Uh oh. There’s been an replace to Benefit+ Catalog Advertisements.
Right here’s what it is advisable know…
The Change
When creating an Benefit+ Catalog Advert (previously Dynamic Advertisements, which have been previously Dynamic Product Advertisements), you might even see this message within the advert set focusing on:
Utilizing customized audiences to seek out potential clients or retarget adverts. Viewers sorts are going away, however you may proceed to retarget adverts or discover potential clients by creating customized audiences utilizing catalog as your supply.
I couldn’t discover a screenshot of Viewers Sorts that’s anyplace near current, however that is the place you could possibly beforehand choose both retargeting engagement together with your catalog or select to succeed in new clients solely (I believe??).
From 2019…
With this feature eliminated, your adverts will routinely be distributed between prospecting and remarketing audiences by default. However if you wish to goal or exclude individuals who engaged together with your catalog, you continue to can.
Replicate Viewers Sorts
To perform this, swap to unique audiences and use catalog customized audiences for focusing on. These customized audiences permit you to choose the next data:
- Supply
- Product Set
- Occasions
- Viewers Retention
This manner, you may simply goal or exclude the individuals who interact together with your catalog (or a particular product set) as you probably did beforehand.
Simply one other instance of Meta promoting shifting away from advertiser management and in direction of extra automation.
