YouTube has continued to dominate the world of video sharing. Nowadays, it’s a one-stop store for all the things from leisure to how-to movies.
Understanding key YouTube stats and figures is one of the simplest ways to develop a YouTube advertising and marketing technique that works and lasts.
Learn on for the YouTube person, utilization, and enterprise stats you have to know to hit the bottom working (and get that digital camera rolling).
Bonus: Obtain the free 30-day plan to develop your YouTube following quick, a each day workbook of challenges that can aid you kickstart your Youtube channel development and observe your success. Get actual outcomes after one month.
Common YouTube stats
Harness the ability of YouTube’s international community with these stats.
1. YouTube is the 2nd most visited web site on the planet
With over 79 billion annual visits, YouTube is the second most visited web site globally. What takes first place? Its dad or mum firm, Google, in fact.
2. YouTube is the hottest social media platform within the U.S.
Amongst U.S. customers, YouTube is the preferred social media platform, beating out Fb, Instagram, Pinterest, and even TikTok.
Supply: Pew Analysis Middle
3. YouTube has 100 million paid subscribers
Premium companies are one of many best methods for social media platforms to become profitable, and YouTube is not any exception. The platform at present boasts 100 million subscribers throughout YouTube Premium.
4. YouTube is the second hottest cellular video app worldwide
YouTube clocks in on the quantity two spot within the record of hottest cellular video apps worldwide, in keeping with Statista. It is a leap from final yr when it sat in third place, behind each TikTok and Netflix.
Unsurprisingly, TikTok takes the primary spot with 875 million downloads worldwide. YouTube is now narrowly beating out Netflix with lower than half one million downloads between the 2. The previous sits at 165.23 million, the latter at 164.79 million.
This leaves a spot of over 700 million downloaded between TikTok and YouTube. YouTube could be extra standard on desktop, however its cellular gadget downloads depart one thing to be desired while you evaluate the 2.
5. YouTube is the most-used cellular app
YouTube sits on the high of the record of cellular apps for each month-to-month lively customers and whole time spent on the app. It’s additionally second in shopper spending on cellular apps, proper behind TikTok.
6. YouTube was the second most visited Wikipedia web page in 2024
Wikipedia is a good place to get a fast synopsis of practically something you would be looking for on-line. YouTube’s spot as quantity two exhibits that persons are excited by studying extra in regards to the platform — which is a good signal that the platform stays related.
YouTube person statistics
Questioning what YouTube’s person base seems to be like? These YouTube person and demographic statistics will aid you perceive the folks behind the platform.
7. Over 216 million U.S. adults use YouTube
As of 2023, there have been 262 million adults in america, which means round 82.4% of all U.S. adults use YouTube. This simply goes to point out how standard the platform is, when greater than 4 in 5 U.S. adults entry the platform.
8. 54.3% of YouTube customers are male
YouTube’s male customers proceed to make up a small majority of the platform, with 54.3% of customers figuring out as male, and 45.7% figuring out as feminine. It’s not clear what share of the YouTube viewers identifies outdoors of the gender binary.
9. 25-34 is the biggest age group on YouTube
In contrast to competing platforms like TikTok, whose person base skews closely Gen Z, YouTube stays a preferred platform for customers throughout generations. The biggest distribution of YouTube’s person base falls between the ages of 25 and 34, adopted by these aged 35-44, then these aged 18-24.
Supply: Statista
10. YouTube U.S. customers are typically well-educated
Whereas some platforms, like BeReal and TikTok, have pretty low ranges of training amongst their person base, YouTube customers are typically comparatively well-educated.
87% of YouTube’s person base identifies as having attended some faculty with 90% being a school graduate or increased.
11. YouTube boasts a various person base within the U.S.
In america, YouTube’s person base tends to be fairly various. In response to Pew Analysis Middle, YouTube utilization is cut up kind of evenly amongst White (82%), Black (88%), Hispanic (89%), and Asian (93%) populations.
12. The UAE has the highest YouTube penetration charge
Relating to international penetration of the YouTube app, the United Arab Emirates (UAE) is main the pack with 94.1% penetration. Israel is available in second with a 93.2% attain, adopted by the UK at 90.4%.
Canada’s YouTube penetration charge sits at 87.5%, and america falls additional down the record at 77.4%.
YouTube utilization statistics
Questioning how folks use and luxuriate in YouTube? Use these YouTube utilization stats as your information.
13. Customers watch 1 billion hours of content material daily
In response to Google, customers spend greater than 1 billion hours of time watching YouTube movies daily. Now that’s quite a lot of eyeballs!
14. Customers spend 29 hours per 30 days on YouTube cellular
When was the final time you checked your display time and thought, “eugh.” Hey, we’ve all been there.
Likelihood is, YouTube is likely one of the apps taking over your viewing time. In 2024, customers all over the world spent a median of 29 hours on the YouTube cellular app every month.
Take note, this utilization isn’t even all over the world. Customers in Thailand spent round 49 hours every month utilizing the app, whereas customers in Switzerland spent lower than 10. Within the U.S, customers spent round 26.21 hours on YouTube every month.
15. YouTube Youngsters noticed 144 million downloads in 2024
YouTube Youngsters had its greatest yr thus far in 2024, seeing 144 million downloads — up from 102 million in 2022.
General — aside from a minor drop in 2021 — downloads for YouTube Youngsters have continued to extend since its launch in 2016.
16. Solely 1.1% of YouTube customers completely use YouTube and no different social media platforms
The overwhelming majority of YouTube customers are additionally on different social media platforms. The largest overlap in person base lies with Instagram (77%), Fb (75.3%), and WhatsApp (71.4%).
17. 32% of U.S. adults get information on YouTube
Many web customers depend on social media platforms to get their information, however their alternative of platform will depend on every individual.
Although Fb has had a minor drop over time, it stays the preferred information web site for U.S. adults, with 33% of the market, whereas YouTube follows shut behind at 32%.
Supply: Pew Analysis Middle
YouTube channel stats
Uncover vital stats surrounding the preferred YouTube channels that may aid you develop your personal.
18. MrBeast has the most subscribed-to YouTube channel
MrBeast sits on the high of the record of standard YouTube channels with 360 million subscribers. He’s seen nice success together with his philanthropic-esque video content material.
Sitting in second place is T-Sequence with 286 million subscribers and in third is Cocomelon with 189 million subscribers.
19. There are over 113 million YouTube channels
One researcher found that there have been round 113.9 million YouTube channels created on the platform. Meaning round 4.4% of YouTube’s 2.6 billion month-to-month lively customers have created a channel; the remainder of the customers are merely content material customers.
20. Solely 14 channels have over 100 million subscribers
Just a few handfuls of channels have hit the profitable 100+ million subscriber mark. 80 channels have over 50 million subscribers.
YouTube music stats
Music stays a giant driver of YouTube’s person visitors. Find out how the YouTube music statistics break down right here.
21. The most considered channels on YouTube are music and kids’s content material
As of January 2025, the highest 5 hottest channels on YouTube are:
- Wiz Khalifa Music (5.99 billion month-to-month channel views)
- Wow Kidz (5.02 billion month-to-month channel views)
- T-Sequence (2.72 billion month-to-month channel views)
- Cocomelon – Nursery Rhymes (2.42 billion month-to-month channel views)
- SET India (2.33 billion month-to-month channel views)
22. YouTube Music has over 100 million customers
YouTube created its personal Music hub, which now has over 100 million subscribers.
YouTube Shorts stats
Shorts are one of many fastest-growing options on YouTube’s platform. Learn to use them to your benefit with these stats.
23. There are 1 billion YouTube Shorts on the platform
Solely launching in 2021, YouTube Shorts has shortly grown in utilization. Not solely has it already hit 1 billion Shorts uploaded to the platform, this determine grows by round 25 million each month.
24. YouTube Shorts has 164.5 million customers in america
Examine this to straightforward YouTube’s 216 million U.S. customers. A big portion of customers are additionally watching YouTube Shorts, which means it is best to incorporate these vertical movies into your technique.
25. YouTube Shorts see 70 billion each day views
YouTube Shorts are shortly changing into one of many platform’s best-known options, particularly amongst youthful, Gen Z audiences.
At present, YouTube Shorts sees round 70 billion each day views.
26. The common period of a YouTube Quick video is 33 seconds
The common Quick is round 33 seconds. The commonest size is 30-40 seconds (28.8%), then 20-30 seconds (23.6%), 10-20 seconds (17.1%), 50-60 seconds (16.2%), 40-50 seconds (11.3%), and fewer than 10 seconds (2.8%).
27. 40% of YouTube Shorts customers aren’t on TikTok or Instagram Reels
Be happy to cross-promote your content material throughout vertical video channels so you possibly can maximize your attain. Particularly as a result of 40% of Shorts customers don’t use the opposite vertical video platforms.
28. The most-liked YouTube video is a YouTube Quick
With 54 million likes, the most-liked video on the platform is a YouTube Quick posted by MrBeast. It’s referred to as “Would You Fly to Paris for a Baguette?”
YouTube video stats
Study extra about high YouTube movies and the way that info can impression your YouTube technique.
29. Child Shark is the most considered YouTube video of all time
There’s a motive sure songs catch on, and clearly Child Shark has discovered that excellent components as itsat in first place as essentially the most considered YouTube video for years now.
Child Shark Dance by Pinkfong Youngsters’ Songs & Tales has now been considered practically 16 billion instances, however hit the milestone of being the primary (and remaining the one) video that hit 10 billion YouTube views again in 2021.
Within the second place spot sits Despacito by Daddy Yankee (8.65 billion views), and in third place Wheels on the Bus by Cocomelon (7.12 billion views).
30. There are 14 billion movies on YouTube
With such an enormous variety of movies on the platform, it’s vital to concentrate to YouTube search engine optimisation techniques to make sure your content material is discovered among the many competitors.
YouTube stats for enterprise
Able to construct your model on YouTube? Right here’s find out how to enhance your YouTube subscribers and promote your YouTube channel. Plus, use these YouTube for enterprise stats to information your technique.
31. Viral YouTube content material can attain 100 million views in lower than a day
Virality nonetheless reigns supreme on social media, as any burnt-out social media supervisor can let you know.
For these seeking to go viral, the very best you possibly can anticipate to do is 100 million video views in lower than someday. The YouTube video for Butter, by Korean pop sensations BTS, holds the report because the quickest video to succeed in 100 million views, adopted up by their video Dynamite.
32. Gaming communities thrive on YouTube within the U.S.
In response to Google, YouTube is the place to be for gaming content material creators. Many communities, from Roblox to Minecraft, have seen success reaching their target market.
YouTube promoting stats
Take advantage of out of your YouTube promoting technique with these YouTube advert statistics.
33. YouTube adverts have a possible attain of 2.53 billion folks
In case you run adverts on YouTube, you could have the potential to succeed in 2.53 billion totally different folks — that’s practically one-third of the whole international inhabitants. Odds are, irrespective of how area of interest your viewers is, a few of them are on YouTube, making this the right platform for promoting.
34. YouTube made over $36 billion in advert income in 2024
Past paid subscribers, YouTube’s principal income driver is promoting. Cue a one-minute advert you can’t shut interrupting your video viewing…
Now that that’s over, YouTube made $36 billion in promoting income in 2024. This broke right down to roughly $8 billion in Q1, $8.6 in Q2, $8.9 billion in Q3, and $10.4 billion in This autumn.
35. YouTube is the sixth largest digital advert platform within the U.S.
Bringing in $8.29 billion in U.S. advert income, YouTube sits on the sixth largest digital advert platform within the nation. Nevertheless, in the event you usher in Google’s $77.49 billion, it shortly shoots as much as the highest spot.
Supply: EMARETER
36. 44% of the highest YouTube adverts this yr weren’t conventional advert lengths
The truth is, many longer adverts are seeing success, with two high adverts being a four-minute Volvo advert or an 11-minute Louis Vuitton advert. Take a look at varied advert lengths, codecs, and kinds to see what works greatest in your model.
YouTube influencer statistics
Contemplating working with influencers on YouTube? Uncover high statistics surrounding YouTube influencer advertising and marketing.
37. 98% of customers usually tend to belief creators on YouTube than on different platforms
YouTube creators are a trusted supply for model and product suggestions. In case you’re seeking to increase gross sales, working with influencers on the video platform is a good technique.
38. There are 65.3 million YouTube creators worldwide
There are seemingly loads of creators and influencers in your area of interest, provided that there are over 65 million accessible to select from.
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