk?
Kristina (38:59.091)
that they should be large. Like that it’s essential to have 1,000,000 and a half followers or no matter it’s, , that must be to see affect. Like I believe lots of people get actually, actually labored up about that they usually actually need to construct like actually large like communities, which is nice. Like I encourage individuals to construct no matter neighborhood feels good for them, however you may make affect with 100 followers. When you had 100 individuals within the room, what would that appear to be? You understand?
Peg Fitzpatrick (39:00.504)
Mmm.
Peg Fitzpatrick (39:05.803)
Yeah.
Peg Fitzpatrick (39:19.116)
Yeah. I do know if you have a look at these numbers in actual phrases, , like how many individuals that’s. It’s lots of people. Yeah, I believe numbers are an enormous fantasy. Folks actually undoubtedly do get tied into that and hooked into that. They usually assume, I want so many individuals and so many. It isn’t about numbers. It is about connection and neighborhood, which actually is not.
Kristina (39:27.058)
Yeah.
Kristina (39:41.204)
And I’ve seen I’ve seen individuals with huge audiences make individuals really feel at dwelling like the place they go to an occasion and there is there’s enormous connection there and I’ve seen individuals with meet individuals over and time and again not bear in mind their identify like yeah
Peg Fitzpatrick (39:45.272)
Mm-hmm.
Peg Fitzpatrick (39:54.007)
Yeah.
I can not say that I am right here, however yep. And I’ve had these, I am positive you’ve got most likely had the identical factor the place you go to an occasion and also you meet somebody they usually’re by no means such as you thought they had been and then you definately’re like, okay, properly, there you go. And then you definately’re not, then you definately’re simply, that disconnects you mentally from that individual. Yeah.
Kristina (40:10.545)
Yep, completely.
Yeah, you are disenfranchised by it. I do know someone who I idolized, I assumed was so cool, I met them in individual. Our companies truly aren’t that completely different and I met them and I used to be like, good. After which now I do know, proper? After which there have been so many alternatives since for us to collaborate or do issues and I’ve by no means taken it up as a result of it simply hasn’t been a match. I like doing enterprise with individuals I like. I like doing enterprise with people who find themselves gracious and that is essential to me.
Peg Fitzpatrick (40:27.372)
Yeah.
Peg Fitzpatrick (40:37.228)
Yeah, proper. Yeah, when they’re solely doing that, , they’re by no means who they’re on-line. It is simply all pretend. It is like, overlook it. Yeah. So I respect your time. This was a completely wonderful dialog. I hope you guys which might be listening have cherished every thing that Kristina mentioned and I hope you comply with her and discover her, comply with her podcast, subscribe to it.
Kristina (40:47.889)
Yeah, 100%.
Peg Fitzpatrick (41:05.526)
It nonetheless says comply with, proper? Did not subscribe, change to comply with. Is that the factor in all places or?
Kristina (41:10.301)
I believe on Apple it would nonetheless say subscribe, comply with?
Peg Fitzpatrick (41:12.824)
I they had been those that modified to comply with. Anyway, do hit the button so that you get Kristina’s podcast, no matter that’s on no matter platform it’s. And thanks a lot to your time. I actually respect you sharing your, your experience locally space. And I want you all one of the best luck in 2025 and past.
Kristina (41:15.601)
I do not
Kristina (41:32.979)
Yay, so completely happy to be right here, thanks a lot. And any good friend that I’ve, Peg is a good friend of mine, so be at liberty to achieve out and let me know what resonated.
Peg Fitzpatrick (41:39.09)
Superior. Thanks.
