How have you learnt in case your social technique is hitting the mark? Is 100 likes an enormous deal or simply common? And what’s the optimum time to share your content material?
Sadly, there’s no one-size-fits-all reply. All of it comes right down to elements like your {industry}, the platforms you’re lively on, and the make-up of your viewers.
That’s the place social media benchmarks come into play. These numbers present a snapshot of what’s typical to your {industry} when it comes to engagement and progress, serving to you see how your efforts measure up.
Maintain studying for a handful of most up-to-date stats knowledge collected in December 2024 for the schooling sector that may enable you put your leads to perspective.
Psst: When you seize your benchmarks, head to our information to utilizing social media for advertising in schooling to learn the way to motion these insights.
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Beneath, you’ll discover suggestions for one of the best instances to submit on Instagram, Fb, X (previously Twitter), and LinkedIn for optimum engagement.
Word: Time of day was localized throughout 118 nations the place pattern knowledge got here from, i.e. the graphs are correct throughout time zones.
Greatest time to submit on Fb
In line with our analysis, 12 pm on Thursdays is one of the best time for academic establishments to submit on Fb.
Greatest time to submit on Instagram
Late mornings and early afternoons (11 am-1 pm) on Saturdays are one of the best instances for academic establishments to submit on Instagram.
Greatest time to submit on X (Twitter)
Tuesday and Thursday night (6-10 pm) Tweets are likely to generate the best engagement for academic establishments on X.
Greatest time to submit on LinkedIn
In line with our analysis, 10 am on Wednesdays and 12 pm on Fridays are one of the best instances for academic establishments to submit on LinkedIn.
Each establishment’s excellent posting schedule is exclusive, and you must take a look at completely different posting frequencies to seek out out what works greatest to your viewers. That mentioned, these industry-specific stats will enable you discover a data-informed place to begin.
Our analysis discovered that academic establishments submit on Fb extra typically than on different social platforms — a mean of 4 instances per week.
Beneath, you’ll discover network-specific knowledge that illustrates how posting frequency corresponds to general engagement charges.
On Fb, efficiency relies upon extra on the content material you submit than on how typically you submit. Nonetheless, establishments that posted thrice noticed a better engagement fee of two.86%.
On Instagram, you’re most certainly to maintain your viewers engaged if you happen to hold your posting schedule busy and constant. 5-7 posts per week appears to be the candy spot!
On LinkedIn, establishments posting 9 instances per week see the best common engagement on their posts…
… whereas on X (previously Twitter), 1-4 posts per week are sufficient to maintain engagement charges excessive.
Common engagement charges in schooling
Questioning in case your engagement charges are excessive sufficient? Listed here are the {industry} averages throughout all main social networks as of January 2025:
- Instagram: 1.63%
- Fb: 2.19%
- LinkedIn: 2.01%
- TikTok: 0.65%
Totally different social networks provide completely different content material codecs — however how do you resolve which ought to dominate your content material combine?
Right here’s what our analysis says.
On Fb, album posts generate probably the most engagement — adopted by posts with hyperlinks, movies, and particular person pictures.
Instagram customers significantly get pleasure from carousel posts, which — in schooling — generate greater than double the engagement of Reels.
On LinkedIn, posts with pictures and movies outperform posts with hyperlinks.
Follower progress fee within the schooling sector
In case your social media technique revolves round rising your viewers, be sure you’re setting sensible objectives.
On Fb, academic establishments noticed 0.48% weekly follower progress in This autumn 2024.
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