Wish to know how one can get extra views on Instagram Reels? You’ve wound up in the best place, good friend.
We’re breaking down tried-and-true hacks social media managers, creators, and Instagram professionals use to get these actual Reel positive factors.
Do what the specialists do, and also you’ll see your views go up very quickly.
Bonus: Declare your pack of free animated Instagram Reels templates created by Hootsuite’s skilled designers. Simply customise them in Canva, and take your Reels sport to the following degree right this moment.
25 tricks to get extra views on Reels in 2025
Get your notepad prepared.
1. Begin with a powerful hook
When right this moment’s common client has an consideration span lower than that of a goldfish, a gap hook is a must-do to right away seize them (and maintain them sticking round for longer).
In reality, MCoBeauty’s Head of Social, Gabe Gomez, says in case your Reel doesn’t have a hook, don’t submit it — he is aware of from private expertise.
As a result of when a Reel that includes the model’s freckle pen fell brief, Gabe says “having a stronger hook and a extra emotional response to how the product works” would possibly’ve been the lacking hyperlink.
The takeaway? Soar proper into the meat of the video; folks don’t need a lengthy lead-up to the good things.
Do that
- Ask an open-ended query, spill an thrilling announcement, or use a scroll-stopping visible.
2. Put up Reels on the proper time
To get extra views on Reels, it’s all about being on the proper place on the proper time.
The important thing? Posting when your viewers is most engaged.
For instance, healthcare organizations that submit to Instagram Reels within the late morning and early afternoon on Mondays and Fridays have the very best likelihood of driving engagement.
Do that
3. Use trial Reels to check your content material
Excellent news: Now you can take a look at the waters earlier than formally setting sail in your subsequent Reel with Trial Reels.
In accordance with Instagram, Trial Reels “provide the freedom to discover new codecs and assist take the guesswork out of how your content material will carry out” by seeing out what performs greatest amongst non-followers.
Take the same old steps to create a Reel, toggle on Trial, and voila.
Do that
- Create two Reels with opposing hooks, hashtags, or modifying kinds. Then, use path Reels to see which greatest captures your viewers.
4. Maintain it recent
You wouldn’t count on final week’s leftovers to be the discuss of the potluck, now would you?
To maintain the Reels views rolling in, Gabe says recent is greatest: “Content material created 1-2 weeks out sometimes performs stronger than content material made 1-2 months out.”
“The social workforce spends time each week developing with Reels content material that feels recent and hyper related to seasonality and rising tendencies within the magnificence area,” Gabe provides.
Do that
- Put aside a weekly 30-minute brainstorm sesh to schedule one or two well timed Reels to the week’s content material lineup.
5. Increase profitable Reels
Basking within the success of your newest Reel? Give it an additional life by selling (or “boosting”) it!
It’s the epitome of including gasoline to the hearth (in one of the best ways).
Supply: Instagram
Plus, boosting Reels which can be already doing nicely is a greater use of your funds than attempting to power poor-performing content material onto your viewers.
Do that
6. Share Reels to Instagram and Fb
If you have already got an Instagram Enterprise account, you will get extra views on Reels by sharing them to your Fb Web page.
No hurt, no foul — it’s merely an additional faucet!
Do that
- Earlier than posting your Reel, faucet Share to Fb.
7. Use on-screen textual content and captions
When greater than half of individuals watch movies with the hold forth, including on-screen textual content and closed captions are a no brainer to succeed in extra Instagram customers.
Plus, they’re invaluable for these with listening to difficulties.
Do that
- Use Instagram’s closed caption sticker by tapping on the sticker icon and choosing Captions.
8. Optimize textual content placement
Be aware of the place you’re putting your closed captions and extra textual content on Reels!
In case your viewers can’t simply see the textual content, they’re prone to scroll proper previous your video and stunt engagement.
Do that
9. Follow your area of interest
Consistency actually is vital in relation to getting extra views on Reels.
As a result of the extra you create on your audience and business, the extra the Instagram algorithm will be taught who you might be and what you provide.
The result? Serving your content material to related customers.
Do that
10. Reply to a remark with a Reel
Probably the most entertaining methods to interact together with your viewers (and increase your Reels views) is by replying to Instagram feedback with a Reel.
This remark will seem like a sticker in your Reel that you need to use to reply questions, proceed a collection, or construct in your earlier submit.
Supply: Instagram
Do that
- Hit Reply such as you would to sort a remark. However as an alternative of typing, faucet the digital camera button.
11. Use trending audio
Take it from Gabe — sound issues.
“Typically the distinction between a banger and a flop is the audio,” Gabe says.
“Match the theme of your submit to the best sound to maximise engagement and shareability.”
Do that
- Gabe says to make use of trending sounds (indicated by a small upward arrow subsequent to the monitor title) for boosted engagement.
12. Do key phrase analysis
Relating to reaching the best audiences organically, Gabe says utilizing related key phrases in your Reels captions and on-screen textual content are, nicely, key.
Why? “Individuals are rising extra accustomed to looking for related subjects through social,” Gabe says.
Supply: Instagram
Do that
- Head to the Discover web page and sort in your base key phrase into Instagram’s search bar. Take note of what Instagram suggests — the upward arrow signifies the key phrase is trending!
13. Use hashtags
Talking of Instagram search engine optimization, including related hashtags to your Reels submit is vital to having your content material served to related audiences.
For instance, Canadian grocery service, Odd Bunch, makes use of hashtags like #HealthyEating and #15MinuteRecipes to succeed in customers who’re actively participating with comparable content material.
Supply: Instagram
Do that
14. Be relatable
This one could sound easy, however it’s an missed Reels tip throughout the platform.
Proof: Gabe says “the MCoBeauty_US viewers LOVES the vibes.” The “vibes” being relatability.
“A few of our most profitable content material feels relatable to how magnificence lovers truly behave but additionally appears aspirational to the approach to life they need,” Gabe says.
“We attempt to make sure we seize the feel and appear that our viewers strives to have, and what they’ll share with their pals for inspiration.”
Do that
- Scope the feedback of your (and your opponents’) high performing Reels. What resonates? How are you going to flip your learnings into one other all-star second?
15. Interact with like-content
Interact with different manufacturers inside your area of interest by leaving considerate or humorous feedback on their content material.
You may entice their viewers to your Instagram account! And, if Instagram sees your account as energetic and interactive, it might present you off extra within the Reels tab.
Do that
16. Share Reels to Instagram Tales
You wish to have your Reel plastered on as many surfaces as attainable.
Whenever you publish a Reel, share it in your Story, too. This CTA will amplify your attain as far and vast as attainable.
Do that
- Add stickers, textual content, or a colourful background to your Story to make your Reel much more clickable.
17. Experiment with size
Whereas longer movies provide you with extra room for storytelling, shorter movies could maintain your viewers’s consideration spans.
Now that Reels could be as much as three minutes, there’s no higher time than the current to experiment and see what your viewers enjoys.
Do that
- Analyze your knowledge with a stable quantity of each lengthy and brief movies to see what length is the most well-liked (and remember to maintain testing over time).
18. Study from errors
Typically, a Reel you place your coronary heart and chronically on-line soul into flops. As soon as your ego softens, don’t merely transfer on — monitor your learnings, like Gabe and the MCoBeauty social workforce.
“We have been actually anticipating this Reel that includes our freckle pen to do higher than it did given the wonder group’s pleasure round freckle merchandise. Nonetheless, it fell brief,” Gabe explains.
After a bit reflecting, Gabe says “having a stronger hook and a extra emotional response to how the product works might need been higher suited than a extra stylized video like this one.”
The takeaway? A win is a win, however a loss is a lesson-learned.
Do that
- Follow month-to-month or quarterly benchmarks conferences the place your workforce notes Reels wins, losses, and learnings to refine your social media technique and attain a wider viewers.
19. Use vertical video
Awkward borders, tiny clips, and rotated Reels aren’t prone to rack up views.
Do that
- In case your pending Reel isn’t the optimum measurement for Instagram, crop it in your telephone’s digital camera app earlier than importing to Instagram to make sure high-quality content material.
20. Collab with influencers
Partnering with influencers in your area of interest = double the viewers = double the Reels views.
Do that
- Use Instagram Collab posts so as to add as much as two different companions to a submit or Reel. It exhibits up on the feeds and profiles of all collaborators, boosting the submit’s attain for everybody.
21. Observe Instagram’s suggestion pointers
Instagram spells out simply the way it decides what to advocate and who in its Suggestion Pointers: take into account this doc your Social Media Commandments.
“We work to keep away from making suggestions that could possibly be low-quality, objectionable, or delicate, and we additionally keep away from making suggestions that could be inappropriate for youthful viewers,” Instagram writes.
Content material that promotes violence, self-harm or misinformation, for example, gained’t present up in somebody’s feed as a suggestion. Maintain it civil and play by the Insta-rules for max attain.
Do that
- In case you’re not already, arrange a social media workforce content material evaluation course of to catch blurry vids and potential PR disasters.
22. Observe @creators on Instagram
ICYMI: The @creators account on Instagram is a worthwhile Reels useful resource, straight from the supply.
Instagram incessantly posts ideas, together with a weekly roundup of the highest Reels tendencies like this one:
Do that
23. Browse Instagram Reels templates
With Instagram Reels Templates, you may plug your video content material into time-stamped templates.
Bonus: they’re sometimes paired with trending audio!
Do that
- Faucet Use template on relevant Reels as you notice them, or faucet the digital camera icon then Template within the Reels video editor.
Declare your pack of free animated Instagram Reels templates created by Hootsuite’s skilled designers. Simply customise them in Canva, and take your Reels sport to the following degree right this moment.
24. Create authentic content material
With thousands and thousands of movies hitting the Reels tab each day, an authentic piece is certain to get eyes.
And also you don’t need to fully reinvent the wheel both. Suppose: academic or entertaining, with your personal distinctive spin.
Like MCoBeauty’s tackle the “sugar plum glam” development that includes their very own merchandise:
Do that
- Scroll the Reels tab for 10 minutes, making notice of scorching subjects and tendencies in your area of interest. Choose one which resonates, brainstorm how one can tie it again to your model, and get filming.
25. Be versatile
The character of social media advertising (and main platforms) is consistently altering — who’s to say your Reels technique must be set in stone?
For 2025, Gabe says the MCoBeauty workforce is taking a barely completely different method to their Reels technique, and it’s rooted in flexibility.
“Somewhat than having one set technique that we comply with for the entire 12 months, every quarter could have its personal priorities and content material themes to make sure we all the time produce recent, participating content material,” Gabe explains.
The sentiment is powerful: “This lets our workforce keep tremendous versatile, inventive, and most significantly, entertaining! It’s the primary time in my profession that we’ve determined to function social on this means and we’re feeling actually energized by how this method will allow us to make some superb work.”
Do that
- In case your bandwidth permits it, meet together with your fellow social media managers and/or wider digital advertising workforce to debate testing a “bespoke” Reels technique like MCoBeauty.
What counts as a view on Reels?
In accordance with Instagram, a “view” on Reels is counted from the second a video performs, the primary time solely.
In different phrases: all Reels views are created equal. Yup, which means no utilizing your or a good friend’s account to bump up your views 100 instances over. Sigh.
The excellent news? Conserving a pulse in your Instagram Reels views offers you perception into your viewers’s preferences — monitoring what resonates might help you optimize future content material.
You possibly can view this knowledge (and extra) anytime in certainly one of two methods: through Instagram in-app or on desktop, or with Hootsuite Analytics.
Utilizing Instagram
On cellular
In case you’re in search of fast data on the go, Instagram Insights presents fundamental Instagram analytics free throughout the Instagram app.
There’s no method to export the information right into a report, however it offers you fundamental overview of your Instagram outcomes.
- Go to your profile within the Instagram app, and faucet Insights.
- Subsequent to Account insights, faucet See all.
- View your content material overview, together with accounts reached, engagements, complete Instagram followers, and content material shared. Within the high menu, you may select a timeframe to view.
Supply: Instagram
On desktop
The principle Instagram Insights software isn’t obtainable on desktop, however you will get some fundamental particular person submit analytics on the internet straight out of your Instagram feed.
Click on View insights beneath a submit in your feed to convey up a pop-up display screen exhibiting the whole likes, feedback, saves, direct message shares, profile visits, and attain.
For extra Instagram analytics on the internet, you’ll want to change to a extra highly effective software (maintain studying).
Supply: Instagram
Utilizing Hootsuite Analytics
For essentially the most detailed data, Hootsuite is an all-in-one social media administration software that provides highly effective built-in analytics (throughout social media platforms).
First, log in to your Hootsuite account on desktop. Click on Analytics on the left menu.
Click on New report.
On the templates sidebar, scroll all the way down to the efficiency by community part and click on Instagram Enterprise. As soon as on this web page, you may choose any template to create a fundamental Instagram report.
Right here’s what the Instagram overview report appears like:
You possibly can simply modify a metric from the report web page by clicking Configure tile. Click on Add metric (like Reels views!) so as to add new ones.
And that about wraps it up.
Bookmark this weblog and hit the drafting board. We’ll see you on Reels!
Take the strain off real-time posting with Reels scheduling from Hootsuite. Schedule, submit, and see what’s working and what’s not with easy-to-use analytics that aid you get your content material seen by extra folks.
